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Submission: On April 26 via manual from AU — Scanned from DE
Effective URL: https://www.stratosphereagency.com/
Submission: On April 26 via manual from AU — Scanned from DE
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Close * Our Work Menu STRATEGY CREATIVE MEDIA DIGITAL PRODUCTION Previous PRODUCTION Stratosphere Productions delivers TVC’s and content for some of Australia’s leading retail brands. Our team and infrastructure are exceptionally adept at handling creatively ambitious projects and large volume campaigns within tight deadlines. We have our own studio, a large in-house post-production facility and are supported by first class software capabilities like Avid, Flame and Resolve. We deliver outstanding results across and array of channels including TV, radio, social content, advertorials, and in-program content. VIEW CAMPAIGNS STRATEGY It’s our job to know our business. To understand your challenges, your market and your objectives. We ask questions. We’re tenacious. We are unapologetically curious. Whether it’s increased market share, a new product launch or simply an effective always-on strategy, we have a team of people who are passionate about making it happen. Our quest for knowledge allows us to champion your brief across all departments and ensure it is delivered on time and on budget. Together we can achieve more effective communications solutions, no matter what the channel or the budget. VIEW CAMPAIGNS CREATIVE No matter what your objective, no matter what your product, the Creative Team at Stratosphere can extract unique insights that won’t just get you noticed but will get consumers to act. Backed by the strategic thinking of our Media and Accounts team we respond quickly to briefs and approach your budget with a ‘maximum content’ objective in mind. Working closely with the production team we bring ideas to life that can work across any medium and reach any audience. Besides having the smarts to achieve your marketing objectives, we are also a super nice bunch of people, ready to respond when you need us the most, and capable of delivering strong, interesting, cut-through ideas that deliver an impressive ROI. VIEW CAMPAIGNS MEDIA We bill in excess of over $120M+ of media servicing clients across strategy, sponsorships, planning, buying and post analysis. Our team of 15 media professionals have extensive experience in both multi-national and independent agencies and are hands-on with all our clients. Through our aggressive trading model, we continually save clients money through first class media deals. One of our biggest retail clients saved 15% year-on-year in spend for the same activity. No matter little or how big your media budgets are, we have an experienced team that is ready to help you cut through the media clutter and deliver outstanding results. We have a team that is passionate about media and the ever changing landscape and are always looking for the new to market ideas to bring to clients. VIEW CAMPAIGNS DIGITAL At Stratosphere, we are passionate about all kinds of digital media buying. We take great pride in producing bespoke digital marketing strategies for all our clients. We are highly specialised in the programmatic space, partnering with data specialists and suppliers to fuel data-driven attribution and digital performance for our clients. Our digital team is dynamic and adaptative and consistently deliver a high level of service. We can even access real-time sales data and create tailored audiences for our clients whilst also unlocking competitive rate for video and display advertising. VIEW CAMPAIGNS PRODUCTION Stratosphere Productions delivers TVC’s and content for some of Australia’s leading retail brands. Our team and infrastructure are exceptionally adept at handling creatively ambitious projects and large volume campaigns within tight deadlines. We have our own studio, a large in-house post-production facility and are supported by first class software capabilities like Avid, Flame and Resolve. We deliver outstanding results across and array of channels including TV, radio, social content, advertorials, and in-program content. VIEW CAMPAIGNS STRATEGY It’s our job to know our business. To understand your challenges, your market and your objectives. We ask questions. We’re tenacious. We are unapologetically curious. Whether it’s increased market share, a new product launch or simply an effective always-on strategy, we have a team of people who are passionate about making it happen. Our quest for knowledge allows us to champion your brief across all departments and ensure it is delivered on time and on budget. Together we can achieve more effective communications solutions, no matter what the channel or the budget. VIEW