www.thedrum.com Open in urlscan Pro
13.32.121.40  Public Scan

Form analysis
0 forms found in the DOM

Text Content

TheDrum.com
Search The Drum
close
Editorial

Latest

Marketing

Creative

- Creative Works

- Ad of the Day

- World's Best Ads

- World Creative Rankings

AI

Agencies

Media

Technology

TV

Podcasts

Topics A-Z
Back

Topics A-Z

Ad of the DayAd spendAdtechAgency cultureAgency performanceAIAudioAwards Case
StudiesB2BBrand purposebrand safetyBuild A BrandContent MarketingCreative
WorksCustomer ExperienceData & PrivacyDigital AdvertisingDiversity and
inclusionExperiential marketingecommerceFast-growth BrandsGaming
AdvertisingGlobalizationInfluencer marketingMartechmedia planning and
buyingmental healthMergers and acquisitionsMetaversenew businessOOHSocial
MediaSo You Want My Job?Sports MarketingsustainabilityThe future of workThe
Making Of…World Creative Rankings

Follow us



Specialist Email briefings

Get regular updates in your inbox, keeping you up-to-date on the latest coverage

Subscribe to The Drum Plus

Get unlimited access and exclusive content

Subscribe

Looking for something else?

Leave your feedback
Business Intelligence

Business Intelligence Center

Essential reports, top lists and rankings curated by The Drum from across the
globe.

The World Creative Rankings

The world's most awarded creative people, companies and campaigns.

Awards Case Studies

A rich archive of industry case studies - prepping you to write your next
award-winning entry.

Reports & Whitepapers

We bring you the best reports and whitepapers from around the world.

Toolkit

The Drum Recommends

Find agencies rated and recommended by clients.

Ask The Drum

Our new AI search engine reads every relevant article on The Drum to provide you
with the answers you've been looking for.

Awards

Marketing Awards - EMEA

Marketing Awards - AMER

Marketing Awards - APAC

The Drum Awards Festival



See all Awards
Events

See all events coming up at The Drum

View Calendar

The Drum Live UK

B2B World Fest

The Drum Awards Festival

The Drum Live US

The Drum at Cannes

APAC Trends Briefing

Recommended Companies
Ask The Drum
Subscribe

SPECIALIST EMAIL BRIEFINGS

Get regular updates in your inbox, keeping you up-to-date on our industry
coverage.

Sign up now
View calendar

Hi,


back to thedrum.com

Advertisement


Skip to content






Media Digital Transformation


OPEN ACCESS TO GOOGLE’S AI TEXT WATERMARKING TOOL MAY HELP ADVERTISERS WIN
AUDIENCE TRUST

Share
 * Twitter
 * Linkedin
 * Email
 * Facebook
 * Facebook Messenger
 * Reddit
 * Flipboard

BY KENDRA BARNETT, ASSOCIATE EDITOR

October 23, 2024 | 12 min read

Listen to article 10 min 58 sec

As concerns about AI content misuse abound, Google is opening up access to its
AI text watermarking technology. It will be a welcome change for advertisers and
publishers, who stand to benefit from improved transparency.

Google will now allow all developers to access its SynthID Text tool for
identifying and flagging AI-generated text / Adobe Stock

In an effort to address growing concerns about the authenticity and
proliferation of AI-generated content, Google on Wednesday announced that it
will make its tech for watermarking AI-created text available to all developers.

For advertisers and publishers – whose lifeblood in many ways depends on
consumer trust – the change could prove particularly valuable.

With the tool, SynthID Text, developers can embed invisible watermarks into
AI-generated text – watermarks that remain effective even after additional
modifications or paraphrasing have been made to the content.

The technology may help differentiate between human-written and AI-generated
text, marking a significant step toward improving transparency in generative AI.

“SynthID Text is designed to embed imperceptible watermarks directly into the
text generation process. It does this by introducing additional information at
the point of generation by modulating the likelihood of tokens being generated –
all without compromising the quality, accuracy, creativity or speed of the text
generation,” Pushmeet Kohli, vice-president of research at Google DeepMind, said
in a statement shared with The Drum. “Now, other GenAI developers will be able
to use this technology to help them detect whether text outputs have come from
their own LLMs (large language models), making it easier for more developers to
build AI responsibly.”

