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Advertisement

By afaqs! news bureau
Published: 1 Nov 2021, 3:42 PM IST

PEOPLE SPOTTING


SOMASREE BOSE AWASTHI IS NOW CMO, GODREJ CONSUMER PRODUCTS

Previously, she was the Head Of Marketing, Homecare Category.
By afaqs! news bureau


PEOPLE SPOTTING


SOMASREE BOSE AWASTHI IS NOW CMO, GODREJ CONSUMER PRODUCTS

Previously, she was the Head Of Marketing, Homecare Category.
By Shreyas Kulkarni


MARKETING


"WANT TO BREAK THE WALLET AND MAKE IT IRRELEVANT TO CONSUMERS:" PARTH JOSHI,
CMO, BHARATPE ON POSTPE'S FIRST BIG TV CAMPAIGN

The CMO wants postpe, a 'Buy Now, Pay Later' product to replace wallets, cash,
UPI whilst taking on the likes of ZestMoney, Amazon Pay Later, LazyPe.
By afaqs! news bureau


ADVERTISING


HP INDIA’S LATEST AD SAYS THAT THE ESSENCE OF DIWALI IS IN LENDING A HELPING
HAND

The film is conceptualised by Studio Simple and directed by Milind Dhaimade.
By Namah Chawla


MARKETING


“LEARNT A LOT FROM WHAT ZOMATO DOES ON SOCIAL MEDIA”: ESHAN JOSHI

A conversation with the head of marketing, Zostel, a community-led and
experience-driven ecosystem for travellers.
By afaqs! news bureau


PEOPLE SPOTTING


APURVA CHAMARIA JOINS GOOGLE AS HEAD OF PARTNERSHIPS SOLUTIONS, STARTUPS &
VENTURE CAPITAL

Prior to this, he was the Director at Tech Mahindra.
By afaqs! news bureau


PEOPLE SPOTTING


NESTLÉ'S RASHI GOEL JOINS AMAZON INDIA AS DIRECTOR MARKETING

Goel was director - marketing and consumer communications at Nestle.
Advertisement
By afaqs! news bureau


PEOPLE SPOTTING


ROYAL ENFIELD APPOINTS MOHIT DHAR JAYAL AS CHIEF BRAND OFFICER

Recently, Shubhranshu Singh, global head – marketing, Royal Enfield, moved on
from the company.
Advertisement
By Shreyas Kulkarni


MARKETING


"WANT TO BREAK THE WALLET AND MAKE IT IRRELEVANT TO CONSUMERS:" PARTH JOSHI,
CMO, BHARATPE ON POSTPE'S FIRST BIG TV CAMPAIGN

The CMO wants postpe, a 'Buy Now, Pay Later' product to replace wallets, cash,
UPI whilst taking on the likes of ZestMoney, Amazon Pay Later, LazyPe.
By afaqs! news bureau


ADVERTISING


HP INDIA’S LATEST AD SAYS THAT THE ESSENCE OF DIWALI IS IN LENDING A HELPING
HAND

The film is conceptualised by Studio Simple and directed by Milind Dhaimade.
By Namah Chawla


MARKETING


“LEARNT A LOT FROM WHAT ZOMATO DOES ON SOCIAL MEDIA”: ESHAN JOSHI

A conversation with the head of marketing, Zostel, a community-led and
experience-driven ecosystem for travellers.
By afaqs! news bureau


PEOPLE SPOTTING


APURVA CHAMARIA JOINS GOOGLE AS HEAD OF PARTNERSHIPS SOLUTIONS, STARTUPS &
VENTURE CAPITAL

Prior to this, he was the Director at Tech Mahindra.
By afaqs! news bureau


PEOPLE SPOTTING


NESTLÉ'S RASHI GOEL JOINS AMAZON INDIA AS DIRECTOR MARKETING

Goel was director - marketing and consumer communications at Nestle.
By afaqs! news bureau


PEOPLE SPOTTING


ROYAL ENFIELD APPOINTS MOHIT DHAR JAYAL AS CHIEF BRAND OFFICER

Recently, Shubhranshu Singh, global head – marketing, Royal Enfield, moved on
from the company.