CAMPAIGNS CREATIVE No matter what your objective, no matter what your product, the Creative Team at Stratosphere can extract unique insights that won’t just get you noticed but will get consumers to act. Backed by the strategic thinking of our Media and Accounts team we respond quickly to briefs and approach your budget with a ‘maximum content’ objective in mind. Working closely with the production team we bring ideas to life that can work across any medium and reach any audience. Besides having the smarts to achieve your marketing objectives, we are also a super nice bunch of people, ready to respond when you need us the most, and capable of delivering strong, interesting, cut-through ideas that deliver an impressive ROI. VIEW CAMPAIGNS MEDIA We bill in excess of over $120M+ of media servicing clients across strategy, sponsorships, planning, buying and post analysis. Our team of 15 media professionals have extensive experience in both multi-national and independent agencies and are hands-on with all our clients. Through our aggressive trading model, we continually save clients money through first class media deals. One of our biggest retail clients saved 15% year-on-year in spend for the same activity. No matter little or how big your media budgets are, we have an experienced team that is ready to help you cut through the media clutter and deliver outstanding results. We have a team that is passionate about media and the ever changing landscape and are always looking for the new to market ideas to bring to clients. VIEW CAMPAIGNS DIGITAL At Stratosphere, we are passionate about all kinds of digital media buying. We take great pride in producing bespoke digital marketing strategies for all our clients. We are highly specialised in the programmatic space, partnering with data specialists and suppliers to fuel data-driven attribution and digital performance for our clients. Our digital team is dynamic and adaptative and consistently deliver a high level of service. We can even access real-time sales data and create tailored audiences for our clients whilst also unlocking competitive rate for video and display advertising. VIEW CAMPAIGNS PRODUCTION Stratosphere Productions delivers TVC’s and content for some of Australia’s leading retail brands. Our team and infrastructure are exceptionally adept at handling creatively ambitious projects and large volume campaigns within tight deadlines. We have our own studio, a large in-house post-production facility and are supported by first class software capabilities like Avid, Flame and Resolve. We deliver outstanding results across and array of channels including TV, radio, social content, advertorials, and in-program content. VIEW CAMPAIGNS Next ABOUT AN INDEPENDENT FULL-SERVICE AGENCY WITH A SOLE FOCUS TO DELIVER EFFECTIVE SOLUTIONS THAT ATTRACT MORE CUSTOMERS AND BUILD BRANDS UP. SERVICES STRATEGY It’s our job to know your business. To understand your challenges, your market and your objectives. We ask questions. We’re tenacious. We are unapologetically curious.Whether it’s increased market share, a new product launch or simply an effective always-on strategy, we have a team of people who are passionate about making it happen. Our quest for knowledge allows us to champion your brief across all departments and ensure it is delivered on time and on budget. Together we can achieve more effective communications solutions, no matter what the channel or the budget. CREATIVE No matter what your objective, no matter what your product, the Creative Team at Stratosphere can extract unique insights that won’t just get you noticed but will get consumers to act. Backed by the strategic thinking of our Media and Accounts team we respond quickly to briefs and approach your budget with a ‘maximum content’ objective in mind. Working closely with the production team we bring ideas to life that can work across any medium and reach any audience. Besides having the smarts to achieve your marketing objectives, we are also a super nice bunch of people, ready to respond when you need us the most, and capable of delivering strong, interesting, cut-through ideas that deliver an impressive ROI. MEDIA We bill in excess of over $120M+ of media servicing clients across strategy, sponsorships, planning, buying and post analysis. Our team of 15 media professionals have extensive experience in both multi-national and independent agencies and are hands-on with all our clients. Through our aggressive trading model, we continually save clients money through first class media deals. One of our biggest retail clients saved 15% year-on-year in spend for the same activity. No matter little or how big your media budgets are, we have an experienced team that is ready to help you cut through the media clutter and deliver