SynthID Text was originally unveiled in August of 2023, when it was made
available exclusively to users of Google’s AI image generator Imagen, part of
Google Cloud’s machine learning platform Vertex. Now, it will be accessible to
all developers via Hugging Face and Google’s Responsible GenAI Toolkit.

The improved accessibility of the tool arrives at a critical moment, as
AI-generated and AI-modified content sweeps the internet, heightening ethical
and legal debates around issues like misinformation, deepfakes, fraud and other
nefarious uses of AI.

WANT TO GO DEEPER? ASK THE DRUM

 * When will AI-generated content become indistinguishable from human-written
   content?
 * Will AI-generated content replace human writers in the future?
 * Does AI-generated content pose a threat to democracy?
 * Will digital watermarking become a standard practice in AI-generated content
   creation?
 * How can advertisers and publishers benefit from using digital watermarking in
   AI-generated content?

The issues have become increasingly pressing this year, as nearly half the
world’s population heads to the polls in a range of high-stakes elections. And
AI-fueled misinformation has already reared its ugly head in a handful of these
elections. In mid-August, former US president and Republican nominee Donald
Trump shared manipulated images that falsely signaled campaign support from
Taylor Swift fans. Elections in India and Slovakia faced deceitful AI robocalls
and deepfake speeches.

Digital watermarking has been proposed as a potential mitigator to the harmful
spread of AI-generated misinformation. By explicitly flagging when a piece of
visual, text or audio content has been tampered with or generated by machines,
the risk of disseminating falsehoods is curbed – at least in theory.

The newly widespread availability of Google’s SynthID Text, is, for this reason,
a step in the right direction, according to Andrew Frank, vice-president
distinguished analyst at Gartner. “Enabling consumers and citizens – and their
search and social tools – to distinguish between content that’s been generated
by machines and humans gives them critical context to judge its trustworthiness
and authenticity,” he says.



Advertisement




HOW SYNTHID TEXT WORKS

The mechanism behind SynthID Text is fairly intricate. When an LLM generates
text, it does so by predicting the next word or part of a word, known as a
token, based on what came before it. These predictions are guided by probability
scores, which help the model choose the most likely word to keep the sentence
flowing smoothly. As Google explains on a landing page for SynthID, “For
example, with the phrase ‘My favorite tropical fruits are __.’ The LLM might
start completing the sentence with the tokens ‘mango,’ ‘lychee,’ ‘papaya,’ or
‘durian,’ and each token is given a probability score...”

SynthID Text adds a layer of complexity to this process by subtly adjusting
these probabilities as the model generates text. The tool tweaks the probability
scores just enough to embed a hidden watermark in the text, without affecting
the quality or meaning of the output. The watermark can later be detected by
analyzing the patterns in how tokens are selected.

Adjustments occur throughout a given text, with each sentence containing several
modified probability scores. As the length of the text grows, so does the
effectiveness of the watermark, making it easier to distinguish from
non-watermarked content.

SynthID Text is integrated into Google’s Gemini models.

Despite the positive potential of the tool, SynthID Text has its limits. For
instance, it may be less reliable with shorter pieces of text or when
AI-generated content is translated into different languages.

Additionally, “Google’s own ad products increasingly rely on AI-generated
content, which many advertisers welcome for its time-saving benefits,“ says
Xavier Litt, cofounder of adtech platform Ad360. The “real test,“ he says, “will
be whether Google holds itself to the same standards it imposes on others by
watermarking its own AI-generated content.“

Other versions of SynthID designed to detect and watermark AI-generated images,
audio and video, may be developed, too, depending on developer feedback, a
company spokesperson tells The Drum.

Advertisement




CREATING GREATER TRANSPARENCY & TRUST IN ADLAND

For advertisers and publishers, the SynthID Text will provide much-needed
transparency – which may help secure audiences’ trust.

“This is a significant development for advertisers and publishers because it
introduces an essential layer of transparency and authenticity at a time when
AI-generated content is becoming more prevalent," says Dr. A.K. Pradeep, founder
and CEO at generative AI firm Sensori.ai.