MARKETING INITIATIVE

MORE


 * “IPL’S EXPOSURE ON TELEVISION IS FAR MORE SUPERIOR TO OTHER MEDIUMS…” AJAY
   MOTWANI, ADANI WILMAR
   
   We spoke to the chief marketing officer about Fortune Foods’ expectations
   from the season, leveraging broadcast, advertising trends, the involvement of
   young brands and more.
   By Debashish Chakraborty


 * IPL ON TV SUPERSEDES OTHER GENRES; SOV & RECALL VALUE AMONG TOP PARAMETERS
   
   With the opportunity to establish effective communication with the critical
   mass, IPL on TV helps brands achieve viewership scales and share of voice
   (SOV) which would otherwise take 3-4 months or more to attain.
   By Abhinav Anand


 * IMTIAZ ALI’S HEART-WARMING SHORT FILM SHOT ON THE VIDEOGRAPHY EXPERT OPPO
   RENO5 PRO 5G WILL BRING OUT THE HIDDEN VIDEO CREATOR IN YOU
   
   The film was shot solely on OPPO Reno5 Pro 5G – the next generation
   videography phone for the everyday video creator delivering an unmatched
   cinematic experience.
   By Debashish Chakraborty


 * TV AND IPL ENABLES REVIVAL OF THE ADVERTISING ECONOMY IN A PANDEMIC STRUCK
   INDIA
   
   With several successful campaigns during the 2020 IPL season, marketers have
   successfully leveraged the power of TV and IPL to revive the advertising
   economy in India.
   By Abhinav Anand


 * MAKING A FUTURISTIC STRIDE IN THE TYRE ECOSYSTEM, JK TYRE LAUNCHES ‘SMART
   TYRES: TYRE WITH A BRAIN’
   
   With cutting-edge technology and inbuilt sensors, The Smart Tyre gives the
   rider real-time updates on the pressure and temperature on their smartphones.
   By Debashish Chakraborty


 * LIVGUARD CELEBRATES THOSE WHO ENSURE OUR FESTIVITIES REMAIN UNINTERRUPTED
   
   The latest campaign showcases the effort of their Service Engineers who work
   round the clock to ensure that the festivities of the customers remain
   uninterrupted.
   By afaqs! news bureau


 * T20 WORLD CUP ATTRACTS A VAST AND MORE ENGAGED AUDIENCE, SAYS COINDCX’S
   MARKETING HEAD
   
   We spoke with Ramalingam Subramanian on the brand’s association with
   cricketing events, factors for partnering with WC T20, leveraging broadcast
   and more.
   By Debashish Chakraborty


 * HERE’S WHY PANASONIC WASHING MACHINES IS THE ‘SMART’EST PURCHASE THIS FESTIVE
   SEASON!
   
   The smart product comes with Miraie - an IoT platform designed by Panasonic
   that allows the consumer to connect / control all home appliances easily from
   anywhere.
   By Debashish Chakraborty


 * HYUNDAI SCORES MANY FIRSTS IN LANDMARK PARTNERSHIP WITH SPOTIFY INDIA
   
   The Hyundai i20 N Line became the first sponsor of Discover Weekly, one of
   Spotify’s most loved playlists.
   By afaqs! news bureau


 * WHAT MAKES THE ICC MEN’S T20 WORLD CUP A SOUGHT AFTER EVENT FOR FANS AND
   BRANDS?
   
   afaqs! spoke with marketing heads on their excitement and anecdotes attached
   to the T20 World Cup as well as their thoughts on why the event is a
   lucrative advertising property.
   By Debashish Chakraborty


 * IS THE ICC T20 WORLD CUP A GOOD ADVERTISING PLATFORM TO ACCESS AND ENGAGE
   FEMALE AUDIENCES?
   
