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META ACCUSED OF ‘MASSIVE, ILLEGAL’ DATA PROCESSING BY EUROPEAN CONSUMER GROUPS

By Anna Cooban, CNN
4 minute read
Updated 11:04 AM EST, Thu February 29, 2024
Link Copied!
Meta's CEO Mark Zuckerberg attends a US Senate Judiciary Committee hearing on
online child sexual exploitation in Washington DC in January 2024.
Evelyn Hockstein/Reuters/FILE
London CNN  — 

European consumer rights groups have accused Meta, the owner of Facebook and
Instagram, of carrying out a “massive” and “illegal” operation of collecting
data from hundreds of millions of users in the region.

The European Consumer Organisation (BEUC), an umbrella body for 45 consumer
groups, said eight of the groups were filing complaints with their respective
national data protection authorities Thursday.

The groups claim that Meta (META) collects an unnecessary amount of information
on its users — such as data used to infer their sexual orientation, emotional
state or even their susceptibility to addiction — which they are unable to
freely consent to.

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The company’s practices, the groups argue, breach parts of the European Union’s
signature data privacy law, the General Data Protection Regulation or GDPR.

“With its illegal practices, Meta fuels the surveillance-based ads system which
tracks consumers online and gathers vast amounts of personal data for the
purpose of showing them adverts,” the BEUC said in a statement.

Meta disputes the allegations.

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“We take our regulatory obligations extremely seriously, and are confident that
our approach complies with the GDPR,” a company spokesperson said in a
statement.

“Since 2019, we’ve overhauled privacy at Meta. We’re held accountable for
protecting people’s privacy by regulators, policymakers and experts. We work
with them to ensure that what we build follows best practices and meets high
standards for data protection,” the spokesperson added.

Thursday’s complaints will potentially expose the company — for years the
subject of intense regulatory scrutiny in Europe — to yet more legal action.

Last May, EU regulators fined the tech giant a record-breaking €1.2 billion
($1.3 billion) for violating GDPR rules by transferring the personal data of
Facebook users to servers in the United States.

According to the European Data Protection Board, the fine is still the
biggest-ever levied under the law, which has applied in the EU since 2018.

“We are gravely concerned about Meta’s practices,” a spokesperson for the
Norwegian Data Protection Authority told CNN Thursday.

“Data protection is a human right for all, not a premium feature reserved for
the wealthy. Our hope is that the complaints can spark more regulatory scrutiny
on the European level,” the spokesperson said, adding that Norway would pass the
complaint to Irish authorities, the lead regulators for Meta in Europe.

Graham Doyle, deputy commissioner at Ireland’s Data Protection Commission, told
CNN the authority had not yet received any of the complaints from its
counterparts.

“We would expect these complaints to go through an initial complaint examination
at the respective (data protection authorities) before being forwarded to the
DPC for review,” he said.


‘PAY OR CONSENT’

In October, EU regulators forced Meta to start asking for explicit consent from
its users to process their personal information for the purpose of delivering
them targeted advertisements.

Several days later, Meta launched a subscription service allowing its European
users to pay up to €12.99 ($14) a month to use ad-free versions of Facebook and
Instagram. From Friday, it also plans to introduce additional monthly charges
for each new account a user sets up as part of that offering.

Meta has said the service is part of its efforts to comply with the GDPR.

“‘Subscription for no ads’ addresses the latest regulatory developments,
guidance and judgments shared by leading European regulators and the courts over
recent years,” the company said in a blog post in October.

But the BEUC argued Thursday that Meta’s subscription service offers users “an
unfair and misleading choice” as its data processing isn’t transparent, meaning
users cannot know how subscribing would change the way their information is
processed. Moreover, Meta’s market dominance means that users cannot easily
leave its platforms without cutting themselves off from their family and
friends.

The organization filed a complaint with European consumer protection
authorities in November, arguing that this “pay-or-consent” approach was an
example of an unfair and “aggressive” commercial practice prohibited under EU
law.

“Meta’s offer to consumers is smoke and mirrors to cover up what is, at its core
— the same old hoovering up of all kinds of sensitive information about people’s
lives, which it then monetizes through its invasive advertising model,” Ursula
Pachl, deputy director general of the BEUC, said in a statement Thursday.

Brian Fung contributed to this article.


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The choices you make regarding the purposes and entities listed in this notice
are saved and made available to those entities in the form of digital signals
(such as a string of characters). This is necessary in order to enable both this
service and those entities to respect such choices.

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MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 30 PARTNERS CAN USE THIS FEATURE

Always Active

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

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LINK DIFFERENT DEVICES 27 PARTNERS CAN USE THIS FEATURE

Always Active

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

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IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 33 PARTNERS CAN
USE THIS FEATURE

Always Active

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

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STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. You can set your browser to block or alert you about these
cookies, but some parts of the site will not work.

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COOKIE LIST



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