www.performancemarketingworld.com Open in urlscan Pro
213.251.18.130  Public Scan

Form analysis
1 forms found in the DOM

GET /search

<form action="/search" class="searchForm" id="topSearchForm" method="get">
  <div class="searchFields">
    <label for="KeyWords">Search</label>
    <input id="searchPhrase" name="KeyWords" placeholder="Search" type="text" value="">
    <button type="submit" class="searchSubmit">Search</button>
  </div>
</form>

Text Content

 * Skip to Content
 * Skip to Main Navigation
 * Skip to Footer
 * Home Page

 * Sign in
 * Register
 * Subscribe




PerformanceMarketingWorld
Menu Search
Menu
 * Home
 * Latest
      Latest
    * News
    * Tech Tracker
    * Campaigns
    * News in Numbers
   
   Show
 * In Depth
      In Depth
    * Performance Marketing Playbook: Retail
    * Workforce
    * Analysis
    * Undercover
    * PMW Insights
    * Partner Content
   
   Show
 * Best Practice
      Best Practice
    * PMW Masterclass
    * Case Studies
    * How to...
    * Meet The Experts
    * Jargon Buster
   
   Show
 * People
      People
    * Attention Seekers podcast
    * Face to Face Interviews
    * PMW's 30 Under 30
    * The Performers
   
   Show
 * Events
      Events
    * Conferences
    * Awards
   
   Show
 * Jobs
      Jobs
    * Search Jobs
    * Advertise a role
   
   Show

 * News
 * Tech Tracker
 * Campaigns
 * News in Numbers

Search Search


--------------------------------------------------------------------------------


AMAZON TAKES ON TIKTOK WITH PERSONALISED SHORT VIDEO SHOPPING FEED

Inspire, a new short-form video and photo feed, lets consumers explore products
and ideas and shop from content created by influencers, brands and other
customers

by Robin Langford 16 December 2022

 * Share article on Twitter
 * Share article on Facebook
 * Share article on LinkedIn

Amazon has launched Inspire, a new shopping section on its app that emulates the
short form video appeal of TikTok. 

Inspire will initially roll out to select customers in the US in early December,
and will become broadly available to US customers in the months that follow.

The move marks a clear effort from Amazon to  lure consumers’ away from apps
like TikTok, where brands can directly market to consumers, to drive sales on
Amazon instead.

How it works

On the Amazon Shopping app, customers can tap Inspire’s icon where they are
prompted to choose from over 20 interests, including things like makeup, skin
care, pets, gaming, plants, hiking, interior design, travel and running.

While Inspire focuses on short-form video content, it also offers support for
photos, and users can double-tap anywhere on the screen to “like” the content
with a red heart. 

Initially, a tap on these buttons will pop up the product in an overlay window
on top of the video, but a tap on “See all details” will take you to the item’s
product page where you can read more, make a purchase or add it to a list.

Customisng recommendations over time

Oliver Messenger, Amazon Shopping director, said: “Inspire is our new shopping
experience that connects Amazon customers with shoppable content created by
other customers, the latest influencers, and a wide range of brands. In just a
few taps, customers can discover new products or get inspiration on what to buy,
all tailored to their interests, and then shop for those items on Amazon.”



Over time, the feed will better customise itself as Inspire learns more about
the user’s interests by tracking their engagement and likes.

Longer-term, the e-commerce giant plans to add more shoppable features to
Inspire, as well as additional in-app functionality and content.

The company has already lined up Amazon Influencers to post on Inspire,
including Mae Badiyan, Practically Pursia and others. The creators will be able
to earn money from customers’ purchases via the Amazon Influencer Program.

In addition, brands can post to Inspire, including vendors and sellers enrolled
in Brand Registry with an active Brand Store, says Amazon.

Amazon Inspire is currently only available in the Amazon mobile app on iOS and
Android, initially to select customers.

