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LOGIN MAKE INVISIBLE VISITORS - VISIBLE PROSPECTS

HOW IT WORKS
The L5 Capture is placed in the header of the website. This allows it to track
all pages on that website.

DATA DELIVERY
Data is posted in real time to the L5 Capture CXP platform. Data can also be
exported out of the platform to a standard Microsoft Excel comma separated value
file.

DATA YOU RECEIVE
The excel will include data such as pages visited on your website, name, email,
address, marital status, gender, vehicle owned, etc as long as the data is
available. Note that we do not append phone numbers for legal reasons. In some
instances, you will see different record ID’s but it ends up being the same
person. This happens because we may have more than one device ID for a person or
household or two people that use the same computer and email so you get data for
both.

WHERE DOES THE DATA COME FROM?
L5 Capture data comes from all walks of life. Online data, offline data,
transactional data, Real Property Records, Public records, Consumer data file,
VIN data file, New Mover file, as well as affiliate data aggregators and more.
When a user visits a site with L5 Capture the pixl fires and a series of real
time queries occur. Data is returned from the queries, a fingerprint is built
and a match process is run. While this sound like a lot, it all happens in about
400 milliseconds (0.004 seconds). ACCURACY OF DATA
There are 12 proprietary data points that have to be satisfied in order to make
a match. IP address is also used as a 13th data point as a geography check. As
for the accuracy of the email, there is no correct percentage of deliverable
emails that they see. They typically see 50-75% of the emails as deliverable.

DOES L5 Capture USE IP ADDRESS FOR MATCHING?
For matching, the answer is no. However, it is used for authentication. When
geo-locating an IP address the latitude and longitude returned will be a 0.43
mile radius that encompasses the actual location of the physical address where
that IP comes from. This is referred to as "the last half mile" within the
telecommunications industry. After L5 Captures' proprietary algorithms determine
the true location of the consumer, a geography check is completed to ensure the
user is within this 0.43 radius using the IP Addresses latitude and longitude
coordinates.


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