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POSTMKTG
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STAT: AHN BRANDING


AHN: DIGITAL MEDIA DRIVES JUMP IN INQUIRIES


STAT FNYS COVID RESPONSE


FEEDING NYS: CRISIS PLANNING MEETS COVID CHALLENGE


STAT CN CHOICE


CAREERNEXT: AUTISM PROGRAM GOES NATIONAL


STAT UNION SEARCH


UNION COLLEGE: SEARCH MARKETING CAPTURES CONTACTS


STAT JOSHUA DONATIONS


JOSHUA PROJECT: WEBSITE DRIVES DONATIONS +1,000%


STAT CBA: BRONATIONDAY 2024


CBA: BRONATIONDAY 2024 – $190K+ IN 16 HOURS!


STAT POSTMKTG: CELEBRATING 12 YEARS


POSTMKTG: CELEBRATING OUR 12TH ANNIVERSARY!


STAT NEXTSTEP LAUNCHES TIKTOK-DRIVEN BRANDING CAMPAIGN


NEXTSTEP: BUILDING A BRAND WITH TIKTOK (AND TCHOTCHKES)


STAT CBA OPENS DOME


CBA: DOME OPENS, MURAL UNVEILED AND $4MM RAISED


STAT: AHN BRANDING


AHN: DIGITAL MEDIA DRIVES JUMP IN INQUIRIES


STAT FNYS COVID RESPONSE


FEEDING NYS: CRISIS PLANNING MEETS COVID CHALLENGE


STAT CN CHOICE


CAREERNEXT: AUTISM PROGRAM GOES NATIONAL


STAT UNION SEARCH


UNION COLLEGE: SEARCH MARKETING CAPTURES CONTACTS


STAT JOSHUA DONATIONS


JOSHUA PROJECT: WEBSITE DRIVES DONATIONS +1,000%


STAT CBA: BRONATIONDAY 2024


CBA: BRONATIONDAY 2024 – $190K+ IN 16 HOURS!


STAT POSTMKTG: CELEBRATING 12 YEARS


POSTMKTG: CELEBRATING OUR 12TH ANNIVERSARY!


STAT NEXTSTEP LAUNCHES TIKTOK-DRIVEN BRANDING CAMPAIGN


NEXTSTEP: BUILDING A BRAND WITH TIKTOK (AND TCHOTCHKES)


STAT CBA OPENS DOME


CBA: DOME OPENS, MURAL UNVEILED AND $4MM RAISED


STAT: AHN BRANDING


AHN: DIGITAL MEDIA DRIVES JUMP IN INQUIRIES







MARKETING FOR THE MISSION-DRIVEN

Since 2012, mission-driven businesses, educational institutions and nonprofits
across the Northeast have turned to POSTMKTG to build their brands,
professionalize their websites and create and manage their marketing and media
programs.




MARKETING FOR THE MISSION-DRIVEN



Since 2012, mission-driven businesses, educational institutions and nonprofits
across the Northeast have turned to POSTMKTG to build their brands,
professionalize their websites and create and manage their marketing and media
programs. As our testimonials show, clients love working with us and love the
results our collaborations achieve.



RECENT WORK CONTACT US



FEEDING NYS
ON A MISSION TO END HUNGER IN NYS

AHN
BE YOU, BE ANYTHING

NEXTSTEP
FOR ALL THE ADVENTURES AHEAD

UST
POWER, MADE PERFECT

CBA
PREPARE YOURSELF TO BE PART OF HISTORY

COLLEGE EXPERIENCE
SKILLS, CHOICES, INDEPENDENCE



MORE CASE STUDIES




TESTIMONIALS

Francisco Morocz

CEO, Heila Technologies

As an early stage startup it is important to maximize your resources and make
sure every penny is going into creating value. The POSTMKTG team was able to
effectively catalyze what we knew was needed from our website into a valuable
and elegant tool to reach our customers and promote our message.

Mark Degeneffe

President of UST

I’ve worked with the POSTMKTG team for well over a decade and have been thrilled
with the experience. They’ve brought UST’s go to market strategy and tools into
the modern era of internet marketing and as such a small Capital Region based
tech business can swim with the International big fishes. This is a sharp…

Mary Liz Stewart

Executive Director, Underground Railroad Education Center

POSTMKTG is an incredibly user friendly, creative company. They produce
aesthetically pleasing products unmatched by any other company. A significant
asset to the community and a model for others to emulate.

Neal Currie

Executive Director, Albany Community Charter School

The team at POSTMKTG was the best marketing group that we’ve worked with. They
are extremely knowledgable of the local market and they really took the time to
learn our school community and worked collaboratively with us to develop
marketing solutions that met our needs within a reasonable budget. I would
highly recommend POSTMKTG.