outstanding results. We have a team that is passionate about media and the ever changing landscape and are always looking for the new to market ideas to bring to clients. DIGITAL At Stratosphere, we are passionate about all kinds of digital media buying. We take great pride in producing bespoke digital marketing strategies for all our clients. We are highly specialised in the programmatic space, partnering with data specialists and suppliers to fuel data-driven attribution and digital performance for our clients. Our digital team is dynamic and adaptative and consistently deliver a high level of service. We can even access real-time sales data and create tailored audiences for our clients whilst also unlocking competitive rate for video and display advertising. PRODUCTION Stratosphere Productions delivers TVC’s and content for some of Australia’s leading retail brands. Our team and infrastructure are exceptionally adept at handling creatively ambitious projects and large volume campaigns within tight deadlines. We have our own studio, a large in-house post-production facility and are supported by first class software capabilities like Avid, Flame and Resolve. We deliver outstanding results across and array of channels including TV, radio, social content, advertorials, and in-program content. Services TEAM * Adam Hilton CEO View profile (LI) * Angela Currey Finance Manager View profile (LI) * Joshua Raskin Gottlieb Operations Director View profile (LI) * Emily Brocklesby Creative Director View profile (LI) * Chris Rogers Senior Art Director View profile (LI) * Kimberley Flanagan Senior Copywriter View profile (LI) * Payal Nair Copywriter View profile (LI) * Brett van Lieshout Senior Designer View profile (LI) * Natasha Pradith Designer View profile (LI) * Arielle Nguyen Digital Designer View profile (LI) * Brioni Pickhaver Senior Account Director View profile (LI) * Nicole Younger Senior Account Director View profile (LI) * Chris Lefebvre Senior Account Manager View profile (LI) * Martin Schroeter Account Manager View profile (LI) * Georgina Hensher Account Manager View profile (LI) * Fagyn McCuskey Account Manager View profile (LI) * Roxanne Gaces Account Manager View profile (LI) * Francoise Roemen Account Coordinator View profile (LI) * Rebecca Robb Agency Work Flow Manager View profile (LI) * Lauren Free Head of Production View profile (LI) * Debbie Hilton Senior Producer View profile (LI) * Elizabeth Campbell Agency Producer View profile (LI) * Isobel Jacka Agency Producer View profile (LI) * Mia Ruwhiu Producer View profile (LI) * Glen Prins Agency Producer View profile (LI) * Kate Guest EP Post Operations View profile (LI) * George Halstead Production Coordinator View profile (LI) * Sugi Tyagi Post Production Co-ordinator View profile (LI) * Justen Duggan Group Media Director View profile (LI) * Jason Moore Senior Media Manager View profile (LI) * Katherine Allan Senior Media Manager View profile (LI) * Anita Donkers Media Manager View profile (LI) * Charlie Kelly Media Coordinator View profile (LI) * Harry Healey Media Coordinator View profile (LI) * Lilly Quinlan Media Coordinator View profile (LI) * William Hanlon Media Coordinator View profile (LI) * Jackie King Digital Director View profile (LI) * Kelly Tsalamandris Digital Manager View profile (LI) * Rebecca Pulcini Office Manager View profile (LI) * Anna Gregory Executive Producer View profile (LI) * Natalia Nespeca Production Coordinator View profile (LI) * Mon Berriman Series Producer View profile (LI) * Eloise Clare Producer View profile (LI) * Marcus Doherty Producer View profile (LI) * Lauren Moore Travel Producer View profile (LI) * Pip Nott Coordinating Producer View profile (LI) * Nikki Markovics Radio Producer View profile (LI) * Lidia Costa Editor View profile (LI) * Andrea Lee Steere Researcher View profile (LI) SHOWREEL Video Player https://www.stratosphereagency.com/wp-content/uploads/2020/05/Strat-Sizzle-Jan-2020-restripe_low-res.mp4 00:00 00:00 01:18 Use Up/Down Arrow keys to increase or decrease volume. CLIENTS * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * “OUR BUSINESS RELIES ON STRATOSPHERE TO MAKE THE MAGIC HAPPEN, AND THEY NEVER DISAPPOINT” Mario Tascone, Director. Chemist Warehouse. “STRATOSPHERE UNDERSTANDS OUR CUSTOMER AND HOW TO REACH THEM LIKE NO OTHER AGENCY” Brandon Chizik, CEO. RSEA Safety. “STRATOSPHERE USES ITS MEDIA BUYING POWER TO MAKE PEDDERS LOOK BIGGER THAN OUR BUDGET SHOULD ALLOW” Scott Pedder, Managing Director. Pedders Suspension. “AFTER TALKING TO OTHER AGENCIES WE FOUND STRATOSPHERE. THEY BUILT A LAUNCH CAMPAIGN THAT DELIVERED INCREDIBLE RESULTS” Joanne Warr, Marketing Director. Made By Cow. “OUR BUSINESS RELIES ON STRATOSPHERE TO MAKE THE MAGIC HAPPEN, AND THEY NEVER DISAPPOINT” Mario Tascone, Director. Chemist