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 1. Applications
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ORACLE ADVERTISING

In an increasingly complex and connected world, you need to know who your best
audiences are and be able to reach them in the right environment. You need to
make sure that your ads are seen by real people. It’s all about that age-old
question: “Did my advertising achieve its objectives?” With Oracle Advertising
(formerly Oracle Data Cloud), you can answer this question today and be ready
for what’s next.

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Oracle CloudWorld

Join us from October 16-20, 2022 for our new global conference created for our
customers and partners who use Oracle's cloud applications.

Subscribe for updates
The 16th Annual Markie Awards

Are you setting new standards for advertising and CX innovation and excellence?
If so, we are excited to learn what you did and how you did it.

Explore the Markie Awards


ORACLE ADVERTISING SUMMIT HIGHLIGHTS

Why brand purpose is more important than ever

Discover the role advertising plays in developing and owning brand purpose and
values and how that leads to a better customer experience.

Watch the video (2:51)
Develop your brand purpose and value in the ad space

Discover why your brand's purpose is so important and discover how you can find
your brand's purpose and values through advertising.

Watch the highlights (3:20)
How to define and set responsible media best practices

Learn how to use advertising to help build awareness around what your brand
stands for. It’s not only responsible but also economically advantageous.

Watch the video (2:32)
Expert guidance through the data ethics and brand safety landscape

Aaron Tabas, VP of content strategy and innovation at Vox Media, shares his
recommendations and wishes for the advertising industry.

Watch the video (3:10)


ORACLE ADVERTISING SOLUTIONS

Activation Measurement
 * Activation
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ACTIVATION

ACTIVATION

Get the returns you need on your first-party data and advertising spend with
data onboarding, unique curated data assets, and contextual-intelligence tools.
Reach and engage both customers and prospects across digital channels, and do so
in the right environment for your brand with our category-leading brand safety
and suitability solutions.

Explore activation

FEATURED PRODUCTS

 * Audiences
 * OnRamp
 * Contextual Intelligence





MEASUREMENT

MOAT MEASUREMENT

Use our award-winning Moat products to measure the impact of your advertising,
with more than 50 metrics accredited by the Media Rating Council (MRC) across
video, display, and in-app for a customized view of performance. Understand
people-based reach and frequency across both TV and digital, and use an in-depth
understanding of consumer attention to attribute campaign success to sales.

Explore Moat measurement

FEATURED PRODUCTS

 * Moat Analytics
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Read Forrester’s Total Economic Impact report of Oracle Contextual Intelligence

See how using Oracle Contextual Intelligence boosts profits, improves ROI, and
shortens payback periods.

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The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing

Understand how contextual techniques are poised to play a central role in
advertising and media monetization.

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Read Forrester’s Total Economic Impact report of Oracle Moat Analytics

See how Oracle Moat Analytics customers improved budgeting efficiency, boosted
ROI, and lowered costs.

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WHY CHOOSE ORACLE ADVERTISING?


1OPTIMIZE MEDIA WITH OMNICHANNEL MEASUREMENT

Master the complexity of the modern media landscape by measuring and managing
performance across all elements of a campaign. Prove the impact of your
investments with comprehensive cross-channel measurement.

Learn how to measure everywhere


2PROTECT YOUR MEDIA INVESTMENTS

Our verification solutions enable buyers and sellers of media to invest
confidently, ensuring that every ad impression has a chance to be seen by real
humans in brand suitable environments.

Learn how to protect your media


3INCREASE CAMPAIGN EFFECTIVENESS

Oracle Advertising empowers advertisers to maximize campaign performance by
ensuring their messages are delivered to relevant consumers in a brand suitable
environment.

Learn more about activation


4AWARD-WINNING SOLUTIONS FOR ADVERTISERS AND PUBLISHERS

Oracle Advertising has won Adweek Readers’ Choice Awards for brand safety,
measurement and analytics, and fraud prevention. See why our customers gave us
top honors for optimizing every stage of an advertising campaign.

Learn what customers said


EXPLORE ORACLE'S BRAND SAFETY SOLUTION

Explore the solution


DISNEYLAND PARIS USES CONTEXTUAL INTELLIGENCE TO HELP FAMILIES FIND FUN

"Before using a contextual solution, the challenge that [we] were facing was a
decrease in reach and an increase in cost per acquisition. From the moment we
used custom and contextual segments, we saw great outcomes in our campaigns."

Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris

Watch the video


ORACLE ADVERTISING CUSTOMER SUCCESSES

View more customer successes

Learn how the biggest brands, agencies, and publishers use Oracle Advertising to
deliver exceptional customer experiences that drive better business outcomes.

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 


RESOURCES TO IMPROVE DIGITAL ADVERTISING EXPERIENCES


TV AND DIGITAL CAMPAIGN MEASUREMENT GUIDE

Measuring TV and digital campaigns—beyond basic metrics—has always been a
challenge, even for the most advanced advertisers and publishers. This guide
shows you the formula you need to effectively measure cross-platform impact.

Get the guide


SWITCHED ON: AN ESSENTIAL GUIDE TO NAVIGATING THE ADVANCED TV AND VIDEO
LANDSCAPE

Get tactical. Learn where to focus and how to successfully execute an advanced
TV and video campaign.

