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* Events
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Free Tickets

THE MARKETING TRANSFORMATION ANTI-CONFERENCE.

JOIN THE EVENT FOR MARKETING CAPABILITIES PROFESSIONALS

UNPACK KEY INSIGHTS TO HELP YOU PLAN YOUR TRAINING & TALENT MANAGEMENT

17TH OCTOBER | LONDON

* Event Homepage
* Tickets
* Speakers
* Agenda
* Topics
* Why AntiCon
* Experience
* Attendees
* Partners
* FAQs

https://player.vimeo.com/progressive_redirect/playback/875979679/rendition/1080p/file.mp4?loc=external&signature=50a5d9a2d68c5727849341961e338f29a28533cf76cace90af3e2da398db4c88

WHAT'S IN STORE FOR MARKETING CAPABILITIES?

A dedicated event track just for marketing capabilities, marketing excellence
and effectiveness, and L&D professionals.

Marketing capabilities | Upskill, reskill and reinvent your marketing team's
capabilities. From program design to academy activation, training to talent
management, marketing operating model to org chart, and culture to
collaboration.
Transformation Strategy | Unpacking the blueprint to marketing transformation
excellence. From AI to ops, data to DX, tools to talent, enablement to
activation.
AI & Automation | Envisioning & activating AI of the possible in marketing.
Tools | Mapping & stacking the modern stack. From Martech to Ad tech, ecommerce
and salestech.
B2B | NextGen B2B Marketing. Integrating, embedding and elevating B2B marketing
and sales. From AI to ABM to ABS, activation to sales enablement, and marketing
ops to sales ops.
Data | Architecting and plumbing your data ecosystem to embrace the latest and
greatest MarTech, adtech and salestech solutions.
Operations | Operations efficiency decoded for the AI era, from marketing and
data to content and sales ops.
Growth | The growth marketing playbook. From orchestration to omnichannel,
data-driven to DX, personalisation to performance marketing, tools to testing,
and CRO.

CONFIRMED SPEAKERS OCTOBER 2024

More announcements coming soon

Tom Fishburne
Author & Cartoonist

Katrina Broster
Marketing Performance & Technology Director

Pagona Tsormpatzoudi
Senior Vice President, Assistant General Counsel, Privacy & Data Protection

Jordan Schwarzenberger
Co-Founder / Manager of The Sidemen

Giovanna Miritello
Big Data & AI Manager

Meera Lakhani
Head of Strategy, Sales & Enablement

Aisha Khan
Director Of Transformation, Strategic Marketing & Digital

Simon Daniels
Principal Analyst, Revenue Operations Strategies

Claire Norburn
UK Ads Privacy Lead

Parry Malm
Digital Anarchist, Punk With Drower

Claire Marie Gigon
Marketing Capabilities Sr. Manager - EMEA

Alex De FursacGash
Senior Director, Analyst

Mishel Justesen
DCX | Principal, Marketing Technology

Ravi Kumar Naramsetty
Head of MarTech IT, Sweden

Pooja Dey
Global Brand Propositions Director

Charlotte Todd
Director of Marketing, Ecommerce & Strategy

Stewart Conway
Head of Digital and Sales Enablement

Laura Merten
Martech Solutions Architect

Dr Shorful Islam
CEO and Co-founder

Georgina Beard
Head of Sales Enablement

Marco Andre
Global Head of Marketing & AI Excellence

Natalie Howell
Marketing Excellence Director - Barilla Acceleration Team

Malvina EL-Sayegh
Director of Revenue Enablement

Dana Abu Shakra
Functional Future Capabilities Development Manager For Marketing

Tim Lancelot
Head of Sales Enablement

Vishna Solanki-Sharma
Head of Martech

Charel Schmit
Programmatic Manager Europe, Pet Nutrition

Denise Edwards
Senior Group Manager Marketing Capabilities

Carlos Doughty
Founder & CEO | Martech, Sales Enablement & Sales Ops Course Instructor at LXA

