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Couldn't join us last week at CMWorld? Get on-demand access with the Digital Pass. Register Skip to content * Advertise * Contact Us * Subscribe * Advertise * Contact Us * Subscribe Search * Stories * * All * See all our content and marketing insights, tips, and advice (updated every weekday) * For Content Leaders * Browse Chief Content Officer, for and about content and marketing leaders * * Rose-Colored Glasses * Weekly insight and inspiration from CMI Strategy Advisor Robert Rose * CMI Weekly * Our take on what's new and what matters in content and marketing * * From Our Sponsor * * Resources * * E-Books and Templates * Downloadable guidance on content marketing basics and deep dives * Your Career * Browse career advice, research, and curated job listings * Mentorship Program * Apply to be matched with a mentor from the CMI community * Featured Marketing Resources * Explore trends, gain perspectives, access reports, guides, and more from top solution providers. * * How-To Guides * Build your framework, then scale it with these resource collections * Get Started in Content Marketing * Develop a Strategy * Define the Message * Plan * Choose Channels * Create Content * Manage Content Operations * Measure the Impact * * Community * Get to know fellow content and marketing pros * Live With CMI * #CMWorld Slack Group * CMI LinkedIn Group * Topics * * Video and Visual Content * AI in Content Marketing * Analytics and Data * Audience Building * Content Creation * * Content Distribution * Content Operations * Content Optimization * Demand Generation * News and Trends * * SEO * Social Media * Strategy * Product Marketing * Content Management * * From Our Sponsor * No Ads Found * Research Insights * * All Research * Browse a list of every CMI research report (including archive of past years' reports) * * Research by Topic * Go directly to the latest report on each of these subjects * B2B Content Marketing * B2C Content Marketing * Content Marketing Career & Salary Outlook * Demand Generation & Content Marketing * Enterprise Content Marketing * Manufacturing Content Marketing * Tech Content Marketing * Video and Visual Content Marketing * * Featured Research * * Download the report * Training & Education * * Content Marketing University * Consulting and Training * Content Marketing Certification * Events * * Webinars and Digital Events * Live and on-demand content and marketing advice * Content Marketing Awards * Get recognized for your content and marketing excellence * * Content Marketing World * Don't miss the largest content marketing event on the planet * Marketing Analytics & Data Science * Join us at the premier event for marketing insights, analytics, and data science professionals. * * Join Us At Content Marketing World * * Advertise LATEST STORIES FROM CMI 3 DISRUPTIONS THAT WILL SHAPE YOUR CONTENT AND MARKETING STRATEGY IN 2025 A WISH FROM CONTENT MARKETING WORLD: DON’T SETTLE FOR THIS IN YOUR 2025 MARKETING HOW TO SET UP A CONTENT SCORING PROCESS FOR BETTER DECISIONS B2B E-COMMERCE: HOW TO PLAN CONTENT TO SUPPORT DIGITAL SALES EMBRACE THE VALUABLE FRICTION BETWEEN CREATIVITY AND TECHNOLOGY TOP STORIES B2B CONTENT MARKETING BENCHMARKS, BUDGETS, AND TRENDS: OUTLOOK FOR 2025 [RESEARCH] Stephanie StahlOctober 09, 2024 What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered... HOW HARD IS IT TO FIND CONTENT OR MARKETING JOBS (AND HOW MUCH SHOULD THEY PAY)? Stephanie StahlSeptember 18, 2024 Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary... MORE * THE MARKETING CAREER PATH IS CRUMBLING. WHAT COMES NEXT? Do you see a clear path for advancement at your... * WHY YOU HAVE TO CARE ENOUGH TO SEND THE VERY BEST IN B2B MARKETING B2B marketing is more than an intellectual puzzle to solve.... * HOW TO SET UP A CONTENT SCORING PROCESS FOR BETTER DECISIONS Metrics don’t tell your content asset’s whole story. To truly... SUBSCRIBE UPCOMING EVENTS FEATURED TOPIC: VIDEO AND VISUAL CONTENT 6 IDEAS FOR EPIC AUDIO AND VIDEO STORYTELLING [EXAMPLES] See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful... HOW TO CREATE A VIDEO STRATEGY FOR NOW AND THE FUTURE Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s... HOW PURDUE UNIVERSITY’S AWARD-WINNING VIDEO TRANSFORMED RECRUITMENT WITH EMOTIVE STORYTELLING Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover... Load More EXPLORE CMI BRANDS * Content Marketing World * Marketing Analytics & Data Science * Content Marketing University * Content Marketing Awards * Chief Content Officer WORK WITH US * Advertise/Sponsor * Request Consulting Services * Submit an Article * Share/Republish * Post a Job/Find a Job LEARN ABOUT CMI * Our Story * Our Team * What Is Content Marketing? * Contact Us JOIN THE COMMUNITY Linkedin Instagram Facebook Youtube Slack Cookies Button WE CARE ABOUT YOUR PRIVACY We and our 854 partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below, including your right to object where legitimate interest is used, or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data.Privacy Policy WE AND OUR PARTNERS PROCESS DATA TO PROVIDE: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. List of Partners (vendors) I Accept Essential Only Show Purposes ABOUT YOUR PRIVACY We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent and legitimate interest. You may exercise your right to consent or object to a legitimate interest, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework. 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