www.braze.com Open in urlscan Pro
104.17.227.60  Public Scan

Form analysis
2 forms found in the DOM

<form id="mktoForm_2608" class="mktoForm mktoHasWidth mktoLayoutAbove"
  data-marketo-form="{&quot;id&quot;:&quot;2608&quot;,&quot;munchkinId&quot;:&quot;367-GUY-242&quot;,&quot;redirectUrl&quot;:null,&quot;multiStep&quot;:true,&quot;successMessage&quot;:&quot;Thank You&quot;,&quot;submitText&quot;:null,&quot;autofocus&quot;:null}"
  data-invalid-email-msg="Please enter your business email address." novalidate="novalidate" data-form-loaded="true">
  <div class="mktoFormRow">
    <fieldset class="mktoFormCol" id="multistep-step--fields0">
      <legend class="hidden"></legend>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>First Name:
            </label>
            <div class="mktoGutter mktoHasWidth"></div><input id="FirstName" name="FirstName" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
              aria-required="true"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
            <div class="mktoClear"></div>
          </div>
          <div class="mktoClear"></div>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>Last Name:
            </label>
            <div class="mktoGutter mktoHasWidth"></div><input id="LastName" name="LastName" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
              aria-required="true"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
            <div class="mktoClear"></div>
          </div>
          <div class="mktoClear"></div>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>Email Address:
            </label>
            <div class="mktoGutter mktoHasWidth"></div><input id="Email" name="Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true"><span
              id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
            <div class="mktoClear"></div>
          </div>
          <div class="mktoClear"></div>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>Company:
            </label>
            <div class="mktoGutter mktoHasWidth"></div><input id="Company" name="Company" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true"><span
              id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
            <div class="mktoClear"></div>
          </div>
          <div class="mktoClear"></div>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="Phone" id="LblPhone" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>Phone Number:
            </label>
            <div class="mktoGutter mktoHasWidth"></div><input id="Phone" name="Phone" maxlength="255" aria-labelledby="LblPhone InstructPhone" type="tel" class="mktoField mktoTelField mktoHasWidth mktoRequired" aria-required="true"><span
              id="InstructPhone" tabindex="-1" class="mktoInstruction"></span>
            <div class="mktoClear"></div>
          </div>
          <div class="mktoClear"></div>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="Title" id="LblTitle" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>Job Title:
            </label>
            <div class="mktoGutter mktoHasWidth"></div><input id="Title" name="Title" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true"><span
              id="InstructTitle" tabindex="-1" class="mktoInstruction"></span>
            <div class="mktoClear"></div>
          </div>
          <div class="mktoClear"></div>
        </div>
        <div class="mktoClear"></div>
      </div>
    </fieldset>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <fieldset class="mktoFormCol hidden" id="multistep-step--fields1">
      <legend class="hidden"></legend>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="Industry_Normalize__c" id="LblIndustry_Normalize__c" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>Industry:
            </label>
            <div class="mktoGutter mktoHasWidth"></div><select id="Industry_Normalize__c" name="Industry_Normalize__c" aria-labelledby="LblIndustry_Normalize__c InstructIndustry_Normalize__c" class="mktoField mktoHasWidth mktoRequired"
              aria-required="true">
              <option value="">Select...</option>
              <option value="Consumables">Consumables</option>
              <option value="Financial Services">Financial Services</option>
              <option value="Gaming">Gaming</option>
              <option value="Health &amp; Lifestyle">Health &amp; Lifestyle</option>
              <option value="Media &amp; Telecommunications">Media &amp; Telecommunications</option>
              <option value="On-Demand">On-Demand</option>
              <option value="Productivity &amp; Utilities">Productivity &amp; Utilities</option>
              <option value="QSR">QSR</option>
              <option value="Retail &amp; eCommerce">Retail &amp; eCommerce</option>
              <option value="Social &amp; Messaging">Social &amp; Messaging</option>
              <option value="Transportation &amp; Logistics">Transportation &amp; Logistics</option>
              <option value="Travel &amp; Hospitality">Travel &amp; Hospitality</option>
              <option value="Other">Other</option>
            </select><span id="InstructIndustry_Normalize__c" tabindex="-1" class="mktoInstruction"></span>
            <div class="mktoClear"></div>
          </div>
          <div class="mktoClear"></div>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="Num_Employee_Normalized__c" id="LblNum_Employee_Normalized__c" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>Number of Employees:
            </label>
            <div class="mktoGutter mktoHasWidth"></div><select id="Num_Employee_Normalized__c" name="Num_Employee_Normalized__c" aria-labelledby="LblNum_Employee_Normalized__c InstructNum_Employee_Normalized__c"
              class="mktoField mktoHasWidth mktoRequired" aria-required="true">
              <option value="">Select...</option>
              <option value="1 - 50">1 - 50</option>
              <option value="51 - 99">51 - 99</option>
              <option value="100 - 199">100 - 199</option>
