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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope EMARKETER IndustriesProductsInsightsEventsPricingAbout Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar IndustriesProductsInsightsEventsPricingAbout INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → CYBER MONDAY DOMINATES THE CYBER FIVE Article | Nov 27, 2024 YOUNG CONSUMERS MUST RESET THEIR FINANCIAL EXPECTATIONS—AND BANKS CAN HELP Article | Nov 27, 2024 FINTECHS ARE ANTICIPATING A BOOM: WHAT THAT MEANS FOR BANKS Article | Nov 27, 2024 KOHL’S DIFFICULT Q3 IS A BAD SIGN FOR ITS HOLIDAY PROSPECTS Article | Nov 27, 2024 TARIFFS, EXTREME WEATHER WEIGH ON RETAILERS IN Q3 Article | Nov 27, 2024 SPORTS MEDIA BETS BIG ON STREAMING AND GAMBLING Article | Nov 27, 2024 ROBOTIC-ASSISTED SURGERY BECOMES MORE MAINSTREAM AT US HEALTH SYSTEMS Article | Nov 27, 2024 PHYSICIANS CHANGE THEIR PRESCRIBING CHOICES BASED ON HEALTH INFLUENCERS’ SOCIAL MEDIA CONTENT Article | Nov 27, 2024 WORLDWIDE SALES OF PERSONAL LUXURY GOODS ARE ON TRACK TO SURPASS THE HALF-TRILLION MARK IN 2028 Article | Nov 27, 2024 HUNDREDS OF MILLIONS OF PEOPLE LISTEN TO DIGITAL AUDIO, AND SPOTIFY REMAINS THE BIG WINNER Article | Nov 27, 2024 Explore our Research → PRODUCTS EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. PRO+ New data sets, deeper insights, and flexible data visualizations. Learn More → Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Learn More → Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Learn More → Charts Proprietary data and over 3,000 third-party sources about the most important topics. Learn More → Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Learn More → Briefings Client-only email newsletters with analysis and takeaways from the daily news. Learn More → Analyst Access Program Exclusive time with the thought leaders who craft our research. Learn More → ABOUT EMARKETER Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive. Our Story Learn more about our mission and how EMARKETER came to be. Learn More → Methodology Rigorous proprietary data vetting strips biases and produces superior insights. Learn More → Our People Take a look into our corporate culture and view our open roles. Join the Team → Contact Us Speak to a member of our team to learn more about EMARKETER. Contact Us → Newsroom See our latest press releases, news articles or download our press kit. Learn More → Client Testimonials Key decision-makers share why they find EMARKETER so critical. Learn More → Advertising & Sponsorship Opportunities Reach an engaged audience of decision-makers. Learn More → Events Browse our upcoming and past events, recent podcasts, and other featured resources. Learn More → Podcasts Tune in to EMARKETER's daily, weekly, and monthly podcasts. Learn More → Open Menu Menu Search EMARKETER Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products PRO+ New data sets, deeper insights, and flexible data visualizations. Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Briefings Client-only email newsletters with analysis and takeaways from the daily news. Analyst Access Program Exclusive time with the thought leaders who craft our research. InsightsEventsLatest Articles Cyber Monday dominates the Cyber FiveYoung consumers must reset their financial expectations—and banks can helpFintechs are anticipating a boom: What that means for banksKohl’s difficult Q3 is a bad sign for its holiday prospectsTariffs, extreme weather weigh on retailers in Q3Browse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroomClient Testimonials User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close EMARKETER Search CREDIBLE FORECASTS. EMPOWERING INSIGHTS. EMARKETER’s data-centric forecasts and rigorous analysis empower your strategic decisions. We are the go-to resource for marketing, advertising, and commerce insights that