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 * Acquire
   WD
   
   Website Design
   
   DM
   
   Digital Marketing

 * Connect
   CRS
   
   allora Central Reservation System (Windsurfer)
   
   RMS
   
   allora Revenue Management System (Wave)
   
   IBE
   
   allora Internet Booking Engine

 * Retain
   CRM
   
   allora Customer Relationship Management (Maverick)

 * The Tools
   * Acquire
     * Website Design
     * Digital Marketing
   * Connect
     * allora CRS
     * allora RMS
     * allora IBE
   * Retain
     * allora CRM
   * Fully Integrated Service
     * a
 * The Customers
   * Independent Hotels
   * Resorts
   * Chains
 * The Difference
 * Success
 * The Insight
 * About
 * Contact

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THE WORLD’S LEADING INTEGRATED & AUTOMATED HOTEL TECHNOLOGY PLATFORM

Welcome to the world of allora, part of the SHR Group.

Unlock the full potential of your hotel with Allora, SHR’s integrated suite of
products and services that harness the power of AI, with a focus on
distribution, guest acquisition, retention and revenue optimization.

Whether it’s Allora CRS, IBE, CRM, or RMS, our product suite empowers
independent hotels and regional brands to enhance revenue and foster lasting
guest relationships at every step in the guest journey. Our pioneering approach,
centered on deeply integrated, cloud-based software, built with an API-first
approach, has enabled more than 2,000 hotels across the globe to deliver
scalable, brand-centric guest experiences tailored and customized to support
each hotel’s unique context and strategy.

With Allora on your team you are always ahead of your competition. It optimizes
every facet of the guest journey, driving revenue, increasing customer lifetime
value, and ensuring profitability.

ALWAYS AHEAD

Book a demo


ALLORA, INCREASING REVENUE AND OPTIMIZING EFFICIENCY

LIFE IS COMPLICATED ENOUGH FOR HOTELIERS. COMPRISED OF A COMPREHENSIVE PRODUCT
SET ACROSS DISTRIBUTION, GUEST ACQUISITION, RETENTION AND REVENUE OPTIMIZATION,
ALLORA LEVERAGES THE INTUITIVE POWER OF AI TO LEARN, ANALYZE AND REACT TO GUEST
DATA – SO YOU CAN ANTICIPATE EVERY GUEST NEED, CHALLENGE AND OPPORTUNITY –
ACROSS ALL YOUR OPERATIONS.


ACQUIRE

INCREASE COMMITTED BOOKINGS BY 25%.

Boost your direct channel bookings. All while optimizing profitability. Powered
by AI, our dynamic suite of website design and digital marketing tools deliver
the right message and rates, at the right time, in the right place, to the right
guest.


CONNECT

GROW GUEST REVENUE

A typical operation leaves significant revenue on the table through lost
opportunities. Protect, nurture and grow those all-important guest revenues with
allora tools like Central Reservation System, Internet Booking Engine, and
Revenue Management System.


RETAIN

REDUCE CANCELLATIONS

Allora’s Customer Relationship Management tool gives you the ability to
proactively understand your guests, and help you provide a proactive and
personalized service that exceeds their expectations, fosters loyalty, and
elevates your reputation in the industry.


HARNESSING THE POWER OF AI TO GIVE YOUR HOTEL MANAGEMENT A COMPETITIVE ADVANTAGE

Trusted by

2,000+

hotels

Across

20+

countries

Powering

$4B

in transactions per year

Analyzing over

65M

online journeys each year


PRODUCTS AND SERVICES

ALLORA’S SUITE OF PRODUCTS AND SERVICES WORK TOGETHER TO SEAMLESSLY HARNESS THE
POWER OF DATA TO ENABLE YOU TO STAY ALWAYS AHEAD IN EVERY ASPECT OF HOTEL
MANAGEMENT. AHEAD OF EVERY GUEST’S NEEDS AND AHEAD OF YOUR COMPETITION.