 





MORE ON THIS TOPIC

 * UK adspend trends for 2022: Meta’s e-commerce dominance is slipping

LATEST NEWS



1-3 of 10

 * Amazon takes on TikTok with personalised short video shopping feed

 * UK adspend trends for 2022: Meta’s e-commerce dominance is slipping

 * TikTok reveals ‘What's Next’ for 2023: lessons from Burberry, Tampax and
   Channel 4

 * Brits want brands to get political as cost of living crisis bites

 * Retail media goes mainstream: over 90% of advertisers partner with retailers
   to reach consumers

 * Web congestion: e-commerce sites handling up to 80% more traffic this festive
   shopping season

 * The day the ads disappeared: Google outage “cost advertisers thousands per
   hour”

 * Top 5 adtech tools this week: HypeAuditor, Voggt, Yext, Nest Commerce and
   CLICKON

 * The year in Reddit: Ukraine, acorns, r/place and… Nicholas Cage

 * Mayor of London and Ogilvy UK take top prize at DMA Awards with ‘Have a Word’
   campaign

PreviousNext


1-3 of 4

 * Remote Digital Growth Director. £40M Budget for Fast-Growth Brands

 * CONSULTANT | Business and Financial

 * Performance Marketing Manager

 * Content and Communications Consultant

PreviousNext

More Jobs

 * Going remote: marketing comes top in remote-working friendly industries

 * Marketing for an economically uncertain Christmas

 * “Every media plan should be accompanied by a measurement plan and we just
   don’t see that enough”

 * Streaming video advertisers beware - not all subscribers want ads

 * David Beckham’s esports company goes TikTok-first

 * Conversational marketing: the best asset for business visibility

 * Global adspend to grow next year to $741bn, but media price inflation drives
   the rise

 * Top 10 subscription services that Brits will cancel next year

 * Top marketing moments of 2022: Attention Seekers S2E6

 * Unlocking performance techniques in broadcast media – without being creepy






--------------------------------------------------------------------------------


JOIN, SHARE, LIKE, FOLLOW US ON:

 * Facebook
 * Twitter
 * LinkedIn
 * instagram
 * Youtube


HELP AND INFORMATION

 * About Us
 * Contact Us
 * Advertise with us
 * PMW Insights
 * Editorial Complaints

© Haymarket Media Group Ltd. |
 * Terms & Conditions
 * Cookie Notice
 * Privacy Notice
 * Cookie Settings






COOKIE AND PRIVACY NOTICE

We and 3rd parties store and/or access information on your device, such as
unique IDs in cookies, to process personal data so we can provide you with the
best possible experience, personalise ads and content based on your interests,
provide social media features and to analyse website usage.

You can accept or manage your choices by clicking below, including your right to
object where legitimate interest is used, or at any time by clicking on "Cookie
Settings". These choices will be shared with 3rd parties using an industry
framework. For more information, please visit our Privacy and Cookie Notice.


ALLOW IAB ADVERTISING VENDORS TO:

Use precise geolocation data. Actively scan device characteristics for
identification. Store and/or access information on a device. Select basic ads.
Create a personalised ads profile. Select personalised ads. Create a
personalised content profile. Select personalised content. Measure ad
performance. Measure content performance. Apply market research to generate
audience insights. Develop and improve products. Advertising Vendor List

I Accept
Cookie Settings



COOKIE SETTINGS

We and 3rd parties store and/or access information on your device, mostly in the
form of cookies, and process your data for the different purposes listed below.
The information stored doesn't include personal details, and is used to uniquely
identify a browser or internet device to give you a more personalised web
experience.

We share this information with 3rd parties on the basis of consent and
legitimate interest. You can choose to allow or object for the different
purposes and advertising vendors we work with using the IAB's Transparency and
Consent Framework. Click on the different categories to find out more. You can
change your mind at any time by clicking on "Cookie Settings" located on every
page. Privacy and Cookie Notice.

Advertising Vendor List
Allow All


MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms.    You can set your browser to
block or alert you about these cookies, but some parts of the site will not then
work.

List of cookies‎

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. If you do not
allow these cookies we will not know when you have visited our site, and will
not be able to monitor its performance.

