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Ideas


CANADA’S HIGH-PAID TECH WORKERS ARE ABOUT TO MAKE MORE MONEY

More tech giants are opening offices here, but the country is facing a serious
labour shortage that is pushing up salaries
Downtown Toronto (photo: Getty)
by Kelsey Rolfe
Apr 05, 2022

Facebook parent company Meta is coming to Canada with plans to go on a major
hiring spree, making it the latest in a growing group of Silicon Valley tech
companies that have set up shop north of the border.

Meta said on March 29 it plans to hire for 2,500 high-tech positions over the
next five years, mostly in engineering, and would set up a hub in Toronto,
significantly expanding the company’s presence in the city. Ontario Premier Doug
Ford, who joined the tech giant for the in-person announcement, said these roles
will be “high paying” and said the news is further evidence of our skilled
workforce. U.S. heavy-hitters like Microsoft, Apple, Amazon, Google and
Pinterest have opened satellite offices in the city, and Walmart also announced
it’s opening a global tech site in Toronto as it ramps up online sales. Sealing
our fate, the New York Times recently deemed Toronto the “quietly booming tech
town” pointing out it’s the third-largest tech hub in North America. 

The trend is prompting questions from Canada’s homegrown leaders about whether
the country’s already-tight tech labour market can sustain this level of
hiring—and Silicon Valley-level salaries to retain workers. According to
Statistics Canada, there were more than 12,000 job vacancies for computer
programmers, more than 8,000 for software engineers and hundreds for database
analysts and web developers in the fourth quarter of 2021. Those vacancies are
driving salary increases as organizations seek to recruit top talent: Members of
the Canadian Council of Innovators, or CCI, told the lobby group in an early
2022 survey that wages among high-skilled tech talent was up nearly 20 per cent
over the past year.

Read More


“There’s not enough highly skilled workers, and when you come and say you’re
creating jobs, the truth is you aren’t. You’re just redistributing jobs where
they already exist,” says Ben Bergen, president of CCI. Bergen argues that the
government needs to put its focus on growing the country’s talent pool. “Demand
is through the roof,” he says, “but how do we get more workers in?” 



This labour shortage has already pushed Canadian tech workers’ wage increases to
parity with their U.S. counterparts, says Viet Vu, a senior economist at the
Brookfield Institute of Innovation and Entrepreneurship who studies tech and
labour. In 2019, Toronto’s average tech salary hit $100,000—a nine per cent jump
from the year prior—and reached $117,000 in 2021, according to Hired’s State of
Tech Salaries report.

Jeremy Shaki, chief executive officer of online tech education company
Lighthouse Labs, says he hopes Meta’s announcement pushes other tech companies
and the government to be more aggressive about their talent strategies,
including investing in upskilling and reskilling bootcamps or microcredentials,
as well as companies’ own internal programs. 

Tech companies have traditionally shied away from investing in programs aimed at
skilling their own employees into new roles due to the expense—which Shaki
pegged at roughly $10,000 or more per person—and out of fear that newly trained
talent will walk out the door. But that mindset needs to change, because the
talent shortage is too acute to rely only on external programs, he says. He
pointed to Lighthouse’s enrolment numbers as evidence of that: The company has
seen a 200 per cent increase in new students since pre-pandemic. Ninety per cent
of its graduates have a job offer within six months of leaving the program.

In a list of policy recommendations released in March aimed at addressing the
skilled tech worker shortage, CCI called for the government to fund upskilling
and reskilling programs to enhance the domestic workforce, such as companies’
in-house retraining programs, or those meant for the entire ecosystem, such as
FX Innovation and the University of Ottawa, AltaML’s Applied AI Lab skills
training program, and bootcamp operators like Lighthouse and Palette Skills. Vu
says governments will also need to invest in post-secondary education to improve
the long-term supply of talent, though he noted it will take years before those
changes start to bear fruit.