MEET OUR COMPREHENSIVE SUITE OF TOOLS, DESIGNED TO WORK TOGETHER, AND
INDEPENDENTLY


ACQUIRE

WD

Website Design

DM

Digital Marketing


CONNECT

CRS

allora Central Reservation System (Windsurfer)

RMS

allora Revenue Management System (Wave)

IBE

allora Internet Booking Engine


RETAIN

CRM

allora Customer Relationship Management (Maverick)


OUR FLAGSHIP TOOLS

 * WD
   
   
   WEBSITE DESIGN
   
   ENGAGE CUSTOMERS
   
   * Intuitive user interfaces
   * Seamless browsing experience
   * Data-centric design process
 * DM
   
   
   DIGITAL MARKETING
   
   STREAMLINE DIGITAL MARKETING
   
   * Personalized digital communication
   * AI-driven analysis
   * Adapt to customers’ evolving behaviors
 * CRS
   
   
   ALLORA CENTRAL RESERVATION SYSTEM (WINDSURFER)
   
   SIMPLIFYING RESERVATIONS
   
   * Chain & hotel group reservation management
   * Real-time availability updates
   * Enhanced rate management
   * Direct booking channels
   * Global Distribution System (GDS) direct connections
 * RMS
   
   
   ALLORA REVENUE MANAGEMENT SYSTEM (WAVE)
   
   MAXIMIZE REVENUE
   
   * Forecasting and pricing algorithms
   * Strategy builder
   * Group displacement
   * Enhanced reporting
 * IBE
   
   
   ALLORA INTERNET BOOKING ENGINE
   
   INCREASE BOOKINGS
   
   * Real-time booking triggers
   * Automated & personalized booking journey
 * CRM
   
   
   ALLORA CUSTOMER RELATIONSHIP MANAGEMENT (MAVERICK)
   
   KNOW YOUR GUEST
   
   * Guest profile management
   * Loyalty & rewards program
   * Seamless system integration
   * Guest portal
   * Online marketing
   * Reporting


OUR CUSTOMERS

CHEVAL COLLECTION

CHEVAL COLLECTION HAS INCREASED REVENUE BY

82%

THROUGH USING ALLORA'S DIGITAL EXPERTISE

Read more

ROOMZZZ

ROOMZZZ HAS REGAINED CONTROL FROM OTAS AND NOW DRIVES

70%

OF SIGN-UPS THROUGH ITS ALLORA INTEGRATION

Read more

SPIER HOTEL

SPIER HOTEL HAS GROWN DIRECT REVENUE BY

73%

YOY WITH ALLORA

Read more


DISCOVER THE WORLD'S LEADING INTELLIGENT AND INTEGRATED HOSPITALITY PLATFORM

Book a demo
CRSDMCRMWDRMSIBE


ALWAYS AHEAD

ALLORA HELPS HOTELS STAY ALWAYS AHEAD AS IT LEVERAGES THE POWER OF AI, WITH A
DYNAMIC SUITE OF HOTEL SOFTWARE TOOLS THAT WORK TOGETHER, TO OPTIMIZE EACH STEP
OF THE GUEST JOURNEY TO INCREASE REVENUE, CUSTOMER LIFE-TIME VALUE AND
PROFITABILITY.

By using millions of data points, it builds a picture of guest intentions,
anticipating and modelling outcomes before a customer is even aware themselves.
With Allora’s powerful behavior prediction tools, hotels can respond to
individual customer needs in real time allowing them to better understand
customer behavior, maximize revenue, increase bookings and reduce their
dependence on third-party channels.

Allora is SHR’s flagship tool suite, the leading global specialist technology
and service provider to the Hotel industry. Over 2,000 hotels are currently
using the Allora comprehensive suite of products and services, all designed to
help hotels and resorts optimize their revenue generation and boost their bottom
line.


CONTACT US

REQUEST A DEMO

Find out more about SHR Group's products and services

Book a demo

CONTACT CUSTOMER SUPPORT

Contact our support team today

Contact Support

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 * The Tools
 * The Difference
 * Success
 * The Insights
 * About
 * Contact

 * Customers:
 * Independent Hotel Platform
 * Resort Guest Management
 * Platform for Hotel Chains
 * Casino Guest Software

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