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Course overview


UNICEF'S IMAGERY GUIDANCE

Learn moreENARFR


The Introduction to UNICEF Imagery section lays out the background for UNICEF's
imagery policies. Please head directly to the Eight Steps to Ethical Imagery to
read more on UNICEF's imagery policies. Protecting Children's Rights in Partner
Image Usage is where you'll find guidelines specific to partnerships.
The Practice Based Guidance section is filled with useful tips to make your
content production tasks easier.  




This guidance applies to all content using photo and video produced and used
across UNICEF’s channels including national committees, partners, influencers,
external media use, digital adverts, cause-related marketing, social media
posts, direct response fundraising, etc.


INTRODUCTION TO UNICEF IMAGERY

 1. Child rights & visual media
 2. The relevance of the CRC to imagery
 3. Safeguarding in imagery
 4. Negative & positive clichés
 5. Using & sharing UNICEF 'on-brand' imagery
 6. Copyright & copywrongs
 7. Supporting media, photo & video journalists


EIGHT STEPS TO ETHICAL IMAGERY

 1. Step 1 - Respect real situation & context
 2. Step 2 - Informed consent for imagery
 3. Step 3 - Protect children at risk
 4. Step 4 - Avoid harmful stereotypes
 5. Step 5 - Edits & metadata
 6. Step 6 - Avoid manipulated & synthetic imagery
 7. Step 7 - Avoid commercial use
 8. Step 8 - An empathy check, and questions to ask
 9. Summary - Eight Steps to Ethical Imagery


PROTECTING CHILDREN’S RIGHTS IN PARTNER IMAGE USE

 1. Guiding principles for partner use of imagery
 2. Look & feel of imagery for partner use
 3. Partner use of UNICEF imagery
 4. Frequently asked partnership imagery questions
 5. Definitions, background & explanation


PRACTICE BASED GUIDANCE

 1.  Multimedia themes & topics
 2.  Digital photo basics
 3.  Approaches to gathering UNICEF photography
 4.  Child photography workshops
 5.  Video visual guidelines
 6.  Video storytelling
 7.  How to write a video script
 8.  Effective video for social media
 9.  Video project management - a guide for staff at Country Offices
 10. Video project management - a guide for staff at NYHQ
 11. Video camera setup for interviews & teleprompters
 12. How to shoot video with your cell phone
 13. Photo & video in emergencies
 14. Emergency toolkit: The First 72 Hours


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