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Text Content

Restaurant Strong CEO & Team Guidance Trend Inflection Research
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KNOWLEDGE TRANSFER FOR



RESTAURANT


COMPANIES



DINEROCK IS IN A RESTAURANT ADVISORY CATEGORY OF ONE.

We teach restaurant teams the approaches restaurant category leaders rely on
to outperform in revenue & income. Subscribe to stay abreast of our research.

RESEARCH UPDATES


CATEGORY LEADER RESEARCH...

DineRock advises restaurant companies on the approaches category leaders rely on
to emerge as revenue & income leaders. Learn how we support your company's
largest goals in a 60-second video.

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Click for our Outperformance Knowledge, CEO & Team Guidance & Trend Inflection
Research solutions. 

SCHEDULE A CALL



ONLY WHAT MATTERS MOST & WHAT WORKS BEST...

Three ways we support ever-improving outcomes for restaurants: 



OUTPERFORMANCE KNOWLEDGE TRANSFER FOR ALL RESTAURANTS

Restaurant category leaders earn as much as their largest 9 direct competitors
combined. Non-category leaders (likely including your company) share the
left-over income crumbs. At DineRock, we research restaurant category leaders
from their pre-leadership inception to see how & why they continually outperform
everyone else. We label those business drivers & related methods that all
category leaders share as the "First Principles of Outperformance". We help
restaurant companies to raise their revenue & income trajectories by training
them on those methods in two ways: 1) Through the book Restaurant Strong, which
teaches readers how & why category leaders progress differently than other
restaurant companies; and 2) Through our High-performance Team Program, which
guides companies on how to implement outperformance approaches in powerful &
practical baby steps. Get started with these resources here.  If you are a
medium to large company, learn about our hands-on CEO & Team Guidance here.




CEO & TEAM GUIDANCE FOR MEDIUM & LARGE COMPANIES

There is a more surefooted way to ever-improving outcomes. Peter
LeSar co-founded two restaurants recognized by The World’s 50 Best Restaurants
as “next generation dining destinations”. He has been CEO & CFO of a publicly
traded hospitality company that he helped take from ground zero to IPO. Peter
hyper-focused for a decade on the research for Restaurant Strong. As founder of
DineRock, he guides CEOs & teams on the outperformance methods of restaurant
category leaders and based on his own real life work scaling hospitality
businesses. When you are trying to progress beyond where you have taken a
company before, you will be more surefooted and your outcomes likely materially
stronger if you work with someone who has gone there already. Limited
availability. Learn more here.




TREND INFLECTION RESEARCH AS GROWTH PRACTICE LINCHPIN

As a core growth practice, category leaders develop products & services before
profitable trends inflect. Most restaurant companies only catch trends deep into
trend maturation, and their revenue growth rates and margins both reflect this
reality. DineRock's research identifies trends pre-inflection to help restaurant
companies like yours to catch the highest profitable area of trend curves as a
continuing growth practice. Click here to see the trends we follow and access
levels we offer.





OUR LATEST INSIGHTS...

In 2024, the restaurant industry will face volatility. Explore insights below
that support genuine business progress.

RESTAURANT BUSINESS CYCLE UPDATE

In 2023, most restaurants experienced higher USD sales, but flat or even falling
traffic & unit sales. Demand in the first half of 2024 has stabilized, but a
direction shift is incoming. The key question for you is: Will your revenue
likely grow, flatten or fall in the Q3-Q4 phase shift and how should you prepare
for it and the phase to follow?  Each quarter we update you on our industry's
specific business cycle, which is distinct from the overall economic cycle as
you will learn. We also break down how each phase of the cycle should impact on
your business based on niche, customer type & geography.  Performance will vary
widely based on these inputs. Our goal: To provide clarity as to when a demand
upturn vs. downturn is likely coming so that your specific business has the best
chance of outperforming the market through all phases. Learn more here.

AI IN RESTAURANTS IS HERE NOW

AI is everywhere in the media, but is it lifting revenue & income for
restaurants today? The short is yes, but not in the ways you likely believe it
is. Profitable AI is actually showing up more in operations than in management. 
Some big AI ideas are truly big, but not performing yet and one needs to be
cautious.  Others AI projects are already enhancing efficiency, productivity and
bottom lines. Like with the advent of the Internet, we will be rolling through
winners and losers, and those that filter deeply and lean in where it counts
will outperform the laggards (don't be the latter). Because AI is moving quickly
and with volatility, we publish our AI in F&B trend inflection report twice a
year. Our goal: To help you to develop ahead of the curve where the profits are
greatest--and to avoid costly mistakes at the same time. Learn more here.

BIG 2024 MENU INFLECTIONS

Has what we serve on our menus forever changed post-Covid, and how radically?
Powerful new menu trends are afoot driven by how customer needs are shifting
below the visible surface of what most of us are able to see. Those evolving
customer needs are changing the DNA of performance foods, menu upscaling,
approaches to food allergies, new takes on flavor and even radical shifts in
value offerings.  Let it be clear...earnings rise, flatten and fall based on how
far ahead or behind restaurants are on menu trends. If you think you are fine,
it's because you haven't yet experienced the returns on menu trend research that
leaders experience. You need to stop guessing when building your menu for
growth. Our goal: To shift menu trend asymmetry in your favor, so that you too
can outperform. Learn more here.

TREND RESEARCH HERE


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