Pat Costello

Executive Director, Joshua Project of Schoharie

We are so appreciative of you, and your staff, for their hard work on The Joshua
Project’s website. We have seen an amazing increase in usage over the past year,
and donations are up over 1000%!

Colleen Dergosits

Director of College Programs at Living Resources

Ron, Katie and the POSTMKTG team are fantastic to work with. They go above and
beyond and are always available to speak. Great ideas with branding and
advertising. POSTMKTG has been a huge asset to work alongside.

Colleen Ward

Director of Institutional Advancement, Christian Brothers Academy

Ron and his talented team have been a great asset to our organization. Their
creativity and professionalism have made them a valued partner in the success of
Christian Brothers Academy.

Dan Egan

Executive Director, Feeding New York State

Our organization has worked with Ron, Katie and the POSTMKTG team for more than
five years. In that time they have guided us on a re-brand, developed our social
media presence, designed our (very popular) merch, designed advocacy materials
and thank-you gifts, and basically taken our brand from zero to very well-known.

David Perritano

Communications and Marketing Specialist, Academy of the Holy Names

I’ve had the pleasure of working with Ron and his team for a couple of years
now, and as good as they are as collaborators, they are even better people.
POSTMKTG is your one-stop shop for all marketing, web, social, graphic design
and video production needs. There isn’t a question they can’t answer or a…

Francisco Morocz

CEO, Heila Technologies

As an early stage startup it is important to maximize your resources and make
sure every penny is going into creating value. The POSTMKTG team was able to
effectively catalyze what we knew was needed from our website into a valuable
and elegant tool to reach our customers and promote our message.

Mark Degeneffe

President of UST

I’ve worked with the POSTMKTG team for well over a decade and have been thrilled
with the experience. They’ve brought UST’s go to market strategy and tools into
the modern era of internet marketing and as such a small Capital Region based
tech business can swim with the International big fishes. This is a sharp…

Mary Liz Stewart

Executive Director, Underground Railroad Education Center

POSTMKTG is an incredibly user friendly, creative company. They produce
aesthetically pleasing products unmatched by any other company. A significant
asset to the community and a model for others to emulate.

Neal Currie

Executive Director, Albany Community Charter School

The team at POSTMKTG was the best marketing group that we’ve worked with. They
are extremely knowledgable of the local market and they really took the time to
learn our school community and worked collaboratively with us to develop
marketing solutions that met our needs within a reasonable budget. I would
highly recommend POSTMKTG.

Pat Costello

Executive Director, Joshua Project of Schoharie

We are so appreciative of you, and your staff, for their hard work on The Joshua
Project’s website. We have seen an amazing increase in usage over the past year,
and donations are up over 1000%!

Colleen Dergosits

Director of College Programs at Living Resources

Ron, Katie and the POSTMKTG team are fantastic to work with. They go above and
beyond and are always available to speak. Great ideas with branding and
advertising. POSTMKTG has been a huge asset to work alongside.

Colleen Ward

Director of Institutional Advancement, Christian Brothers Academy

Ron and his talented team have been a great asset to our organization. Their
creativity and professionalism have made them a valued partner in the success of
Christian Brothers Academy.

Dan Egan

Executive Director, Feeding New York State

Our organization has worked with Ron, Katie and the POSTMKTG team for more than
five years. In that time they have guided us on a re-brand, developed our social
media presence, designed our (very popular) merch, designed advocacy materials
and thank-you gifts, and basically taken our brand from zero to very well-known.

David Perritano

Communications and Marketing Specialist, Academy of the Holy Names

I’ve had the pleasure of working with Ron and his team for a couple of years
now, and as good as they are as collaborators, they are even better people.
POSTMKTG is your one-stop shop for all marketing, web, social, graphic design
and video production needs. There isn’t a question they can’t answer or a…

Francisco Morocz

CEO, Heila Technologies

As an early stage startup it is important to maximize your resources and make
sure every penny is going into creating value. The POSTMKTG team was able to
effectively catalyze what we knew was needed from our website into a valuable
and elegant tool to reach our customers and promote our message.




MORE TESTIMONIALS





WHY US?

POSTMKTG is among a new class of advertising support services. We’re almost too
tiny to be called an advertising agency (just 3 highly skilled employees and
couple of talented freelancers). But, as our 12-year history proves, by
utilizing the tools of modern marketing, and working in close partnership with
our clients, our tiny agency provides the full range of expert creative,
production and media services in-house sales and marketing need to develop
national-level brands and promote themselves without peer locally, regionally or
globally.

OUR STORY




WHY US?