Warehouse. “STRATOSPHERE UNDERSTANDS OUR CUSTOMER AND HOW TO REACH THEM LIKE NO OTHER AGENCY” Brandon Chizik, CEO. RSEA Safety. “STRATOSPHERE USES ITS MEDIA BUYING POWER TO MAKE PEDDERS LOOK BIGGER THAN OUR BUDGET SHOULD ALLOW” Scott Pedder, Managing Director. Pedders Suspension. “AFTER TALKING TO OTHER AGENCIES WE FOUND STRATOSPHERE. THEY BUILT A LAUNCH CAMPAIGN THAT DELIVERED INCREDIBLE RESULTS” Joanne Warr, Marketing Director. Made By Cow. “OUR BUSINESS RELIES ON STRATOSPHERE TO MAKE THE MAGIC HAPPEN, AND THEY NEVER DISAPPOINT” Mario Tascone, Director. Chemist Warehouse. “STRATOSPHERE UNDERSTANDS OUR CUSTOMER AND HOW TO REACH THEM LIKE NO OTHER AGENCY” Brandon Chizik, CEO. RSEA Safety. “STRATOSPHERE USES ITS MEDIA BUYING POWER TO MAKE PEDDERS LOOK BIGGER THAN OUR BUDGET SHOULD ALLOW” Scott Pedder, Managing Director. Pedders Suspension. “AFTER TALKING TO OTHER AGENCIES WE FOUND STRATOSPHERE. THEY BUILT A LAUNCH CAMPAIGN THAT DELIVERED INCREDIBLE RESULTS” Joanne Warr, Marketing Director. Made By Cow. “OUR BUSINESS RELIES ON STRATOSPHERE TO MAKE THE MAGIC HAPPEN, AND THEY NEVER DISAPPOINT” Mario Tascone, Director. Chemist Warehouse. “STRATOSPHERE UNDERSTANDS OUR CUSTOMER AND HOW TO REACH THEM LIKE NO OTHER AGENCY” Brandon Chizik, CEO. RSEA Safety. “STRATOSPHERE USES ITS MEDIA BUYING POWER TO MAKE PEDDERS LOOK BIGGER THAN OUR BUDGET SHOULD ALLOW” Scott Pedder, Managing Director. Pedders Suspension. “AFTER TALKING TO OTHER AGENCIES WE FOUND STRATOSPHERE. THEY BUILT A LAUNCH CAMPAIGN THAT DELIVERED INCREDIBLE RESULTS” Joanne Warr, Marketing Director. Made By Cow. “OUR BUSINESS RELIES ON STRATOSPHERE TO MAKE THE MAGIC HAPPEN, AND THEY NEVER DISAPPOINT” Mario Tascone, Director. Chemist Warehouse. “STRATOSPHERE UNDERSTANDS OUR CUSTOMER AND HOW TO REACH THEM LIKE NO OTHER AGENCY” Brandon Chizik, CEO. RSEA Safety. “STRATOSPHERE USES ITS MEDIA BUYING POWER TO MAKE PEDDERS LOOK BIGGER THAN OUR BUDGET SHOULD ALLOW” Scott Pedder, Managing Director. Pedders Suspension. “AFTER TALKING TO OTHER AGENCIES WE FOUND STRATOSPHERE. THEY BUILT A LAUNCH CAMPAIGN THAT DELIVERED INCREDIBLE RESULTS” Joanne Warr, Marketing Director. Made By Cow. “OUR BUSINESS RELIES ON STRATOSPHERE TO MAKE THE MAGIC HAPPEN, AND THEY NEVER DISAPPOINT” Mario Tascone, Director. Chemist Warehouse. “STRATOSPHERE UNDERSTANDS OUR CUSTOMER AND HOW TO REACH THEM LIKE NO OTHER AGENCY” Brandon Chizik, CEO. RSEA Safety. “STRATOSPHERE USES ITS MEDIA BUYING POWER TO MAKE PEDDERS LOOK BIGGER THAN OUR BUDGET SHOULD ALLOW” Scott Pedder, Managing Director. Pedders Suspension. “AFTER TALKING TO OTHER AGENCIES WE FOUND STRATOSPHERE. THEY BUILT A LAUNCH CAMPAIGN THAT DELIVERED INCREDIBLE RESULTS” Joanne Warr, Marketing Director. Made By Cow. “OUR BUSINESS RELIES ON STRATOSPHERE TO MAKE THE MAGIC HAPPEN, AND THEY NEVER DISAPPOINT” Mario Tascone, Director. Chemist Warehouse. “STRATOSPHERE UNDERSTANDS OUR CUSTOMER AND HOW TO REACH THEM LIKE NO OTHER AGENCY” Brandon Chizik, CEO. RSEA Safety. “STRATOSPHERE USES ITS MEDIA BUYING POWER TO MAKE PEDDERS LOOK BIGGER THAN OUR BUDGET SHOULD ALLOW” Scott Pedder, Managing Director. Pedders Suspension. “AFTER TALKING TO OTHER AGENCIES WE FOUND STRATOSPHERE. THEY BUILT A LAUNCH CAMPAIGN THAT DELIVERED INCREDIBLE RESULTS” Joanne Warr, Marketing Director. Made By Cow. “OUR BUSINESS RELIES ON STRATOSPHERE TO MAKE THE MAGIC HAPPEN, AND THEY NEVER DISAPPOINT” Mario Tascone, Director. Chemist Warehouse. “STRATOSPHERE UNDERSTANDS OUR CUSTOMER AND HOW TO REACH THEM LIKE NO OTHER AGENCY” Brandon Chizik, CEO. RSEA Safety. “STRATOSPHERE USES ITS MEDIA BUYING POWER TO MAKE PEDDERS LOOK BIGGER THAN OUR BUDGET SHOULD ALLOW” Scott Pedder, Managing Director. Pedders Suspension. “AFTER TALKING TO OTHER AGENCIES WE FOUND STRATOSPHERE. THEY BUILT A LAUNCH CAMPAIGN THAT DELIVERED INCREDIBLE RESULTS” Joanne Warr, Marketing Director. Made By Cow. CONTACT General inquiries? New business? Name* Email* Company Message Name* Email* Company Message 107 PALMER STREET, RICHMOND VIC 3121 03 8547 0301 Previous Shaver Shop The Good Guys MADE BY COW Shine Lawyers Healthy Break Shaver Shop The Good Guys MADE BY COW Shine Lawyers Healthy Break Shaver Shop The Good Guys MADE BY COW Shine Lawyers Next Healthy Break was developed to fill a knowledge gap in the market. Now supported by more than 50 clients, it has become the consistent voice in the health and wellness industry. One that Australia has grown to trust. Our strategy was simple; we wanted Shaver Shop to look as big as possible in order to drive consumers into Shaver Shop stores this Christmas. Stratosphere’s short term plan was to enhance The Good Guys ownable brand devices and ensure every media dollar worked as hard as possible to drive sales. Our clear strategy was to launch ‘Made By Cow’ in a big way on a modest