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CUT RESEARCH TIME FROM WEEKS TO SECONDS



DEEP
STRATEGY ROOM
RESEARCH REPORTS IN SECONDS

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 * Increase Revenue & Profits
   
   Use of customer insights surpassed campaign benchmarks by 75% and were more
   cost-efficient than the average campaign by 48%
   
   DemandGen*
   
   Grow Sales & Conversions
   
   65% of firms updating customer insights within the last 6 months outperformed
   competitors in revenue and sales
   
   Cintell*
   
   Increase Revenue & Profits
   
   Businesses that applied targeted pricing strategies based on market insights
   experienced an average of 8% growth in operating profit margins
   
   McKinsey & Co*
   
   Be More Customer Centric
   
   56% of companies generated higher quality leads using buyer personas
   
   Deloitte*

 * Increase Revenue & Profits
   
   71% of companies that surpass revenue and lead objectives document market
   insights regularly
   
   Cintell*
   
   Be More Customer Centric
   
   Using customer insights made websites 2–5 times more effective and easier to
   use by targeted users
   
   Hubspot*
   
   Increase Revenue & Profits
   
   54% of executives committed to understanding customers exceeded annual
   revenue targets compared to only 15% of those not committed
   
   Forbes*
   
   Be More Customer Centric
   
   90% of companies who use market research successfully achieve a more precise
   understanding of their customers
   
   ITSMA*

 * Increase Revenue & Profits
   
   Use of customer insights surpassed campaign benchmarks by 75% and were more
   cost-efficient than the average campaign by 48%
   
   DemandGen*
   
   Grow Sales & Conversions
   
   65% of firms updating customer insights within the last 6 months outperformed
   competitors in revenue and sales
   
   Cintell*
   
   Increase Revenue & Profits
   
   Businesses that applied targeted pricing strategies based on market insights
   experienced an average of 8% growth in operating profit margins
   
   McKinsey & Co*
   
   Be More Customer Centric
   
   56% of companies generated higher quality leads using buyer personas
   
   Deloitte*

 * Increase Revenue & Profits
   
   71% of companies that surpass revenue and lead objectives document market
   insights regularly
   
   Cintell*
   
   Be More Customer Centric
   
   Using customer insights made websites 2–5 times more effective and easier to
   use by targeted users
   
   Hubspot*
   
   Increase Revenue & Profits
   
   54% of executives committed to understanding customers exceeded annual
   revenue targets compared to only 15% of those not committed
   
   Forbes*
   
   Be More Customer Centric
   
   90% of companies who use market research successfully achieve a more precise
   understanding of their customers
   
   ITSMA*


SEE WHAT'S INSIDE


SWOT Analysis

Business Reports

Market Opportunities

Buyer Personas

Sales Prospect Profiler

 * SALES PROSPECT PROFILER
   
   Creating actionable profiles for sales prospects through Sales Prospect
   Profiler by combining demographic data with behavioral and psychographic
   insights can enrich persona-driven demand generation, aligning with Cintell's
   observation that companies exceeding lead and revenue goals are 4x as likely
   to engage in such strategies.
   
   Try Osum Sales Prospect Profiler
   
   Try Osum Sales Prospect Profiler

 * GET A FULL SWOT ANALYSIS OF ANY BUSINESS OR PRODUCT IN SECONDS
   
   Evaluating internal Strengths, Weaknesses, and external Opportunities and
   Threats through a SWOT Analysis can serve as a catalyst for informed
   strategic planning, reflecting Demand Metric's insight that SWOT-informed
   content marketing strategies led to a 20% increase in average ROI.
   
   Try Osum SWOT Analysis
   
   Try Osum SWOT Analysis

 * GENERATE IN-DEPTH BUSINESS & PRODUCT RESEARCH REPORTS
   
   Diving deep into synthesizing every aspect of business product research from
   design to utility and analyzing consumer reactions can facilitate the
   crafting of effective actionable strategies that DemandGen found could lead
   to a 175% increase in revenue, 10% increase in leads, and 72% faster lead
   conversion.
   
   Try Osum Business Reports
   
   Try Osum Business Reports

 * UNCOVER NEW MARKET OPPORTUNITIES
   
   Exploring untapped market segments, potential areas for expansion or
   diversification and identifying unique selling propositions through Market
   Opportunities can align with MarketingSherpa's insight that companies
   addressing revealed customer needs drove a 171% in marketing-generated
   revenue.
   
   Try Osum Market Opportunity Finder
   
   Try Osum Market Opportunity Finder

 * GET TO KNOW YOUR BUYER PERSONAS
   
   Uncover the demographics, personality types, and professional interests of
   your target audience, a methodology which, according to ITSMA, led 90% of
   companies simulating customers to achieve a more precise understanding of
   their ideal buyer profiles.
   
   Try Osum Buyer Personas
   
   Try Osum Buyer Personas

 * SALES PROSPECT PROFILER
   
   Creating actionable profiles for sales prospects through Sales Prospect
   Profiler by combining demographic data with behavioral and psychographic
   insights can enrich persona-driven demand generation, aligning with Cintell's
   observation that companies exceeding lead and revenue goals are 4x as likely
   to engage in such strategies.
   
   Try Osum Sales Prospect Profiler
   
   Try Osum Sales Prospect Profiler

 * GET A FULL SWOT ANALYSIS OF ANY BUSINESS OR PRODUCT IN SECONDS
   
   Evaluating internal Strengths, Weaknesses, and external Opportunities and
   Threats through a SWOT Analysis can serve as a catalyst for informed
   strategic planning, reflecting Demand Metric's insight that SWOT-informed
   content marketing strategies led to a 20% increase in average ROI.
   