maximize and optimize revenue-driving teams across your organization. Our forecasts, reports, and benchmarks enable you to anticipate tomorrow’s market trends for confidence today. Learn More Become a Client Search LATEST RESEARCH Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology. Arrow CYBER MONDAY DOMINATES THE CYBER FIVE Article November 27, 2024 EMARKETER YOUNG CONSUMERS MUST RESET THEIR FINANCIAL EXPECTATIONS—AND BANKS CAN HELP Article November 27, 2024 EMARKETER FINTECHS ARE ANTICIPATING A BOOM: WHAT THAT MEANS FOR BANKS Article November 27, 2024 EMARKETER KOHL’S DIFFICULT Q3 IS A BAD SIGN FOR ITS HOLIDAY PROSPECTS Article November 27, 2024 EMARKETER TARIFFS, EXTREME WEATHER WEIGH ON RETAILERS IN Q3 Article November 27, 2024 EMARKETER SPORTS MEDIA BETS BIG ON STREAMING AND GAMBLING Article November 27, 2024 EMARKETER ROBOTIC-ASSISTED SURGERY BECOMES MORE MAINSTREAM AT US HEALTH SYSTEMS Article November 27, 2024 PHYSICIANS CHANGE THEIR PRESCRIBING CHOICES BASED ON HEALTH INFLUENCERS’ SOCIAL MEDIA CONTENT Article November 27, 2024 WORLDWIDE SALES OF PERSONAL LUXURY GOODS ARE ON TRACK TO SURPASS THE HALF-TRILLION MARK IN 2028 Article November 27, 2024 HUNDREDS OF MILLIONS OF PEOPLE LISTEN TO DIGITAL AUDIO, AND SPOTIFY REMAINS THE BIG WINNER Article November 27, 2024 Arrow Featured New Upcoming Arrow DON’T MISS OUT! REGISTER TODAY. Events November 1, 2024 SEE THE TREND DATA WE’RE FEATURING TODAY Data November 29, 2024 EXPLORE THE PLACER 100 RETAIL AND DINING INDEX ON EMARKETER Resources July 1, 2024 MAXIMIZING MARKETING EFFICIENCY WITH AI Resources July 1, 2024 BOOST SALES WITH MOBILE APPS Resources July 1, 2024 BRAND SAFETY TOOLKIT Resources June 17, 2024 EBOOKS, GUIDES, AND MORE Resources June 17, 2024 OUTLOOK AND STRATEGIES FOR 2024’S SECOND HALF Events May 3, 2024 ON-DEMAND WEBINAR: UNLOCKING FRESH DATA AND DEEPER INSIGHTS Events March 18, 2024 NAVIGATING 2024: THE FUTURE OF RETAIL UNFOLDED Resources April 5, 2024 UNLOCK THE SECRETS TO ENGAGING GEN Z Resources April 5, 2024 DON’T MISS DIGITAL ADVERTISING’S NEXT MAJOR WAVE Newsletter March 4, 2024 THE NEW ERA OF SOCIAL MEDIA Resources March 4, 2024 Arrow BEYOND THE RESEARCH: ANALYST SPEAKING EVENTS Join us at upcoming events to hear from our experts * -------------------------------------------------------------------------------- Money 20/20 Small Banks, Outsized Impacts 10/27/2024 New York, NY -------------------------------------------------------------------------------- Tiffani Montez * -------------------------------------------------------------------------------- Money 20/20 Proceed with Caution! Navigating Risks of Emerging Financial Technologies 10/27/2024 New York, NY -------------------------------------------------------------------------------- Tiffani Montez * -------------------------------------------------------------------------------- Money 20/20 Igniting Transformation: How To Accelerate Fintech Innovation in Traditional Finance 10/28/2024 New York, NY -------------------------------------------------------------------------------- Tiffani Montez → → IN THE NEWS The world’s leading media publications regularly cite EMARKETER to inform their readers. Arrow DELL PREVÊ RECEITA ABAIXO DO ESPERADO NO 4º TRI POR FRAQUEZA EM PCS November 27, 2024 MARKETERS ARE KEEPING A CLOSE EYE ON AMAZON’S SHOPPABLE PRIME ADS THIS THANKSGIVING November 27, 2024 GOOGLE USES SEARCH REMEDIES TRIAL TO SUBPOENA OPENAI, PERPLEXITY AND MICROSOFT OVER THEIR GENERATIVE AI EFFORTS November 27, 2024 US POLITICAL AD SPEND SHOWS NO SIGNS OF SLOWING DOWN - HERE'S WHAT THAT SIGNALS FOR OOH November 26, 2024 HOW MOBILE BRIDGES THE GAP BETWEEN COMMERCE MEDIA NETWORKS, CONSUMERS AND ADVERTISERS November 26, 2024 FROM THE LENS OF OOH: BRAND SAFETY, SUITABILITY, AND COMPLIANCE November 26, 2024 NAVIGATING THE POLITICAL STORM: WHY OUT OF HOME MEDIA IS YOUR CAMPAIGN'S SHELTER November 