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*
* * Solutions
* Business Goals
* Content Operations
Collaborate effortlessly on content strategy, creation and analytics
* Digital Asset Management
Centralize all your digital assets and deliver them to any customer
touchpoint
* Content Management
Create, manage and deliver content across unlimited channels and
markets
* Customer Data Management
Understand every user and uncover trends with customer and journey
insights
* Personalization and Testing
Optimize every customer interaction with A/B testing and
personalization
* Marketing Automation
Engage your audiences with automated email and messaging campaigns
* Storefronts and Marketplaces
Design composable B2C or B2B buying experiences for any channel or
device
* Search and Merchandizing
Convert more customers with hyper-relevant shopping experiences
* Order Management
Manage orders with flexible fulfillment solutions for any buyer or
supplier
* Industries
* Financial Services
Focusing on key priorities and investments in customer experience is
putting FinServ leaders in an enviable position
* Manufacturing
Manufacturing is evolving, with customer centricity emerging as a key
competitive differentiator
* Automotive
The rapidly changing automotive industry is under pressure to deliver
standout customer experiences
* Healthcare
Healthcare brands are witnessing a shift in power as they align
themselves around the patient’s priorities
* Education
Delivering outstanding DX for students improves engagement and drives
better education outcomes
* Retail
Rapid changes in the retail landscape are driving the need to know
your customers in a digital world
* Government
Governments that simplify processes and deliver personalized services
earn the goodwill of their citizens
* Information Technology
In a digital world, IT companies have to demonstrate their credentials
by providing memorable digital experiences
* Travel and Hospitality
Travelers have higher expectations than ever before - delight them
with standout experiences across channels
* Professional Services
Professional service providers are differentiating themselves by
providing DX that meets growing client needs
* Departments
* Marketing Departments
Combine content, data and personalization to deliver experiences that
guide consumers through their journey
* IT Departments
Deliver fast, high performing, stable and secure experiences, across
channels and at scale
* Content Departments
Create and manage an efficient content supply chain to deliver
relevant content to any channel at scale
* Commerce Departments
Meet diverse customer shopping needs with seamless, adaptable
experiences both online and offline
* Digital Experience Departments
Empowering DX teams to create, deliver and manage highly engaging
experiences and omnichannel content
* Solutions overview
* Four smart-mover strategies for dominating digital moments
Get practical advice on future-proofing your CX, plus a foreward from Ann
Handley, Wall Street Journal best-selling author of Everybody Writes
Read now
* Products
* SaaS DXP
Modular software, hosted in the cloud, with upgrades and infrastructure
handled. Best for maximum agility.
* * Content Cloud
* XM Cloud
Create content, launch websites and experiences all in the cloud
* Search New
Power your website search box with intelligent search and content
discovery
* Content Hub DAM
Store, manage and centralize digital assets
* Content Hub Operations
Collaborate effortlessly on content strategy, creation and analytics
* Content Hub ONE New
Author and serve content for any digital channel with an agile
headless CMS
* * Engagement Cloud
* CDP
Unify and activate customer data to fuel your experience ecosystem
* Personalize
Create relevance in every moment with a/b testing and
personalization
* Send
Engage your audiences with automated and personalized email
marketing
* Connect New
Easily integrate Sitecore products with thousands of applications
* * Commerce Cloud
* Discover
Lift sales with AI-powered commerce search, merchandising and
recommendations
* OrderCloud
Supercharge commerce with a headless, API-first commerce platform
* Platform DXP
Integrated and cohesive full-suite technology platforms, hosted on your
services. Best for architectural control.
* Experience Manager
Create, manage and publish multisite, multilingual content
* Experience Platform
Combine a powerful CMS with rich data to deliver personalized content
in real-time across any channel
* Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC
& XM
* Services and Support
Training, connectors, hosting and everything you need to ensure success
* Sitecore Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC
& XM
* Sitecore Connectors
Extensible integrations that preserve the connected experience for the
next emerging channel
* Sitecore Marketplace
Find Sitecore-developed, technology partner, and service partner apps,
connectors, tools, and templates
* Sitecore Support
Reliable and robust paid support packages and open-source support
resources
* Sitecore Training
Learn best practices, get informed, and take advantage of the full
capabilities of our products
* Sitecore Services
Access deep expertise drawn from hands-on experience with customers
and partners
* Sitecore360 New
Maximize your investment with a customer success plan that meets the
unique needs of your business
* Platform overview
* XM Cloud: 6 benefits for your business
Learn why XM Cloud could be one of the best investments you make to
upgrade your digital experience platform – and your business.
