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 * Home
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   * View Web-AgendaSee all the exciting sessions we have in store for you this
     year
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   * PanelFind out which experts are sharing their insights and use cases!
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   * The Event at a glanceWhat can you expect as an Attendee?
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   * Travel & LocationOnsite Location - Join us in Berlin!
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CO-LOCATED EVENTS



MARKET ACCESS REDEFINED.


OCTOBER 06 – 08, 2024 | HOTEL TITANIC CHAUSSEE, BERLIN

EXHIBIT NOW
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LIVE IN
89
DAYS
19
HOURS
47
MINUTES
11
SECONDS
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EUROPE'S MUST-ATTEND EVENT FOR THE MARKET ACCESS PROFESSIONALS IN PHARMA,
BIOTECH AND LIFESCIENCE.
PHARMA MARCON IS THE LEADING MARKET ACCESS EVENT FOR PHARMA AND BIOTECH IN
EUROPE BRINGING TOGETHER 120+ SENIOR MA AND PRICING PROFESSIONALS FROM ACROSS
THE PHARMA AND BIOTECH LANDSCAPE FOR NETWORKING AND EXCHANGE. JOIN US NOW AND
DISCUSS THE KEY INDUSTRY TOPICS AND TO CREATE NEW PARTNERSHIPS! WE LOOK FORWARD
TO MEETING YOU IN NOVEMBER!

DOWNLOAD AGENDA
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“STRIVE NOT TO BE A SUCCESS, BUT RATHER TO BE OF VALUE.”


ALBERT EINSTEIN



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SPEAKERS & MODERATORS





DR. STEPHANIE ROSENFELD

Global Head of Cardio, Renal & Vascular ...




JAKUB DVOŘÁČEK

Deputy Minister




ASHIS MUKHERJEE

Global Head, Market Access & Pricing - P...




PAULA ALBUQUERQUE

Global Strategic Launch Excellence - Imm...




MARCO RAULAND

Vice President, Global Value Demonstrati...




DR. GÜNTER HARMS

Senior Director, Patient Access – German...




ARUP PRAMANIK

Corporate Vice President, Head of Global...




SANDRA ROSE

Excecutive Market Access CEE




NICOLE LOOKS

Global Lead Pricing/Contracting - Cell &...




SANDEEP KIRI

UCB Global Payer Value Strategy - Head o...


APPLY AS A SPEAKER
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KEY TOPICS




Regulatory Frameworks: How to navigate intransparent and dynamic regulatory
frameworks?

Beyond the pill: How to provide extra value to your payers?

Data & Market Access: How to effectively use RWE data for a better market access
strategy?

Market Access Strategy #1: How to establish a multi-channel payer engagement
strategy early on?

Market Access Strategy #2: How to tailor your market access strategy to the
specific market challenges?

EU HTA directive: How to prepare for the new EU HTA directive?

Patient centricity: How to incorporate patient centricity into your payer
strategy?

Digital Transformation & Disruption: How to make digital disruption your ally,
and not your enemy?

Health Economics: How to increase the role of Health economics in your market
access strategy?

Agile Market Access Strategy: How to become more agile in a volatile economic
environment? How to establish a solid but agile Market Access strategy early on?

Strategic Market Access Planning: How to define the right business opportunities
& challenges for specific R&D markets and what are guidelines for developing a
global market access strategy?

Pricing and reimbursement: How to choose the right model that works best for an
individual market?

Stakeholder Monitoring & Analytics: How to monitor the changes in stakeholders’
needs and translate the knowledge into flexible access strategies?

DOWNLOAD AGENDA



WE.HAVE
PARTNERS





PHARMA MARCON IS THE LEADING EUROPEAN KNOWLEDGE & PROJECT EXCHANGE PLATFORM
BRINGING TOGETHER 120+ SENIOR LEVEL INTELLIGENCE, MARKET ACCESS AND PRICING
STRATEGISTS, EVANGELISTS AND PRACTITIONERS FROM THE PHARMA AND BIOTECH
SPECTRUM.POSITION YOUR BUSINESS AS A THOUGHT LEADER. JOIN OUR PARTNERS TODAY!

