www.sbdautomotive.com Open in urlscan Pro
35.242.251.130  Public Scan

Form analysis
0 forms found in the DOM

Text Content

 
Skip to Main Content
Subscribe



 * About Us
    * Who We Are
    * Leadership
    * Regions

 * Our People
    * Working at SBD
    * Careers

 * Our Expertise
    * Connected
    * Autonomous
    * Shared Mobility
    * Electric Vehicles
    * Security

 * Insights
 * Reports
 * Consulting
    * Research Support
    * Strategy Consulting
    * Technical Consulting
    * Testing Support


A GLOBAL TEAM OF RESEARCHERS AND CONSULTANTS HELPING OUR INDUSTRY DEVELOP SMART,
SAFE, & SUSTAINABLE MOBILITY


SBD AUTOMOTIVE



 * 6 days ago


EVENT

Conference: Software-Defined Vehicles (SDV) - Motivation and Transformation

The Software-defined Vehicle (SDV) is a concept that refers to a vehicle whose
main functions are defined by software. With the rapid...
 * Sep 16


ARTICLE

Is personalization the key to successful automotive experiences?

Automotive personalization is not a new idea The automotive industry has a long
history of personalization. Over the years, consumers...
 * Sep 2


ARTICLE

The 6 steps to finding CASE-capable consultants

There are questions that many OEMs and Tier 1s ask themselves, but rarely get
answers they can act upon - What is our competitor's...
 * Aug 31


ARTICLE

Dark patterns in automotive UX

Connected cars provide an attractive revenue opportunity for service providers
and advertisers, especially those that include in-car...

1
2345

Subscribe



LATEST INSIGHTS


OUR AREAS OF EXPERTISE

CASES technologies - Connected, Autonomous, Shared mobility, Electric vehicles,
and Security - have drastically affected how the automotive industry operates.
As the dynamic ecosystem continues to evolve, so have emerging technologies,
services, and new mobility experiences impacted the industry and consumers at
large.



However, the potential risks of implementing the wrong strategies or falling
behind competitors are growing each day. Our experts exclusively focus on CASES
technologies research and providing our clients with critical insights into the
broader markets into which they are deployed. By offering expert research,
strategy, technical and testing services, SBD Automotive provides essential
value to automotive OEMs, suppliers, investors and governments worldwide on a
daily basis.


CONNECTED

The uptake of service-based applications and solutions by the automotive
industry has heavily impacted the ways in which customers interact with their
vehicles. 
 

Automotive connectivity facilitates in-vehicle HMI technologies like virtual
personal assistants and AI-based infotainment systems, and turns the vehicle
into a key part of the consumer’s digital life.

Learn more



AUTONOMOUS


AUTOMATION IS ONE OF THE BIGGEST DRIVERS OF CHANGE WITHIN THE MOBILITY SECTOR,
PROMISING TO DELIVER SAFER, MORE EFFICIENT, AND MORE AFFORDABLE MOVEMENT OF
GOODS AND PEOPLE. THIS MAJOR TRANSFORMATION ALSO COMES WITH SIGNIFICANT RISKS
AND UNCERTAINTIES.  WHILE FULL AVS MAY BE IN THEIR INFANCY AND THEIR DEPLOYMENT
LIMITED, DISRUPTION AT SCALE IS HITTING FAST AND HARD.

Learn more



SHARED MOBILITY


LAUNCHING AND SCALING A SUCCESSFUL MOBILITY SERVICE IS DAUNTING. EACH DAY,
MARKET ENTRANTS THREATEN TRADITIONAL VEHICLE OWNERSHIP MODELS WITH NEW FLAVORS
OF LEASING, VEHICLES-AS-A-SERVICE, COMMERCIAL FLEETS, ON-DEMAND DELIVERY, AND
VARIOUS FORMS OF RIDESHARING AND CARSHARING SERVICES. THESE OPPORTUNITIES HAVE
PIQUED INTEREST IN THE BROADER MOBILITY SERVICE ECOSYSTEM OVERALL, AS WELL AS
THE ULTIMATE ROLES INCUMBENT CARMAKERS AND DISRUPTORS WILL ULTIMATELY PLAY.

Learn more



ELECTRIC VEHICLES


EVS ARE NOT ONLY AN ENVIRONMENTALLY FRIENDLY MEANS OF TRANSPORTATION, THEY ARE
REVOLUTIONIZING THE ENTIRE AUTOMOTIVE INDUSTRY AND WILL SOON PLAY AN IMPORTANT
ROLE IN OUR ELECTRICAL GRIDS. WITH OEMS RAPIDLY DEVELOPING NEW EV MODELS,
GOVERNMENTS FORMING POLICY, GROWING INCENTIVIZATION, START-UPS EXPLOITING NEW
BUSINESS MODELS AND WITH CUSTOMER APPETITE INCREASING, STAYING UP TO DATE ON EV
ACTIVITY HAS NEVER BEEN MORE IMPORTANT.