Sinem Soydar
Global Head of Digital and Social Media Strategy

Alexander Hermi
Vice President IT Business Solutions / Global head of AI

Belle Cartwright
Global Technology Acceleration Lead

Lior Zaidner
Director, Head Of Marketing Transformation

Hayley Eiser
Senior Marketing Director

Rachael Smith
Managing Director

Shanta Rampersad
Executive Director, AdOps, Tag Management & Analytics

A FEW OF THE RECENT SPEAKERS

JENNY

STANCHEVA

Marketing Automation Manager,
The Instant Group

KATHRYN
CALDER

Director of Global Marketing Capabilities, Unilever

DR GRAZIELLA

CASTRO

Global Head of Marketing Effectiveness HSBC

RICHARD
NOLAN

MD and MarTech Course Instructor, LXA

ANDREA
FARKAS

Head of Marketing Operations
Top Employers Institute

CARLOS

DOUGHTY

Founder & MarTech Course Instructor LXA

ELFRIED

SAMBA

CEO & Founder,
Butterfly 3ffect

VERONIKA

KRYUCHKOVA

Head of Learning, Marketing Academy, Reckitt

JENNY

STANCHEVA

Marketing Automation Manager,
The Instant Group

KATHRYN
CALDER

Director of Global Marketing Capabilities, Unilever

DR GRAZIELLA

CASTRO

Global Head of Marketing Effectiveness HSBC

RICHARD
NOLAN

MD and MarTech Course Instructor, LXA

ANDREA
FARKAS

Head of Marketing Operations
Top Employers Institute

CARLOS

DOUGHTY

Founder & MarTech Course Instructor LXA

ELFRIED

SAMBA

CEO & Founder,
Butterfly 3ffect

VERONIKA

KRYUCHKOVA

Head of Learning, Marketing Academy, Reckitt
Next

THE ANTICON AGENDA

Here is a sneak peek of some of the sessions coming your way (agenda released
soon)

☑️ The blueprint to marketing academy development excellence
📘 The release of the latest LXA report on the state of AI marketing
📈 2025 CMO budget trends
🎓 Developing future-ready marketers: upskill, reskill, and reinvent for the AI
era
🧑‍🤝‍🧑 2025 Marketing Academy Planning Roundtables: Join interactive groups to
discuss and debate how to build the ultimate marketing team

THE MARKETING CAPABILITIES TRACK AGENDA

Check out the initial AntiCon agenda for Marketing Capabilities. More sessions
and speakers will be added soon!
Please note session timings are subject to change.

TOPICS COVERED

We have a dedicated event track just for marketing capabilities, marketing
excellence and effectiveness, and L&D professionals. This looks to explore how
to upskill, reskill and reinvent your marketing team's capabilities. From
program design to academy activation, training to talent management, marketing
operating model to org chart, and culture to collaboration.

Plus, we will be doing a meet up power hour of speed meetings and networking
with other marketing capability leaders.

And there will be a tonne of other great marketing transformation sessions,
along with exciting experiences like our resident DJ, fun games, and a marketing
book swap pop-up.

AI-ENABLED SELLING & AUTOMATION

* Marketing Transformation
* Sales Transformation
* Digital Transformation
* CX Transformation

SALES TRANSFORMATION STRATEGY

* AI for Marketing
* Gen AI
* Creative Automation
* AI Powered Workflows
* AI for Sales

ABS & ABM

* Martech
* Ad Tech
* Madtech
* Ecommerce
* Salestech

SALESTECH & MARTECH

* Marketing Operations
* Sales Operations
* Data Operations
* Content Operations

SALES DATA MANAGEMENT

* Sales Enablement
* ABM
* ABS
* ABX

SALES & REV OPS

* Omnichannel
* Personalisation
* Email Marketing
* Performance Marketing
* CRO

SALES ENABLEMENT & ENGAGEMENT

* CDP
* CRM
* AI & Data Privacy / Ethics
* AI & Data Compliance
* Data Governance

FIND YOUR TICKET TYPE

Explore the options

Attend

ATTEND ANTICON FOR FREE

TICKETS

CHECK OUT SOME MORE CONTENT & COURSES FROM OUR PARENT COMPANY LXA

SALES ENABLEMENT PERIODIC TABLE

The Sales Enablement & Sales Operations Essentials course is developed around
the 5Ps of Sales Enablement and Ops framework visualised here in our periodic
table.

Keep upgrading your skills, your knowledge and your network with:

CERTIFICATE: SALES ENABLEMENT & SALES OPERATIONS ESSENTIALS

With course instructor Carlos Doughty

BOOK NOW
DOWNLOAD BROCHURE

NOT TO BE MISSED...

📈 Unpack the latest marketing insights & trends of 2024

📖 Be inspired by case studies of marketing transformation excellence

🔮 Catch marketing predictions for the year ahead & how to prepare for what's
next

WHY ANTICON

BE INSPIRED

We hand pick, and ship in some of the greatest speakers on the planet just for
you.

MAP & STACK

We run the ultimate event to help you to map and shop for your MarTech and
SalesTech tools. You'll hear insightful cases studies plus meet with the
market's leading providers in the space to demo their tech.

THE CUTTING EDGE

Be where the puck is heading. We focus on the forefront of marketing and tech,
and where the two meet. It's here you can uncover your competitive advantage.

