avtex.com Open in urlscan Pro
13.89.123.20  Public Scan

URL: https://avtex.com/resources/the-patient-experience-roadmap
Submission: On May 03 via api from US — Scanned from DE

Form analysis 5 forms found in the DOM

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THIS WEBSITE USES COOKIES

We use cookies to offer you a better browsing experience and to optimize Avtex
web properties and analyze traffic. By clicking "Accept" you agree to our use of
cookies. To find our more, see our cookie policy here.
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Necessary 15

Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.
Cookiebot
3
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CookieConsent [x3]Stores the user's cookie consent state for the current domain
Expiry: 1 yearType: HTTP
Google
1
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test_cookieUsed to check if the user's browser supports cookies.
Expiry: 1 dayType: HTTP
LinkedIn
1
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li_gcStores the user's cookie consent state for the current domain
Expiry: 2 yearsType: HTTP
avtex.com
1
what-intentDetermines the device used to access the website. This allows the
website to be formatted accordingly.
Expiry: SessionType: HTML
g.fastcdn.co
1
jStorageRegisters a unique ID for the visitor in order for the website to
recognize the visitor upon re-entry.
Expiry: PersistentType: HTML
go.avtex.com
app-sj31.marketo.com

2
BIGipServer# [x2]Used to distribute traffic to the website on several servers in
order to optimise response times.
Expiry: SessionType: HTTP
go.avtex.com
app-sj31.marketo.com
vimeo.com

3
__cf_bm [x3]This cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.
Expiry: 1 dayType: HTTP
play.google.com
youtube.com

2
CONSENT [x2]Used to detect if the visitor has accepted the marketing category in
the cookie banner. This cookie is necessary for GDPR-compliance of the website.
Expiry: 2 yearsType: HTTP
ws.zoominfo.com
1
visitorIdPreserves users states across page requests.
Expiry: 1 yearType: HTTP
Preferences 3

Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.
Cookiebot
1
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CookieConsentBulkSetting-#Enables cookie consent across multiple websites
Expiry: PersistentType: HTML
LinkedIn
2
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lang [x2]Remembers the user's selected language version of a website
Expiry: SessionType: HTTP
Statistics 40

Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.
Google
5
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_gaRegisters a unique ID that is used to generate statistical data on how the
visitor uses the website.
Expiry: 2 yearsType: HTTP
_ga_#Used by Google Analytics to collect data on the number of times a user has
visited the website as well as dates for the first and most recent visit.
Expiry: 2 yearsType: HTTP
_gatUsed by Google Analytics to throttle request rate
Expiry: 1 dayType: HTTP
_gidRegisters a unique ID that is used to generate statistical data on how the
visitor uses the website.
Expiry: 1 dayType: HTTP
collectUsed to send data to Google Analytics about the visitor's device and
behavior. Tracks the visitor across devices and marketing channels.
Expiry: SessionType: Pixel
Hotjar
12
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_hjAbsoluteSessionInProgressThis cookie is used to count how many times a
website has been visited by different visitors - this is done by assigning the
visitor an ID, so the visitor does not get registered twice.
Expiry: 1 dayType: HTTP
_hjFirstSeenThis cookie is used to determine if the visitor has visited the
website before, or if it is a new visitor on the website.
Expiry: 1 dayType: HTTP
_hjSession_#Collects statistics on the visitor's visits to the website, such as
the number of visits, average time spent on the website and what pages have been
read.
Expiry: 1 dayType: HTTP
_hjSessionUser_#Collects statistics on the visitor's visits to the website, such
as the number of visits, average time spent on the website and what pages have
been read.
Expiry: 1 yearType: HTTP
_hjTLDTestRegisters statistical data on users' behaviour on the website. Used
for internal analytics by the website operator.
Expiry: SessionType: HTTP
_hjIncludedInPageviewSample [x3]Used to detect whether the user navigation and
interactions are included in the website’s data analytics.
Expiry: 1 dayType: HTTP
_hjIncludedInSessionSample [x3]Registers data on visitors' website-behaviour.
This is used for internal analysis and website optimization.
Expiry: 1 dayType: HTTP
hjViewportIdSets a unique ID for the session. This allows the website to obtain
data on visitor behaviour for statistical purposes.
Expiry: SessionType: HTML
LinkedIn
1
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AnalyticsSyncHistoryUsed in connection with data-synchronization with
third-party analysis service.
Expiry: 29 daysType: HTTP
Twitter Inc.
1
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personalization_idThis cookie is set by Twitter - The cookie allows the visitor
to share content from the website onto their Twitter profile.
Expiry: 2 yearsType: HTTP
Vimeo
1
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vuidCollects data on the user's visits to the website, such as which pages have
been read.
Expiry: 2 yearsType: HTTP
cdn.callrail.com
16
calltrk_landingThis cookie is necessary for the call-tracking functionality used
by the website operator – The cookie sets an ID for the specific user, which
allows the website's support team to recognize the user when calling their
support, as well as seeing the user’s navigation on the website.
Expiry: 1 yearType: HTTP
calltrk_nearest_tldThis cookie is necessary for the call-tracking functionality
used by the website operator – The cookie sets an ID for the specific user,
which allows the website's support team to recognize the user when calling their
support, as well as seeing the user’s navigation on the website.
Expiry: 3599 daysType: HTTP
calltrk_referrerThis cookie is necessary for the call-tracking functionality
used by the website operator – The cookie sets an ID for the specific user,
which allows the website's support team to recognize the user when calling their
support, as well as seeing the user’s navigation on the website.
Expiry: 1 yearType: HTTP
calltrk_session_idThis cookie is necessary for the call-tracking functionality
used by the website operator – The cookie sets an ID for the specific user,
which allows the website's support team to recognize the user when calling their
support, as well as seeing the user’s navigation on the website.
Expiry: 1 yearType: HTTP
calltrk-_ga [x3]This cookie is necessary for the call-tracking functionality
used by the website operator – The cookie sets an ID for the specific user,
which allows the website's support team to recognize the user when calling their
support, as well as seeing the user’s navigation on the website.
Expiry: PersistentType: HTML
calltrk-calltrk_landing [x3]This cookie is necessary for the call-tracking
functionality used by the website operator – The cookie sets an ID for the
specific user, which allows the website's support team to recognize the user
when calling their support, as well as seeing the user’s navigation on the
website.
Expiry: PersistentType: HTML
calltrk-calltrk_referrer [x3]This cookie is necessary for the call-tracking
functionality used by the website operator – The cookie sets an ID for the
specific user, which allows the website's support team to recognize the user
when calling their support, as well as seeing the user’s navigation on the
website.
Expiry: PersistentType: HTML
calltrk-calltrk_session_id [x3]This cookie is necessary for the call-tracking
functionality used by the website operator – The cookie sets an ID for the
specific user, which allows the website's support team to recognize the user
when calling their support, as well as seeing the user’s navigation on the
website.
Expiry: PersistentType: HTML
cx.avtex.com
1
ajs_anonymous_idThis cookie is used to identify a specific visitor - this
information is used to identify the number of specific visitors on a website.
Expiry: 1 yearType: HTTP
cx.avtex.com
cdn.metarouter.io

2
ajs_anonymous_id [x2]This cookie is used to count how many times a website has
been visited by different visitors - this is done by assigning the visitor an
ID, so the visitor does not get registered twice.
Expiry: PersistentType: HTML
instapagemetrics.com
1
_it_Sets a unique ID for the session. This allows the website to obtain data on
visitor behaviour for statistical purposes.
Expiry: 1 yearType: HTTP
Marketing 56