CCI also asked the federal government to make several changes to immigration
rules to streamline the process for in-demand talent—including introducing a new
visa that would give professionals a path to Canada without a job offer in hand,
and recognizing alternative and international credentials for visa applicants
with tech skills.

However, wage inflation and immigration will have impacts on the cost of living
and the country’s already red-hot housing market, says Mike Moffatt, senior
director of policy and innovation at the Smart Prosperity Institute. “Some of
the housing shortages and high prices we’re seeing are, in part, because a
segment of the population is seeing their wages rise.” He says that one of the
GTA’s selling points for tech workers has long been that the cost of living is
lower. Now that that’s changing, he worries it will be harder to attract talent.
“It’s great that we’re doing so well on the tech side, but I do think the growth
of the industry is going to be limited by the housing supply.” 

While tech companies will continue to face a talent crunch in the short-term,
Shaki says, he believes the influx of Silicon Valley companies into Canada has a
silver lining. “Every company that’s scared has the right to be nervous,” Shaki
says. But tech workers will be able to build their skills and push boundaries at
these companies, which he says could lead to the next generation of tech
start-ups that contribute “quite solidly to the ecosystem.” 

Kelsey Rolfe


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ADFORM A/S

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MAGNITE, INC.

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ADARA MEDIA UNLIMITED

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33ACROSS

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SIFT MEDIA, INC

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RAKUTEN MARKETING LLC

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GUMGUM, INC.

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JUSTPREMIUM BV

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AVOCET SYSTEMS LIMITED

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LIFESTREET CORPORATION

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SIZMEK BY AMAZON

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OPENX

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YIELDLAB (VIRTUAL MINDS GMBH)

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ROKU ADVERTISING SERVICES

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NANO INTERACTIVE GROUP LTD.

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SIMPLIFI HOLDINGS INC

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PUBMATIC, INC

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COMSCORE B.V.

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MEDIAMATH, INC.

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SHARETHROUGH, INC

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SMAATO, INC.

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VISARITY TECHNOLOGIES GMBH

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SEMASIO GMBH

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CRIMTAN HOLDINGS LIMITED

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BETGENIUS LTD

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TEROA S.A.

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CRITEO SA

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1PLUSX AG

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ADLOOX SA

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BLIS GLOBAL LIMITED

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LOTAME SOLUTIONS, INC

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LIVERAMP

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GROUPM UK LIMITED

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MIQ DIGITAL LTD

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SONOBI, INC

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RICH AUDIENCE TECHNOLOGIES SL

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LOOPME LIMITED

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DYNATA LLC

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SHOWHEROES SE

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SUBLIME

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SMARTCLIP EUROPE GMBH

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ASK LOCALA

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EYEOTA PTE LTD

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NEAR INTELLIGENCE

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DOUBLEVERIFY INC.

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PIXIMEDIA

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BIDSWITCH GMBH

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IPONWEB GMBH

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NEXTROLL, INC.

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TEADS FRANCE SAS

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DIGITALAUDIENCE B.V.

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SMARTSTREAM.TV GMBH

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STRÖER SSP GMBH (SSP)

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STRÖER SSP GMBH (DSP)

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PLATFORM161 B.V.

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EMODO, INC.

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MEDIA.NET ADVERTISING FZ-LLC

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CONNATIX NATIVE EXCHANGE INC.

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ADACADO TECHNOLOGIES INC. (DBA ADACADO)

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LIVEINTENT INC.

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ADMAN INTERACTIVE SLU

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INSKIN MEDIA LTD

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YOC AG

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ANTVOICE

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BASIS GLOBAL TECHNOLOGIES, INC.

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SEEDTAG ADVERTISING S.L

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AUDIENCE SOLUTIONS S.A.

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SMADEX, S.L.U.

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BOMBORA INC.

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OUTBRAIN UK LTD

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SPOTX, INC

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EASYMEDIA GMBH

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YIELDMO, INC.