   Industry experts share their views on the reasons for the rise of female
   viewership and increased brand interest in live cricketing events like ICC
   World T20.
   By Debashish Chakraborty


 * FLIPKART LAUNCHES INDIA’S FIRST AND LARGEST COMMERCE CONTENT INITIATIVE - THE
   BIG BILLION DAY DHAMAAL
   
   A part of The Big Billion Day Sale, through the initiative, shoppers can
   watch shows with top celebrities, comedians and influences - as they explore
   and buy products.
   By Debashish Chakraborty


 * ADVERTISERS SET TO WELCOME THE FIRST EVER FESTIVE WORLD T20
   
   afaqs! spoke with Media Heads at agencies to understand the impact of live
   cricketing events and how big is the advertising fervour for the WT20,
   especially with the international event coinciding with the festive season.
   By Debashish Chakraborty


 * STAND OUT AND BE HEARD THIS FESTIVE SEASON, WITH SPOTIFY
   
   After delaying purchases in 2020, 1 in 3 Spotify users are looking at large,
   big-ticket purchases and this is a user base that is likely to spend 15% more
   on what they want than any other cohort.
   By afaqs! news bureau


 * NETFLIX SCORES BIG WITH VIEWERS (WITH A LITTLE HELP FROM SPOTIFY)
   
   As part of the year-long partnership, Spotify leveraged the video streaming
   giant’s top content offering and created novel integrated initiatives.
   By afaqs! news bureau


 * BEAM SUNTORY BAGS INTERNATIONAL AWARDS HELD IN LONDON AND CALIFORNIA FOR ITS
   BLENDS
   
   With a Gold and Double Gold at SIP Awards and bronze at London Spirits
   Competition, Oaksmith® Gold’ and ‘Oaksmith® International’ bags global
   recognition.
   By Abhinav Anand


 * EXPLORING THE CTV & OTT ADVERTISING LANDSCAPE: Q&A WITH AMRITPAL BEDI OF
   VDX.TV
   
   In an insightful discussion, he throws light on the potential of CTV & OTT
   advertising, trends hitting the India region, the benefits CTV offers
   advertisers, and how to leverage it for a seamless user experience.
   By afaqs! news bureau


 * COINDCX FORAYS INTO THE WORLD OF INDIAN CRICKET
   
   CoinDCX becomes the first crypto exchange brand in the history of cricket
   sponsorship to sponsor a major cricketing series.
   By Abhinav Anand


 * ADS THAT MATCH THE MOMENT MAKE AN IMPACT
   
   Audio ads help brands leverage in a no-scroll, no-swipe environment with a
   targeted approach based on their mood, mindset, habit, and taste.
   By afaqs! news bureau


 * FANS AND ADVERTISERS GEAR UP FOR PREMIER LEAGUE’S 30TH SEASON
   
   With the league commencing from 14th August, advertisers have much to gain by
   engaging with the league’s premium audience.
   By Abhinav Anand


 * INFOTAINMENT PROSPERS AS TV VIEWERS SHOW CLEAR PREFERENCE OVER ENGLISH MOVIES
   & GEC
   
   According to BARC ratings, Infotainment channels reach twice the number of
   audiences, with lesser number of channels, than English Movies & GEC channels
   put together.
   By afaqs! news bureau


 * SPOTIFY'S DISCOVER WEEKLY PLAYLIST OPENS UP FOR SPONSORSHIP IN INDIA
   
   Get up close and personal with Spotify’s Discover Weekly.
   By Debashish Chakraborty


 * WORLD TEST CHAMPIONSHIP: IS INDIA READY TO BE CROWNED THE KING OF TEST
   CRICKET?
   