For advertisers, “this tech safeguards campaign integrity by distinguishing
human- from AI-generated content, protecting brand trust and aligning with
ethical standards,” Pradeep says.

Further, he posits that a technology like SynthID could provide useful insights
into the ways in which consumers engage – or don’t engage – with AI-generated
ads. In short, it could help inform brands’ AI content strategies.

Others agree. Jorge Argota, an independent marketing consultant, suggests that
the tool will embolden advertisers to experiment more with AI-generated copy
without fear of negative repercussions. “Brands can now try AI content with
confidence and protect their integrity and avoid PR headaches,” he says. “It’s
not a perfect solution, but it’s a big step towards responsible AI. [It helps
move us closer toward] trust, transparency and authenticity in content creation
and distribution across all platforms.”

SUGGESTED NEWSLETTERS FOR YOU

DAILY BRIEFING

DAILY

Catch up on the most important stories of the day, curated by our editorial
team.

ADS OF THE WEEK

WEDNESDAY

See the best ads of the last week - all in one place.

THE DRUM INSIDER

ONCE A MONTH

Learn how to pitch to our editors and get published on The Drum.

What’s more, an advanced AI detection tool like SynthID could potentially equip
advertisers with knowledge that helps them mitigate brand safety pitfalls. In
the words of Greg Kahn, an emerging tech expert and the chief executive officer
at GK Digital Ventures: “This is the first scalable solution that allows brands
to verify they aren’t inadvertently placing ads next to AI-generated content
farms or what some are calling ‘AI slop.’” In brief, tech that can easily
identify AI-generated content – like SynthID – may help advertisers navigate the
complex waters of brand safety and avoid serving ads next to specific kinds of
content.

Publishers, too, could benefit, Pradeep argues, as sophisticated digital
watermarking can help maintain high editorial standards, ensure accuracy and
mitigate the likelihood of misinformation on webpages, apps or other channels.

This fact in itself could have a positive ripple effect for publishers. “Major
publishers now have a technical tool to distinguish their human-generated
content, which could justify higher ad rates,” explains Kahn. “News outlets
known for original reporting, for example, can now show that distinction clearly
to readers and advertisers.”


HURDLES ON THE ROAD AHEAD

While Google has made SynthID Text open-source to encourage adoption, it will
still be a challenge to achieve widespread adoption in the industry, especially
as developers like OpenAI work to establish their own watermarking mechanisms.

Meanwhile, lawmakers are circling. A new law in California mandates that AI
systems disclose that their content is AI-generated by requiring that
information about a piece of content’s provenance is embedded in its metadata. A
similar draft regulation was proposed in China last month.

Rising regulatory pressure is driven by growing urgency to combat the spread of
dangerous and misleading AI-generated content. A 2021 draft of the EU’s AI Act
estimated that up to 90% of online content could be created by AI by 2026,
amplifying the need for effective detection mechanisms.

As governments around the world look to implement new legal guardrails for the
production and dissemination of AI-made content, the industry is likely to
coalesce around a standardized method of watermarking.

And some experts anticipate that Google’s SynthID will be embraced as a
potential standard by lawmakers. “I believe legislators will gladly support this
initiative hoping to get a grip of Gen AI anarchy that might have some unwanted
social impact,” says Dmitri Lisitski, the CEO and cofounder of digital
advertising platform Influ2.

Nonetheless, it’s worth noting that watermarking tech – no matter how
sophisticated – is unlikely to be foolproof. Last year, a team of researchers at
the University of Maryland, led by computer science professor Soheil Feizi,
published a study demonstrating just how easy it is to evade watermarking
efforts. And while the technology for detecting AI-generated or AI-modified
content may have advanced since then, bad actors will surely continue to seek
out ways to loophole or erase digital watermarks.

Google DeepMind’s Kohli acknowledged that SynthID “isn’t a silver bullet for
identifying AI-generated content,” but expressed optimism that it is a step in
the right direction.

