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"Dan Cooper was my mentor in television, someone from whom I learned not only
the practical basics of TV, but the ethical commitment to it along with a
passion for it. He is the most dedicated, intelligent and innovative person I've
ever met in the television industry" -- Risa Bramon Garcia, Casting Director,
Roseanne, Speed, Fatal Attraction.

"Dan Cooper is the brightest and most competent executive producer I have ever
worked with" -- John Palmer, former  news anchor, Today on NBC.

"Everything I know about television I learned from Dan Cooper" -- The late Joel
Siegel, long time film critic for Good Morning America.

 

 

 

 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Read Dan's book
The Making Of
The Movie
"The Red Shoes"

 































































































Dan Cooper: Entrepreneur, Author, Producer, Director, Consultant

Mr. Cooper has an extraordinary range of experience in the television and film
industries.  He co-created the Fox News Channel and played a central role in the
creation of "20/20".  He has produced hundreds of hours of live television, and 
worked directly with Rupert Murdoch and extensively with the legendary president
of ABC News and Sports Roone Arledge.  Mr. Cooper is a three time Emmy winner.

Mr. Cooper in 2009 founded and chairs 4 LLC, to innovate in media technology and
content. He is currently developing a mobile app and a new TV channel devoted to
topical comedy.





In the area of film production, Mr. Cooper has directed Sam Waterston, Victor
Garber, Rob Morrow, Ken Howard and James Earl Jones.

While still in his early 20's, Mr. Cooper directed the first music videos
produced by Warner Bros. records and produced TV news' first coverage of pop
music and the counter-culture. At 30, he created the now-ubiquitous TV news
concept "team coverage".
 

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In the early 1970's, Dan produced the style-setting WCBS-TV 11PM "Channel 2 News
From The Newsroom", the first daily newscast to originate from a working
newsroom.  At WCBS-TV Dan also produced the first TV news coverage of the
counter-culture, including producing the first profiles of pop stars ever to air
on a TV news broadcast.

Dan produced and directed the first music videos made for Warner Bros. Records,
including videos for Rod Stewart, Seals and Crofts and the cult favorite Little
Feat (with Lowell George).

Dan joined WABC-TV's Eyewitness News as Assistant News Director.  Dan oversaw
all day-to-day news coverage and provided ongoing creative supervision of all
news programs and production design.  Dan received an Emmy for Outstanding News
Coverage for mounting TV's first newscast anchored live from the location of a
breaking story.  It was at WABC-TV that Dan created the "team coverage" concept
-- assigning a group of reporters to cover various aspects of a single story --
an innovation that has become a staple of broadcast journalism.  During this
period, including the fear-filled "Son of Sam" summer, Eyewitness News achieved
40-plus rating shares -- still the highest in New York TV history.

Dan served at ABC News as Program Producer of "20/20".  For several years, Dan
supervised weekly program production, providing editorial direction and
directorial supervision, and developing the production design -- including the
quick-cut, promo-style show opening that forever changed the look of information
shows (everything from "Dateline NBC" to "Access Hollywood" now opens with Dan's
tease/title formula).  While serving as a senior producer of "20/20," Dan also
produced "20/20" program segments and ABC News Specials.  Dan was also the first
person in the industry to use a multi-colored Chyron character generator for
on-screen graphics on "20/20".

Dan moved on to independently produce and direct a wide variety of programs, and
developed reality programs for Hearst and Group W (including one, "Tabloid",
that later became "Hard Copy"), and was twice called in to "doctor" ailing
series on the Lifetime cable network.

Pre-Comedy Central, Dan developed, with executive producer and comic Harry
Shearer and SCTV executive producer Allen Rucker as well as "Friends" co-creator
Kevin Bright, a major project for HBO -- live satirical treatment of the 1988
Democratic and Republican conventions. Dan worked on the official political
angles with Richard Plepler, the current CEO of HBO.

Dan totally revamped a weekly syndicated half-hour business news analysis
program for the Wall Street Journal, installed a studio and set in the Wall
Street Journal’s newsroom, and designed and directed the show's opening.  "The
Wall Street Journal Report", within three weeks, saw a ratings jump of 80% over
the previous version.  By the time of the 1987 Wall Street crash, ratings had
climbed a remarkable 900%.