MEET YOUR TRIBE

Connect with people like you. We bring together our community of marketing
capability leaders from brands like FT, ASOS, Nike, 3M, Vodafone & Plenty more.

EXPERIENCE

We bring you an event you'd choose to attend even if it wasn't for work. From
made to order coffee to street food pizza, burgers and beers. Plus our resident
DJ dropping 90s Hip Hop from when the doors open. And our event doesn't stop
when the event does. Join our AntiCon After Dark Party.

UNCOVER SALES OPERATIONS EXCELLENCE

We bring you the practical, the bridge between vision and action. We pack our
event with sessions on sales ops and enablement so you can uncover and apply
what efficiency and effectiveness looks like in your organisation

POD SESH

This Old Marketing podcast hosts and marketing legends Joe Pulizzi and Robert
Rose join the #MarTechFest Global line up, delivering a special episode on their
thoughts about the ‘MA State of Martech Report’

WHITEBOARDS & WORKSHOPS

Your ticket is all inclusive, but that doesn't mean you can expect budget bites!
We'll keeep your belly full with top notch street food and drinks.

BONUS ROUND

The learning journey doesn't end once the day is over, additional exclusive
content will be released on demand as well as resources and discounts to all
upcoming courses

A LITTLE MORE ABOUT ANTICON

AntiCon sits in the magic middle of event experience. Not a conference, summit
or forum, and not pretending to be a crazy festival.
AntiCon is the anti-conference that mixes the right content, with the right
speakers, with the right experience.
AnCon is the anti-conference tackling all things marketing transformation. From
AI to automation, data to DX, talent to tools.

Play
PlayPauseSeek0% buffered00:00Current time00:32Toggle MuteVolumeToggle Fullscreen
video

WHAT'S IN STORE

Get ready for a one-of-a-kind experience at AntiCon

* Feast out with some of London's finest street food trucks
* Crack a beer with breath taking views of the city skyline
* Meet Paco the pug, chief marketing officer
* Check out our 90s tuck shop. From Space invaders to wham bars we have you
covered
* Play your favourite 90s computer games from Golden Eye to Street Fighter
* Enjoy all the greatest 90s Hip Hop beats from our resident DJ
* Join AntiCon After Dark Party

ANTICON PICS

What happens at AntiCon? Check out the snaps from our last few events

ANTICON COMMUNITY

Join our community of marketing capabilities, marketing excellence and
effectiveness and L&D professionals

NOT TO BE MISSED

🔔 Keynote from the Godfather of Marketing Technology himself, Mr Scott Brinker.

📈 We release the results from the 2023 Data-Driven Marketing Survey - unlocking
the latest trends and insights in personalisation, omnichannel marketing,
predictive analytics, customer data platforms, and more.

😎 Tech & business meme master, builder of an AI research app, Bloomberg
columnist, ex-writer for the Hustle, Trung Phan

🔮 Hear from Martin Kihn, author and data-driven marketing expert, on the future
of ad tech, the death of the third-party cookie, and the role of CDPs.

🎤 Helping us bridge any gaps in our marketing knowledge will be the New York
Times bestselling author and Forbes Top 10 Marketer, Neil Patel.

🛠 Joining us from the US will be the industry’s leading marketing ops
influencers, including author, speaker, and tutor Darrell Alfonso, and
award-winning marketer Sara McNamara.

⚡ Soak up more martech mastery by developing your own first-party data strategy
with The FT’s MarTech Director, Katrina Broster.📚 Book club pop-up – we chat
with Kevin Kelly, the founding executive editor of Wired Magazine for the latest
instalment of the LXA Book Club.

🎓 Join the pop-up campus to meet alumni, connect with course instructors IRL,
and get a taste of LXA MBA digital courses.

⚙️ Multiple sessions from the market's leading CDPs, DCRs, DAMs, DXPs, MAPs, ad
tech, content platforms, events tech, professional service providers + more.

✅ Plus additional unique experiences for those joining us live in London

ANTICON PARTNERS

EVENT INFO & FAQS

Click to expand for more information. Email hello@lxahub.com for any general
enquiries.

THE AGENDA

The AntiCon agenda is coming soon! Be sure to apply to register and be updated
as soon as it's released 🎉

TICKET INFORMATION

How do I get a ticket?

Apply here to attend AntiCon. We'll contact you within 24-48 hours if your
application has not been successful.

When will I receive my ticket?

Our team will aim to review your application within 2-3 working days. If it's a
perfect match you'll will receive an email confirming your ticket information 😍

Do need to print my ticket out?

No need to print your badge at home—we’ve got you covered! Simply type your name
or email into our registration kiosks to print your ticket on arrival.

Are tickets transferable?