budget in a test market (Adelaide). Our aim was to gain the attention of the big national retail chains. Our goal was to devise a media strategy to help grow enquiries and grow market share. In a category with restrictions on how services can be promoted, Stratosphere was given the task of developing a whole new creative strategy, highlighting Shine’s unique suite of services. Previous Metamucil Pino Fragrance La Roche Posay INC Healthy Break Shaver Shop The Good Guys MADE BY COW Hydrodol Shine Lawyers Sukin Optiman Nexium Metamucil Pino Fragrance La Roche Posay INC Healthy Break Shaver Shop The Good Guys MADE BY COW Hydrodol Shine Lawyers Sukin Optiman Nexium Metamucil Pino Fragrance La Roche Posay INC Next Most brand advertising will tell us how to feel about a product or service, but not why we should feel it. Healthy Break TVCs deliver salient features and benefits of products in a news-style format with a strong retail ending. The hero device for this campaign was the ‘Gift Wreath’ which was executed across all print, in-store and online platforms. The gold and teal colouring screamed Christmas while still staying true to the brand colours with a voice that was undeniably retail. The catalogue was 24 pages long with a 12-page version created for the New Zealand market. We crafted a bespoke opening for their retail commercials utilising their integral brand assets. We also redesigned their catalogue TVC layouts to ensure uniformity. ‘Made By Cow’ milk is the closest thing to real milk. That’s why it was important that our TVC communicated that. By using real people and not actors, we created an engaging testimonial-style TVC that not only re-introduced Aussies to real milk but left them with a rich and creamy taste of nostalgia. Using vivid ‘scroll-stopping’ imagery, we played on the brand idea of ‘Social Animals’ to communicate the benefits of taking Hydrodol on a night out to avoid hangovers. Our creative team developed new, engaging creative that spoke directly to the target audience across the country. From the moment the new creative went live, Shine Lawyers started hitting their monthly targets for enquiries. Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Sukin-1.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Optiman-G4L.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Nexium-1.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Metamucil-1.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Pino-1.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/LRP-1.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/INC-ErinP.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Previous The Good Guys MADE BY COW Hydrodol Shine Lawyers Healthy Break Shaver Shop The Good Guys MADE BY COW Hydrodol Shine Lawyers Healthy Break Shaver Shop The Good Guys MADE BY COW Hydrodol Shine Lawyers Next Utilising Stratosphere’s media-buying power, we deliver on specific reach goals to ensure Healthy Break campaigns cut through and drive foot traffic into Chemist Warehouse stores. The inclusion of sporting and general entertainment sponsorships have allowed us to reach our goals in a cost-effective way. In order to achieve cut through in the highly cluttered Christmas retail period, we utilised high-reaching channels to build reach and frequency quickly. Robust negotiations with TV networks gained access to high rating programs ensuring the campaign over-delivered by 70%. By utilising a mixture of media channels, we were able to deliver a message strong enough to achieve expected results. Using TV, Radio and Print in all key markets helped us achieve this. In TV we focused on key days and worked with networks to deliver strong sponsorships to further enhance our message. Radio increased reach and frequency and allowed us to build a one-day takeover of key radio stations. Stratosphere media negotiated an exclusive launch partnership with The Seven Network by accessing key programs and partnerships in TV. The delivered reach for this campaign far outweighed what was planned. Delivery achieved superseded our expectations by a whopping 100%. A multi-platform TV, radio and online campaign during key sales periods was successful in increasing sales in a tough retail market. Our ability to research and target the right demographic was critical in delivering the client’s outcomes. Our strategy focused on delivering efficiencies in key, high-reaching media channels, allowing Shine Lawyers to be on-air in key markets for as long as possible. We agreed to measurable price-benchmarking in all bought media, giving Shine Lawyers a guaranteed level of performance. We optimised media spend to deliver a strong return on investment. Previous The Good Guys MADE BY COW Hydrodol Shine Lawyers Healthy Break Shaver Shop The Good Guys MADE BY