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A MILLION ADS

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HYBRID THEORY GLOBAL LTD

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EMX DIGITAL, INC.

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MEDIARITHMICS SAS

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BIDTELLECT, INC

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VIDEO INTELLIGENCE AG

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REMERGE GMBH

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MEDIASMART MOBILE S.L.

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REZONENCE LIMITED

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ADVANCED STORE GMBH

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TAPJOY, INC.

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MAGNITE CTV, INC.

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ADSSETS AB

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HYBRID ADTECH GMBH

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DELTA PROJECTS AB

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ZEMANTA INC.

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USEMAX ADVERTISEMENT (EMEGO GMBH)

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EMETRIQ GMBH

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2KDIRECT, INC. (DBA IPROMOTE)

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BIGABID MEDIA LTD

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ADRULE MOBILE GMBH

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PUBLICIS MEDIA GMBH

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OPT OUT ADVERTISING B.V.

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MCCANN DISCIPLINE LTD

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ACUITYADS INC.

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BUCKSENSE INC

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STACKADAPT

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ONETAG LIMITED

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TWIAGO GMBH

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CLOUD TECHNOLOGIES S.A.

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SMARTOLOGY LIMITED

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JADUDA GMBH

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IMPROVE DIGITAL

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LIQUIDM TECHNOLOGY GMBH

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WUNDERKIND CORPORATION

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FYBER

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ADOBE ADVERTISING CLOUD

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A.MOB

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BANNERFLOW AB

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TABMO SAS

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INTEGRAL AD SCIENCE, INC.

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WIZALY

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WEBORAMA

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COMCAST INTERNATIONAL FRANCE SAS

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READPEAK OY

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SPRINGSERVE, LLC

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JIVOX CORPORATION

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POLAR MOBILE GROUP INC.

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CUEBIQ

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ZEOTAP GMBH

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MOBILE PROFESSIONALS BV / SAGE&AMP;ARCHER BV

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ON DEVICE RESEARCH LIMITED

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MOBFOX US LLC

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EXACTAG GMBH

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KEYMANTICS

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CELTRA, INC.

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GAMNED

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MAINADV SRL

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CLIPCENTRIC, INC.

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KNOREX

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GEMIUS SA

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INMOBI PTE LTD

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TELECOMING S.A.

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THE KANTAR GROUP LIMITED

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SAMBA TV UK LIMITED

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MGID INC.

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MESON MEDIATION LLC

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IMPACT TECH INC.

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VECTAURY

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NIELSEN MEDIA RESEARCH LTD.

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REVX

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COMMUNICATIONADS GMBH &AMP; CO. KG

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VIDOOMY MEDIA SL

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THE REACH GROUP GMBH

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ORACLE ADVERTISING

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TRIAPODI LTD.

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1000MERCIS (NUMBERLY)

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AUDIENCEPROJECT APS

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EFFILIATION / EFFINITY

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ARRIVALIST CO.

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ADTELLIGENT INC.

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PIANO SOFTWARE INC.

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EULERIAN TECHNOLOGIES

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SEENTHIS AB

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COMMANDERS ACT

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BRAND METRICS SWEDEN AB

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TRAVEL AUDIENCE GMBH

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KUPONA GMBH

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INTERNET BILLBOARD A.S.

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HUMAN

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DYNADMIC

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ADLUDIO LTD.

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NEODATA GROUP SRL

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INNOVID LLC

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GDMSERVICES, INC. D/B/A BIDMIND

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ADCOLONY, INC.

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B2B MEDIA GROUP GMBH

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PAPIRFLY AS

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NEUSTAR, INC., A TRANSUNION COMPANY

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ZETA GLOBAL

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TAPTAP DIGITAL SL

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INFINIA MOBILE S.L.

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UBERMEDIA, INC.

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MADINGTON

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PLAYGROUND XYZ EMEA LTD

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NEXD

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SALESFORCE.COM, INC.

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