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<form id="search-navbar" role="search" method="get" class="uk-search uk-search-navbar uk-width-1-1" action="https://www.iab.com/">
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</form>

GET https://www.iab.com/

<form id="mobile-search-navbar" role="search" method="get" class="uk-search uk-search-large" action="https://www.iab.com/">
  <button type="submit" uk-icon="search" aria-label="Search" class="uk-icon"><svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" aria-hidden="true">
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  <input type="search" class="uk-input search-field" id="s" value="" name="s" placeholder="Search IAB" autofocus="">
</form>

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OPEN VIDEO VIEWABILITY (OPENVV)


Table of Contents

IAB Tech Lab took over the OpenVV initiative in 2015 and has maintained the
project with continuous updates. The original version was based on Flash
technology but the industry has largely migrated to HTML5 Video.

Although we added functionality to support HTML5 in the past, the core libraries
were designed for Flash and there was a clear need to build a new version based
on HTML5 and recently introduced browser features like Intersection Observer.

Today, the Open VV working group is happy to release the beta version of Open VV
for HTML5 video advertising for testing and public comments. The library
provides viewability measurement in Javascript and uses Intersection Observer by
default, but other measurement techniques can be configured.

Download via IAB Tech Lab





TABLE OF CONTENTS




TABLE OF CONTENTS


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 * Antitrust Principles & Compliance



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