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AUDIENCES IN STACKADAPT_US_CA

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Ben Lasher|StackAdapt
Ben Lasher|
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Upload your CRM data through the StackAdapt UI to create a new segment quickly
and easily in an anonymous, privacy-compliant manner. Custom SegmentsStackAdapt
empowers advertisers to think outside the box when it comes to who they want to
target and how to reach their ideal customers. StackAdapt Audiences are highly
customizable, enabling you to align your campaign objectives and KPIs to your
desired target online users. Here are the available audience types:Access
diverse options of audience data to reach your ideal consumers anywhere,
anytime.Audiences in StackAdaptWith StackAdapt Audiences, advertisers can upload
proprietary CRM data in near real-time, create highly customizable audiences,
and access a catalogue of 3rd-party segments from leading data intelligence
providers. Reach prospective customers across native, display, video, connected
TV and audio within StackAdapt.Target Effectively With StackAdapt Audiences The
LiveRamp IdentityLink Retrieval API integration, which is based on LiveRamp's
people-based identity graph, enables StackAdapt to offer device-level targeting
based on deterministic data and reach consumers across multiple channels. With
this integration, you can create a new targeting segment in near real-time.
Powered byMarketers who have a contractual relationship with Salesforce Audience
and Data Studios can leverage these segments by bringing them into StackAdapt
for targeting.Powered byAdobe customers can activate Adobe Audience Manager
Segment IDs across StackAdapt campaigns.Powered byLiveRamp IdentityLink
Retrieval APISalesforce Audience and Data StudiosAdobe Audience
ManagerSupercharge your 1st-party CRM audiences by creating an expansion
audience. Allow the platform to identify attributes similar to those in your CRM
list and form a new audience with that data. This allows you to reach users who
have portrayed the same online behaviour as those you’ve targeted, giving your
campaign more scale and reach. Audience Lookalike ExpansionLeverage the Data
Solutions Team*StackAdapt Data Solutions is an in-house dedicated team that can
provide audience recommendations, and assist with custom 3rd-party segment
creation. They are at the forefront of industry trends, to ensure all
partnerships, features and integrations are relevant and beneficial to
StackAdapt users.Additional AudiencesStackAdapt offers a curated collection of
pre-built 1st-party Interests and Intent segments. These proprietary segments
target individuals based on relevant content they’ve recently consumed
online.Interest and Intent SegmentsFind your next best customers by tagging
users with a pixel to create a segment of individuals that exhibit the same
behaviour as those you’ve tagged, allowing you to increase your scale and
reach.Lookalike AudienceTarget users who have visited your website or performed
a specified action on the page. StackAdapt enables advertisers to engage with
users who have seen or clicked on an ad through video retargeting or click
retargeting. Retargeting Audience1st-Party CRM Audiences500 - 210 King St. East,
Toronto ON M5A 1J7 stackadapt.cominfo@stackadapt.comContact your StackAdapt
Representative to determine the best audience strategy for your
campaign.*Requires $10k/month minimum spend.3rd-Party AudiencesRequest and
access over 200,000 audience segments from over 200 data providers, available
within the Third-Party Catalogue. StackAdapt partners with industry-leading
providers to help create bespoke, custom data combinations that bring unique
value to your marketing clients. The Third-Party Catalogue automatically updates
daily to ensure our users access the most up-to-date data providers and segments
as they are released. This partnership allows for faster data transfer, with
select segments ready to use right away. If additional processing time is
needed, the segment can take several hours to 3 days to become available.Powered
byLiveRamp Data Store APISome of Our 200+ Activation PartnersSpecify topics
relevant to your campaigns, and subsequently target the audiences who have shown
the most interest in those topics. Control the size of your audience; the
algorithm considers a wealth of information on users interests.Focus your
marketing efforts on physical locations and target specific IP addresses.Create
an overlap audience with already existing audience segments to effectively hone
in on various user attributes to reach your desired
audience.IntersectionLocation Upload a list of lat/long coordinates to collect
an audience based on a specific geo radius, collect the IP addresses and device
IDs from the mobile devices within that location. You can specify the start/end
dates and times of the audience collection.Create an audience based on who is
connected to a specified Internet Service Provider (ISP) or network names of
businesses, establishments or institutions. B2B/ISPOnboard a list of your own
device IDs to engage with mobile audiences. You can also leverage cross-device
capabilities to supplement campaign scale by targeting people on different
devices.Browsing IP AddressesDevice ID


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