              <option value="200 - 749">200 - 749</option>
              <option value="750 - 999">750 - 999</option>
              <option value="1,000 - 1,999">1,000 - 1,999</option>
              <option value="2,000+">2,000+</option>
            </select><span id="InstructNum_Employee_Normalized__c" tabindex="-1" class="mktoInstruction"></span>
            <div class="mktoClear"></div>
          </div>
          <div class="mktoClear"></div>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="Country" id="LblCountry" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>Country:
            </label>
            <div class="mktoGutter mktoHasWidth"></div><select id="Country" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired" aria-required="true">
              <option value="">Select...</option>
              <option value="Afghanistan">Afghanistan</option>
              <option value="Aland Islands">Aland Islands</option>
              <option value="Albania">Albania</option>
              <option value="Algeria">Algeria</option>
              <option value="Andorra">Andorra</option>
              <option value="Angola">Angola</option>
              <option value="Anguilla">Anguilla</option>
              <option value="Antarctica">Antarctica</option>
              <option value="Antigua and Barbuda">Antigua and Barbuda</option>
              <option value="Argentina">Argentina</option>
              <option value="Armenia">Armenia</option>
              <option value="Aruba">Aruba</option>
              <option value="Australia">Australia</option>
              <option value="Austria">Austria</option>
              <option value="Azerbaijan">Azerbaijan</option>
              <option value="Bahamas">Bahamas</option>
              <option value="Bahrain">Bahrain</option>
              <option value="Bangladesh">Bangladesh</option>
              <option value="Barbados">Barbados</option>
              <option value="Belarus">Belarus</option>
              <option value="Belgium">Belgium</option>
              <option value="Belize">Belize</option>
              <option value="Benin">Benin</option>
              <option value="Bermuda">Bermuda</option>
              <option value="Bhutan">Bhutan</option>
              <option value="Bolivia, Plurinational State of">Bolivia</option>
              <option value="Bonaire, Sint Eustatius and Saba">Bonaire</option>
              <option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
              <option value="Botswana">Botswana</option>
              <option value="Bouvet Island">Bouvet Island</option>
              <option value="Brazil">Brazil</option>
              <option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
              <option value="Brunei Darussalam">Brunei Darussalam</option>
              <option value="Bulgaria">Bulgaria</option>
              <option value="Burkina Faso">Burkina Faso</option>
              <option value="Burundi">Burundi</option>
              <option value="Cambodia">Cambodia</option>
              <option value="Cameroon">Cameroon</option>
              <option value="Canada">Canada</option>
              <option value="Cape Verde">Cape Verde</option>
              <option value="Cayman Islands">Cayman Islands</option>
              <option value="Central African Republic">Central African Republic</option>
              <option value="Chad">Chad</option>
              <option value="Chile">Chile</option>
              <option value="China">China</option>
              <option value="Christmas Island">Christmas Island</option>
              <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
              <option value="Colombia">Colombia</option>
              <option value="Comoros">Comoros</option>
              <option value="Congo">Congo</option>
              <option value="Cook Islands">Cook Islands</option>
              <option value="Costa Rica">Costa Rica</option>
              <option value="Cote d'Ivoire">Cote d'Ivoire</option>
              <option value="Croatia">Croatia</option>
              <option value="Cuba">Cuba</option>
              <option value="Curaao">Curaao</option>
              <option value="Cyprus">Cyprus</option>
              <option value="Czech Republic">Czech Republic</option>
              <option value="Denmark">Denmark</option>
              <option value="Djibouti">Djibouti</option>
              <option value="Dominica">Dominica</option>
              <option value="Dominican Republic">Dominican Republic</option>
              <option value="Ecuador">Ecuador</option>
              <option value="Egypt">Egypt</option>
              <option value="El Salvador">El Salvador</option>
              <option value="England">England</option>
              <option value="Equatorial Guinea">Equatorial Guinea</option>
              <option value="Eritrea">Eritrea</option>
              <option value="Estonia">Estonia</option>
              <option value="Ethiopia">Ethiopia</option>
              <option value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option>
              <option value="Faroe Islands">Faroe Islands</option>
              <option value="Fiji">Fiji</option>
              <option value="Finland">Finland</option>
              <option value="France">France</option>
              <option value="French Guiana">French Guiana</option>
              <option value="French Polynesia">French Polynesia</option>
              <option value="French Southern Territories">French Southern Territories</option>
              <option value="Gabon">Gabon</option>
              <option value="Gambia">Gambia</option>
              <option value="Georgia">Georgia</option>
              <option value="Germany">Germany</option>
              <option value="Ghana">Ghana</option>
              <option value="Gibraltar">Gibraltar</option>
              <option value="Greece">Greece</option>
              <option value="Greenland">Greenland</option>
              <option value="Grenada">Grenada</option>
              <option value="Guadeloupe">Guadeloupe</option>
