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Our verdict
Finder makes money from featured partners, but editorial opinions are our own.
Advertiser disclosure


WEALTHFRONT REVIEW: LOW-COST AUTOMATED AND DIY INVESTING

 * 

By Matt Miczulski

Updated

Oct 10, 2024
Fact checked
4.5
★★★★★
Finder score
Go to site
Stock trade fee $0
Minimum deposit $500
Paid non-client promotion. Finder does not invest money with providers on this
page. If a brand is a referral partner, we're paid when you click or tap through
to, open an account with or provide your contact information to the provider.
Partnerships are not a recommendation for you to invest with any one company.
Learn more about how we make money. Finder is not an adviser or brokerage
service. Information on this page is for educational purposes only and not a
recommendation to invest with any one company, trade specific stocks or fund
specific investments. All editorial opinions are our own.


OUR VERDICT

Invest in Wealthfront's automated stock and bond portfolios, with the ability to
trade individual stocks for as little as $1 apiece.

Consider Wealthfront if you’re looking to build a low-cost, diversified
portfolio with a trusted robo-advisor that also offers individual stock
investing and a high-yield cash account. Wealthfront’s features like automatic
rebalancing, tax-loss harvesting and dividend reinvestment help automate your
portfolio while maximizing tax efficiency and promoting long-term growth. You
can invest in individual stocks with as little as $1, all without paying
commissions, and choose from a variety of taxable and tax-advantaged account
types. However, like most robo-advisors, Wealthfront requires a minimum balance
and charges a 0.25% annual advisory fee.

Best for: Investors seeking a low-cost, automated investment platform that also
offers access to individual stock trading and a high-yield cash account.

Get a $50 bonus when you fund your first taxable Automated Investing Account.
T&Cs apply.


PROS

 * Wide range of account types
 * Earn 4.5% APY on your cash
 * Invest in individual stocks in addition to automated portfolios
 * Broad market exposure through available ETFs
 * Automatic tax-loss harvesting
 * Automatic dividend reinvestment


CONS

 * 0.25% annual advisory fee
 * $500 minimum deposit requirement
 * No human advisor access

Why you can trust this review


In this guide

 * Our verdict
 * Your reviews
 * Ask a question


WEALTHFRONT AT A GLANCE

FeatureRatingDetailsCosts and fees

★★★★★

Pay 0.25% in annual advisory fee but no outgoing account transfer fee.Trading
costs

★★★★★

Zero commission stock, option and ETF trades, with competitive margin rates and
no options contract fees.Portfolio mix

★★★★★

Access 3 prebuilt portfolios with broad market exposure, including international
equities, commodities, real estate and cryptocurrency.Features and amenities

★★★★★

 * Automatic tax-loss harvesting
 * Automatic dividend reinvestment
 * Individual stock investing

Account minimums

★★★★★

Investment accounts require a $500 minimum deposit.Account types

★★★★★

 * Individual and joint-managed brokerage accounts
 * Trust accounts
 * Traditional, Roth, rollover and SEP IRAs
 * 529 college savings plan accounts

Customer support

★★★★★

Contact Wealthfront customer support by phone at 844-995-8437 or email
support@wealthfront.com on weekdays from 10 a.m. to 8 p.m.Mobile app ratings and
security

★★★★★

Google Play app reviews: 4.8/5 stars based on over 8,425 reviews, as of August
2024
Apple App Store app reviews: 4.8/5 stars based on over 16,760 reviews, as of
August 2024

Cash management account

★★★★★

Earn 4.5% APY on your uninvested cash, with up to $8 million in FDIC insurance.

To learn how our star ratings are calculated, read our methodology.


WEALTHFRONT IS BEST FOR HANDS-OFF INVESTORS

Wealthfront is primarily a robo-advisor, offering easy access to automated
portfolios of bonds and low-cost index funds across up to 17 global asset
classes. Wealthfront will automatically rebalance your portfolio, harvest tax
losses and reinvest dividends.

Additionally, Wealthfront features a high-yield cash account with a 4.5% APY and
commission-free individual stock investing, allowing investors greater control
over both short-term and long-term financial goals.


LATEST WEALTHFRONT UPDATES

October 8, 2024: Wealthfront announced a waitlist for its new S&P 500 Plus
Indexing Portfolio, a direct indexing portfolio designed to track the S&P 500,
with tax-loss harvesting capabilities and the ability to exclude specific
stocks. The new portfolio will come with a 0.09% annual fee.


WHAT WE LIKE ABOUT WEALTHFRONT

Wealthfront stands out by combining automated and DIY investing with cool perks
like automatic tax-loss harvesting, dividend reinvestment and a high-yield cash
account for your uninvested cash.

INVEST IN INDIVIDUAL STOCKS

Alongside its automated stock and bond portfolios, Wealthfront lets you invest
in over 1,500 individual stocks with as little as $1 and no commissions. Explore
Wealthfront’s curated stock collections to discover new opportunities by theme
and quickly review company analyses with a pros and cons snapshot.

