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https://info.emeraldeex.com/e3t/Ctc/X+113/d2QnmW04/MVq8bwfK3C3W1vgpBN4VWktfW7bJF9w5bnkBtM3ZwQs5kvg0W69t95C6lZ3mzW5tyy5G5cJmW...
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MORE ➙Resources— Hubs—— Smarter GTM™ Hub—— MarTech Marketplace—— Best In Digital
Experiences—— B2B By The Numbers— Resources By Type—— Awards—— Briefs——
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iPapersEvents— Live Events—— B2B Marketing Exchange—— B2B Sales & Marketing
Exchange— Digital Events—— Best of #B2BMX Virtual Event—— Campaign Optimization
Series—— Buyer Insights & Intelligence Series—— ChannelWeek Series—— Strategy &
Planning SeriesVideoAbout— About Demand Gen Report—— Meet The Team——
Readership—— Social Reach—— Editorial Calendar—— Marketing Opportunities——
Demanding Diversity Council— Demand Gen Report Events—— B2B Marketing Exchange——
B2B Sales & Marketing Exchange—— Campaign Optimization Series—— Buyer Insights &
Intelligence Series—— Strategy & Planning Series—— ChannelWeek Series—— Best of
#B2BMX Virtual Event— Sister Brands—— G3 Communications—— Channel Marketer
Report—— Content4Demand—— Decision Tree Labs—— Marketing ID—— Retail
TouchPointsBlog
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WHAT’S WORKING IN DATA SCIENCE IN 2024? DATA OWNERSHIP SHIFTING HANDS; INCREASED
FOCUS ON PREDICTIVE ANALYTICS

Given the abundance of data available to B2B practitioners, it’s no surprise
that organizations need to have data down to a, well, science. As marketers are
set to capture more data from prospects and customers than ever before, they can
no longer manually sift through spreadsheets to find a relevant datapoint.

With McKinsey research revealing that 85% of B2B marketing executives believe
data science will be very or critically important to their success in the next
few years, this special report will leverage expert insights to uncover what’s
currently working in the world of data science. Specific topics of discussion
include: 

 * The evolution of data science and how ownership is shifting across
   organizations;
 * The steps companies are taking to ensure their data collection strategies
   comply with privacy regulations and concerns;
 * How segmentation is helping practitioners better identify and engage target
   audiences;
 * The role of predictive analytics and other technologies in propelling data
   science; and
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