POSTMKTG is among a new class of advertising support services. We’re almost too
tiny to be called an advertising agency (just 3 highly skilled employees and
couple of talented freelancers). But, as our 12-year history proves, by
utilizing the tools of modern marketing, and working in close partnership with
our clients, our tiny agency provides the full range of expert creative,
production and media services in-house sales and marketing need to develop
national-level brands and promote themselves without peer locally, regionally or
globally.

OUR STORY



SERVING MISSION-DRIVEN BRANDS SINCE 2012





SERVING MISSION-DRIVEN BRANDS SINCE 2012



SHORT STORIES


CBA: BRONATIONDAY 2024

May 17, 2024

For the 7th year, POSTMKTG is thrilled to lead the BronationDay charge for
long-term client Christian Brothers Academy. Building on our successful efforts
to raise funds for a new academic wing, updates to its lecture center,
supplemental financial assistance during COVID, a new turf field, and the
totally insane effort to finalize funding for the first all-season multi-use
dome on any Capital Region campus, for 2024, and to emphasize the school’s
college prep focus, CBA is raising funds for a new Academic Achievement Center.


NEXTSTEP COOKS UP A TIKTOK-DRIVEN BRANDING CAMPAIGN

May 16, 2024

Small brands can now take advantage of their smallness and run circles,
creatively, around their plodding competitors. While large brands fret and fear
“crazy media” like TikTok, NextStep Federal Credit Union, with the counsel of
POSTMKTG, has jumped right in with a branding and promotions campaign that not
only leads with TikTok as its primary media, but is creatively inspired by
TikTok.


AHN 2024 GALA

May 8, 2024

This year, to fund an upgrade to its library, AHN hoped to raise $60,000 during
its 2024 Gala’s “Paddle Raise.” In just 15 minutes, it raised well over $70,000.

POSTMKTG handled all event materials – event logo and graphic standards, invite,
social media ads, program and the video that got the wallets to open – and we
couldn’t happier about the results.


CBA OPENS ‘THE DOME!’

April 19, 2024

To a huge and enthusiastic crowd dwarfed by an even “huge-er” space, long-term
client Christian Brothers Academy opened the doors to The Dome, a stunning
multi-use all-weather facility now rising impressively on the school’s Albany
campus.

POSTMKTG is proud of the important role we played in helping the school raise
more than $4 million over a few short years to fund The Dome’s construction (and
the school’s new turf field). And we are equally proud of the environmental
graphics that greet visitors and prepare them for the impressive space they are
about to enter.

THESE STORIES and MORE




FEEDING NYS: IN SUPPORT OF SNAP

April 17, 2024

A Feeding New York State and Tops Friendly Markets co-promotion in support of
enhanced SNAP benefits, part of FNYS’s lobbying effort ahead of finalization and
passage of the 2024 NYS budget.

Watch Video


AHN LAUNCHES COMMUNITY-EMPOWERING WEBSITE

November 27, 2023

To build on the branding and marketing momentum that has generated a 10%
increase in enrollment over the last year, and to position itself for future
growth, Academy of the Holy Names worked with POSTMKTG to completely overhaul
its public web presence.

Not only does it look fantastic, the new ahns.org frees the school from the
cumbersome proprietary CMS, which will simplify updates and code extensions and
allow the school to fully integrate the website into its marketing efforts.


SMALL CREDIT UNION STAKES CLAIM AS THE NEXT BIG THING

November 22, 2023

POSTMKTG proudly presents NextStep, our from-the-ground-up rebranding of School
Services Federal Credit Union. Everything, from research and strategy, to name,
logo, and tagline, to website and app, signage, and all the collateral bits that
make up a financial institution, all done in 10-months.

NextStep provides an excellent demonstration of the competitive advantages
smaller, swifter businesses now have relative to their bigger and always more
bureaucratic competitors.


THE COLLEGE EXPERIENCE PROPELLED TO RECORD ENROLLMENT

November 17, 2023

The College Experience is a 2-year program hosted at The College of Saint Rose.
The program provides young adults with disabilities the support, skills,
confidence, internships and work experiences they need to gain independence and
live engaged, productive and happy lives.

POSTMKTG has helped Living Resources more than double enrollment in The College
Experience.


CBA FINDS SERIOUS SUCCESS

November 17, 2023

The students at CBA are just like students at every other private or public
middle school or high school … except when they aren’t. Like when its time to
put on the uniform and get serious about the day’s studies. Or time to march in
formation at a Veterans Day parade. Or when the National Anthem is played before
a game.

Since partnering with POSTMKTG, CBA has seen a 42% increase in enrollment ,
raised $10 million across two successful capital campaigns, introduced a new
annual giving day which raised an astounding $604,000 in 16 hours in 2023,
redesigned its bi-annual magazine, revised and relaunched its website (twice!),
added several scholarship programs and reengaged its alumni and supporter
network.