Read now
* Resources
* Knowledge Center
* AI & ML
Plan your approach to AI and ML to unleash massive benefits in your
organization
* Cloud
Explore the right cloud computing approach to help you thrive now and
into the future
* Commerce
Discover the most important commerce trends and decide which
capabilities matter most to your success
* Content Management
Master the research to get a 360-degree view of your content landscape
from creation to publication
* Data & Analytics
Review best-practice approaches to data and analytics to turn missed
opportunities into positive engagements
* Digital Transformation Popular
Discover ways to accelerate transformation to make authentic human
connections with your customers
* DX & CX
Build relationships with your customers by being empathetic, telling
great stories, and using AI to let your humanity show
* Headless
Investigate the benefits of going headless to deliver a consistent
experience no matter the device
* Omnichannel
Learn omnichannel strategies to provide a consistent and seamless
experience every step of the way
* Personalization
Prepare to deliver personalized digital experiences, creating a
connection between your customer and your brand
* Learn & Connect
* Customer Hub
Find Sitecore’s key resources for customers from Learning & Support
access to product documentation, all in one place
* Sitecore Learning
Learn best practices, get informed, and take advantage of the full
capabilities of our products
* Mastering Personalization
Free step-by-step guide for marketing & technical teams
* Insights Blog
Sitecore experts share their thoughts on DX transformation
* Events and Webinars
Learn, connect and upskill with events nearby & globally
* Getting Started with XP
Learn how to deploy, upgrade, access training and consulting, and
more, for Sitecore Experience Platform.
* Developer Resources
* Sitecore for Developers
Is it the right choice for your team? See how Sitecore integrates with
your tech stack and allows you to iterate with the business.
* Sitecore Community
Find answers to questions, videos from the latest events, and Sitecore
developer hangouts
* Sitecore Documentation
Access Sitecore product technical documentation
* Sitecore Partner Network
Register or sign in to the Sitecore Partner Network
* Sitecore Training
Get trained and certified through Sitecore Learning, Sitecore's own
official training program
* Customer Stories
* All Customer stories
Read how Sitecore customers are using our products to drive business
results and transform their CX
* Customer stories by industry
Learn how businesses like yours are delivering the experience their
customers demand
* Customer stories by product
Sitecore’s range of products are used by brands around the world to
solve their business goals
* Sitecore Experience Awards
Sitecore’s Annual Experience Awards recognize the top digital
experiences from brands across the globe
* Support
* Sitecore Training
Sitecore offers a comprehensive training program for all roles to help
you benefit from your solution
* Sitecore Documentation
Access comprehensive documentation for developers and business users
to leverage Sitecore’s platforms
* Sitecore Support
Sitecore has a range of support packages available in addition to a
wealth of open-source options
* View all resources
* What is the best alternative to Google Optimize?
As Google Optimize sunsets, the world's leading brands are choosing
Sitecore Personalize as their tool of choice for A/B testing and
personalization.
Learn more
* Partners
* For Customers
* Find a Solution Partner Popular
Find a Sitecore Solution Partner to help you implement, grow and
optimize your solution
* Solutions from our Partners New
Find a partner that offers the solution best suited to solving your
business challenge using the power of Sitecore, enabling the fastest
time to value
* Connector & App Marketplace New
Find Sitecore-developed, technology partner, and service partner apps,
connectors, tools, and templates
* Why work with a Sitecore Solution Partner
Understand the Sitecore Solution Partner Program as a customer, and
determine the best match for your project
* Global Alliances
Our robust ecosystem of alliances has you covered, from strategic
insight to technical execution
* Technology Partners
Expand and complement your Sitecore platform with a range of solutions
from our partners
* Sitecore Integrations
Sitecore Connectors are prepackaged integration products that deliver
out-of-the-box functionality
* Partner Perspectives
Insights and articles on digital transformation best practice created
by our valued partners
* For Partners
* Sitecore Partner Network
Central hub for Sitecore Solution Partner Program information,
enablement, tools, deal registration, and more
* About the Solution Partner Program
The Solution Partner Program offers our partners a range of resources
to build their partnership with us
* Become a Sitecore Solution Partner
Start your relationship with Sitecore and access a robust ecosystem
designed for growth and success
* Sitecore Technology Alliance Program
An ecosystem of complementary solutions that provide unique and
industry-leading technologies
* Partners overview
* Sitecore named Finalist in Microsoft Partner of the Year Awards 2023
Recognizing our AI-powered Content Hub solution, which is transforming
digital asset management and content operations for a global food and
beverage giant.