Mar. 31, 2006: The Wall Street Journal Report With Maria Bartiromo Leads the
Genre:
NBC Universal syndicated sophomore weekly The Wall Street Journal Report With
Maria Bartiromo remains the top-rated financial news program on television
today, with a first-place season to-date finish in the category in households,
total viewers and all key demos including women/men/adults 18-34, 18-49 and
25-54. More than one million viewers tune into The Wall Street Journal Report
With Maria Bartiromo each week, and the median age of the audience, 46.6
years-old, is also younger than its competitors.

2012: The Wall Street Journal Report remained television's top-rated financial
news program.

The program ended in 2013 when News Corporation bought Dow Jones, which had
owned the Wall Street Journal.

In 1989, Dan joined King World Productions to start up a daily syndicated
magazine program conceived by multiple Peabody winner Av Westin.  Following
Dan's production of the pilot, he worked closely with Roger King to sell the
series.  "Instant Recall" was launched in September 1990, with Dan serving as
executive producer.  John Palmer, formerly news anchor of NBC's "Today," was
selected as host.  Dan created an operating plan and hired and supervised a
staff of 100, including 26 segment producers, and administered a first-season
editorial budget of $27 million.  For this daily series, Dan innovated a system
of segment producers rough-editing and scripting segments on industrial VHS for
his review—a precursor to the current trend to producers cutting their own
material using Final Cut Pro.  This process cut edit room time in half. Dan also
commissioned systems management software to organize work flow—something never
before conceived.  "Instant Recall" was hailed by viewers, critics and station
managers as a supremely informative and entertaining series and drew a 3.7
national rating in its first season.

In 1993, MTV asked Dan to consult in the development of a daily syndicated prime
access series to be produced by MTV News and distributed by Viacom Entertainment
Group.  It was to be an MTV version of "Entertainment Tonight".  Dan created an
editorial, operating, facilities and staffing plan, and a $65 million first
season budget.  

In 1994, Dan joined Fox News to act as managing editor and financial chief for
the Fox network prime time news magazine "Front Page".  When that series was
canceled, Dan continued in the same roles in the development of a new prime time
news magazine called "Full Disclosure", to be co-anchored by publishing mogul
Judith Regan and London Sunday Times editor-in-chief Andrew Neil.  Dan was
responsible for all story development, and supervised $17 million of field
production.  Later Dan, reporting to the Fox News CFO, supervised the creation
of the Fox News Washington, DC bureau and studios.  Dan also co-developed a web
site -- "Movietone News OnLine" -- for News Corp/MCI’s iGuide Internet service.
 

With the arrival of Roger Ailes in 1996, Dan was placed on the Fox News Channel
launch team.  Dan's contributions and innovations were numerous.  Briefly, Dan
conceived the program schedule, determined the number of employees in all
categories necessary to operate the channel, and created the budget and business
plan working with two CFO's.  Dan then supervised all aspects of the
architectural/construction/design build-out of the Fox News Channel in a period
of 18 weeks, with the exception of engineering, graphic design, talent
selection, and editorial philosophy and editorial staffing.  Dan supervised
hiring of all production personnel.  Dan created a number of tech/editorial
elements, including using the vertical interval to distribute head-end-specific
weather data to each MSO's head-end, allowing truly local weather to be placed
in a "bug" in the corner of the screen.  Dan's work drew personal
congratulations from Rupert, Anna and Lachlan Murdoch.

In 1998, Dan served as executive producer of the first magazine series dedicated
to profiling the work of "cultural creatives": people who were launching their
own non-profits to build a better world. The series was called 4 Stories.

In 1999, Dan co-created FashionFinds.com, a  pioneering online fashion
magazine.  Dan served as site designer and builder, writer, graphic designer,
photographer and more.

At the millennium mark, Dan relocated to Los Angeles, where he first developed
TV programming.  Dan also established Dan Cooper Media Strategies, a consulting
firm providing local news organizations and others with unique talent training
methods in intensive multi-day "team" sessions. And Dan founded Dan Cooper and 
Associates, a talent management firm.

4 LLC is currently publishing a series of eBooks including The Making Of The
Movie "The Red Shoes" and The Making Of The Thorn Birds. And 4 LLC is developing
streaming TV projects.

In the field of public service, Dan worked for more than 5 years as Special
Consultant and Senior Producer for the New York City Police Department, creating
a multi-award-winning series of constitutional law training films combining
police action melodrama and TV news magazine techniques.  The series starred Sam
Waterston, Ken Howard and James Earl Jones, along with a cast of exceptional New
York-based character actors and police officers (including Chris Noth and Rob
Morrow). Dan also, in the 1980's, created a video called "Restoring Dignity:
Frontline Response To Rape".

 





 

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