              <option value="Guatemala">Guatemala</option>
              <option value="Guernsey">Guernsey</option>
              <option value="Guinea-Bissau">Guinea-Bissau</option>
              <option value="Guinea">Guinea</option>
              <option value="Guyana">Guyana</option>
              <option value="Haiti">Haiti</option>
              <option value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option>
              <option value="Holy See (Vatican City State)">Holy See (Vatican City State)</option>
              <option value="Honduras">Honduras</option>
              <option value="Hong Kong">Hong Kong</option>
              <option value="Hungary">Hungary</option>
              <option value="Iceland">Iceland</option>
              <option value="India">India</option>
              <option value="Indonesia">Indonesia</option>
              <option value="Iran, Islamic Republic of">Iran</option>
              <option value="Iraq">Iraq</option>
              <option value="Ireland">Ireland</option>
              <option value="Isle of Man">Isle of Man</option>
              <option value="Israel">Israel</option>
              <option value="Italy">Italy</option>
              <option value="Jamaica">Jamaica</option>
              <option value="Japan">Japan</option>
              <option value="Jersey">Jersey</option>
              <option value="Jordan">Jordan</option>
              <option value="Kazakhstan">Kazakhstan</option>
              <option value="Kenya">Kenya</option>
              <option value="Kiribati">Kiribati</option>
              <option value="Kuwait">Kuwait</option>
              <option value="Kyrgyzstan">Kyrgyzstan</option>
              <option value="Lao People's Democratic Republic">Lao People's Democratic Republic</option>
              <option value="Latvia">Latvia</option>
              <option value="Lebanon">Lebanon</option>
              <option value="Lesotho">Lesotho</option>
              <option value="Liberia">Liberia</option>
              <option value="Libya">Libya</option>
              <option value="Liechtenstein">Liechtenstein</option>
              <option value="Lithuania">Lithuania</option>
              <option value="Luxembourg">Luxembourg</option>
              <option value="Macao">Macao</option>
              <option value="Macedonia, the former Yugoslav Republic of">Macedonia</option>
              <option value="Madagascar">Madagascar</option>
              <option value="Malawi">Malawi</option>
              <option value="Malaysia">Malaysia</option>
              <option value="Maldives">Maldives</option>
              <option value="Mali">Mali</option>
              <option value="Malta">Malta</option>
              <option value="Martinique">Martinique</option>
              <option value="Mauritania">Mauritania</option>
              <option value="Mauritius">Mauritius</option>
              <option value="Mayotte">Mayotte</option>
              <option value="Mexico">Mexico</option>
              <option value="Moldova, Republic of">Moldova</option>
              <option value="Monaco">Monaco</option>
              <option value="Mongolia">Mongolia</option>
              <option value="Montenegro">Montenegro</option>
              <option value="Montserrat">Montserrat</option>
              <option value="Morocco">Morocco</option>
              <option value="Mozambique">Mozambique</option>
              <option value="Myanmar">Myanmar</option>
              <option value="Namibia">Namibia</option>
              <option value="Nauru">Nauru</option>
              <option value="Nepal">Nepal</option>
              <option value="Netherlands">Netherlands</option>
              <option value="New Caledonia">New Caledonia</option>
              <option value="New Zealand">New Zealand</option>
              <option value="Nicaragua">Nicaragua</option>
              <option value="Niger">Niger</option>
              <option value="Nigeria">Nigeria</option>
              <option value="Niue">Niue</option>
              <option value="Norfolk Island">Norfolk Island</option>
              <option value="Korea, Democratic People's Republic of">North Korea</option>
              <option value="Northern Ireland">Northern Ireland</option>
              <option value="Norway">Norway</option>
              <option value="Oman">Oman</option>
              <option value="Pakistan">Pakistan</option>
              <option value="Palestine">Palestine</option>
              <option value="Panama">Panama</option>
              <option value="Papua New Guinea">Papua New Guinea</option>
              <option value="Paraguay">Paraguay</option>
              <option value="Peru">Peru</option>
              <option value="Philippines">Philippines</option>
              <option value="Pitcairn">Pitcairn</option>
              <option value="Poland">Poland</option>
              <option value="Portugal">Portugal</option>
              <option value="Puerto Rico">Puerto Rico</option>
              <option value="Qatar">Qatar</option>
              <option value="Reunion">Reunion</option>
              <option value="Romania">Romania</option>
              <option value="Russian Federation">Russian Federation</option>
              <option value="Rwanda">Rwanda</option>
              <option value="Saint Barth_lemy">Saint Barth_lemy</option>
              <option value="Saint Helena, Ascension and Tristan da Cunha">Saint Helena, Ascension and Tristan da Cunha</option>
              <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
              <option value="Saint Lucia">Saint Lucia</option>
              <option value="Saint Martin (French part)">Saint Martin</option>
              <option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option>
              <option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
              <option value="Samoa">Samoa</option>
              <option value="San Marino">San Marino</option>
              <option value="Sao Tome and Principe">Sao Tome and Principe</option>