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
Meta Platforms, Inc.
1
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_fbpUsed by Facebook to deliver a series of advertisement products such as real
time bidding from third party advertisers.
Expiry: 3 monthsType: HTTP
Cookiebot
1
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_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency
across websites using their services.
Expiry: 3 monthsType: HTTP
Google
5
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IDEUsed by Google DoubleClick to register and report the website user's actions
after viewing or clicking one of the advertiser's ads with the purpose of
measuring the efficacy of an ad and to present targeted ads to the user.
Expiry: 1 yearType: HTTP
pagead/landing [x2]Collects data on visitor behaviour from multiple websites, in
order to present more relevant advertisement - This also allows the website to
limit the number of times that they are shown the same advertisement.
Expiry: SessionType: Pixel
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are likely to
convert to customers based on the visitor's online behaviour across websites.
Expiry: SessionType: Pixel
pagead/1p-user-list/#Tracks if the user has shown interest in specific products
or events across multiple websites and detects how the user navigates between
sites. This is used for measurement of advertisement efforts and facilitates
payment of referral-fees between websites.
Expiry: SessionType: Pixel
LinkedIn
4
Learn more about this provider
bcookieUsed by the social networking service, LinkedIn, for tracking the use of
embedded services.
Expiry: 2 yearsType: HTTP
bscookieUsed by the social networking service, LinkedIn, for tracking the use of
embedded services.
Expiry: 2 yearsType: HTTP
lidcUsed by the social networking service, LinkedIn, for tracking the use of
embedded services.
Expiry: 1 dayType: HTTP
UserMatchHistoryUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: 29 daysType: HTTP
Marketo
1
Learn more about this provider
_mkto_trkContains data on visitor behaviour and website interaction. This is
used in context with the email marketing service Marketo.com, which allows the
website to target visitors via email.
Expiry: 2 yearsType: HTTP
Meta Platforms, Inc.
1
Learn more about this provider
trUsed by Facebook to deliver a series of advertisement products such as real
time bidding from third party advertisers.
Expiry: SessionType: Pixel
Microsoft
13
Learn more about this provider
_uetsidCollects data on visitor behaviour from multiple websites, in order to
present more relevant advertisement - This also allows the website to limit the
number of times that they are shown the same advertisement.
Expiry: 1 dayType: HTTP
_uetvidUsed to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
Expiry: 1 yearType: HTTP
MUIDUsed widely by Microsoft as a unique user ID. The cookie enables user
tracking by synchronising the ID across many Microsoft domains.
Expiry: 1 yearType: HTTP
_uetsid [x2]Used to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: PersistentType: HTML
_uetsid_exp [x3]Contains the expiry-date for the cookie with corresponding name.
Expiry: PersistentType: HTML
_uetvid [x2]Used to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: PersistentType: HTML
_uetvid_exp [x3]Contains the expiry-date for the cookie with corresponding name.
Expiry: PersistentType: HTML
Twitter Inc.
1
Learn more about this provider
muc_adsCollects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
Expiry: 2 yearsType: HTTP
YouTube
12
Learn more about this provider
VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
integrated YouTube videos.
Expiry: 179 daysType: HTTP
YSCRegisters a unique ID to keep statistics of what videos from YouTube the user
has seen.
Expiry: SessionType: HTTP
yt.innertube::nextIdRegisters a unique ID to keep statistics of what videos from
YouTube the user has seen.
Expiry: PersistentType: HTML
yt.innertube::requestsRegisters a unique ID to keep statistics of what videos
from YouTube the user has seen.
Expiry: PersistentType: HTML
ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-cast-availableStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-cast-installedStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-connected-devicesStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-device-idStores the user's video player preferences using embedded
YouTube video
Expiry: PersistentType: HTML
yt-remote-fast-check-periodStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-session-appStores the user's video player preferences using embedded
YouTube video
Expiry: SessionType: HTML
yt-remote-session-nameStores the user's video player preferences using embedded
YouTube video
Expiry: SessionType: HTML
cdn.instapagemetrics.com
2
snowplowOutQueue_#_post2Collects statistical data related to the user's website
visits, such as the number of visits, average time spent on the website and what
pages have been loaded. The purpose is to segment the website's users according
to factors such as demographics and geographical location, in order to enable
media and marketing agencies to structure and understand their target groups to
enable customised online advertising.
Expiry: PersistentType: HTML
snowplowOutQueue_#_post2.expiresCollects statistical data related to the user's
website visits, such as the number of visits, average time spent on the website
and what pages have been loaded. The purpose is to segment the website's users
according to factors such as demographics and geographical location, in order to
enable media and marketing agencies to structure and understand their target
groups to enable customised online advertising.
Expiry: PersistentType: HTML
cx.avtex.com
3
__tld__Used to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
Expiry: SessionType: HTTP
ajs%3AcookiesCollects data on visitors. This information is used to assign
visitors into segments, making website advertisement more efficient.
Expiry: 1 yearType: HTTP
ajs%3AtestCollects data on visitors. This information is used to assign visitors
into segments, making website advertisement more efficient.
Expiry: 1 yearType: HTTP
cx.avtex.com
cdn.metarouter.io

12
ajs_group_id [x3]Collects data on visitors. This information is used to assign
visitors into segments, making website advertisement more efficient.
Expiry: PersistentType: HTML
ajs_group_properties [x3]Collects data on visitors. This information is used to
assign visitors into segments, making website advertisement more efficient.
Expiry: PersistentType: HTML
ajs_user_id [x3]Collects data on visitors' preferences and behaviour on the
website - This information is used make content and advertisement more relevant
to the specific visitor.
Expiry: PersistentType: HTML
ajs_user_traits [x3]Collects data on visitors. This information is used to
assign visitors into segments, making website advertisement more efficient.
Expiry: PersistentType: HTML
Unclassified 20
Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.
apps.mypurecloud.com
9
_actccPending
Expiry: 1 yearType: HTTP
_actmrPending
Expiry: 1 dayType: HTTP
_actmsPending
Expiry: 1 dayType: HTTP
_actmuPending
Expiry: 1 yearType: HTTP
_acttsPending
Expiry: 1 yearType: HTTP
_actvcPending
Expiry: 1 yearType: HTTP
ac::idle [x3]Pending
Expiry: PersistentType: HTML
apps.mypurecloud.com
www.googletagmanager.com