A DRAMATIC COMEBACK: THE HISTORY OF SPORTS AT AHN

November 17, 2023

POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its
proud 110-year history of athletics and put it on display. A new 150-foot mural
celebrates milestones and nearly forgotten memories.

Dedicated to AHN’s long-time athletic directory, Carlo Cherubino, the athletic
mural and its accompanying text required hours of research. Every yearbook
published from 1910 on (which were all carefully stored in AHN’s temperature
controlled archive) was carefully reviewed, photographed and cross referenced
with period newspaper clippings, letters and memoirs, journal articles,
photographs and other sources. Piece by piece, an amazing story emerged … one
that no living member of the AHN community was even aware!




FEATURED STORY


A DRAMATIC COMEBACK: THE HISTORY OF SPORTS AT AHN


A DRAMATIC COMEBACK: THE HISTORY OF SPORTS AT AHN

POSTMKTG is thrilled to have helped Academy of the Holy Names rediscover its
proud history of athletics and put it on display.

A new 150-foot mural celebrates 110 years of milestones and nearly forgotten
memories, including a fierce interscholastic rivalry with AHN in Rome, New York,
held semi-annually from the 1930s through the 1950s, a period when national
sports associations, even women-led sports associations, were warning against
vigorous competition among girls.



Dedicated to AHN’s long-time athletic director, Carlo Cherubino, the athletic
mural and its accompanying text required hours of research. Every yearbook
published from 1910 on (which were all carefully stored in AHN’s temperature
controlled archive) was carefully reviewed, photographed and cross referenced
with period newspaper clippings, letters and memoirs, journal articles,
photographs and other sources. Piece by piece, an amazing story emerged.


HERE’S THE STORY IN BRIEF


IN THE BEGINNING THERE WAS BASKETBALL

Basketball was invented in Springfield, Massachusetts in 1891, and by 1892 was
already the rage at women’s colleges throughout the Northeast. Here was a sport
girls could play (though at half court with slightly modified rules), even in
gyms like that at 628 Madison Avenue, with its 11-foot ceilings and exposed
water pipes! By 1912, with the founding of the A. A. A., the Amateur Athletic
Association, basketball was played, hard, at AHN, with a JV team and two Varsity
teams.


POST-WORLD WAR I

As quickly as basketball took over in the 1910s, by the decade’s end, it came to
a sudden stop. The 1919 AHN yearbook has no sports photos. Neither does the 1924
yearbook (the only yearbook from the 1920s in its archive). The reasons why are
complex, but it wasn’t just Holy Names that pulled back. A national movement had
emerged, led by female physical education professionals, that warned of the
mental and physical dangers of highly competitive sports for girls and the
“evils of commercialization.”

However …


THE RIVALRY WITH ROME

Exactly how and when the rivalry started no one is quite sure, but by the
mid-1930s, a bi-annual interscholastic competition had developed between Academy
of the Holy Names in Albany, New York, and Academy of the Holy Names in Rome,
New York. The games, held in the fall at one school and in the spring at the
other, were a highlight of the year.

The prominence given “Rome Day” in the school’s yearbooks speaks to the desire
among students for athletic competition, right through the couple of decades in
the mid-twentieth century when highly competitive athletics for girls was
discouraged. The rivalry with Rome would last until Rome’s closing in 1963.
Fortunately, by then, new opportunities had begun to emerge.


POST-WORLD WAR II

New possiblities for women emerged during World War II and in the years that
followed. The image of “Rosie the Riveter,” it might be said, also inspired the
idea of “Billie Jean the Basketball Player,” “Sally the Shortstop” and “Viola
the Volleyballer.”

AHN had a cheerleading squad as far back as 1947. By 1950, students were
competing in tennis, softball and swimming, along with basketball, and by 1956,
“volley ball” as well, though basketball, as reported in the 1953 yearbook,
remained the school’s “king of sports.”


THE COMEBACK

As early as 1965, at a time when interscholastic competition for girls was rare,
AHN was competing (in basketball and field hockey) with other schools in the
region, including Kenwood Convent of the Sacred Heart, Saint Catherine of Siena,
and Notre Dame.

With the encouragement and guidance of Carlo Cherubino, who became the school’s
soccer and track coach in 1982 and its athletic director in 1984, AHN joined the
Colonial Council. In addition to its historic programs in basketball,
volleyball, soccer, softball, track, tennis, and cheerleading, in the years that
followed, AHN added lacrosse, golf, alpine skiing and swimming.

Today, the school competes in 13 varsity sports.

CONTACT US

© 2024 POSTMKTG LLC
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