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Previously PrecisionAg * Precision Agriculture * Back * Connectivity * Drones | UAVs * Guidance * Imagery * Irrigation * Robotics | Automation * Sensors * Variable Rate * Digital Farming * Back * Analytics * Data Management * Farm to Fork * Market Watch * Events * Back * Tech Hub LIVE * VISION Conference * Women in Ag Tech * Podcasts * Alliance * Back * Global Ag Tech Alliance * Excellence Awards * PROspectives Webinar * NABDA * Back * About NABDA * NABDA Webinars * Reports Global Tech Insight To Drive Agribusiness Search Shane Thomas DISRUPTING AGRONOMY? MENTAL MODELS FOR WHY THE FUTURE OF AGRONOMY IS AI-AUGMENTED NOT AUTOMATED Ksenia Korolkova HOW AI-POWERED ROCK DETECTION PROTECTS AGRICULTURAL MACHINERY, IMPROVES SOIL HEALTH Ron Baruchi 5 REASONS TO DIGITIZE AGRONOMIC FIELD TRIALS Dr. Sat Kumar Tomer SMART FARMING: 6 EMERGING TRENDS FOR AGRITECH STARTUPS TO WATCH ADVERTISEMENT Digital Farming September 9, 2024 WHAT’S NEXT FOR CERES AI FOLLOWING REBRANDING? By Shane Thomas Agribusiness Analyst | Upstream Ag * Share * * * * * Get The Signal The weekly newsletter offering unmatched analysis and trend-driven insight for ag technology leaders. Subscribe Today Editor’s note: In a recent issue of Upstream Ag Professional, agribusiness analyst Shane Thomas provides insight into Ceres Imaging rebranding to Ceres AI and expansion into financial services, as well as the challenge it may have to execute on this strategic evolution. Here’s a summary of that article: Ceres Imaging has rebranded to Ceres AI, aligning with its focus on leveraging artificial intelligence to enhance agricultural insights. Alongside the rebranding, the company announced a $25 million Series D funding led by Remus Capital, bringing its total funding to $83 million. Ceres AI aims to use this new capital to expand both domestically and internationally, with a specific focus on agribusinesses and financial services. The company’s goal is to help large-scale farming enterprises optimize profitability and sustainability through advanced data and analytics. Ceres AI has historically provided precision agriculture solutions similar to companies like Intelinair and Sentera, but it is now focusing on land management groups backed by private equity or pension funds. These enterprises seek consolidated views of crop health and farming practices across their assets. However, Ceres AI faces challenges in achieving profitable unit economics, as the cost of delivering its services currently exceeds revenue generation. To differentiate itself and increase profitability, Ceres AI plans to expand into financial services and insurance by partnering with lenders and insurers. This strategy aims to create new revenue streams by offering financial products tailored to farmers, such as loans with lower interest rates based on field data. Ceres AI’s data could also improve underwriting processes for financial institutions, enhancing their ability to assess farm risk and access new customers. MORE BY SHANE THOMAS Analytics September 30, 2024 DISRUPTING AGRONOMY? MENTAL MODELS FOR WHY THE FUTURE OF AGRONOMY IS AI-AUGMENTED NOT AUTOMATED By Shane Thomas|September 30, 2024 Robotics | Automation September 23, 2024 NAVIGATING THE IMPACT OF PRECISION SPRAYING ON THE CROP INPUT MARKET By Shane Thomas|September 23, 2024 Analytics September 16, 2024 WHY THE BAYER-AGVEND PARTNERSHIP SETS THE STAGE FOR FURTHER DIGITAL COLLABORATION By Shane Thomas|September 16, 2024 Despite the potential of this expansion, Ceres AI faces significant challenges. The agtech sector has seen similar efforts from companies like Farmers Edge, which struggled due to unconventional revenue models, data calibration issues, and a lack of expertise in financial services. Additionally, agronomic software, which Ceres AI focuses on, is not typically a “control point” for farmers, meaning it may struggle to integrate new financial products effectively. Given these obstacles, Ceres AI’s expansion into financial services may take longer to succeed than anticipated. Top Articles Read More Read More Read More Read More Read More Read More Read More PrevNext CropX Adds Variable Rate Application Maps to Increase Farm Efficiency For more in-depth coverage, visit Upstream Ag. 0 1 5 What's Next for Ceres AI Following Rebranding? SUBSCRIBE TODAY FOR Subscribe Shane Thomas is an Agribusiness Analyst for Upstream Ag Insights, a weekly newsletter providing curated news and evergreen insights and analysis at the intersection of innovation and business in agriculture. See all author stories here. Topics: * featured-home * Share * * * * * LEAVE A REPLYCANCEL REPLY TOP STORIES Digital Farming October 1, 2024 SOURCE.AG OPENS ITS NEW OFFICE IN NORTH AMERICA, WELCOMES THE REGIONAL TEAM By Source.ag|October 1, 2024 Analytics September 30, 2024 DISRUPTING AGRONOMY? MENTAL MODELS FOR WHY THE FUTURE OF AGRONOMY IS AI-AUGMENTED NOT AUTOMATED By Shane Thomas|September 30, 2024 Digital Farming September 30, 2024 SYNGENTA GROUP ADDS CUTTING-EDGE GENAI TO CROPWISE By Syngenta|September 30, 2024 Digital Farming September 23, 2024 FARMERP SECURES PRESTIGIOUS UAE TECHNOLOGY EXCELLENCE AWARD 2024 FOR AGRITECH By FarmERP|September 23, 2024 OTHER RELATED ARTICLES September 30, 2024 DISRUPTING AGRONOMY? MENTAL MODELS FOR WHY THE FUTURE OF AGRONOMY IS AI-AUGMENTED NOT AUTOMATED By Shane Thomas|Analytics September 23, 2024 NAVIGATING THE IMPACT OF PRECISION SPRAYING ON THE CROP INPUT MARKET By Shane Thomas|Robotics | Automation September 23, 2024 FIRA USA 2024: DISCOVER AG ROBOTS AND AUTONOMOUS SOLUTIONS IN ACTION By GOFAR|Robotics | Automation September 17, 2024 5 REASONS TO DIGITIZE AGRONOMIC FIELD TRIALS By Ron Baruchi|Analytics © 2024 Meister Media Worldwide * Subscribe * Advertise * Contact * About * Terms of Use * Privacy Policy * Reprint Permissions * Meister Media Worldwide * Meister Custom Business Solutions * AgriBusiness Global * Growing Produce * CropLife * Cotton Grower × NOTICE We and selected third parties collect personal information as specified in the privacy policy and use cookies or similar technologies for technical purposes and, with your consent, for functionality, experience, measurement and “marketing (personalized ads)” as specified in the cookie policy. 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