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THE BENEFITS OF NATIVE AI IN CONTENT MANAGEMENT

5 minute read
By CMSWIRE STUDIO

August 10, 2023

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Knowledge Tracker

Incorporating Native AI solutions in content management processes enables
content teams to create high-quality content efficiently and consistently

Artificial intelligence is a valuable tool that significantly more companies
have started to incorporate into their content practices in this past year
alone. But companies should remember that not all generative AI solutions are
created equal.

Content teams are learning this in real time as they try to carefully word
prompts to get the exact right result — only to find out that they need to work
much longer on the generated copy to make sure it fits their needs. Using AI to
create a more efficient process is not as straightforward as they’d like it to
be. Some of the key challenges content teams face with current AI solutions
include integration, prompt creation, composing AI and understanding context.

Adopting a content management solution with native AI capabilities helps solve
many of the problems caused by standalone AI solutions. Rather than relying on
various external AI integrations, Native AI solutions have AI embedded in their
core. They’re not add-ons; they’re an intrinsic feature that powers various
features of the solution. The design, deployment, operation and maintenance of
the solution have all been created with AI as a natural part of functionality.
As a result, content teams will see much better results. Here’s what they can
expect from using a Native AI solution.


INCREASED EFFICIENCY AND CONSISTENCY

Let’s dig into one of the key challenges of AI: creating prompts. This can be
more of an art than a science for content teams, and they have to be thoughtful,
careful and exact in how they word their requests to get the right output. Even
with this effort, success isn’t guaranteed. It’s not always efficient or
time-saving to create content this way.



Another related challenge concerns brand guidelines. If your brand uses a
specific tone of voice or style guide in its copy, the AI needs to be
consistently reminded of these boundaries when it creates new content. This
issue also creates time and efficiency issues for creators, who need to
constantly review generated copy to make sure it fits the brand.

Most solutions aren’t skilled at incorporating context, brand guidelines or tone
of voice — but Native AI solutions help fill this gap. Because AI is a core
feature embedded in the solution, you can train it to know what your brand
expects from the copy. For example, when content creators use Kontent.ai, they
can trust that the solution will understand the context of their prompt even
when they don’t spend a lot of time crafting the perfect prompt. They can also
trust that the solution generates every solution with the brand’s guidelines in
mind from the very beginning. As the first and only context-aware AI fully
integrated into the product, Kontent.ai helps content teams increase their
efficiency and achieve consistency at scale.


SIMPLIFIED CONTENT GOVERNANCE

Creating content is just the beginning. Content teams also need to manage
content across its lifecycle and ensure that every piece of content is
on-message and of good quality. Maintaining large amounts of content, updating
it and making sure it publishes on the right platform takes time and attention
to detail.

Native AI can also make content governance easier and more manageable.
Kotent.ai’s Native AI content management solution allows content teams to manage
content at every step of the process, including showing what content will look
like on websites and applications so that you can easily edit content as needed
for different channels. These capabilities will transform the ability for teams
to have complete control over content creation and management across an
organization.


FASTER TIME TO VALUE

Lack of integration is a major frustration with the traditional add-on solution.
There are many unknowns around integration. Ultimately, content teams may be
unsure if they can even share certain proprietary content with the public AI
model that has been integrated with their CMS. This could impede them from
getting the most out of these AI tools.


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Discover how a CDP gathers data from touchpoints, integrate it into a single
view, and enable personalized experiences using AI.

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purchase options features elevates CX.

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Customer Engagement
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Using Native AI erases the need for external integrations, plug-ins and
development resources within a headless CMS. AI is an inherent part of the
solution, and the solution is created so that users can intuitively find and use
the AI tools they need. An intuitive user interface is a facet of Native Ai
solutions that helps users with various skill levels use the tool effectively.



Another benefit of a native solution is that organizations don’t have to worry
about how they can and can’t use an open-source AI plug-in. For example, with
Kontent.ai, users feel confident that their sensitive content and data is secure
and not publicly available to any OpenAI learning pipelines.


LEARN THE BENEFITS OF NATIVE AI FIRSTHAND

There are many reasons why intrinsic AI capabilities are better for your
business than AI add-ons. Ultimately, this type of solution helps organizations
create more contextualized, meaningful and relatable content, as well as develop
a more simplified content governance process. This allows content creators to be
more creative and focus on the work they love.

Vojtech Boril, Kontent.ai’s VP of growth and marketing, said in a recent webinar
that while AI has the potential to revolutionize content creation and
operations, a company’s end goal shouldn’t simply be to create more content
faster. Rather than focusing on quantity, content teams should use AI to create
the right amount of quality content and share that content on the right
channels.

Learn more about Kontent.ai, the industry’s first CMS with native AI
capabilities, in the link below!

Learn more about Kontent.ai’s Native AI solution here!


ABOUT THE AUTHOR

The CMSWire STUDIO team transforms clients’ data, concepts and thought
leadership into accessible and engaging articles that appeal to the broader
CMSWire audience and are optimized for findability. These works are created
independently of CMSWire’s editorial operations. Connect with CMSWIRE STUDIO:

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For nearly two decades CMSWire, produced by Simpler Media Group, has been the
world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer
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whom are based in North America and employed by medium to large organizations.
Our sister community, Reworked gathers the world's leading employee experience
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