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162 USING PERSONAL STORIES TO BUILD AN EMPIRE: INTERVIEW WITH CONNIE RAGEN GREEN



Oct 31, 2024



Can you become an extremely successful online marketer by telling stories?

Connie Ragen Green has several best-selling books and courses, as well as an
international practice in business coaching. She's accomplished this goal with
strong, consistent marketing and an abundance of content creation.

Connie has used stories...





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161 DOES YOUR STORY SHOW THE PROSPECT'S STATE OF AWARENESS?



Oct 24, 2024



 

What is the stage of your client’s awareness? You may think it’s not
important—but a customer stage can be like a specific niche. You target that
stage of awareness. If you target the wrong stage, you lose the customer…maybe
forever.

 

For example, when I was looking for a software company, I narrowed down my...





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160 HOW TO WRITE CLIENT-PULLING COPY BY TELLING STORIES AND CHOOSING WORDS



Oct 17, 2024



How many times have you gone to a website and found it was just plain boring?
Like, it felt like reading one of your old college textbooks?

In this episode, we explore

...why there's so much wimpy copy out there
...parallels between writing wimpy copy and getting stronger by working out
...why stories solve the biggest...





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159 THREE LESSONS SOLOPRENEURS CAN LEARN FROM CAT STORIES (EVEN IF YOU'RE NOT A
CAT PERSON)



Oct 10, 2024



What's a cat story?

People who have cats tend to be fanatical about them. They tell stories about
how cute the cats can be, how spoiled they are, and how they drive their owners
crazy. 

If you're been on Facebook for more than 5 minutes, you realize that people
can't get enough cat stories. 

But there are 3 lessons a...





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158 ADD STORIES TO YOUR COURSE DESIGN: INTERVIEW WITH LISA YODER



Oct 3, 2024



Want to improve your learners' experience of your course?

Get them to remember your course content? Teach complex concepts in a framework
that makes sense to them?

When learners have a good experience, they return for more. As a marketer,
that's what you're hoping for! 

Course designer Lisa Yoder shows us why and how to...





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ABOUT THE PODCAST

Strategic Storytelling combines the power of storytelling with practical
strategies for copywriting, and marketing. It's designed primarily for
entrepreneurs, content creators, marketers, and copywriters. Most episodes are
solo with occasional interviews by invited guests who bring unique insights to
the topic. Host Cathy Goodwin is an online strategist, copywriter, and published
author. The podcast focuses on the impact of business storytelling on the bottom
line. When you start with a story, you simplify and strengthen your branding,
content creation, and positioning. You also become a better business owner when
you use stories to clarify your own objectives and gain self-understanding.
Cathy started the podcast after she realized her clients were bewildered by what
they were hearing about storytelling for business. Some of them simply couldn't
understand how stories could help their businesses. Others got backlash when
they dutifully followed advice to open up about themselves. As a copywriter,
Cathy understood that stories for business need to be different from fairytales,
campire tales and bedtime stories. That's the core focus of this podcast.
Richard Branson said every entrepreneur must also be a storyteller. Cathy
Goodwin adds, "But it has to be the right story."

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