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Persona
Products
Dynamic Flow
Securely collect sensitive identity information while building better user
journeys
Reports
Enrich with trusted data sources to stay on top of KYC/AML and fraud prevention
Cases
Review, investigate, and decision in a single, configurable hub
Verifications

Convert good users quickly with a fully automated and customizable sets of
checks
Workflows

Orchestrate user identity across your entire customer lifecycle

Graph
Uncover fraud rings by finding linked risky accounts
Solutions
USE CASES WE SOLVE
KYC/AML compliance
Know your business (KYB)

Fraud prevention
Age verification
Reverification
Operational efficiency
INDUSTRIES
Fintech
Marketplaces
E-learning
Digital health
Cryptocurrency
TEAMS WE SUPPORT
Compliance
Fraud
Trust & Safety
CUSTOM SOLUTIONS
Marketplace
Effortlessly bring your data and tools into Persona
Customers
Pricing
Resources
DEVELOPERS
Documentation
API reference
Service status
LEARN
Blog
Identity glossary
Help center
COMPANY
About us
Events
Careers
Contact us
Partner with us
Security
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CUSTOMIZE HOW YOU AUTOMATE ACCOUNT OPENINGS KNOW YOUR BUSINESSES

Choose the building blocks you need to collect, verify, understand, and
orchestrate your customers’ identities for any use case.

Try it now

Get a demo


Trusted by startups and the world’s largest companies




TACKLE YOUR BIGGEST IDENTITY CHALLENGES, PAINLESSLY


CONVERT MORE USERS

Minimize friction for good users while deterring bad actors by dynamically
adjusting how much friction each user experiences.


IDENTIFY MORE FRAUDSTERS

Make better decisions by consolidating risk signals from both Persona and third
parties in one place. Streamline fraud investigations with a custom hub and
intuitive link analysis.


ORCHESTRATE USER IDENTITY

Automate all your identity processes within Persona. Follow up with users,
update systems of records, and more — all without heavy engineering or
operational resources.


SECURELY CONTROL AND MANAGE PII

Securely store PII to your requirements with Persona. Your data is yours to own
and configure — you have full control over redaction policies, access controls,
and how you use the data to support and reverify users across their customer
journey.


BUILDING BLOCKS TO POWER ALL YOUR IDENTITY OPERATIONS

Mix and match building blocks to design your ideal end-to-end identity flow that
converts more users, streamlines operations, and fights fraud.
Dynamic Flow


MAXIMIZE CONVERSION, MINIMIZE FRAUD

Create custom-branded identity verification flows that dynamically adjust to
users' risk signals to convert more good users while deterring bad actors.
Learn more about Dynamic Flow


verifications


VERIFY USERS YOUR WAY

Tailor how you want to verify each customer and use case. Choose from a robust
library of verification methods, from verifying physical and digital documents
to biometric and database verifications.
Learn more about Verifications


Reports


BUILD A MORE HOLISTIC PICTURE OF YOUR USERS

Make more informed decisions without going through additional integrations or
procurement. Enrich users’ profiles with data from global watchlists, adverse
media, and email/phone risk reports.
Learn more about Reports


workflows


ORCHESTRATE USER IDENTITY ACROSS YOUR ENTIRE CUSTOMER LIFECYCLE

Automate any process — from collecting information to making decisions or
following up post-decision. You have the flexibility to define custom rules and
workflows for any user and use case, with minimal to no engineering investment.
Learn more about Workflows


cases


BRING YOUR IDEAL MANUAL REVIEW PROCESS TO LIFE

Pull in any information agents need to conduct their reviews in a single,
configurable investigations hub. Use custom macros to close the loop on
investigations — all within Persona.
Learn more about Cases


Verifications


PROTECT CUSTOMER ACCOUNTS THROUGH THE IDENTITY LIFECYCLE

Continuously monitor and reverify users at customizable checkpoints throughout
their lifecycle to maintain trust and safety.
Learn more about Verifications


GRAPH


PROACTIVELY CATCH AND FIGHT FRAUDSTERS FASTER

Uncover sophisticated fraud rings through link analysis and the ability to
visualize customer networks — without investing in painful data engineering
work. Bring together all the data sources you need to identify suspicious actors
and ban them for good.
Learn more about Graph