   The much-awaited WTC final is almost around the corner. Starting June 18th is
   the quest among two teams to bring home the championship title.
   By Abhinav Anand


 * URBAN INDIANS LIKELY TO ADOPT AR/VR SOLUTIONS FOR RETAIL SHOPPING
   
   YouGov’s new report offers an overview of impact of Covid-19 on shopping
   attitudes and behaviours across 17 markets.
   By afaqs! news bureau


 * JSW CEMENT’S NEW TVC EMPHASIZES BUILDING STRONG COMMUNITIES AND A GREENER
   PLANET
   
   With music by A. R. Rahman, the JSW Cement TVC urges viewers to start
   building a stronger tomorrow.
   By Abhinav Anand


 * EGGFIRST REDEFINES DELEGATE BRAND CAMPAIGN WITH SONU SOOD
   
   Eggfirst recently launched a 360-degree integrated campaign for Brand
   Delegate from Corteva ™ with Sonu Sood as its brand ambassador.
   By afaqs! news bureau


 * A FIRST IN 5 YEARS, THE WORLD TELEVISION PREMIERE OF LAXMII BREAKS TV
   VIEWERSHIP RECORDS
   
   World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores
   a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.
   By afaqs! news bureau


 * INTERNATIONAL FMCG REPORT 2021: CONSUMER GOODS IN CRISIS
   
   YouGov’s new report is based on more than 18,000 interviews and offers an
   overview of changing consumer attitudes and behaviours towards consumer goods
   in 17 global markets.
   By afaqs! news bureau


 * LOTTE CHOCOPIE ASSERTS ‘INDIA’S NO. 1 CHOCO PIE’ STATUS IN DELHI
   
   In one of the biggest mascot-based brand engagement drives, Lotte Choco Pie
   interacts with consumers using 250 Lotte Choco Pie Men across 3 days in
   Delhi’s prime localities and hangouts.
   By afaqs! news bureau


 * FLIPKART GOES #FULLONFAB AND WE CAN’T HANDLE IT!
   
   The brand skillfully leveraged social media to make users guess the next best
   product launch…
   By Abhinav Anand


 * HERO ISL SEASON 7 ENDS WITH HIGH VIEWERSHIP & INCREASED BRAND ACTIVATIONS
   
   The league clocked a massive reach of over 130 million with increased brand
   activations; surpassed the previous season in terms of TVR, TSV, social buzz
   and brand integrations.
   By Debashish Chakraborty


 * THE ART OF MEME MARKETING
   
   The art of understanding the Meme culture and using Meme marketing in the
   most effective way possible.
   By afaqs! news bureau


 * PRIVÉ WORLD BOX OFFICE: THE GO-TO DESTINATION TO ENJOY MUST-WATCH MOVIES FROM
   AROUND THE WORLD
   
   With the inception of Privé World Box Office, movie enthusiasts can now enjoy
   a selection of foreign language films that are easy to watch, relatable and
   entertaining.
   By Abhinav Anand


 * HAATH UTHANA ZAROORI HAI – THE STORY BEHIND ADITYA BIRLA GROUP’S VIRAL
   WOMEN’S DAY VIDEO
   
   The video has found resonance across social media platforms and has collected
   lakhs of views and likes, surpassing all expectations.
   By afaqs! news bureau


 * GONUTS: CELEBRITY COMMERCE THAT BUILDS HUMAN CONNECTION THROUGH PERSONALISED
   VIDEO MESSAGES, INFLUENCER MARKETING AND BRANDED CONTENT
   
   Accessing celebrities was never so easy; Gifting experiences never so
   memorable.
   By afaqs! news bureau


 * WITH THEIR IPL COVERAGE AND SUCCESSFUL BRAND INTEGRATIONS, ESPNCRICINFO
   BECOMES MARKETERS' PRIME CHOICE
   
   The coverage of IPL 2020 and the numerous successful brand integration
   throughout the course has earmarked ESPNcricinfo as one of the prime
   preferences of marketers and brands.
   By afaqs! news bureau


 * HYUNDAI INDIA’S #BRAKEONSTEREOTYPES CAMPAIGN BUSTS MISCONCEPTIONS AROUND
   WOMEN DRIVERS
   
   #BrakeOnStereotypes campaign shows how the art of driving is gender-neutral
   and focuses on busting this obsolete stereotype regarding women drivers.
   By Abhinav Anand