Yes, they are. To transfer to a new name, search for your confirmation email
with the subject line ‘You're going to AntiCon’ and follow the link to amend
your registration details.

If you cannot attend AntiCon, please transfer your ticket to a colleague or
friend who works in marketing, sales, or advertising. If you are unable to
transfer your ticket, please contact hello@lxahub.com.

DISCOUNTS & PROMOTIONS

For inquiries about discounts and promotions, including Diversity Passes and
Charity or not-for-profit passes, please email us at hello@lxahub.com.

FOOD & BEVERAGE

Food and beverages are available for purchase throughout the event. Please refer
to your ticket type for allocations of food and drink tokens. Gluten-free,
vegetarian, vegan & halal options will be available. For further specific
requests, including catering for allergies, please get in touch with the team at
hello@lxahub.com

CHECK IN PROCESS

Upon arrival at MAGAZINE London you will be prompted to search your name and/or
email address at one of our many ticket kiosks.

Once your booking is located you can simply print your badge. We recommend
downloading our event app for a faster check-in experience (the event app is
coming soon).

Please be aware you may be asked to provide proof of ID or purchase. Security
may perform bag checks before entry to the venue is allowed.

GETTING TO THE VENUE

AntiCon takes place at Magazine London, you'll find it right on the bank of the
Thames near the O2 and North Greenwich station.

Click here for directions and info on how to get to AntiCon.

ACCESSIBILITY

We would like to make your visit to AntiCon as enjoyable as possible. The venue
offers step-free access to all spaces and onsite accessible toilet facilities.

If you have specific requirements, we are more than happy to assist. Please get
in touch via hello@lxahub.com to discuss your needs confidentially.

CLOAK ROOM

Complimentary coat room facilities are provided to all attendees.

Items are left entirely at the owner’s risk, regardless of dress code
enforcement.

Every effort will be made to take care of all items stored and to return items
safely and promptly.

AntiCon and Magazine are not liable for damages to the items stored.

WHERE TO STAY

Intercontinental O2: 2 minute walk

Holiday Inn Express London Greenwich: 3 minute drive

Raddison RED: 4 minute drive

ibis London Docklands Canary Wharf: 14 minute drive

Click here for more recommendations.

Please note, AntiCon is not affiliated with these hotels and makes these
recommendations based on location to the even venue only.

GROUP BOOKINGS

Looking to book a large group? We recommend opting for our Gold Team tickets!

You can also get in touch directly to discuss bespoke group ticket discounts via
hello@lxahub.com

DATA COLLECTION

At registration you will be asked to submit your details to confirm you agree to
the storing & processing of your personal data by LXA (formerly MarTech
Alliance) as described in the privacy statement.

Please note that you will be issued a bar-coded name badge upon entry to the
event. Exhibitors and other associates may have bar code readers. By allowing
your badge to be recorded, you are deemed to have consented to ticketing over
your registration details. Allowing your badge to be scanned is akin to handing
over a business card.

NOTICE OF FILMING AND PHOTOGRAPHY

When you enter AntiCon, you enter an area where photography, audio, and video
recording may occur. By entering the event premises, you consent to
interview(s), photography, audio recording, video recording and its/their
release, publication, exhibition, or reproduction to be used for news, web
casts, promotional purposes, telecasts, advertising, inclusion on websites,
social media, or any other purpose by LXA and its affiliates and
representatives. Images, photos and/or videos may be used to promote similar LXA
events in the future, highlight the event and exhibit the capabilities of LXA.

You release LXA, its officers and employees, and each and all persons involved
from any liability connected with the taking, recording, digitising, or
publication and use of interviews, photographs, computer images, video and/or or
sound recordings.

By entering the event premises, you waive all rights you may have to any claims
for payment or royalties in connection with any use, exhibition, streaming, web
casting, televising, or other publication of these materials, regardless of the
purpose or sponsoring of such use, exhibiting, broadcasting, web casting, or
other publication irrespective of whether a fee for admission or sponsorship is
charged. You also waive any right to inspect or approve any photo, video, or
audio recording taken by LXA or the person or entity designated to do so by
LXA.

You have been fully informed of your consent, waiver of liability, and release
before entering the event.

EVENT APP

Yes, AntiCon has an event app. Here, you can view the agenda and other useful
information. The app is coming soon, and more information will be shared once it
is available.

LXA

🏠 | LXA HQ, 37 Cremer St, BK118, London E2 8HD
✉️ | hello@lxahub.com
☎️ | +44 (0) 203 2863766

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* Individuals - Learning Membership: AI, Martech & Marketing Ops
* Certified course: Martech
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* Resources
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* About us
* Contact us
* Jobs at LXA
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* T&Cs
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* Code of conduct

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