Persona Marketplace


BRING YOUR DATA AND TOOLS INTO PERSONA

Connect the data partners and productivity tools you work with already with our
library of no-code integrations. Enrich your users with third-party data signals
and trigger follow-up actions in your favorite tools like Zendesk, Salesforce,
Slack, and more.
Learn more about Persona Marketplace


Collect Data
Dynamically
Verify
Securely
Enrich
instantly
Automate
Operations
Investigate
Holistically
Reverify
Continuously
Detect
fraud rings
Integrate
your stack
98%
automated verifications and unites KYB and KYC
Read more

2x
conversion while meeting compliance
Read more

>90%
completion rate —maximizing completion rates while minimizing the risk of fraud
Read more

93%
automated verifications while proactively fighting fraud
Read more

80%
time savings with automated verifications
Read more



COMPLIANCE

Don’t sacrifice user conversion for stress-free, scalable compliance.
Learn more




FRAUD

Detect hard-to-catch fraud and ban bad actors permanently.
Learn more




KNOW YOUR BUSINESS

Onboard businesses faster with automated KYB-KYC.
Learn more




TRUST AND SAFETY

Personalize verification flows for every type of user.
Learn more




CRYPTO

Onboard traders quickly while meeting KYC/AML requirements.
Learn more




FINTECH

KYC/AML that’s painless for users and painful for fraudsters.
Learn more




DIGITAL HEALTH

Headache-free patient onboarding and health document verification.
Learn more




E-LEARNING

Ensure academic integrity by verifying learners and instructors.
Learn more




MARKETPLACES

Tailor onboarding flows for every side of your marketplace.
Learn more



BUILD SOLUTIONS FOR YOUR UNIQUE USE CASE

Get a demo



WHEREVER YOUR USERS ARE, WE’RE THERE TOO

Scale where you want to, the way you want to. Persona provides coverage all over
the globe and across many languages, and we’re always looking for more
opportunities to expand your coverage.

200+
countries and territories
20+
localized languages
200+
countries and territories



> Persona makes it easy to get started with preset templates, but if you want
> more power and flexibility to enrich your process, they also offer that.
> Because Persona’s system is so modern, we can do a lot more than just
> traditional KYC.

Ahmed Siddiqui
VP of Product at Branch



BRANCH UNITES KYB & KYC WITH PERSONA TO ONBOARD MORE BUSINESSES QUICKLY

Read the full story




INTEGRATE IN AN AFTERNOON, WITH OR WITHOUT ENGINEERS

Hosted flow
Embedded flow
Mobile SDKs


NO ENGINEERING? NO PROBLEM

Create and send a link to your customers to start verifying them in minutes. No
code required.

View Documentation



A SEAMLESS, BEAUTIFUL CUSTOMER EXPERIENCE WITH JUST TEN LINES OF CODE

Embed Persona into your web page and enable customers to easily verify
themselves without ever leaving your experience.

View documentation



NATIVE SDKS FOR A MOBILE-FIRST WORLD

Integrate with our iOS, Android, or React Native SDKs to help you create the
best user experience for your customers.

View documentation



SECURITY AND PRIVACY AT OUR CORE

Security and privacy are paramount to a trusted relationship. That’s why Persona
is compliant and certified to the highest industry standards and committed to
protecting you and your customers' privacy.
Learn more




READY TO GET STARTED?

Get in touch or start exploring Persona today.

Try it now

Get a demo

Humanizing online identity
© 2023 Persona Identities Inc.


PRODUCT

Dynamic FlowVerificationsWorkflowsReportsCasesGraphPricing


INDUSTRIES

FintechMarketplaceE-learningDigital healthCryptocurrency


USE CASES WE SOLVE

KYC/AML complianceKnow your business (KYB)Fraud preventionAge
verificationReverificationOperational efficiency


CUSTOM SOLUTIONS

Partner with usPersona Marketplace


TEAMS WE SUPPORT

ComplianceFraudTrust & Safety


DEVELOPERS

DocumentationAPI referenceService status


LEARN

Identity glossaryBlogHelp centerCase studies


COMPANY

About usLet's get pawsonalCareersContact usEventsAwardsPrivacy and Security


FEATURED BLOG POSTS

What is Know Your Customer (KYC)?What is KYB, and why does it matter?5 pillars
of AML complianceAML compliance checklistHow to incorporate age verification


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