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COMPLETE LINKEDIN INDUSTRY LIST IN CAMPAIGN MANAGER

LinkedIn is the largest social network for business contacts. Businesses are
divided into LinkedIn industries, which consist of main categories and
subcategories.

Currently, (as of February 2024), the LinkedIn industry list consists of a total
of 24 main categories and 148 subcategories as applicable industries in LinkedIn
Campaign Manager. Those categories have not been updated by LinkedIn since March
2022.

Which corporate sectors are available on LinkedIn?


THE CURRENT MAIN CATEGORIES OF CORPORATE LINKEDIN INDUSTRIES ARE

 * Agriculture
 * Arts
 * Construction
 * Consumer Goods
 * Corporate Services
 * Design
 * Education
 * Energy & Mining
 * Entertainment
 * Finance
 * Hardware & Networking
 * Health Care
 * Legal
 * Manufacturing
 * Media & Communications
 * Nonprofit
 * Public Administration
 * Public Safety
 * Real Estate
 * Recreation & Travel
 * Retail
 * Software & IT Services
 * Transportation & Logistics
 * Wellness & Fitness


COMPLETE LINKEDIN INDUSTRY LIST 2024

Industry CatergorySubcatergoryEducationEducation ManagementE-LearningHigher
EducationPrimary/Secondary EducationResearch ConstructionBuilding MaterialsCivil
EngineeringConstruction DesignArchitecture & PlanningDesignGraphic
Design Corporate ServicesAccountingBusiness Supplies & EquipmentEnvironmental
ServicesEvents ServicesExecutive OfficeFacilities ServicesHuman
ResourcesInformation ServicesManagement
ConsultingOutsourcing/OffshoringProfessional Training & CoachingSecurity &
InvestigationsStaffing & Recruiting RetailRetailSupermarketsWholesale Energy &
MiningMining & MetalsOil & EnergyUtilities ManufacturingAutomotiveAviation &
AerospaceChemicalsDefense & SpaceElectrical & Electronic ManufacturingFood
ProductionGlass, Ceramics & ConcreteIndustrial AutomationMachineryMechanical or
Industrial EngineeringPackaging & ContainersPaper & Forest
ProductsPlasticsRailroad ManufactureRenewables &
EnvironmentShipbuildingTextiles FinanceBankingCapital MarketsFinancial
ServicesInsuranceInvestment BankingInvestment ManagementVenture Capital &
Private Equity Recreation & TravelAirlines/AviationGambling &
CasinosHospitalityLeisure, Travel & TourismRestaurantsRecreational Facilities &
ServicesSports ArtsArts & CraftsFine ArtPerforming ArtsPhotography Health
CareBiotechnologyHospital & Health CareMedical DeviceMedical PracticeMental
Health CarePharmaceuticalsVeterinary Hardware & NetworkingComputer
HardwareComputer
NetworkingNanotechnologieSemiconductorsTelecommunicationsWireless Real
EstateCommercial Real EstateReal Estate LegalAlternative Dispute ResolutionLaw
PracticeLegal Services Consumer GoodsApparel & FashionConsumer
ElectronicsConsumer GoodsConsumer ServicesCosmeticsFood &
BeveragesFurnitureLuxury Goods & JewelrySporting GoodsTobaccoWine and
Spirits AgricultureDairyFarmingFisheryRanching Media & CommunicationsMarket
ResearchMarketing & AdvertisingNewspapersOnline MediaPrintingPublic Relations &
CommunicationsPublishingTranslation & LocalizationWriting &
Editing NonprofitCivic & Social OrganizationFundraisingIndividual & Family
ServicesInternational Trade & DevelopmentLibrariesMuseums &
InstitutionsNon-Profit Organization ManagementPhilanthropyProgram
DevelopmentReligious InstitutionsThink Tanks Software & IT ServicesComputer &
Network SecurityComputer SoftwareInformation Technology &
ServicesInternet Transportation & LogisticsImport & ExportLogistics & Supply
ChainMaritimePackage/Freight
DeliveryTransportation/Trucking/RailroadWarehousing EntertainmentAnimationBroadcast
MediaComputer GamesEntertainmentMedia ProductionMobile GamesMotion Pictures &
FilmMusic Wellness & FitnessAlternative MedicineHealth, Wellness &
Fitness Public SafetyLaw EnforcementMilitaryPublic Safety Public
AdministrationGovernment AdministrationGovernment RelationsInternational
AffairsJudiciaryLegislative OfficePolitical OrganizationPublic Policy


EXPANSION OF LINKEDIN COMPANY INDUSTRIES

LinkedIn expanded the list of industries for company profiles to over 400 in
March 2022. However, this massive list is not reflected in the LinkedIn Campaign
Manager. There, advertisers currently have a targeting choice of 148 industries.

