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   What is a CDP Exactly? A customer data platform (CDP) is a data management
   solution that imports customer data from multiple sources, integrates, cleans
   and organizes it, and creates a unified profile of every single customer.
   CDPs then take that structured data and push it out to other martech
   platforms and web systems to enable advanced customer-centric functionality
   like personalization. CDPs are becoming mission-critical for any organization
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What Do Olympic Volleyball Teams and Agile Software Teams Have in Common?
 * Google Gave Us a Reprieve on Cookies. My Advice? Don't Take It
 * Who Should Own the Digital Workplace?
 * Can Contentful Crack the Land of Content Management System Giants?
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 * Who Should Own the Digital Workplace?
 * Designing Digital to Last
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> View All Latest
 * Communicating Change: Overcoming Resistance Through Empathy
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DIGGING DEEPER

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   Join us with David Henry, Director of AmpIQ at Amperity and Scott ...

 * Sep 16 Growing eCommerce Sales with Predictive Modeling and the Right Data
   
   
   eCommerce client-side marketers and agency professionals recogniz ...

 * Sep 23 Unleashing the Power of AI to Boost WFH Agent Happiness and
   Productivity
   
   
   After more than a year of customer support agents working from ho ...

 * Aug 31 Why Exceptional Customer Experiences Demand Superior Digital
   Experience Tools
   
   
   In a world where personalized experiences have become commonplace ...

 * Sep 8 How to Build a Digital First Omnichannel Customer Engagement Strategy
   
   
   Customer behaviors as we know them have changed. With almost 3 bi ...

 * Sep 14 Leveling Up Your Loyalty Program
   
   
   Join us with David Henry, Director of AmpIQ at Amperity and Scott ...

 * Sep 16 Growing eCommerce Sales with Predictive Modeling and the Right Data
   
   
   eCommerce client-side marketers and agency professionals recogniz ...

 * Sep 23 Unleashing the Power of AI to Boost WFH Agent Happiness and
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   After more than a year of customer support agents working from ho ...

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FEATURED RESEARCH

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   Data and insights from 400+ executives
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CUSTOMER EXPERIENCE

 * 4 Tips for Balancing Customer Experience and Fraud Prevention
 * A Look at Customer Effort Score and How It Can Help Build Better CX
 * Traject Acquires Loomly, Walmart Debuts Demand-Side Platform and More CX News
 * 4 Examples of Customer Experience Initiatives and Implementations Gone Wrong
 * Online? In-Store? Get Ready for the Era of Phygital Shopping





DIGITAL WORKPLACE

 * Who Should Own the Digital Workplace?
 * Microsoft 365’s New Price Tier, RingCentral Dials In to the Hybrid Workplace
   & More News
 * Trello Unveils New Pricing, Low-Code Automation Features
 * Communicating Change: Overcoming Resistance Through Empathy
 * Going Beyond Video: The Evolution of Digital Asset Management




DIGITAL MARKETING

 * It's National Black Business Month. Let's Talk Supplier Diversity
 * Is It Ever Gonna Be Easy for Marketing Ops?
 * Struggling to Unlock the Potential of Employee Advocacy?
 * How Google Analytics Consent Mode Helps Protect Customer Privacy
 * A Look at the Top 4 Digital Marketing Categories




MARKETING AUTOMATION

 * A Look at the Top 5 Marketing Automation Software by Market Share
 * How SMBs Are Joining the Automation Race
 * Invoca Announced Its Acquisition of DialogTech
 * Klaviyo Raises $320 Million in Series D Funding
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SHAREPOINT & OFFICE 365

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 * Google Set to Compete With Microsoft Teams for the Enterprise
 * Microsoft Takes Collaborative Tools Stand, Atos’ Digital Hub Is Launched and
   More News
 * Viva Connections vs. SharePoint: A Primer
 * Why Cloud Should Be Your Default Setting