Learn more
* Company
* About Sitecore
Our mission is to elevate leading brands through unforgettable digital
connections with their customers
* Our Story
Learn how Sitecore began, as well as the strategic, technical, and
business decisions that paved the way for our success
* Newsroom
Sitecore in the news and making news around the world
* Sustainability
Sitecore has a comprehensive ESG program designed to reduce our
footprint and create positive changes in the markets in which we
operate
* Leadership
Lifelong coders, inventors, and change agents. Get to know Sitecore’s
leadership team
* Careers
We are a fast growing, enthusiastic team that thrives on transparency,
diversity, innovation and collaboration
* DX@Sitecore - our strategy
Learn about Sitecore's DX strategy and how we deliver on our promise
to connect the experience on Sitecore.com
* Sitecore Brand Resources
Browse our Visual Identity Guide, download our corporate logo, or
contact us with brand-related questions
* Our Values
We're working together to innovate and grow, with central values
driving our team around the globe
* Contact Us
Get in touch with our teams to get the support you need
* Office Locations
Find Sitecore offices around the world with our full list of locations
* More about Sitecore
* Product strategy at Sitecore
Get all the latest updates from our CPO Dave O'Flanagan
Get details
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Contact us Cookies
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* Sitecore Documentation
* Sitecore Learning
* Sitecore Community
* Sitecore MVP Program
* Sitecore Downloads
* Sitecore Partner Network
* Symposium
* Knowledge Base
Get a demo
* Solutions
* Back
* Business Goals
* Back
*
Content Operations
Collaborate effortlessly on content strategy, creation and analytics
*
Digital Asset Management
Centralize all your digital assets and deliver them to any customer
touchpoint
*
Content Management
Create, manage and deliver content across unlimited channels and markets
*
Customer Data Management
Understand every user and uncover trends with customer and journey
insights
*
Personalization and Testing
Optimize every customer interaction with A/B testing and personalization
*
Marketing Automation
Engage your audiences with automated email and messaging campaigns
*
Storefronts and Marketplaces
Design composable B2C or B2B buying experiences for any channel or device
*
Search and Merchandizing
Convert more customers with hyper-relevant shopping experiences
*
Order Management
Manage orders with flexible fulfillment solutions for any buyer or
supplier
* Industries
* Back
*
Financial Services
Focusing on key priorities and investments in customer experience is
putting FinServ leaders in an enviable position
*
Manufacturing
Manufacturing is evolving, with customer centricity emerging as a key
competitive differentiator
*
Automotive
The rapidly changing automotive industry is under pressure to deliver
standout customer experiences
*
Healthcare
Healthcare brands are witnessing a shift in power as they align
themselves around the patient’s priorities
*
Education
Delivering outstanding DX for students improves engagement and drives
better education outcomes
*
Retail
Rapid changes in the retail landscape are driving the need to know your
customers in a digital world
*
Government
Governments that simplify processes and deliver personalized services
earn the goodwill of their citizens
*
Information Technology
In a digital world, IT companies have to demonstrate their credentials by
providing memorable digital experiences
*
Travel and Hospitality
Travelers have higher expectations than ever before - delight them with
standout experiences across channels
*
Professional Services
Professional service providers are differentiating themselves by
providing DX that meets growing client needs
* Departments
* Back
*
Marketing Departments
Combine content, data and personalization to deliver experiences that
guide consumers through their journey
*
IT Departments
Deliver fast, high performing, stable and secure experiences, across
channels and at scale
*
Content Departments
Create and manage an efficient content supply chain to deliver relevant
content to any channel at scale
*
Commerce Departments
Meet diverse customer shopping needs with seamless, adaptable experiences
both online and offline
*
Digital Experience Departments
Empowering DX teams to create, deliver and manage highly engaging
experiences and omnichannel content
* Solutions overview
* Products
* Back
* SaaS DXP
Modular software, hosted in the cloud, with upgrades and infrastructure
handled. Best for maximum agility.
* Back
*
Content Cloud
*
XM Cloud
Create content, launch websites and experiences all in the cloud
* New
Search
Power your website search box with intelligent search and content
discovery
*
Content Hub DAM
Store, manage and centralize digital assets
*
Content Hub Operations
Collaborate effortlessly on content strategy, creation and analytics
* New
Content Hub ONE
Author and serve content for any digital channel with an agile headless
CMS
*
Engagement Cloud
*
CDP
Unify and leverage customer data across a variety of touchpoints to
deliver intelligent experiences
*
Personalize
Create relevance in every moment with a/b testing and personalization
*
Send
Engage your audiences with automated and personalized email marketing
*
Connect
Easily integrate Sitecore products with thousands of applications
*
Commerce Cloud
*
Discover
Lift sales with AI-powered commerce search, merchandising and
recommendations
*
OrderCloud
Supercharge commerce with a headless, API-first commerce platform
* Platform DXP
Integrated and cohesive full-suite technology platforms, hosted on your
services. Best for architectural control.