LinkedIn automatically rolls up these very defined subcategories into the
available industries of their list in the Campaign Manager.

It is important to note, however, that LinkedIn did not make this expansion
until March 2022. As a result, most companies have already selected their
industry before then and probably haven’t adjusted it since the expansion.


WHAT IS INDUSTRY IN LINKEDIN?

The industry in LinkedIn is an option companies can select from the LinkedIn
industry list. Individuals can’t choose the industry but rather get assigned the
industry of the company they are attached to.

As you can see above, the list of LinkedIn industries is divided into categories
and sub-categories.

Please keep in mind, that there is a difference between the LinkedIn industry
option and the job function. For example, you might be wondering “what industry
is sales on LinkedIn”? Well, sales is a function that works in every industry.
If you don’t know which industry to pick on LinkedIn, always choose a broader
one like Corporate Services (e.g. management consulting) instead of Healthcare.


TARGETED ADVERTISING USING LINKEDIN SECTORS (INDUSTRY TARGETING)

LinkedIn advertising is great for building high-converting B2B lead funnels and
also targeting your account-based marketing lists on LinkedIn with advertising
messages.

In most campaign settings, industry or company lists are used. It is unlikely
that a product or service is suitable for all target groups. There are basically
two possible approaches here: Either certain industries are selected very
specifically and only LinkedIn profiles that are/were active in this industry
get to see the ad. Or LinkedIn industries are excluded.


INCLUDE OR EXCLUDE LINKEDIN INDUSTRIES (TARGETING)

If the target group is precisely defined, it can be helpful to include certain
industries in LinkedIn Industry Targeting and to select only these industries.
On the other hand, it may be easier and more effective to exclude non-relevant
company categories.


PROBLEM OF SELF-PICKED LINKEDIN INDUSTRIES AS A COMPANY CATEGORY

When selecting the industry option of a LinkedIn company page, the creator or
page admin determines the industry. Since these are not always completely clear,
irregularities can occur there. Especially in certain industries that focus on
specific industries. For example, a marketing service provider in the healthcare
industry may classify as marketing and advertising, but also healthcare.
Similarly, an NGO may be classified in the nonprofit category for social
services, or environmental services for corporate services if it is working
against climate change.

Facility management can also be considered real estate, or business services.
You understand the problem.

Therefore, it is best to follow some tips when placing LinkedIn ads, including
creating a company list and uploading it to LinkedIn. In addition, campaign
demographics should also be monitored and analyzed on a regular basis.


HOW DOES LINKEDIN ASSIGN AN INDUSTRY TO A MEMBER PROFILE?

While ads are served to LinkedIn users, and they are selected based on
demographic and firmographic segmentation, they are not directly assigned an
industry option, but rather the company that the user has linked as an employer.

If a user has multiple jobs/employments or has not correctly terminated an old
job, they may be active for different industries. 

This can not only lead to confusion and overlap in the industry but applies to
all targeting attributes such as job function, company size, career level, etc.

Lastly, it is also important to note whether only current, recent, or past
attributes such as job titles are selected in the targeting settings in the
LinkedIn Campaign Manager.


LINKEDIN IS THE ONLY SOCIAL NETWORK WITH REAL INDUSTRY INFORMATION

LinkedIn is the largest social media channel with firmographic information. On
platforms like Facebook, users don’t update their data very often or even
publish their employer. On LinkedIn this is different. Here, LinkedIn users have
a vested interest in always maintaining an up-to-date member profile. The bottom
line is that the online resume of an employee and employer is becoming more and
more important and often even replaces a written or PDF resume. One-click
applications or pre-filled fields provided by LinkedIn are the norms in 2023.

NEXT ON YOUR MARKETING SCHOOL CURRICULUM


LinkedIn Funnel: How to build a lead generation campaign that converts

How to do ABM on LinkedIn?

11 LinkedIn Ads Tricks & Tips that will boost your marketing results
Sascha Hoffmann

Sascha is a Lifecycle Marketing Consultant with over 8 years of digital
marketing experiences in Silicon Valley, the UK, and Germany.
After leading the demand generation for a 100+ million company, he decided to
venture out on himself. He’s now helping clients to attract and convert more
leads and customers.
His main focus are SEO, paid media & marketing automation – all with the focus
to tie marketing campaigns to revenue.

Sascha has been featured in industry publications.



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