Ultimately, the expanded access to SynthID Text is a sign of progress toward a
potential industry-wide standard for identifying and flagging AI-generated
content. “By making SynthID open source,” Kahn says, “Google is essentially
offering a universal standard. It’s not a full solution, but it’s a step toward
clearer boundaries between AI-generated and human-created content.”

With other AI players likely to follow in Google’s footsteps and roll out their
own detection tools, only time can tell whether watermarking becomes a universal
safeguard in the online content ecosystem – or just a minor weapon in the fight
against AI misuse.

For more, sign up for The Drum’s daily newsletter here.

Media Digital Transformation

INDUSTRY INSIGHTS

View all
Add your own content +
The Digital Voice™ Movement - the unusual answer to many advertising challenges
Marigold Brand loyalty is lagging. Here’s how to catch up
IAB UK From Diwali to Christmas: how should advertisers celebrate key cultural
moments?

TRENDING

Marketing SEO isn’t dead – but your strategy needs to be sharper than ever
Marketing Entertainment or exploitation? The ups and downs of TikTok gifts
Technology The ultimate guide to advertising on CTV in EMEA


MORE FROM MEDIA

View all


TV 2.0: DRIVING MEASURABLE BUSINESS OUTCOMES

TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and
co-founder of tvScientific. Major brands wanted to reach large audiences, and
all they needed to do was choose among a group of three to four networks and
maybe 10 to 20 major programs.

Continue reading


NPR, WSJ & THE GUARDIAN ON HOW TRUMP’S RETURN WILL IMPACT THE AD BIZ FOR
PUBLISHERS

Major news outlets brace for ad sales & brand safety fallout with Trump’s second
term on the horizon.

Continue reading


KAMALA MEMES WON THE REACH GAME BUT DID THEY SAY ENOUGH? OR ANYTHING?

The memeification of Kamala Harris looked like it might change the face of
political campaigning forever. And then it failed. What went wrong? Beth Blance
brings the answers.

Continue reading

TRENDING

Marketing SEO isn’t dead – but your strategy needs to be sharper than ever
Marketing Entertainment or exploitation? The ups and downs of TikTok gifts
Technology The ultimate guide to advertising on CTV in EMEA

INDUSTRY INSIGHTS

View all
Add your own content +
The Digital Voice™ Movement - the unusual answer to many advertising challenges
Marigold Brand loyalty is lagging. Here’s how to catch up
IAB UK From Diwali to Christmas: how should advertisers celebrate key cultural
moments?








Marketing can change the world.


About Advertise with us Calendar Careers Contact Privacy Terms & Conditions
Sitemap

© Carnyx Group Ltd 2024 | The Drum is a Registered Trademark and property of
Carnyx Group Limited. All rights reserved.









THE DRUM ASKS FOR YOUR CONSENT TO USE YOUR PERSONAL DATA TO:

 * 
   Personalised advertising and content, advertising and content measurement,
   audience research and services development
 * 
   Store and/or access information on a device


Learn more
 * 
   How can I change my choice?
 * 
   What if I don't consent?
 * 
   How does legitimate interest work?
 * 
   Do I have to consent to everything?

Your personal data will be processed and information from your device (cookies,
unique identifiers, and other device data) may be stored by, accessed by and
shared with 134 TCF vendor(s) and 63 ad partner(s), or used specifically by this
site or app.

Some vendors may process your personal data on the basis of legitimate interest,
which you can object to by managing your options below. Look for a link at the
bottom of this page to manage or withdraw consent in privacy and cookie
settings.

Consent



Manage options

Data preferences


MANAGE YOUR DATA

You can choose how your personal data is used.

TCF vendors


STORE AND/OR ACCESS INFORMATION ON A DEVICE

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

View details
Consent (119 vendors)


USE LIMITED DATA TO SELECT ADVERTISING

Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

View details
Consent (70 vendors)Legitimate interest (32 vendors)


CREATE PROFILES FOR PERSONALISED ADVERTISING

Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about you
(for example, information from your previous activity on this service and other
websites or apps) or similar users. This is then used to build or improve a
profile about you (that might include possible interests and personal aspects).
Your profile can be used (also later) to present advertising that appears more
relevant based on your possible interests by this and other entities.