AUTOMATION TOOLS

Wealthfront’s portfolio automation features include automatic rebalancing,
automatic tax-loss harvesting and automatic dividend reinvestment. Unlike some
robo-advisors, Wealthfront automatically identifies opportunities to offset
gains with losing positions, potentially lowering your year-end tax bill.
Additionally, Wealthfront reinvests your dividends with each payout, helping
your portfolio grow through the power of compounding.

EARN A 4.5% APY ON YOUR UNINVESTED CASH

Wealthfront’s cash account offers a competitive 4.5% APY, with no account fees,
unlimited withdrawals and no minimum balance requirements to earn interest.
Plus, get up to $8 million in FDIC insurance through Wealthfront’s partner
banks.


WHERE WEALTHFRONT FALLS SHORT

Wealthfront requires a $500 minimum deposit for its investing accounts and
charges a 0.25% annual advisory fee. While this is fairly standard, some
alternatives like SoFi Automated Investing and Titan offer no minimum deposit
requirements and waive advisory fees altogether.

Additionally, Wealthfront doesn’t offer access to human financial advisors. If
you want to discuss your portfolio in detail or get tailored investment advice
and recommendations, you’ll need to look elsewhere.


WEALTHFRONT FEES

Type of feeFee details
Minimum opening deposit
$500
Annual advisory fee
0.25%
Individual stock trading commissions
$0
Account transfer fee
$0


IS WEALTHFRONT LEGIT?

Wealthfront is a legitimate company and investing platform. Founded in 2008 as
one of the first robo-advisors, Wealthfront today has over 1 million clients and
manages more than $70 billion in total assets. Wealthfront is a registered
investment adviser with the US Securities and Exchange Commission (SEC) and a
member of both the Financial Industry Regulatory Authority (FINRA) and
Securities Investor Protection Corporation (SIPC).


WEALTHFRONT REVIEWS AND CUSTOMER FEEDBACK

Wealthfront generally receives positive reviews on Reddit but mixed-to-poor
reviews across platforms like the Better Business Bureau (BBB) and Trustpilot.

On Reddit, discussions tend to focus on its simplicity and effectiveness for
hands-off investors. Customers often praise its user-friendly interface, robust
automation tools and effective tax-loss harvesting features. The high-yield cash
account is also a favorable feature among Redditors. However, some users compare
it unfavorably to platforms offering more personalized advice or lower fees.

On Trustpilot, Wealthfront earns a 3.2 out of 5 stars based on just 12 reviews,
as of August 2024. Many negative reviews center around poor customer service.
Likewise, on the BBB, Wealthfront earns 2.45 out of 5 stars based on 11 customer
reviews.


COMPARE WEALTHFRONT TO OTHER PLATFORMS

Wealthfront

★★★★★

Finder rating 4.5 / 5

Go to site

--------------------------------------------------------------------------------

Available asset types

Stocks, ETFs

--------------------------------------------------------------------------------

Annual fee

0.25%

--------------------------------------------------------------------------------

Minimum deposit

$500

--------------------------------------------------------------------------------

Signup bonus

Get $50

Frec

★★★★★

Finder rating 4.4 / 5

Go to site

--------------------------------------------------------------------------------

Available asset types

Stocks, Mutual funds, ETFs

--------------------------------------------------------------------------------

Annual fee

0.1%

--------------------------------------------------------------------------------

Minimum deposit

$20,000

--------------------------------------------------------------------------------

Signup bonus

N/A

Titan

★★★★★

Finder rating 3.9 / 5

Go to site

--------------------------------------------------------------------------------

Available asset types

ETFs

--------------------------------------------------------------------------------

Annual fee

$25 per month

--------------------------------------------------------------------------------

Minimum deposit

$500

--------------------------------------------------------------------------------

Signup bonus

N/A

HOW WE RATE ROBO-ADVISORS

★★★★★ 5/5 — Excellent

★★★★★ 4/5 — Good

★★★★★ 3/5 — Average

★★★★★ 2/5 — Subpar

★★★★★ 1/5 — Poor

We analyze top online trading platforms and rate them one to five stars based on
factors that are most important to you. These factors include fees, securities
available for trade, customer support, customer feedback, platform resources and
overall reliability.


For a complete breakdown of how we score each category, read the full
methodology of how we rate robo-advisors.


YOUR REVIEWS

No reviews yet. Write a review



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Matt Finder

Editor, Investments

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Matt Miczulski

Editor, Investments



Matt Miczulski is an investments editor at Finder. With over 450 bylines, Matt
dissects and reviews brokers and investing platforms to expose perks and pain
points, explores investment products and concepts and covers market news, making
investing more accessible and helping readers to make informed financial
decisions. Before joining Finder in 2021, Matt covered everything from finance
news and banking to debt and travel for FinanceBuzz. His expertise and analysis
on investing and other financial topics has been featured on CBS, MSN, Best
Company and Consolidated Credit, among others. Matt holds a BA in history from
William Paterson University. See full profile

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