* Back
*
Experience Manager
Create, manage and publish multisite, multilingual content
*
Experience Platform
Combine a powerful CMS with rich data to deliver personalized content in
real-time across any channel
*
Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC &
XM
* Services and Support
Training, connectors, hosting and everything you need to ensure success
* Back
*
Sitecore Managed Cloud
Host, monitor, manage and maintain the installation of Sitecore XP, XC &
XM
*
Sitecore Connectors
Extensible integrations that preserve the connected experience for the
next emerging channel
*
Sitecore Marketplace
Find Sitecore-developed, technology partner, and service partner apps,
connectors, tools, and templates
*
Sitecore Support
Reliable and robust paid support packages and open-source support
resources
*
Sitecore Training
Learn best practices, get informed, and take advantage of the full
capabilities of our products
*
Sitecore Services
Access deep expertise drawn from hands-on experience with customers and
partners
* New
Sitecore360
Maximize your investment with a customer success plan that meets the
unique needs of your business
* Platform overview
* Resources
* Back
* Knowledge Center
* Back
*
AI & ML
Plan your approach to AI and ML to unleash massive benefits in your
organization
*
Cloud
Explore the right cloud computing approach to help you thrive now and
into the future
*
Commerce
Discover the most important commerce trends and decide which capabilities
matter most to your success
*
Content Management
Master the research to get a 360-degree view of your content landscape
from creation to publication
*
Data & Analytics
Review best-practice approaches to data and analytics to turn missed
opportunities into positive engagements
* Popular
Digital Transformation
Discover ways to accelerate transformation to make authentic human
connections with your customers
*
DX & CX
Build relationships with your customers by being empathetic, telling
great stories, and using AI to let your humanity show
*
Headless
Investigate the benefits of going headless to deliver a consistent
experience no matter the device
*
Omnichannel
Learn omnichannel strategies to provide a consistent and seamless
experience every step of the way
*
Personalization
Prepare to deliver personalized digital experiences, creating a
connection between your customer and your brand
* Learn & Connect
* Back
*
Customer Hub
Find Sitecore’s key resources for customers from Learning & Support
access to product documentation, all in one place
*
Sitecore Learning
Learn best practices, get informed, and take advantage of the full
capabilities of our products
*
Mastering Personalization
Free step-by-step guide for marketing & technical teams
*
Insights Blog
Sitecore experts share their thoughts on DX transformation
*
Events and Webinars
Learn, connect and upskill with events nearby & globally
*
Getting Started with XP
Learn how to deploy, upgrade, access training and consulting, and more,
for Sitecore Experience Platform.
* Developer Resources
* Back
*
Sitecore for Developers
Is it the right choice for your team? See how Sitecore integrates with
your tech stack and allows you to iterate with the business.
*
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Find answers to questions, videos from the latest events, and Sitecore
developer hangouts
*
Sitecore Documentation
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Get practical advice on future-proofing your CX, plus a foreward from Ann
Handley, Wall Street Journal best-selling author of Everybody Writes
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Learn why XM Cloud could be one of the best investments you make to upgrade your
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As Google Optimize sunsets, the world's leading brands are choosing Sitecore
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Recognizing our AI-powered Content Hub solution, which is transforming digital
asset management and content operations for a global food and beverage giant.
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Product strategy at Sitecore
Get all the latest updates from our CPO Dave O'Flanagan
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BEST BUSINESS ROI
PHILIPPINE AIRLINES: WARM, RESPONSIVE CUSTOMER EXPERIENCE
Philippine Airlines reaches new heights with personalized, relevant digital
content
PHILIPPINE AIRLINES: NAMED AMONG THE WORLD’S MOST IMPROVED AIRLINES
The flag carrier of the Philippine Islands, Philippine Airlines (PAL) offers
domestic and international flights with warm "Heart of the Filipino" service. As
part of its branding strategy, PAL wanted to ensure relevant, meaningful digital
experiences from booking to baggage claim.
PAL partnered with Accenture and Sitecore to personalize marketing campaigns and
customer-facing website content, create localized websites for Japan, Korea,
Taiwan, and China, and reduce time to market for new products and services.
Traffic to PAL's websites has grown significantly over the previous year, with
sessions increasing 93% and users increasing 80%. Web conversions and sales have
also grown dramatically, more than doubling in several digital channels. PAL was
named one of the world's 10 most improved airlines in 2017 and 2018 and earned
its 4 Star Airline rating in 2018.
Industry
Travel
Region
Greater Asia
See the project
www.philippineairlines.com
CHALLENGE
* Expand global reach
* Increase customer centricity
* Make digital campaigns more timely and relevant
* Create consistent, welcoming digital experiences
SOLUTION
* Create a powerful, scalable marketing experience that leverages customer
analytics to target campaigns
* Display relevant content across digital channels, and make the user
experience more enjoyable.
RESULT
* 122% increase in organic search conversions
* 80% increase in web users
* 205% increase in direct search conversions
* 93% increase in web sessions
* 110% increase in social traffic conversions
PLATINUM SOLUTION PARTNER
Accenture Interactive is a Sitecore Platinum Solution Partner helping the world
leading brands delight customers and drive superior marketing performance across
the full multi-channel customer experience.
Learn more about Accenture Interactive
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