CUSTOMER DATA PLATFORMS (CDP)

 * Google Gave Us a Reprieve on Cookies. My Advice? Don't Take It
 * 4 Tips for Balancing Customer Experience and Fraud Prevention
 * A Look at Customer Effort Score and How It Can Help Build Better CX
 * Lytics Adds a Reverse ETL Extension to Its Newly Rebranded CDP
 * Traject Acquires Loomly, Walmart Debuts Demand-Side Platform and More CX News


AI & MACHINE LEARNING

 * Google Gave Us a Reprieve on Cookies. My Advice? Don't Take It
 * Traject Acquires Loomly, Walmart Debuts Demand-Side Platform and More CX News
 * Why Conversational AI Is So Much More Than a Chatbot
 * Why You Need a Holistic Customer Service Transformation Strategy
 * 4 Ways Conversational AI Is Improving the Customer Experience




ANALYTICS & METRICS

 * What Do Olympic Volleyball Teams and Agile Software Teams Have in Common?
 * How Google Analytics Tech Report Can Inform an App Launch or Marketing
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 * Why Companies Should Rethink How They’re Using Customer Sentiment
 * How Marketers Can Get Started With Google Apps Scripts
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WEB CMS

 * Everything You Should Know About Headless CMS
 * 3 Obstacles to a Great CMS Migration (And How To Overcome Them)
 * WordPress Turns 18, Drupal Adds to the Team & More Open Source News
 * WordPress Builds Design Assets Library, Plone Moves Toward Plone 6 and More
   News
 * Joomla Changes Workflows, Drupal Needs Feedback & More Open Source News




INFORMATION MANAGEMENT

 * What Do Olympic Volleyball Teams and Agile Software Teams Have in Common?
 * Lytics Adds a Reverse ETL Extension to Its Newly Rebranded CDP
 * Power Apps Issues Remind Us of the Need for Low-Code and No-Code Governance
 * Exploring the Positive Side of Risk
 * Difficulty Recruiting for Security Professional Skills Is Increasing


DIGITAL ASSET MANAGEMENT (DAM)

 * Search Makes the DAM and Metadata Oils the Search
 * 'Something Else' and Why Metadata Matters
 * Welcome to the Data-Driven Business
 * The Power of DAM Positive Change at a Time of Disruption
 * DAM Governance Practices for the Long Haul

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SMG/CMSWire is a leading, native digital publication produced by Simpler Media
Group, Inc. Our CMSWire and Reworked publications provide articles, research and
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Recent Comments
 * Ted Rubin
   
   There’s value, for sure, it’s the mindset that is the problem. It tends to
   become a set-it-and-forget-it model without any employee community thought
   process and a if you build it they will use it...
   
   Struggling to Unlock the Potential of Employee Advocacy? · 3 days ago

 * jedpc
   
   As noted in the summary you cannot do a simple compare and contrast of DAM
   and ECM. Enterprise Content Management was never a tool or a platform, it was
   and is a strategy play. Within your ECM...
   
   Why ECM Can't Replace Digital Asset Management Platforms · 4 days ago

 * SiobhanF
   
   Thanks for the comment Ted. Do you see any value in using the program
   approach in the short-term in cases where businesses don't have an active
   employee community? Or is that putting the cart in...
   
   Struggling to Unlock the Potential of Employee Advocacy? · 4 days ago

 * dlavenda
   
   Great article. One thing to note is that a lot of the 'how will we get back
   to normal' discussions have been put on hold due to the sudden rise of the
   Delta variant. For example, see the recent...
   
   Digital Workplace Flexibility Is Far From Being A Done Deal · 4 days ago

 * Anna Janicka
   
   CRM is a very good software that can help you succeed in your business. In my
   company, this system has allowed me to improve customer relationship
   management and business management. I use CRM from...
   
   What a Customer Relationship Platform Is and What It Can Do For Your
   Business · 4 days ago

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