GET PARTNER PACKAGES



THE EVENT AT A GLANCE!



0
PHARMA EXPERTS IN BERLIN
0
SPEAKERS AND MODERATORS
0
HOURS OF NETWORKING AND EXCLUSIVE ONE2ONE MEETINGS
0
% DECISION MAKERS / SENIOR INFLUENCERS
WHO & WHY



WHAT OUR ATTENDEES SAY




Market Research Director Olivier Pou
Very engaging with my peers. I took very interesting insights and learnings from
it.
Director Commercial Policy & Pricing, Partners and eCommerce Loon Lee
Finally an event for CI/MI with sufficient balance of tactical content.
Vykintas Marscionka
The event was useful to compare and contrast the MCI functions in pharma and
diagnostics.
Roche Diagnostics International AG Katerina Marenova
Really well organized. Good to have the chance to switch between Pharma and
Non-Pharma stream. The roundtables were very interesting.
Sotio A.S. Damien Evrard
Good mix of plenary sessions and interactive session in smaller groups
maximizing the possibility to learn from other peers.
Sanofi Pasteur Kathy Surry
Friendly, informative, and worthwhile.
Smiths Medical Sanobar Syed Thank you for the opportunity and creating an
engaging platforms to get the best minds together. BeiGene Anders Holm Jessen It
was two days of very nice and inspiring conversations. Great to meet so many
fellow MI/CI practitioners. WSAudiology Sodiq A. Adeoye
Friendly, informative, and worthwhile.
Merck Life Science
GET ATTENDEE LIST



MULTI-TOUCHPOINT
NETWORKING!



User Case Studies

Selected recent industry case studies provide insights into strategic
approaches, project planning, and operational execution. Learn from the most
successful practices and leverage these real-world results for benchmarking
against your competitors.



5+ World Cafés Roundtables

Participate in multiple thematic discussion rounds with changing topics,
participants, and constellations.



Pre-event Networking Sessions / Icebreaker

Moderated roundtables on the evening before the first conference day. The
Icebreaker is the perfect start to the event in a relaxed atmosphere.



Panel Discussions

A moderated conversation where selected industry experts discuss current and
future topics from various perspectives.



Say Hello Networking

The name says it all – in 3 minutes, you'll find out who is attending the
conference and why. Have your business cards ready.



Individual One2Ones

Arrange pre-qualified and exclusive one-on-one meetings with potential
customers.



Networking Dinner

Relax, enjoy good food and drinks in a laid-back atmosphere. The perfect end to
an exciting and eventful day.



Challenge Your Peers

Discuss and identify your colleagues' challenges and develop individual
solutions with all workshop participants.



Solution Study

Selected current solution examples from our partners provide insights into
trends, innovations, and practical implementation possibilities. Learn from our
partners' most successful projects and utilize their services and technologies
to address your challenges.



Live Streaming & Event Platform

Make the right connections! Our digital platform matches profiles intelligently
to help participants identify whom they should meet.



MORE INFO
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WE.LOVE
BERLIN


JOIN US IN BERLIN AND RELAX WHILE DOING BUSINESS IN OUR 5 STAR VENUE HOTEL




TRAVEL & LOCATION




REGISTER NOW!





ALL INCLUSIVE EVENT PASS


€ 3.249

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PREMIUM EVENT PASS


€ 2.749

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STANDARD EVENT PASS


€ 2.549

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CHECK OUT FURTHER TICKET CATEGORIES


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x

Global Head of Cardio, Renal & Vascular Diseases, Market Access,

Bayer AG

registered a few hours ago.
Join us now as well!



Colocated with

Pharma MARCON Europe 2024 is part of the HR & Communication Tech Event Series.
You can find more events here.
Date
October 06 – 08, 2024
Location
Hotel Titanic Chaussee
Chausseestraße 30
10115 Berlin
Phone
+49 (0)30 52 10 70 3 0
eMail
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