COW Hydrodol Shine Lawyers Healthy Break Shaver Shop The Good Guys MADE BY COW Hydrodol Shine Lawyers Next Healthy Break has evolved into a robust digital marketing offering that builds targeted incremental reach. YOY digital reach per campaign has increased by 55% thanks to new buying methodologies and a large shift into programmatic and social. The introduction of social video in 2020 shows early results far exceeding industry benchmarks. Our strategy in digital was to compliment TV, drive awareness for the campaign and support the online video assets across premium digital channels. Tactical placements and high impact mobile display drove users to the site and built up purchase intent. Click throughs and on-site conversions were at an all-time high during December’s key sale periods. The strategy for online video was simple – innovate the buy to premium only and drive scale using programmatic video and audio, leveraging sophisticated targeting to build brand recall. This buying approach was successful for the client, as it ensured channel and platform efficiencies and aligned the brand to highly premium and relevant content, complimenting ATL during key retail periods. To compliment the Adelaide campaign, we targeted audiences on Catchup-TV channels, using demo and geo-targeting to ensure a viable audience was reached during the launch. This proved to be a powerful strategy to extend reach on digital channels, build momentum and expose the brand to new audiences during the test campaign. We created a fully immersive digital media strategy that included instream viewing, sponsored posts, banners and display advertising. Our strategy was to introduce a ‘screens’ approach to the media plan in all markets. We also adopted a ‘test and learn’ strategy based on research around types of messaging, duration, and what content would appeal to each audience in each market. Previous The Good Guys MADE BY COW Hydrodol Shine Lawyers Healthy Break Shaver Shop The Good Guys MADE BY COW Hydrodol Shine Lawyers Healthy Break Shaver Shop The Good Guys MADE BY COW Hydrodol Shine Lawyers Next Our in-house capabilities in both pre and post production means we operate seamlessly under one roof. Our teams are directly connected so feedback in both directions is immediate and responsive – with large scale turnarounds in short timeframes achievable. Our industry-standard professional equipment, sound-treated studios and experienced team allow for the highest production values, without a large price tag. Our in-house edit facility rolled out a series of TVC’s which were streamlined with the catalogue. The team worked alongside the design studio to obtain assets, which made things prompt and seamless. Our eight in-house edit suites meant we could offer huge efficiencies in producing the high volume of TVC’s required by The Good Guys. Our significant in-house production capabilities means economical time and costs without the need for outsourcing. Unlike traditional agencies, we offer a direct production workflow between clients and producers. Our formula is a nimble pipeline that is direct and instant. Utilising Stratosphere studios and our in-house post edit facilities, we were able to develop and produce the TVC efficiently allowing us to direct the maximum amount of funds into media. With a limited budget, production was tasked with producing five spots featuring actors dressed as ‘social animals’ in intricate costumes. We shot at Stratosphere studios against a bespoke set. The spots were then edited in-house and finished off with an edgy and sophisticated flair. Our Production team executed a very carefully planned single-day shoot which captured all planned assets, video, stills and allowed the agency to deliver 28 versions across TV, online video and radio. Previous Metamucil Pino Fragrance La Roche Posay INC Healthy Break Shaver Shop The Good Guys MADE BY COW Hydrodol Shine Lawyers L'Oreal Sukin Optiman Nexium Metamucil Pino Fragrance La Roche Posay INC Healthy Break Shaver Shop The Good Guys MADE BY COW Hydrodol Shine Lawyers L'Oreal Sukin Optiman Nexium Metamucil Pino Fragrance La Roche Posay INC Next Healthy Break was developed to fill a knowledge gap in the market. Now supported by more than 50 clients, it has become the consistent voice in the health and wellness industry. One that Australia has grown to trust. Most brand advertising will tell us how to feel about a product or service, but not why we should feel it. Healthy Break TVCs deliver salient features and benefits of products in a news-style format with a strong retail ending. Utilising Stratosphere’s media-buying power, we deliver on specific reach goals to ensure Healthy Break campaigns cut through and drive foot traffic into Chemist Warehouse stores. The inclusion of sporting