              <option value="Saudi Arabia">Saudi Arabia</option>
              <option value="Scotland">Scotland</option>
              <option value="Senegal">Senegal</option>
              <option value="Serbia">Serbia</option>
              <option value="Seychelles">Seychelles</option>
              <option value="Sierra Leone">Sierra Leone</option>
              <option value="Singapore">Singapore</option>
              <option value="Sint Maarten (Dutch part)">Sint Maarten</option>
              <option value="Slovakia">Slovakia</option>
              <option value="Slovenia">Slovenia</option>
              <option value="Solomon Islands">Solomon Islands</option>
              <option value="Somalia">Somalia</option>
              <option value="South Africa">South Africa</option>
              <option value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option>
              <option value="Korea, Republic of">South Korea</option>
              <option value="South Sudan">South Sudan</option>
              <option value="Spain">Spain</option>
              <option value="Sri Lanka">Sri Lanka</option>
              <option value="Sudan">Sudan</option>
              <option value="Suriname">Suriname</option>
              <option value="Svalbard and Jan Mayen">Svalbard and Jan Mayen</option>
              <option value="Swaziland">Swaziland</option>
              <option value="Sweden">Sweden</option>
              <option value="Switzerland">Switzerland</option>
              <option value="Syrian Arab Republic">Syrian Arab Republic</option>
              <option value="Taiwan">Taiwan</option>
              <option value="Tajikistan">Tajikistan</option>
              <option value="Tanzania, United Republic of">Tanzania</option>
              <option value="Thailand">Thailand</option>
              <option value="Timor-Leste">Timor-Leste</option>
              <option value="Togo">Togo</option>
              <option value="Tokelau">Tokelau</option>
              <option value="Tonga">Tonga</option>
              <option value="Trinidad and Tobago">Trinidad and Tobago</option>
              <option value="Tunisia">Tunisia</option>
              <option value="Turkey">Turkey</option>
              <option value="Turkmenistan">Turkmenistan</option>
              <option value="Turks and Caicos Islands">Turks and Caicos Islands</option>
              <option value="Tuvalu">Tuvalu</option>
              <option value="Uganda">Uganda</option>
              <option value="Ukraine">Ukraine</option>
              <option value="United Arab Emirates">United Arab Emirates</option>
              <option value="United Kingdom">United Kingdom</option>
              <option value="United States">United States</option>
              <option value="Unknown">Unknown</option>
              <option value="Uruguay">Uruguay</option>
              <option value="Uzbekistan">Uzbekistan</option>
              <option value="Vanuatu">Vanuatu</option>
              <option value="Venezuela, Bolivarian Republic of">Venezuela</option>
              <option value="Viet Nam">Viet Nam</option>
              <option value="Virgin Islands, British">Virgin Islands, British</option>
              <option value="Wales">Wales</option>
              <option value="Wallis and Futuna">Wallis and Futuna</option>
              <option value="Western Sahara">Western Sahara</option>
              <option value="Yemen">Yemen</option>
              <option value="Zambia">Zambia</option>
              <option value="Zimbabwe">Zimbabwe</option>
            </select><span id="InstructCountry" tabindex="-1" class="mktoInstruction"></span>
            <div class="mktoClear"></div>
          </div>
          <div class="mktoClear"></div>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoFormRow">
        <div class="mktoPlaceholder mktoPlaceholderStateCode"></div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="Contact_Us_Form_Monthly_Active_Users__c" id="LblContact_Us_Form_Monthly_Active_Users__c" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>If you have a mobile app, how many MAU does it have?
            </label>
            <div class="mktoGutter mktoHasWidth"></div><select id="Contact_Us_Form_Monthly_Active_Users__c" name="Contact_Us_Form_Monthly_Active_Users__c"
              aria-labelledby="LblContact_Us_Form_Monthly_Active_Users__c InstructContact_Us_Form_Monthly_Active_Users__c" class="mktoField mktoHasWidth mktoRequired" aria-required="true">
              <option value="">Select...</option>
              <option value="pre-launch">Pre-Launch</option>
              <option value="under-10k">Under 10k</option>
              <option value="10-50k">10-50k</option>
              <option value="50-100k">50-100k</option>
              <option value="100k-1mm">100k-1mm</option>
              <option value="1mm+">1mm+</option>
            </select><span id="InstructContact_Us_Form_Monthly_Active_Users__c" tabindex="-1" class="mktoInstruction"></span>
            <div class="mktoClear"></div>
          </div>
          <div class="mktoClear"></div>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoFormRow">
        <div class="mktoFieldDescriptor mktoFormCol">
          <div class="mktoOffset"></div>
          <div class="mktoFieldWrap mktoRequiredField"><label for="Contact_Us_Form_Monthly_Unique_Users__c" id="LblContact_Us_Form_Monthly_Unique_Users__c" class="mktoLabel mktoHasWidth">
              <div class="mktoAsterix">*</div>What is your monthly unique web traffic?
            </label>
            <div class="mktoGutter mktoHasWidth"></div><select id="Contact_Us_Form_Monthly_Unique_Users__c" name="Contact_Us_Form_Monthly_Unique_Users__c"
              aria-labelledby="LblContact_Us_Form_Monthly_Unique_Users__c InstructContact_Us_Form_Monthly_Unique_Users__c" class="mktoField mktoHasWidth mktoRequired" aria-required="true">
              <option value="">Select...</option>
              <option value="under-1mm">Under-1MM</option>
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BUILDING BRAZE