View details
Consent (96 vendors)


USE PROFILES TO SELECT PERSONALISED ADVERTISING

Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites or
apps (like the forms you submit, content you look at), possible interests and
personal aspects.

View details
Consent (91 vendors)


CREATE PROFILES TO PERSONALISE CONTENT

Information about your activity on this service (for instance, forms you submit,
non-advertising content you look at) can be stored and combined with other
information about you (such as your previous activity on this service or other
websites or apps) or similar users. This is then used to build or improve a
profile about you (which might for example include possible interests and
personal aspects). Your profile can be used (also later) to present content that
appears more relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for you to
find content that matches your interests.

View details
Consent (28 vendors)


USE PROFILES TO SELECT PERSONALISED CONTENT

Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the order
in which content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.

View details
Consent (24 vendors)


MEASURE ADVERTISING PERFORMANCE

Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.

View details
Consent (76 vendors)Legitimate interest (47 vendors)


MEASURE CONTENT PERFORMANCE

Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.

View details
Consent (32 vendors)Legitimate interest (14 vendors)


UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT
SOURCES

Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).

View details
Consent (57 vendors)Legitimate interest (22 vendors)


DEVELOP AND IMPROVE SERVICES

Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

View details
Consent (67 vendors)Legitimate interest (37 vendors)


USE LIMITED DATA TO SELECT CONTENT

Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).

View details
Consent (12 vendors)Legitimate interest (3 vendors)


ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

View details


DELIVER AND PRESENT ADVERTISING AND CONTENT

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

View details


SAVE AND COMMUNICATE PRIVACY CHOICES

The choices you make regarding the purposes and entities listed in this notice
are saved and made available to those entities in the form of digital signals
(such as a string of characters). This is necessary in order to enable both this
service and those entities to respect such choices.

View details


MATCH AND COMBINE DATA FROM OTHER DATA SOURCES

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

View details


LINK DIFFERENT DEVICES

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

View details


IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

View details


USE PRECISE GEOLOCATION DATA

With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

View details
Consent

You can choose your data preferences. This site or app wants your permission to
do the following:

Site or app


STORE AND/OR ACCESS INFORMATION ON A DEVICE

Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

View details
Consent


USE LIMITED DATA TO SELECT ADVERTISING

Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

View details
Consent


CREATE PROFILES FOR PERSONALISED ADVERTISING

Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about you
(for example, information from your previous activity on this service and other
websites or apps) or similar users. This is then used to build or improve a
profile about you (that might include possible interests and personal aspects).
Your profile can be used (also later) to present advertising that appears more
relevant based on your possible interests by this and other entities.

View details
Consent


USE PROFILES TO SELECT PERSONALISED ADVERTISING

Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites or
apps (like the forms you submit, content you look at), possible interests and
personal aspects.

View details
Consent


CREATE PROFILES TO PERSONALISE CONTENT

Information about your activity on this service (for instance, forms you submit,
non-advertising content you look at) can be stored and combined with other
information about you (such as your previous activity on this service or other
websites or apps) or similar users. This is then used to build or improve a
profile about you (which might for example include possible interests and
personal aspects). Your profile can be used (also later) to present content that
appears more relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for you to
find content that matches your interests.

View details
Consent


USE PROFILES TO SELECT PERSONALISED CONTENT

Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the order
in which content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.

View details
Consent


MEASURE ADVERTISING PERFORMANCE

Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.

View details
Consent


MEASURE CONTENT PERFORMANCE

Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.

View details
Consent


UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT
SOURCES

Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).

View details
Consent


DEVELOP AND IMPROVE SERVICES

Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

View details
Consent


USE LIMITED DATA TO SELECT CONTENT

Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).

View details
Consent

How this consent management platform (CMP) works:

CMP privacy choices


STORAGE, DURATION, AND USAGE DETAILS

The choices you make with this CMP regarding the purposes and entities will
affect how personalized advertising is presented to you. We need to store these
choices to respect them on future visits, and they are stored differently based
on the type of site or app you're using:
 * For sites, your choices are saved in a cookie named “FCCDCF” for a maximum
   duration of 390 days.
 * For apps, your choices are saved in device storage prefixed by “IABTCF_”.
   Your choices will be invalidated after 390 days and overwritten once you make
   new privacy choices on this app.
 * For accelerated mobile page (AMP) sites, your choices are saved in local
   storage prefixed by “amp-store”. Your choices will be invalidated after 390
   days and overwritten once you make new privacy choices on this site.