and general entertainment sponsorships have allowed us to reach our goals in a cost-effective way. Healthy Break has evolved into a robust digital marketing offering that builds targeted incremental reach. YOY digital reach per campaign has increased by 55% thanks to new buying methodologies and a large shift into programmatic and social. The introduction of social video in 2020 shows early results far exceeding industry benchmarks. Our in-house capabilities in both pre and post production means we operate seamlessly under one roof. Our teams are directly connected so feedback in both directions is immediate and responsive – with large scale turnarounds in short timeframes achievable. Our industry-standard professional equipment, sound-treated studios and experienced team allow for the highest production values, without a large price tag. Strategy Our Work Creative Our Work Media Our Work Digital Our Work Production Our Work Our strategy was simple; we wanted Shaver Shop to look as big as possible in order to drive consumers into Shaver Shop stores this Christmas. The hero device for this campaign was the ‘Gift Wreath’ which was executed across all print, in-store and online platforms. The gold and teal colouring screamed Christmas while still staying true to the brand colours with a voice that was undeniably retail. The catalogue was 24 pages long with a 12-page version created for the New Zealand market. In order to achieve cut through in the highly cluttered Christmas retail period, we utilised high-reaching channels to build reach and frequency quickly. Robust negotiations with TV networks gained access to high rating programs ensuring the campaign over-delivered by 70%. Our strategy in digital was to compliment TV, drive awareness for the campaign and support the online video assets across premium digital channels. Tactical placements and high impact mobile display drove users to the site and built up purchase intent. Click throughs and on-site conversions were at an all-time high during December’s key sale periods. Our in-house edit facility rolled out a series of TVC’s which were streamlined with the catalogue. The team worked alongside the design studio to obtain assets, which made things prompt and seamless. Strategy Our Work Creative Our Work Media Our Work Digital Our Work Production Our Work Stratosphere’s short term plan was to enhance The Good Guys ownable brand devices and ensure every media dollar worked as hard as possible to drive sales. We crafted a bespoke opening for their retail commercials utilising their integral brand assets. We also redesigned their catalogue TVC layouts to ensure uniformity. By utilising a mixture of media channels, we were able to deliver a message strong enough to achieve expected results. Using TV, Radio and Print in all key markets helped us achieve this. In TV we focused on key days and worked with networks to deliver strong sponsorships to further enhance our message. Radio increased reach and frequency and allowed us to build a one-day takeover of key radio stations. The strategy for online video was simple – innovate the buy to premium only and drive scale using programmatic video and audio, leveraging sophisticated targeting to build brand recall. This buying approach was successful for the client, as it ensured channel and platform efficiencies and aligned the brand to highly premium and relevant content, complimenting ATL during key retail periods. Our eight in-house edit suites meant we could offer huge efficiencies in producing the high volume of TVC’s required by The Good Guys. Our significant in-house production capabilities means economical time and costs without the need for outsourcing. Unlike traditional agencies, we offer a direct production workflow between clients and producers. Our formula is a nimble pipeline that is direct and instant. Strategy Our Work Creative Our Work Media Our Work Digital Our Work Production Our Work Our clear strategy was to launch ‘Made By Cow’ in a big way on a modest budget in a test market (Adelaide). Our aim was to gain the attention of the big national retail chains. ‘Made By Cow’ milk is the closest thing to real milk. That’s why it was important that our TVC communicated that. By using real people and not actors, we created an engaging testimonial-style TVC that not only re-introduced Aussies to real milk but left them with a rich and creamy taste of nostalgia. Stratosphere media negotiated an exclusive launch partnership with The Seven Network by accessing key programs and partnerships in TV. The delivered reach for this campaign far outweighed what was planned. Delivery achieved superseded our expectations by a whopping 100%. To compliment the Adelaide campaign, we targeted audiences on Catchup-TV channels, using demo