 * AAJ TAK CONTINUES ITS ‘NO TAMASHA & ONLY SAMACHAR’ CONVERSATION IN ITS NEW
   TVC
   
   The humorous yet thought-provoking ad showcases the channel’s take to cover
   ‘actual news’ rather than spice and sensation-driven reportage.
   By Debashish Chakraborty


 * “IPL BROADCAST HELPED US TAP NON-METROS AND TIER-2 CITIES, CONTRIBUTES 60-70%
   NOW”: SHARAT DHALL, POLICYBAZAAR
   
   The COO of the online insurance aggregator talks about the partnership with
   IPL, leveraging television, advertising during IPL, TG, secret recipe for
   campaigns and more..
   By Debashish Chakraborty


 * TWO IN FIVE URBAN INDIANS CONSIDER SAVING MONEY FOR HARDSHIPS A TOP FINANCIAL
   PRIORITY IN 2021
   
   YouGov’s new report provides an overview of financial attitudes and habits in
   17 global markets.
   By afaqs! news bureau


 * “IPL’S EXPOSURE ON TELEVISION IS FAR MORE SUPERIOR TO OTHER MEDIUMS…” AJAY
   MOTWANI, ADANI WILMAR
   
   We spoke to the chief marketing officer about Fortune Foods’ expectations
   from the season, leveraging broadcast, advertising trends, the involvement of
   young brands and more.
   By Debashish Chakraborty


 * IPL ON TV SUPERSEDES OTHER GENRES; SOV & RECALL VALUE AMONG TOP PARAMETERS
   
   With the opportunity to establish effective communication with the critical
   mass, IPL on TV helps brands achieve viewership scales and share of voice
   (SOV) which would otherwise take 3-4 months or more to attain.
   By Abhinav Anand


 * IMTIAZ ALI’S HEART-WARMING SHORT FILM SHOT ON THE VIDEOGRAPHY EXPERT OPPO
   RENO5 PRO 5G WILL BRING OUT THE HIDDEN VIDEO CREATOR IN YOU
   
   The film was shot solely on OPPO Reno5 Pro 5G – the next generation
   videography phone for the everyday video creator delivering an unmatched
   cinematic experience.
   By Debashish Chakraborty


 * TV AND IPL ENABLES REVIVAL OF THE ADVERTISING ECONOMY IN A PANDEMIC STRUCK
   INDIA
   
   With several successful campaigns during the 2020 IPL season, marketers have
   successfully leveraged the power of TV and IPL to revive the advertising
   economy in India.
   By Abhinav Anand


 * MAKING A FUTURISTIC STRIDE IN THE TYRE ECOSYSTEM, JK TYRE LAUNCHES ‘SMART
   TYRES: TYRE WITH A BRAIN’
   
   With cutting-edge technology and inbuilt sensors, The Smart Tyre gives the
   rider real-time updates on the pressure and temperature on their smartphones.
   By Debashish Chakraborty


 * LIVGUARD CELEBRATES THOSE WHO ENSURE OUR FESTIVITIES REMAIN UNINTERRUPTED
   
   The latest campaign showcases the effort of their Service Engineers who work
   round the clock to ensure that the festivities of the customers remain
   uninterrupted.
   By afaqs! news bureau


 * T20 WORLD CUP ATTRACTS A VAST AND MORE ENGAGED AUDIENCE, SAYS COINDCX’S
   MARKETING HEAD
   
   We spoke with Ramalingam Subramanian on the brand’s association with
   cricketing events, factors for partnering with WC T20, leveraging broadcast
   and more.
   By Debashish Chakraborty


 * HERE’S WHY PANASONIC WASHING MACHINES IS THE ‘SMART’EST PURCHASE THIS FESTIVE
   SEASON!
   
   The smart product comes with Miraie - an IoT platform designed by Panasonic
   that allows the consumer to connect / control all home appliances easily from
   anywhere.
   By Debashish Chakraborty




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