Vendor preferences

Accept all



Confirm choices

Vendor preferences


CONFIRM OUR VENDORS

Vendors can use your data to provide services. Declining a vendor can stop them
from using the data you shared.

TCF vendors


EXPONENTIAL INTERACTIVE, INC D/B/A VDX.TV

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Probabilistic identifiers,
Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ROQ.AD GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ADMAXIM LIMITED

Cookie duration: 30 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data

more

Cookie duration resets each session.


View details | Privacy policy
Consent


INDEX EXCHANGE INC.

Cookie duration: 395 (days).

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


QUANTCAST

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


BEESWAXIO CORPORATION

Cookie duration: 395 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


SOVRN, INC.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


ADIKTEEV

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, Users’ profiles

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


RTB HOUSE S.A.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


THE UK TRADE DESK LTD

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


EPSILON

Cookie duration: 184 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Probabilistic identifiers,
Non-precise location data, IP addresses, User-provided data, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


TRIPLE LIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Precise location data, Non-precise location
data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Precise location data, Non-precise location
data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policy
Consent


NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses, Users’
profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more




View details | Storage details | Privacy policy
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses

more




View details | Privacy policy
Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Browsing and interaction data

more




View details | Privacy policy
Legitimate interest


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


OPENX

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data

more




View details | Privacy policy
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, Precise location data, IP
addresses

more

Uses other forms of storage.


View details | Privacy policy
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, IP addresses,
User-provided data, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Browsing and
interaction data

more




View details | Privacy policy
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Precise location data, Non-precise location
data, IP addresses, User-provided data, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, IP addresses, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses, Browsing and
interaction data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, Users’ profiles,
Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Probabilistic identifiers,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more




View details | Privacy policy
Legitimate interest


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, User-provided data, Users’ profiles,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policy
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


OS DATA SOLUTIONS GMBH

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Precise location data, Non-precise location
data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Users’ profiles, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Users’ profiles

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses,
User-provided data, Privacy choices, Browsing and interaction data

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policy
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, IP addresses, Privacy choices

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


TABMO SAS

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Privacy choices, Browsing and interaction data

more




View details | Privacy policy
Legitimate interest


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
characteristics, Non-precise location data, IP addresses, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, IP addresses, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policy
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, User-provided
data, Browsing and interaction data

more




View details | Storage details | Privacy policy
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, Browsing and interaction data

more




View details | Storage details | Privacy policy
Legitimate interest


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Privacy policy
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, User-provided data, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, User-provided
data, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Browsing and interaction data

more




View details | Storage details | Privacy policy
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


SEENTHIS AB

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses

more




View details | Privacy policy


COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses

more




View details | Storage details | Privacy policy
Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Users’ profiles, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


HUMAN

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses

more




View details | Privacy policy
Legitimate interest


BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

more




View details | Privacy policy
Legitimate interest


NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Non-precise
location data, IP addresses, User-provided data, Users’ profiles, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Precise location data, Non-precise location
data, IP addresses, User-provided data, Users’ profiles, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses, User-provided
data, Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Precise location data, Non-precise location data, IP addresses, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, IP addresses, User-provided data, Users’ profiles,
Privacy choices, Browsing and interaction data

more




View details | Storage details | Privacy policy
Consent


GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Device characteristics, Non-precise location data,
IP addresses, User-provided data, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


LIFTOFF MONETIZE AND VUNGLE EXCHANGE

Doesn't use cookies.