26, 2024 WHY ZERO-PARTY DATA WILL RESHAPE ADVERTISING IN THE POST-COOKIE ERA November 26, 2024 10 CHALLENGES (AND OPPORTUNITIES) FACING E-COMMERCE RETAILERS IN 2024 November 26, 2024 OOH ADVERTISING: POLITICAL ADVERTISING STRATEGIES FOR THE 2024 US PRESIDENTIAL ELECTION November 26, 2024 Arrow EXPLORE WHAT EMARKETER CAN PROVIDE FOR YOUR INDUSTRY. Learn More Plans & Pricing ADVERTISING, MEDIA AND MARKETING→ Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years. RETAIL & ECOMMERCE→ Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers. FINANCIAL SERVICES→ Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences. TECHNOLOGY→ Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business. COMPLETE COVERAGE AREAS→ All of our research, data and insights covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution. HERE’S WHAT OUR CLIENTS HAVE TO SAY. Key decision-makers at the world’s leading brands share why they find EMARKETER research so critical to their operations. See Our Testimonials * It can be hard to get clients to make a change. Forecast data from EMARKETER enables us to build confidence through data-backed strategies that help them align with industry trends and maximize the impact of their marketing investment. Alexia George Marketing Manager, Net Conversion * The data is rock solid. It’s well respected and it helps illustrate to clients what their peers are doing, and make the case for when and how they should be spending their budgets. Lisa Lawrence Vice President of Sales Operations, Digital Marketing Group * EMARKETER is my secret weapon. It’s one of the best sources for getting a foundational understanding of what is happening in media, where advertisers are spending dollars, where consumers are spending their time, and what’s projected to grow. Marie Tsang Portfolio Media Strategy Manager, PepsiCo * Data-backed analysis gives us the ability to come up with unique and differentiating viewpoints, driven by an informed perspective we’re not getting from other sources. Having EMARKETER in our stack helps us make all of our data more actionable. Jennifer Schulties Senior Vice President, Head of Media, Doner Media * Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management. Brigitte King Global Chief Digital Officer, Colgate-Palmolive * EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives. Todd Elbrink Strategist, Veritone One * EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told. 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Become a Client Plans & Pricing Call Us: + 1-800-405-0844 Rigorously sourced and vetted data Proprietary and transparent, research methodology Timely, insightful and unbiased analysis Citable and reusable charts, insights, forecasts and datasets External credibility and validation for projects and initiatives EMARKETER COVERAGE → INDUSTRIES → ADVERTISING & MARKETING * Social Media * Content Marketing * Email Marketing * Video * Browse All → HEALTH * Value-Based Care * Digital Therapeutics * Telehealth * Online Pharmacy * Browse All → ECOMMERCE & RETAIL * Ecommerce Sales * Mcommerce * Retail Sales * Social Commerce * Browse All → TECHNOLOGY * Connected Devices * 5G * Artificial Intelligence (AI) * Browse All → FINANCIAL SERVICES * Banking * Payments * Fintech * Wealth Management * Browse All → MORE INDUSTRIES * Real Estate * Customer Experience * B2B * Travel * Small Business (SMB) * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe EMARKETER * Home * Industries * Forecasts * About * Careers * Data Partnerships * Client Testimonials MEDIA SERVICES * Advertising & Sponsorship Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles * Podcasts CONTACT US → WORLDWIDE HQ One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 SALES INQUIRIES 1-800-405-0844sales@emarketer.com * Copyright © 2024 EMARKETER Inc. 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