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 * Overview
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    * Marketing
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    * Oracle AI for CX

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    * Oracle AI for CX
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 1. Applications


CUSTOMER EXPERIENCE (CX)

Make every customer interaction matter by connecting all your business data
across marketing, sales, and service. Oracle Customer Experience (CX) offers a
connected suite of applications that goes beyond traditional CRM to help you
create, manage, serve, and nurture lasting customer relationships. Build a
complete view of your customer and their every interaction—no matter how, when,
where, or with whom they engage. Empower your entire business to deliver
exceptional customer experiences—from acquisition to retention—and everything in
between.

Request a demo
Chat with CX Sales

Watch an overview of Oracle CX (2:13)


 * CRO's guide to predictable growth
   
   Learn how to seek out new revenue opportunities and cultivate predictable
   growth.
   
   Access the guide
 * Oracle AI for Customer Experience — See What’s New!
   
   Join Rob Tarkoff to explore new generative AI features from Oracle CX.
   
   Register now
 * CMO’s blueprint to revenue acceleration
   
   Discover 5 proven strategies for growing customer loyalty and business
   revenue.
   
   Access the blueprint


EXPLORE ORACLE CUSTOMER EXPERIENCE (CX)

Marketing Sales Service CX Analytics Industry solutions
 * Marketing
 * Sales
 * Service
 * CX Analytics
 * Industry solutions


MARKETING

ORCHESTRATE SMART, CROSS-CHANNEL MARKETING FOR B2B AND B2C

Create data-powered, seamless marketing experiences that delight your customers.
Oracle Marketing helps your team increase campaign engagement, personalize B2B
strategies, optimize B2C channels, and gain real-time insights.

Explore Marketing
See Marketing products

PRODUCTS

 * Marketing Automation
 * Campaign Management
 * Customer Loyalty and Engagement
 * Customer Data Platform
 * Behavioral Intelligence





SALES

UNIFY YOUR SALES PLANNING AND EXECUTION PROCESSES

Deliver responsive selling across all touchpoints with Oracle Sales. The modern,
unified selling and buying approach of Oracle CX connects sales and commerce to
service, marketing, and the entire customer experience.

Explore Sales
See Sales products

PRODUCTS

 * Sales Force Automation
 * Sales Planning
 * Sales Performance Management
 * Commerce
 * Configure, Price, Quote
 * Subscription Management
 * Partner Relationship Management





SERVICE

DELIVER EFFICIENT, PERSONALIZED SERVICE ACROSS YOUR CHANNELS

Help customers when and where they need you. Automate workflows for customer
self-service, agent-assisted service, and field service engagements. Accelerate
resolution with AI-driven recommendations, unified data visibility, and
cross-organization collaboration tools. Deflect simple requests to digital
channels and free up your experts to handle more complex customer needs.

Explore Service
See Service products

PRODUCTS

 * Field Service
 * Knowledge Management
 * Digital Customer Service
 * Service Center
 * Intelligent Advisor





CX ANALYTICS

GUIDED DECISIONS BASED ON KEY INSIGHTS

Become a truly customer-centric business by leveraging insights from all CX
touchpoints. Analyze complex business process flows, such as lead-to-order and
quote-to-cash, to optimize for unparalleled business performance. Analyze
historical trends and use AI to guide your CX teams to meet business and revenue
targets.

Explore Oracle CX Analytics

MODULES

 * Role-based insights and guided actions
 * Real-time transaction reporting
 * Self-service analytics and data discovery
 * Data visualization and exploratory analytics
 * Predictive and what-if analysis
 * Analytics on the go, mobile
 * Out-of-the-box semantic data model, KPIs





INDUSTRY SOLUTIONS

UNLEASH THE POWER OF CX WITH INDUSTRY-SPECIFIC SOLUTIONS

Unleash the power of innovative technologies and connected applications that
enable you to engage with your customers at moments of need and make
interactions more intelligent and contextual. Oracle CX for Industry offers a
set of comprehensive, end-to-end solutions for specific industries. Each
prebuilt, configurable solution is ready to integrate with your back-office
solutions.

Explore industry solutions
See product tours




LEARN MORE ABOUT ORACLE CLOUD CX

View product brochure (PDF)
Explore product tours


WHY CHOOSE ORACLE CUSTOMER EXPERIENCE (CX)?


01CONNECT YOUR CRM AND BACK-OFFICE SYSTEMS

Unify all your business application data with your CRM applications to align
with your customers and deliver on your brand promise. Oracle’s unified cloud
platform provides a complete view of every customer engagement, no matter how,
where, or when your customers engage, across marketing, commerce, sales and
service, finance, supply chain, and HR.

Hear Larry Ellison address front- and back-office integration (2:18)


02POWER REAL-TIME CUSTOMER EXPERIENCES (CX)

Deliver tailored CX based on your customers' online behavior, in real time.
Oracle CX helps you turn data into intelligence and intelligence into relevant
and personalized experiences at the moments that matter. Empower your entire
business to deliver exceptional customer experiences—from acquisition to
retention and everything in between.


03USE DATA TO UNDERSTAND YOUR CUSTOMERS

Gather customer data points to streamline advertising efforts and create a
single, 360-degree customer profile so every customer touchpoint is
personalized. Optimize all campaigns and interactions in real time to ensure
success. Oracle’s been helping companies drive business value from data for more
than 40 years. It’s in our DNA.

