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visitor data related to the user's visits to the website, such as the number of
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URL-address.PersistentHTMLpagead/landing [x2]GoogleCollects data on visitor
behaviour from multiple websites, in order to present more relevant
advertisement - This also allows the website to limit the number of times that
they are shown the same advertisement. SessionPixelfrMeta Platforms,
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websites, in order to present more relevant advertisement - This also allows the
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to present relevant advertisement based on the visitor's preferences. 1
yearHTTP_session_idG2CrowdStores visitors' navigation by registering landing
pages - This allows the website to present relevant products and/or measure
their advertisement efficiency on other websites. 13 daysHTTPsyncTelariaCollects
data on user behaviour and interaction in order to optimize the website and make
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keep statistics of what videos from YouTube the user has
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content.SessionHTTPLogsDatabaseV2:V#||LogsRequestsStoreYouTubePendingPersistentIDBnextIdYouTubeUsed
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content.SessionHTTPPREFYouTubeRegisters a unique ID that is used by Google to
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user's video player preferences using embedded YouTube
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GOOGLE CHROME EXTENDS COOKIE DEPRECATION DEADLINE. WHAT DOES THIS MEAN FOR YOU?

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Apr 24, 2024

KATIE SPURKELAND

Director of Product Marketing



Good news for performance marketers that have yet to future-proof their
tracking: Google Chrome has, once again, extended its timeline for third-party
cookie deprecation to 2025. Despite drawing multiple cookie-based tracking lines
in the sand over the past several years, Google announced on Tuesday that they
will further delay cookie deprecation until next year due to significant
considerations surrounding industry tests and feedback. No specific date was
shared as a part of their announcement, however, it’s important to emphasize
that while yet another delay might be tempting to put tracking updates on the
back burner, now more than ever is the time to take action. In short, while the
deadline may have shifted, the importance of getting your tracking in order
remains unchanged. By proactively updating your tracking mechanisms, you can
future-proof your digital marketing strategies and ensure continued
effectiveness in targeting and measurement. It’s far better to seize the
opportunity to enhance your tracking capabilities now to stay ahead of the
curve.

 

While Google Chrome has extended their plans for third-party cookie deprecation,
Safari and Firefox have already released cookie-blocking technology that targets
both third-party cookies and, more recently, first-party cookies. Therefore,
tracking is at risk for marketers that rely on cookies. Ensure persistent,
accurate affiliate tracking that supports sound data-driven decisioning by: 

 

 * Staying educated. As Chrome continues to shift dates for cookie deprecation,
   ensure that you are staying in-the-know on deadlines. Additionally, maintain
   working knowledge on the subject of cookie deprecation to ensure that your
   partnerships channel tracking remains consistent and accurate–the foundation
   of mutually beneficial partnerships.
 * Communicating with your team. Keep your tech team in the loop regarding the
   best tracking solution for your business. They’ll be a key component in
   making sure that your tracking is providing accurate data and that you are
   rewarding your partners appropriately.
 * Updating your tracking infrastructure. Know what your tracking type is as
   well as the necessary steps to ensure consistent tracking as browser changes
   continue to evolve.

 

Learn more about cookie deprecation and how you can future-proof your tracking
by checking out Preparing for a Cookieless Future, Partnerize’s hub for ensuring
accurate, persistent performance tracking. Or, download Partnerize Tracking
Solutions for a guide on choosing the best future-proofed tracking solution for
your business.


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