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, User-provided data, Users’
profiles, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Precise location data, Non-precise location data, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


REPPUBLIKA RESEARCH & ANALYTICS AUSTRIA GMBH

Cookie duration: 180 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, IP addresses, Users’ profiles, Browsing and
interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


CINT AB

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
User-provided data, Users’ profiles, Privacy choices, Browsing and interaction
data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


REVJET

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, IP addresses, Browsing and interaction data

more




View details | Privacy policy
Legitimate interest


CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics,
Probabilistic identifiers, Non-precise location data, IP addresses, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses

more




View details | Privacy policy
Legitimate interest


HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

Data collected and processed: IP addresses

more

Cookie duration resets each session.


View details | Privacy policy
Consent


AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Users’ profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics,
Non-precise location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Non-precise location data, IP addresses,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Legitimate interest


EBAY INC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, IP addresses, Privacy
choices

more




View details | Storage details | Privacy policy
Consent


METRIXLAB NEDERLAND B.V.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Device characteristics, IP
addresses, User-provided data, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policy
Consent


HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Authentication-derived identifiers, Device
identifiers, Device characteristics, Probabilistic identifiers, Precise location
data, Non-precise location data, IP addresses, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent

Ad partners


AKAMAI

Privacy policy
Consent


META

Privacy policy
Consent


AUNICA

Privacy policy
Consent


BOOKING.COM

Privacy policy
Consent


C3 METRICS

Privacy policy
Consent


IBM

Privacy policy
Consent


EVIDON

Privacy policy
Consent


ADACADO

Privacy policy
Consent


INTELLIAD

Privacy policy
Consent


DSTILLERY

Privacy policy
Consent


MEDIAMATH

Privacy policy
Consent


ZMS

Privacy policy
Consent


OMNICOM MEDIA GROUP

Privacy policy
Consent


RESONATE

Privacy policy
Consent


SOJERN

Privacy policy
Consent


TRADEDOUBLER AB

Privacy policy
Consent


TRUSTARC

Privacy policy
Consent


TRUEFFECT

Privacy policy
Consent


TRAVEL DATA COLLECTIVE

Privacy policy
Consent


ADVOLUTION.CONTROL

Privacy policy
Consent


LIFESTREET

Privacy policy
Consent


BATCH MEDIA

Privacy policy
Consent


VODAFONE GMBH

Privacy policy
Consent


MAGNITE

Privacy policy
Consent


SCENESTEALER

Privacy policy
Consent


NETQUEST

Privacy policy
Consent


MANAGE.COM

Privacy policy
Consent


CLOUDFLARE

Privacy policy
Consent


SALESFORCE DMP

Privacy policy
Consent


NETFLIX

Privacy policy
Consent


EBUILDERS

Privacy policy
Consent


APPLOVIN CORP.

Privacy policy
Consent


FRACTIONAL MEDIA

Privacy policy
Consent


RACKSPACE

Privacy policy
Consent


MSI-ACI

Privacy policy
Consent


ADMETRICS

Privacy policy
Consent


NAVEGG

Privacy policy
Consent


ADMEDO

Privacy policy
Consent


KOCHAVA

Privacy policy
Consent


MOBITRANS

Privacy policy
Consent


ADEX

Privacy policy
Consent


IMPACT

Privacy policy
Consent


SPOTAD

Privacy policy
Consent


AARKI

Privacy policy
Consent


SFR

Privacy policy
Consent


CABLATO

Privacy policy
Consent


WAYSTACK

Privacy policy
Consent


TRESENSA

Privacy policy
Consent


ADLUDIO

Privacy policy
Consent


GSKINNER

Privacy policy
Consent


CUBED

Privacy policy
Consent


OPTOMATON

Privacy policy
Consent


DENTSU AEGIS NETWORK

Privacy policy
Consent


DIGISEG

Privacy policy
Consent


HAENSEL AMS

Privacy policy
Consent


BDSK HANDELS GMBH & CO. KG

Privacy policy
Consent


OBJECTIVE PARTNERS

Privacy policy
Consent


MARKETING SCIENCE CONSULTING GROUP, INC.

Privacy policy
Consent


DENTSU

Privacy policy
Consent


KOBLER

Privacy policy
Consent


WIDESPACE

Privacy policy
Consent


VIMEO

Privacy policy
Consent


ORACLE DATA CLOUD

Privacy policy
Consent

Accept all



Confirm choices

Close