Know your customers with Oracle Unity (2:20)


ORACLE CX CUSTOMER SUCCESSES

View more customer successes

Learn why leading companies across all industries use Oracle CX to sell more,
provide better service, and retain more customers.

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CUSTOMER HIGHLIGHT


MAZDA EUROPE IMPROVES CX BY PERSONALIZING EACH CUSTOMER’S JOURNEY

“We wanted to get into personalization, and we wanted to go cross-channel and
join up more datasets. With Oracle Unity Customer Data Platform, we’re able to
develop much more sophisticated communication journeys, linking up the various
channels, offering the consumer a much more personalized message.”

—Simon Haines, Director, Digital Consumer Engagement & Media Strategy, Mazda
Europe

See their story (1:96)
November 8, 2023


GENERATIVE AI IS CHANGING CUSTOMER EXPERIENCE (CX) FOR GOOD (AND FOR THE BETTER)

Rick Shimko, Product Marketing Director

As this year unfolds, it’s abundantly clear that Artificial Intelligence (AI)
has taken center stage in discussions about CX. This massive leap in technology,
with a flood of product innovations, fresh ideas, and inspiring successes gives
us all an invigorated sense of excitement for the future. This excitement isn't
just about the solutions we're crafting to enhance customer experiences, but
also about the evolving landscape of customer-facing roles.

Read the complete post

FEATURED BLOGS

 * September 12, 2024 Oracle Fusion Service 24C Extensibility Features Highlight
   | Be Release Ready
 * September 8, 2024 Oracle B2C Service 24C Highlights: Continuously bringing
   increments of happiness for our customers.
 * September 4, 2024 The Future of Sales at Oracle CloudWorld 2024: Know and
   grow your customers in the age of AI
 * September 3, 2024 The Future of Service at CloudWorld 2024: Use Automation
   and AI to Improve the Customer Experience

View all


RESOURCES

Cloud readiness Cloud learning Customer community Support and services Related
content
 * Cloud readiness
 * Cloud learning
 * Customer community
 * Support and services
 * Related content


CLOUD READINESS

BEST PRACTICES AND RESOURCES

Find best practices and useful resources that can help you make the most of your
CX products. Whether you’re a new customer or are looking for ways to optimize
or expand your implementation, you can find what you need.

Get resources

ADDITIONAL INFORMATION

 * Release readiness
 * Documentation library
 * CX product tours
 * Video: Introduction to Oracle Marketing (2:03)
 * Video: Introduction to Oracle Sales (1:53)
 * Video: Introduction to Oracle Service (1:48)

SIEBEL CRM

Oracle Siebel CRM on-premises applications address the most complex business
processes across sales, marketing, and customer service.

Siebel CRM
CRM On-Demand
CRM On-Demand Library
CRM On-Demand System Requirements

SEE THE COMPARISONS

 * Oracle vs. Salesforce
 * Oracle vs. Adobe
 * SaaS comparison—Oracle Cloud Applications
 * Hear from analysts
 * See customer successes


CLOUD LEARNING

DEVELOP YOUR CX SKILLS

Oracle University provides a variety of learning solutions to help you build
cloud skills, validate expertise, and accelerate adoption. Learn more about CX
training and certification.

Browse training

LEARNING RESOURCES

 * Free training
 * CX training and certifications
 * Oracle Guided Learning


CUSTOMER COMMUNITY

CLOUD CUSTOMER CONNECT

Cloud Customer Connect is Oracle's premier online cloud community. specifically
designed for peer collaboration, best practice sharing, and to provide needed
tools for members so they can keep pace with product strategy. Members also
provide feedback on sales cloud, marketing cloud, and service cloud
solutions—directly to Oracle development.

Join or login

MORE CUSTOMER COMMUNITY GROUPS

 * Oracle Topliners
 * LinkedIn community


SUPPORT AND SERVICES

FIND A PARTNER, BECOME A PARTNER

Oracle partners with leading independent software vendors (ISVs) who provide a
wide range of solutions that extend and complement Oracle Customer Experience
(CX) products.

Find a partner
Become a partner

SUPPORT AND SERVICES

 * My Oracle Support
 * Oracle consulting
 * Partner Finder
 * Global support services


RELATED CONTENT

NEWS AND OPINIONS

 * Oracle CX Blog
 * Modern Marketing Blog

BEST PRACTICES

 * 
 * What is CRM?
 * Why CRM is important?
 * What is the ROI for CRM?
 * What is a customer data platform (CDP)?

 

 * What is customer service?
 * What is ecommerce?
 * What is marketing automation?

The Oracle Playbook series

We've compiled the secrets to our people, process, and systems strategy. And we
want to share them with you.

Get the details


GET STARTED

 * Request a demo
 * Take a tour
 * Contact sales

RESOURCES FOR

 * Careers
 * Developers
 * Investors
 * Partners
 * Researchers
 * Students and Educators

WHY ORACLE

 * Analyst Reports
 * Best cloud-based ERP
 * Cloud Economics
 * Social Impact
 * Culture and Inclusion
 * Security Practices

LEARN

 * What is cloud computing?
 * What is CRM?
 * What is Docker?
 * What is Kubernetes?
 * What is Python?
 * What is SaaS?

NEWS AND EVENTS

 * News
 * Oracle CloudWorld
 * Oracle CloudWorld Tour
 * Oracle Health Summit
 * Oracle DevLive
 * Search all events

CONTACT US

 * DE Sales +49 6103 397 003
 * US Sales: +1.800.633.0738
 * How can we help?
 * Subscribe to emails
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