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See all Resources


UNLEASHING BRAZE INSTANT INSIGHTS: THREE SMART WAYS TO UPLEVEL YOUR CUSTOMER
ENGAGEMENT PLATFORM

By Ajay Phatak Feb 29, 2024

 * 
 * 
 * 

In the fast-paced world of digital customer engagement, it’s not enough to have
the right data if you want to stay ahead of the curve. You also need
cutting-edge tools capable of providing your brand with actionable insights from
your data.

Enter Braze Instant Insights (BII). This groundbreaking suite of analytics apps,
built on Snowflake Native Apps, is helping Braze global strategic customers
securely activate their data to power more successful customer engagement
experiences. Designed to empower marketers and business executives, BII goes
beyond conventional campaign analytics, offering brands a comprehensive
understanding across events that can accurately assess the effectiveness of
their marketing campaigns

Note: BII is still in development, and is anticipated to be available to some
customers in the near term.

Let’s take a look at three key use cases that showcase BII and its impact:


1. PROGRAMMATIC REPORTING: A UNIFIED VIEW OF SUCCESS




Programmatic Reporting is the cornerstone of our BII application suite. This
application gives executives a comprehensive view of their marketing metrics
across workspaces, regions, and channels. This unified perspective facilitates a
synchronized understanding of the diverse elements influencing their customer
engagement initiatives.