Learn more



SECURITY


AS THE INDUSTRY RAPIDLY ADOPTS HIGHER LEVELS OF BUILT-IN AND BROUGHT-IN
CONNECTIVITY, OVER-THE-AIR SOFTWARE UPDATES, AND VEHICLE AUTONOMY – ATTACK
SURFACES FROM SENSORS, CAMERAS, CONNECTIVITY MODULES, DIGITAL KEYS, CLOUD
SYSTEMS, AND ELECTRICAL ARCHITECTURES ARE BECOMING INCREASINGLY POPULAR TARGETS
FOR BAD ACTORS. WITHOUT PROPER SECURITY CONTROLS AND PROCESSES IN PLACE,
ATTACKERS CAN INCREASINGLY STEAL VEHICLES OR CAUSE MAJOR SAFETY, OPERATIONAL AND
FINANCIAL IMPACTS TO DRIVERS AS WELL AS THE SOCIETY AT LARGE.

Learn more



25


YEARS


1000+


REPORTS


2000+


PROJECTS


10 BILLION+


DATA POINTS


A GLOBAL TEAM OF SPECIALISTS IN AUTOMOTIVE TECHNOLOGY


FOR 25 YEARS, OUR INDEPENDENT DATA, RESEARCH AND CONSULTING HAVE HELPED THE
AUTOMOTIVE INDUSTRY DEVELOP SMART, SAFE AND SUSTAINABLE MOBILITY, WHILE
DELIVERING CONFIDENCE THROUGH CLARITY, INSIGHT AND VISION.

About us


The automotive industry is going through a once-in-a-century transformation, as
new technologies, players and business models all converge to challenge the
status quo.

At SBD Automotive we are not observers or commentators from the sidelines - we
are right there with our clients every day analysing what all this change means
to them, and helping make tough decisions with confidence."

Andrew Hart

CEO
SBD Automotive

How we help



OUR OFFICES


GLOBAL AUTOMOTIVE CONSULTANTS HELPING OEMS AND SUPPLIERS LOCALLY FOR OVER 25
YEARS

UK (HQ)

Japan

North America

India

China

Germany



MEET YOUR LOCAL EXPERTS:

+44 (0) 1908 305101

info@sbdautomotive.com


INSIGHTS


STAY UP-TO DATE WITH THE LATEST AUTOMOTIVE NEWS AND INSIGHTS

Learn more



FIND OUT MORE


REPORTS


A CATALOG OF OFF-THE-SHELF AUTOMOTIVE RESEARCH REPORTS

Learn more




CONSULTING


CUSTOM CONSULTING SERVICES FOR THE AUTOMOTIVE INDUSTRY

Learn more




DATA


THE TOOLS TO HELP YOU MAKE THE RIGHT DECISIONS AT THE RIGHT TIME

Learn more




WHO WE WORK WITH


COMPANIES


PROUD TO SUPPORT THE AUTOMOTIVE INDUSTRY'S BEST


OUR EXPERTISE


CONNECTED


AUTONOMOUS


SHARED MOBILITY


ELECTRIC VEHICLES


SECURITY


SERVICES


INSIGHTS


REPORTS


CONSULTING


CLIENT PORTAL





COPYRIGHT 2022 SBD AUTOMOTIVE LTD. ALL RIGHTS RESERVED.


PRIVACY POLICY


USE OF COOKIES


TERMS & CONDITIONS


IMPRESSUM




ABOUT US


WHO WE ARE


LEADERSHIP


REGIONS


OUR PEOPLE


WORKING AT SBD


CAREERS

We're hiring

 * 

 * About Us
   
   * Who We Are
   * Leadership
   * Regions
 * Our People
   
   * Working at SBD
   * Careers
 * Our Expertise
   
   * Connected
   * Autonomous
   * Shared Mobility
   * Electric Vehicles
   * Security
 * Insights
 * Reports
 * Consulting
   
   * Research Support
   * Strategy Consulting
   * Technical Consulting
   * Testing Support

CLIENT LOGIN


 
English
 * 日本語

English
 * 日本語

AcceptDecline AllSettings
We use cookies on our website to see how you interact with it. By accepting, you
agree to our use of such cookies.Privacy Policy