3
_actest [x3]Pending
Expiry: SessionType: HTTP
cdn.instapagemetrics.com
2
instap-spid.5321Pending
Expiry: 2 yearsType: HTTP
instap-spses.5321Pending
Expiry: 1 dayType: HTTP
cx.avtex.com
5
shortestPrivateSuffixPending
Expiry: SessionType: HTML
_mch_auto_domain [x2]Pending
Expiry: SessionType: HTTP
ip-consent-mgmtPending
Expiry: PersistentType: HTML
ip-sp-modePending
Expiry: PersistentType: HTML
g.fastcdn.co
1
instapage-visit-#Pending
Expiry: PersistentType: HTML
Cross-domain consent3 Your consent applies to the following domains:
List of domains your consent applies to: cx.avtex.com/ go.avtex.com/ avtex.com
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THE PATIENT EXPERIENCE ROADMAP

Nov 1, 2021

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The Patient Experience Roadmap is a tool designed to help healthcare
organizations identify the foundational elements needed at each stage of their
healthcare experience transformation journey.

Hover over each section below to explore a preview of the roadmap or download
the full roadmap to propel your patient experience transformation journey
forward.




THE HEALTHCARE INDUSTRY IS FACING A SHIFTING INDUSTRY PARADIGM.

Business model disruption, the rise of virtual care, siloed data, rapid
digitization, heightened patient expectations, and fierce competition are just
some of the pressures healthcare payers and providers are facing day in and day
out. The strategic response to addressing these complexities is to focus on the
patient experience.

The path to experience transformation may seem like a long, winding road. But it
doesn’t have to be. Our experts recently issued The Patient Experience Roadmap –
a tool designed to help you gain an understanding of the foundational elements
you’ll need to consider at each stage of your HX transformation journey.


DOWNLOAD THE PATIENT EXPERIENCE ROADMAP NOW TO EXPLORE HOW TO:

 * Determine the Value of a Patient
 * Map Your Current State
 * Define Your North Star
 * Develop a Transformational Strategy
 * Gain Organizational Buy-in
 * Orchestrate Improved Patient Experiences
 * Measure Your Success





ACCESS THE ROADMAP!

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Download the Roadmap


AVTEX INNOVATION FOR HEALTHCARE




MICROSOFT CLOUD FOR HEALTHCARE

Healthcare Offers from Avtex

Patient expectations of providers, insurers, and pharmaceutical companies have
changed. Patients are no longer beholden to a single provider or brick and
mortar facility. Now, consumer-driven healthcare allows patients the opportunity
to seek out care options on their terms that will deliver the best outcomes,
value, and experience.

Microsoft Cloud for Healthcare combines the power of Dynamics 365, Customer
Insights, PowerApps, Teams and more to transform the healthcare journey. With
unmatched expertise and experience, Avtex is uniquely positioned to help you
seize this opportunity to improve patient experiences.

Learn More


PHYSICIAN REFERRAL MANAGEMENT

Healthcare Offers from Avtex

The Avtex Physician Referral Management (PRM) program enables health systems to
quickly deploy solutions that drive new revenue through new physician
acquisition, increasing out of network referrals, and reducing patient leakage
through improved patient engagement. The PRM program improves adoption, clarity
and transparency throughout the referral process and results in a better
physician and patient experience.


Learn More


THE PATIENT ACTIVATION PROGRAM

Healthcare Offers from Avtex

The pandemic prevented many patients from seeking the care they needed. Health
systems lost millions, and collectively the industry lost over $20B in 2020. In
addition, patient health has declined, due to this decrease in care visits. In
response to this situation, Avtex has launched a chronic condition response
solution to help healthcare organizations engage with those patients most at
risk, improve the patient experience, drive improved patient engagement, reduce
the cost of care, and improve health outcomes.


Learn More
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RELATED THOUGHTS

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   DIGITAL FRONT DOOR INTERACTIVE TOOLKIT
   
   Aug 11, 2021
   
   Digital Front Door Interactive Toolkit
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   OMNICHANNEL HEALTHCARE EXPERIENCE REPORT 2021
   
   May 18, 2021
   
   Omnichannel Healthcare Experience Report 2021
 *  * Resources
    *  / Infographic
   
   
   10 STATS ABOUT PATIENT EXPERIENCE IN 2021
   
   Jun 7, 2021
   
   10 Stats About Patient Experience in 2021



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THE TOTAL EXPERIENCE PLAYBOOK

Apr 25, 2022 by Larry Mead, Kate Kompelien and Kurt Schroeder

The Total Experience Playbook
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