Download the ebook


BRAND SAFETY, SUITABILITY, AND RESPONSIBLE MEDIA: A GUIDE FOR DIGITAL
ADVERTISERS

Protect your brand, intrigue your customers, and minimize risk. Learn to apply
brand safety, suitability, and responsibility at every stage of the advertising
lifecycle.

Download the guide


DIGITAL ADVERTISING GUIDE: BUILD A DATA-DRIVEN DIGITAL AD STRATEGY

To create a data-driven advertising strategy, focus on audience, context, and
measurement. Read our guide to learn the who, where, and how of digital
advertising.

Read the guide

MARCH 4, 2022


ADVERTISING INDUSTRY ACCREDITATIONS AND CERTIFICATIONS SOLIDIFY ORACLE AS AN
ADTECH LEADER

Chase Mathew, Product Marketing Manager, Measurement

The last 15 months have been big for Oracle. From our partnership with Red Bull
Racing Honda, to announcing our acquisition of Cerner, there was a lot of growth
and much to celebrate. Throughout all our accomplishments, one thing has
remained consistent: Our commitment to building and maintaining effective ad
measurement and brand safety solutions. Keep reading to discover Oracle’s most
recent adtech industry certifications.

Read the complete post

FEATURED BLOGS

 * May 23, 2022 Why advertisers should submit a nomination for the 16th Annual
   Markie Awards by June 17
 * May 13, 2022 Audience acquisition for advertisers: Low-risk, medium-risk, and
   high-risk sources
 * May 11, 2022 Submissions are open for Oracle's 16th annual Markie Awards
 * May 5, 2022 Spotlight Q&A: How RTB House's innovative adtech solutions help
   deliver impactful customer experiences

View all


RESOURCES

Documentation Compare Cloud learning Customer Community Support and services
Best practices Related content
 * Documentation
 * Compare
 * Cloud learning
 * Customer Community
 * Support and services
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 * Related content


DOCUMENTATION

ABOUT ORACLE ADVERTISING

Built through global, industry-leading origins, Oracle Advertising solutions
work across audience, context, and measurement to give marketers the data and
tools needed for every stage of the marketing journey.

Learn more—activation, safety, and measurement

ADDITIONAL INFORMATION

 * The digital advertising guide
 * The convergence of adtech and martech
 * Everything you need to know about ad fraud
 * The future of identity in advertising


COMPARE

LEARN WHY ORACLE IS A LEADER

Hear directly from analysts and customers. Learn how Oracle Advertising and CX
connects advertising, marketing, sales, and service applications with ERP,
supply chain, and HR on a unified cloud platform.

Hear from analysts
See customer successes

SEE THE COMPARISONS

 * Oracle vs. Salesforce
 * Oracle vs. Adobe


CLOUD LEARNING

DEVELOP YOUR ADVERTISING AND CX SKILLS

Oracle University provides a variety of learning solutions to help you build
cloud skills, validate expertise, and accelerate adoption. Learn more about
Advertising and CX training and certification.

Browse training

LEARNING RESOURCES:

 * Free training
 * Oracle Guided Learning
 * Learning subscriptions


CUSTOMER COMMUNITY

CLOUD CUSTOMER CONNECT

Cloud Customer Connect is Oracle's premier online cloud community. It’s
specifically designed for peer collaboration, best practice sharing, and to
provide needed tools for members so they can keep pace with product strategy.
Members also provide feedback on sales cloud, marketing cloud, and service cloud
solutions—directly to Oracle development.

Join or log in

MORE CUSTOMER COMMUNITY GROUPS

 * Oracle Topliners
 * LinkedIn community


SUPPORT AND SERVICES

FIND A PARTNER, BECOME A PARTNER

Oracle partners with leading independent software vendors (ISVs) who provide a
wide range of solutions that extend and complement Oracle Advertising and
Customer Experience (CX) products.

Find a partner
Become a partner

SUPPORT AND SERVICES

 * Advertising Data Provider
 * Advertising media integrations
 * My Oracle Support
 * Oracle Consulting
 * Partner finder
 * Global Support services


BEST PRACTICES

ADTECH BEST PRACTICES

Adtech software is used by companies and ad agencies to purchase advertising
space and by publishers to price and sell their ad space. But adtech can be
confusing because there are many types of adtech and many different uses for it.
To fully understand this arena, it’s good to be aware of the best practices,
next practices, and complementary tools so you can achieve superior results.

Learn more about adtech

ADDITIONAL BEST PRACTICES

 * CTV vs. OTT
 * Brand safety in digital advertising
 * What is viewability and attention?
 * What is digital marketing?
 * What is a DMP?


RELATED CONTENT

NEWS AND OPINIONS

 * Oracle Advertising blog
 * Advertising news and opinion

EVENTS AND REPLAYS

 * Advertising Innovation Showcase
 * Oracle Cloud CX Virtual Summit
 * Oracle Customer Spotlight Series
 * Advertising events
 * How Oracle Advertising (Data Cloud) exposed the StreamScam ad fraud operation
 * Get prepared to navigate the future of audience activation

BEST PRACTICES

 * Digital advertising guide: Audience, context, and measurement
 * Protect Your Ad Spend from Invalid Traffic (PDF)
 * Navigating Advanced TV and Video Guide (PDF)
 * Setting the Standards of Contextual Brand Safety (PDF)


GET STARTED

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