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Get hands-on with Pega GenAI and more tech at PegaWorld iNspire. Register now


MEET PEGA GENAI,
THE FIRST GENERATIVE AI
FOR THE ENTERPRISE.

The big bang of enterprise productivity is here.
Try it out
Video duration: 01:49
Subtitles available


Adapt
responsibly

Now is the moment to lean into rapid, AI-driven innovation to boost productivity
and creativity across your full customer journey. With Pega GenAI™, AI and
automation do the heavy lifting, so your people can focus on the good stuff. And
with enterprise-ready governance built in, you can innovate with confidence.


YOUR VISION, REALIZED AT SCALE WITH PEGA GENAI™


GO FROM REVOLUTIONARY IDEA TO ENTERPRISE APP IN MINUTES


WITH AI-GENERATED LOW-CODE

Boost low-code productivity and empower a new generation of developers. 

 * Automatically turn ideas into workflows
 * Let AI map integrations to back-end systems
 * Generate test data on-the-fly
 * Guide developers with conversational suggestions


ENGAGE CUSTOMERS WITH VIBRANT CONTENT


WITH AI-LED STRATEGY OPTIMIZATION

Let AI lead a continuous optimization loop – uncover opportunities, generate
content, and engage.

 * Get actionable insight into underserved segments
 * Auto-generate new treatments to improve engagement
 * Automatically learn which message is the right fit for each customer




STREAMLINE EVERY SINGLE CUSTOMER TOUCHPOINT


WITH AI-POWERED ASSISTANTS FOR AGENTS

Supercharge agent productivity and transform chatbots to self-service
superstars.

 * Give instant answers to customers, agents, and employees based on enterprise
   knowledge
 * Distill voice, chat & email transcripts into concise interaction summaries
 * Unleash your team's full potential with AI-powered contextual guidance
 * Dynamically train and assess agents with autonomous customer simulations


UNLOCK AN INFINITELY SCALABLE BACK-OFFICE


WITH AI FOR INSIGHTS AND CASE MANAGEMENT

Unleash operational data to accelerate work and give leaders end-to-end
visibility.  

 * Generate visualizations which give instant answers to operational data
   questions 
 * Quickly surface contextual answers and guide back-office employees with
   concise summaries for cases and documents
 * Let AI mine workflow performance and suggest continuous optimizations




EMPOWER A NEW ERA OF INNOVATION


WITH RESPONSIBLE PLUG-INS FOR LEADING GENERATIVE AI MODELS

Infuse workflows with generative AI with enterprise-grade flexibility,
governance, and security.

 * Quickly build powerful AI-powered capabilities
 * Leverage the AI model of your choice
 * Mitigate risk with an AI-powered sensitive data filter


MAKE PEGA GENAI™ YOUR PARTNER IN INNOVATION

Take on the impossible with Pega GenAI™, a robust set of generative AI-powered
boosters integrated into Pega Infinity™ 24.1.
Pega GenAI
Blueprint™

Create, optimize and collaborate on workflow design, fast. Explore more >

Pega GenAI
Knowledge Buddy™

Unlock the collective knowledge of your enterprise. Explore more >

Pega GenAI
Coach™

Make every employee your best with AI-powered contextual guidance. Explore more
>

Pega GenAI
Analyze™

Understand more. Contact sales to learn more >

Pega GenAI
Automate™

Automate more. Contact sales to learn more >

Pega GenAI
Autopilot™

Build more. Contact sales to learn more >

Take a closer look at Pega Infinity 24.1

See how Pega's GenAI for the enterprise can unlock unprecedented,
business-transforming outcomes.

Pega GenAI™ is available in Pega Cloud™ and also on premise as an add-on.

Explore the platform Explore Pega CRM

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ABOUT PEGASYSTEMS

Pega provides a powerful platform that empowers the world’s leading
organizations to unlock business-transforming outcomes with real-time
optimization. Clients use our enterprise AI decisioning and workflow automation
to solve their most pressing business challenges – from personalizing engagement
to automating service to streamlining operations. Since 1983, we’ve built our
scalable and flexible architecture to help enterprises meet today’s customer
demands while continuously transforming for tomorrow.


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