With Programmatic Reporting, brands can unite this engagement data into a single
view, giving executives a clear, simplified solution for monitoring and
assessing marketing performance across various platforms and channels.


2. RETENTION ANALYSIS: NAVIGATING COHORT DYNAMICS




For marketers and executives seeking a detailed understanding of their messaging
impacts, the Retention Analysis feature within BII offers a sophisticated view
of campaign effectiveness. This advanced application presents a retention
heatmap, visually demonstrating the evolution of various user retention cohorts
over time.

By graphically representing user engagement, Retention Analysis can provide
valuable insights into the audience lifecycle and showcase the relative success
of various marketing initiatives in fostering enduring user experiences.
Retention Analysis is essential for refining marketing strategies, enabling
executives to discern engagement patterns more effectively and optimize
campaigns to maintain user interest.


3. RFM ANALYSIS: DECODING USER BEHAVIOR DYNAMICS




BII can also offer intricate analytics through its Recency, Frequency, and
Monetary (RFM) Analysis feature. This application gives executives an in-depth
understanding of user behavior by categorizing users based on their recency,
frequency, and monetary scores, fostering a multi-dimensional comprehension of
various customer segments.

The RFM Analysis feature goes a step further by unraveling the complex
transitions of users between these segments, offering important insights into
how campaigns influence user behavior. Armed with this knowledge, executives can
precisely tailor campaigns to specific user segments, to support maximizing
engagement and transforming 'at-risk' customers into brand advocates.


BRINGING IT ALL TOGETHER: A COORDINATED APPROACH TO MARKETING INSIGHTS

BII represents a new frontier in marketing analytics, designed to empower
businesses to navigate the complexities of the digital landscape with confidence
and precision. These three different apps comprise a comprehensive toolkit that
showcases BII’s ability to provide brands with a thoughtful, all-inclusive
approach to their marketing analytics.

Whether you need a quick engagement overview, a deep dive into your user
cohorts, or a nuanced understanding of customer behaviors, BII has you covered.
By leveraging the collective strength of Programmatic Reporting, Retention
Analysis, and RFM Analysis, marketers can assess the effectiveness of their
customer engagement campaigns and refine their strategies for maximum impact.

The innovation doesn’t stop there! Braze is continuing to develop new Snowflake
Native Apps to expand our suite of BII offerings and help to ensure that these
functionalities evolve to meet our customers’ future needs.

Want to learn more about BII? Access the full presentation with Jon Hyman (CTO)
about Braze Product Showcase from Forge 2023 or contact our Global Data
Consulting team.



MORE ON BUILDING BRAZE

 * Scaling Quality: How Braze Ensures True Personalization for Massive Volumes
   of Email—and Does It Fast
   Read More
 * Ongoing Iteration: Exploring the Evolution of the Braze Drag-and-Drop In-App
   Message Editor
   Read More
 * Apple's Privacy Manifests: What They Mean for User Privacy and Customer
   Engagement
   Read More

--------------------------------------------------------------------------------


AJAY PHATAK

Ajay Phatak is a Senior Analytics Consultant at Braze. Ajay brings a
cross-functional approach to data consulting. Coming from a Data Science
background in the gaming industry, Ajay is always looking for ways to connect
the dots between the latest Data Science advances and everyday practical use
cases. In his free time, Ajay enjoys ballroom dancing and playing various
musical instruments.


RELATED CONTENT


SCALING QUALITY: HOW BRAZE ENSURES TRUE PERSONALIZATION FOR MASSIVE VOLUMES OF
EMAIL—AND DOES IT FAST

Read More


ONGOING ITERATION: EXPLORING THE EVOLUTION OF THE BRAZE DRAG-AND-DROP IN-APP
MESSAGE EDITOR

Read More


DATA PRIVACY AND SECURITY


APPLE'S PRIVACY MANIFESTS: WHAT THEY MEAN FOR USER PRIVACY AND CUSTOMER
ENGAGEMENT

Read More


AUDIENCE SYNC


HOW BRAZE AUDIENCE SYNC HELPS BREAK DOWN TEAM BARRIERS AND DRIVE STRONGER
RESULTS

Read More
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