and geo-targeting to ensure a viable audience was reached during the launch. This proved to be a powerful strategy to extend reach on digital channels, build momentum and expose the brand to new audiences during the test campaign. Utilising Stratosphere studios and our in-house post edit facilities, we were able to develop and produce the TVC efficiently allowing us to direct the maximum amount of funds into media. Strategy Our Work Creative Our Work Media Our Work Digital Our Work Production Our Work We devised a digitally-led strategy to help increase brand awareness and educate the market on the effectiveness of their new hangover ‘cure’ product Using vivid ‘scroll-stopping’ imagery, we played on the brand idea of ‘Social Animals’ to communicate the benefits of taking Hydrodol on a night out to avoid hangovers. A multi-platform TV, radio and online campaign during key sales periods was successful in increasing sales in a tough retail market. Our ability to research and target the right demographic was critical in delivering the client’s outcomes. We created a fully immersive digital media strategy that included instream viewing, sponsored posts, banners and display advertising. With a limited budget, production was tasked with producing five spots featuring actors dressed as ‘social animals’ in intricate costumes. We shot at Stratosphere studios against a bespoke set. The spots were then edited in-house and finished off with an edgy and sophisticated flair. Strategy Our Work Creative Our Work Media Our Work Digital Our Work Production Our Work Our goal was to devise a media strategy to help grow enquiries and grow market share. In a category with restrictions on how services can be promoted, Stratosphere was given the task of developing a whole new creative strategy, highlighting Shine’s unique suite of services. Our creative team developed new, engaging creative that spoke directly to the target audience across the country. From the moment the new creative went live, Shine Lawyers started hitting their monthly targets for enquiries. Our strategy focused on delivering efficiencies in key, high-reaching media channels, allowing Shine Lawyers to be on-air in key markets for as long as possible. We agreed to measurable price-benchmarking in all bought media, giving Shine Lawyers a guaranteed level of performance. We optimised media spend to deliver a strong return on investment. Our strategy was to introduce a ‘screens’ approach to the media plan in all markets. We also adopted a ‘test and learn’ strategy based on research around types of messaging, duration, and what content would appeal to each audience in each market. Our Production team executed a very carefully planned single-day shoot which captured all planned assets, video, stills and allowed the agency to deliver 28 versions across TV, online video and radio. Strategy Our Work Creative Our Work Media Our Work Digital Our Work Production Our Work Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Loreal-Mauboy.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Creative Our Work Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Sukin-1.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Creative Our Work Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Optiman-G4L.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Creative Our Work Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Nexium-1.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Creative Our Work Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Metamucil-1.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Creative Our Work Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/Pino-1.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Creative Our Work Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/LRP-1.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Creative Our Work Video Player https://www.stratosphereagency.com/wp-content/uploads/2021/09/INC-ErinP.mp4 00:00 00:00 00:30 Use Up/Down Arrow keys to increase or decrease volume. Creative Our Work Our Work LEGAL You should read the following Terms & Conditions before using this website. Your use of this website is governed by the following Terms & Conditions. If you do not agree with all these Terms and Conditions, please exit this website now. By using this website you agree to comply with, and be bound by, these Terms and Conditions. Disclaimer The information contained in this website (“Information”) has been prepared for general information only and does not contain and is not to be taken as containing any securities advice or securities recommendation. It is not intended that the Information be relied on by recipients for the purpose of making investment decisions. 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