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Text Content

 * What We Offer
   
   
    * WHAT WE OFFER
      
      With a comprehensive suite of qualitative and quantitative capabilities
      and 55 years of experience in the industry, Sago powers insights through
      adaptive solutions.
      
      
      
      
      
      
      
      
      
      
   
    * Audience
      * Recruitment
      * Panel
      * Communities
    * Solutions
      * Platforms
        * Methodify®Automated research
        * Qualboard®Digital Discussions
        * QualMeeting®Digital Interviews
        * Over the Shoulder®Mobile Ethnographies
      * Services
        * Global Qualitative
        * Global Quantitative
        * In-Person Facilities
    * Expertise
      * Europe Solutions
      * Clinical Research
      * Human Factors
      * Trial & Jury Consulting

 * Who We Serve
   
   
    * WHO WE SERVE
      
      Form deeper customer connections and make the process of answering your
      business questions easier. Sago delivers unparalleled access to the
      audiences you need through adaptive solutions and a consultative approach.
      
      Industries
      
      
   
    * * Consumer Packaged Goods
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    * * Healthcare
      * Marketing Research
    * 

 * Who We Are
   
   
    * WHO WE ARE
      
      With a 55-year legacy of impact, Sago has proven we have what it takes to
      be a long-standing industry leader and partner. We continually advance our
      range of expertise to provide our clients with the highest level of
      confidence.
      
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    * NEWS
      
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      SCHLESINGER GROUP ANNOUNCES ITS REBRAND ...
      
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    * RESOURCES
      
      Drop into your new favorite insights rabbit hole and explore content
      created by the leading minds in market research.
      
      See more
      
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      THE SWING VOTER PROJECT, MICHIGAN: FEBRU...
      
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      INTRODUCING SAGO: THE STORY BEHIND OUR N...
      
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      THE VALUE OF LANGUAGE DIVERSITY
   
    * 

Search

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 *  * Account Logins
    * 
    * 
    * 

 * En
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    * De (Ge)
    * Es (Sp)

 * What We Offer
   
   
   * WHAT WE OFFER
     
     With a comprehensive suite of qualitative and quantitative capabilities and
     55 years of experience in the industry, Sago powers insights through
     adaptive solutions.
     
     
     
     
     
     
     
     
     
     
   
   * Audience
     * Recruitment
     * Panel
     * Communities
   * Solutions
     * Platforms
       * Methodify®Automated research
       * Qualboard®Digital Discussions
       * QualMeeting®Digital Interviews
       * Over the Shoulder®Mobile Ethnographies
     * Services
       * Global Qualitative
       * Global Quantitative
       * In-Person Facilities
   * Expertise
     * Europe Solutions
     * Clinical Research
     * Human Factors
     * Trial & Jury Consulting
 * Who We Serve
   
   
   * WHO WE SERVE
     
     Form deeper customer connections and make the process of answering your
     business questions easier. Sago delivers unparalleled access to the
     audiences you need through adaptive solutions and a consultative approach.
     
     Industries
     
     
   
   * * Consumer Packaged Goods
     * Financial Services
     * Media Technology
     * Consulting
   * * Healthcare
     * Marketing Research
   * 
 * Who We Are
   
   
   * WHO WE ARE
     
     With a 55-year legacy of impact, Sago has proven we have what it takes to
     be a long-standing industry leader and partner. We continually advance our
     range of expertise to provide our clients with the highest level of
     confidence.
     
     About us
     
   * * Leadership
     * Global Offices
     * Partnerships & Certifications
     * News & Media
     * Researcher Events
     * Careers
   
   * NEWS
     
     Press Release
     
     SCHLESINGER GROUP ANNOUNCES ITS REBRAND ...
     
     News
     
     NEW PRODUCT ANNOUNCEMENT: OMNIBUS SOLUTI...
     
     News
     
     NEW: IDEA SCREENING WITH MAXDIFF ON METH...
   
   * 
 * Resource Center
   
   
   * RESOURCES
     
     Drop into your new favorite insights rabbit hole and explore content
     created by the leading minds in market research.
     
     See more
     
   * * Blog
     * Insights
     * Case Studies
     * Guides
     * Podcasts
     * Webinars
   
   * FEATURED
     
     INSIGHTS
     
     THE SWING VOTER PROJECT, MICHIGAN: FEBRU...
     
     BLOG
     
     INTRODUCING SAGO: THE STORY BEHIND OUR N...
     
     BLOG
     
     THE VALUE OF LANGUAGE DIVERSITY
   
   * 

 * Get in touch
 * * Account Logins
   * 
   * 
   * 

 * En
   * Fr
   * De (Ge)
   * Es (Sp)

Just Say GoAlex Bonin2023-03-06T13:16:04-05:00


NEED ANSWERS?
JUST SAY GO.

Companies need a trusted, adaptable partner with scalable solutions that
understand people. That’s why Schlesinger Group is now Sago.





INTRODUCING SAGO

The world evolves quickly. For nearly 60 years, Schlesinger Group has advanced
alongside it, expanding our focus group facilitation capabilities to lead global
qualitative, quantitative, and tech-enabled research.

That’s why Schlesinger Group is now Sago — merging our history and commitment
to  innovation. Our focus remains the same: connecting your questions to
nuanced, human answers. Today, business success requires up-to-date insights
that help organizations truly delight customers. At Sago, we obsess over your
customers’ unique needs, going beyond buyer data to establish true human
connections.

In a fast-evolving world, new questions arise every day. Ready for answers? Just
say go.



Reed Cundiff, CEO

Learn more




OUR MISSION

Market research is about understanding people. But too often the human element
gets lost. Sago fosters trust-based partnerships to reach customers on their
terms and enable confident decisions. Here’s how:

 * Strategic support and deep customer connections
 * Adaptable, scalable quantitative and qualitative solutions
 * Proven expertise driven by a spirit of innovation


BEHIND OUR EVOLUTION

Rapid market shifts constantly raise new questions for businesses. Human
connections get answers. That’s why we’ve transformed, offering adaptive,
tech-enabled research services that power people-focused insights.

Meet Sago




EXPERIENCE A BREADTH OF SOLUTIONS

As the most comprehensive research and data provider, Sago can do all things
qualitative and quantitative. Our range of proven experience empowers clients to
toggle with a single partner based on specific project requirements.





AUDIENCE

Whether the respondents you need are easy to access or hard to reach, Sago helps
you make deeper customer connections.


PLATFORMS

With a comprehensive suite of qualitative and quantitative capabilities, Sago
guides you toward the perfect solution.


SERVICES

Whether you choose our self-serve solutions or a do-it-for-me approach, Sago has
the solutions to accommodate your evolving needs.




EXPERTISE

With a 55-year legacy of impact, Sago has the experts you need to give guidance
on the best path to take in your research journey.


SAY GOODBYE TO JUGGLING VENDORS AND HELLO TO ONE LONG-STANDING PARTNERSHIP.

Just say go







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