   Try Osum SWOT Analysis
   
   Try Osum SWOT Analysis

 * Grow Sales & Conversions
   
   Customer insights drove 171% increase in marketing-generated revenue
   
   MarketingSherpa*
   
   Be More Customer Centric
   
   High-performing companies are 2.3x more likely to research the drivers of
   their buyers
   
   Cintell*
   
   Increase Revenue & Profits
   
   SWOT-informed content marketing strategies led to a 20% increase in average
   ROI
   
   Demand Metric*
   
   Be More Customer Centric
   
   Targeting user personas led to 900% increase in length of visit
   
   MarketingSherpa*

 * Grow Sales & Conversions
   
   93% of companies who exceed lead and revenue goals use buyer personas
   
   Marketing Insider Group*
   
   Be More Customer Centric
   
   100% increase in the number of pages visited when using buyer personas
   
   MarketingSherpa*
   
   Drive Traffic & Leads
   
   Customer insights contributed to a 175% increase in revenue, 10% increase in
   leads, and 72% faster lead conversion
   
   DemandGen*
   
   Be More Customer Centric
   
   Customer-centric companies are 60% more profitable than companies that are
   not customer-centric
   
   Deloitte*

 * Grow Sales & Conversions
   
   Customer insights drove 171% increase in marketing-generated revenue
   
   MarketingSherpa*
   
   Be More Customer Centric
   
   High-performing companies are 2.3x more likely to research the drivers of
   their buyers
   
   Cintell*
   
   Increase Revenue & Profits
   
   SWOT-informed content marketing strategies led to a 20% increase in average
   ROI
   
   Demand Metric*
   
   Be More Customer Centric
   
   Targeting user personas led to 900% increase in length of visit
   
   MarketingSherpa*

 * Grow Sales & Conversions
   
   93% of companies who exceed lead and revenue goals use buyer personas
   
   Marketing Insider Group*
   
   Be More Customer Centric
   
   100% increase in the number of pages visited when using buyer personas
   
   MarketingSherpa*
   
   Drive Traffic & Leads
   
   Customer insights contributed to a 175% increase in revenue, 10% increase in
   leads, and 72% faster lead conversion
   
   DemandGen*
   
   Be More Customer Centric
   
   Customer-centric companies are 60% more profitable than companies that are
   not customer-centric
   
   Deloitte*


TAP INTO OSUM INSIGHTS

The Old Way
How everyone else does it... 😪

1
Waste time and energy on unreliable and expensive market research
2
Rely on questionable sources and outdated analysis
3
Struggle to identify insights, trends and seize opportunities
4
Miss many opportunities and make low ROI investments
5
Rely on trial and error to find winning opportunities
6
Waste years on shots that miss the mark while competitors gain market share
7
Feel overwhelmed by the constantly evolving market landscape

No Fun
Have very little fun and make way too much effort for the ROI you get
The New Way
This is how we do it 😎

1
Enter any product or business URL into Osum
2
Grab yourself another cup of coffee as the Osum AI engine does all the research
and analysis for you in a matter of seconds
3
Discover actionable insights you can use immediately

Spectacular Results
Achieve spectacular results in your career and business.

 * Be More Customer Centric
   
   Companies with high customer centricity retain 92% of their customers,
   improving long-term profitability
   
   Bain & Co*
   
   Grow Sales & Conversions
   
   Companies who exceed lead and revenue goals are 4 times as likely to use
   Personas for demand generation than those who miss targets
   
   Cintell*
   
   Be More Customer Centric
   
   Businesses with customer-centric strategies experienced a 15% reduction in
   customer churn
   
   Deloitte*
   
   Increase Revenue & Profits
   
   Businesses leveraging market insights in terms of strategic execution
   achieved 16% higher annual profit-growth
   
   Boston Consulting Group*

 * Be More Customer Centric
   
   High-performing companies are 1.6x as likely to understand the fears and
   challenges of their buyers
   
   Cintell*
   
   Drive Traffic & Leads
   
   Using buyer personas in an email campaign improved open rate by 2x and
   clickthrough rate by 5x
   
   MLT Creative*
   
   Be More Customer Centric
   
   82% of companies using buyer personas have managed to create an improved
   value proposition
   
   ITSMA*
   
   Increase Revenue & Profits
   
   40% of executives say their customer persona efforts have directly affected
   sales and profits in channels like ecommerce
   
   Forbes*

 * Be More Customer Centric
   
   Companies with high customer centricity retain 92% of their customers,
   improving long-term profitability
   
   Bain & Co*
   
   Grow Sales & Conversions
   
   Companies who exceed lead and revenue goals are 4 times as likely to use
   Personas for demand generation than those who miss targets
   
   Cintell*
   
   Be More Customer Centric
   
   Businesses with customer-centric strategies experienced a 15% reduction in
   customer churn
   
   Deloitte*
   
   Increase Revenue & Profits
   
   Businesses leveraging market insights in terms of strategic execution
   achieved 16% higher annual profit-growth
   
   Boston Consulting Group*

 * Be More Customer Centric
   
   High-performing companies are 1.6x as likely to understand the fears and
   challenges of their buyers
   
   Cintell*
   
   Drive Traffic & Leads
   
   Using buyer personas in an email campaign improved open rate by 2x and
   clickthrough rate by 5x
   
   MLT Creative*
   
   Be More Customer Centric
   
   82% of companies using buyer personas have managed to create an improved
   value proposition
   
   ITSMA*
   
   Increase Revenue & Profits
   
   40% of executives say their customer persona efforts have directly affected
   sales and profits in channels like ecommerce
   
   Forbes*


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Yes, Osum is suitable for any industry. Our expert analysis covers a wide range
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* References are only used for research purposes to illustrate how Osum tools
work and are not a direct endorsement of Osum.






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