List of cookies‎

ADVERTISING AND TARGETING COOKIES

Advertising and Targeting Cookies

These cookies and other web tracking technologies have been identified from a
recent scan of our website to provide you with the most information about what
is stored on your device. They are set through our site by us, our advertising
partners or by other advertisers to display and measure personalised adverts and
content. This also includes social media functionality on our sites. Some are
used to build a profile of your interests and display relevant adverts on this
and other sites. The IAB Advertising Vendors section below can be used to select
what 3rd party advertising companies can do.

List of cookies‎

IAB ADVERTISING VENDORS

IAB Advertising Vendors

Third party advertising vendors use the IAB's Transparency and Consent Framework
to check and honour your permission to use your personal data for the following
list of reasons.

 * STORE AND/OR ACCESS INFORMATION ON A DEVICE
   
   Switch Label
   
   Vendors can:
   
   * Store and access information on the device such as cookies and device
     identifiers presented to a user.
   
   

 * SELECT BASIC ADS
   
   Switch Label
   
   To do basic ad selection vendors can:
   
   * Use real-time information about the context in which the ad will be shown,
     to show the ad, including information about the content and the device,
     such as: device type and capabilities, user agent, URL, IP address
   * Use a user’s non-precise geolocation data
   * Control the frequency of ads shown to a user.
   * Sequence the order in which ads are shown to a user.
   * Prevent an ad from serving in an unsuitable editorial (brand-unsafe)
     context
   Vendors cannot:
   * Create a personalised ads profile using this information for the selection
     of future ads.
   * N.B. Non-precise means only an approximate location involving at least a
     radius of 500 meters is permitted.
   
   
   
   Object to Legitimate Interests Remove Objection

 * CREATE A PERSONALISED ADS PROFILE
   
   Switch Label
   
   To create a personalised ads profile vendors can:
   
   * Collect information about a user, including a user's activity, interests,
     demographic information, or location, to create or edit a user profile for
     use in personalised advertising.
   * Combine this information with other information previously collected,
     including from across websites and apps, to create or edit a user profile
     for use in personalised advertising.
   
   
   
   Object to Legitimate Interests Remove Objection

 * SELECT PERSONALISED ADS
   
   Switch Label
   
   To select personalised ads vendors can:
   
   * Select personalised ads based on a user profile or other historical user
     data, including a user’s prior activity, interests, visits to sites or
     apps, location, or demographic information.
   
   
   
   Object to Legitimate Interests Remove Objection

 * CREATE A PERSONALISED CONTENT PROFILE
   
   Switch Label
   
   To create a personalised content profile vendors can:
   
   * Collect information about a user, including a user's activity, interests,
     visits to sites or apps, demographic information, or location, to create or
     edit a user profile for personalising content.
   * Combine this information with other information previously collected,
     including from across websites and apps, to create or edit a user profile
     for use in personalising content.
   
   
   
   Object to Legitimate Interests Remove Objection

 * SELECT PERSONALISED CONTENT
   
   Switch Label
   
   To select personalised content vendors can:
   
   * Select personalised content based on a user profile or other historical
     user data, including a user’s prior activity, interests, visits to sites or
     apps, location, or demographic information.
   
   
   
   Object to Legitimate Interests Remove Objection

 * MEASURE AD PERFORMANCE
   
   Switch Label
   
   To measure ad performance vendors can:
   
   * Measure whether and how ads were delivered to and interacted with by a user
   * Provide reporting about ads including their effectiveness and performance
   * Provide reporting about users who interacted with ads using data observed
     during the course of the user's interaction with that ad
   * Provide reporting to publishers about the ads displayed on their property
   * Measure whether an ad is serving in a suitable editorial environment
     (brand-safe) context
   * Determine the percentage of the ad that had the opportunity to be seen and
     the duration of that opportunity
   * Combine this information with other information previously collected,
     including from across websites and apps
   Vendors cannot:
   * Apply panel- or similarly-derived audience insights data to ad measurement
     data without a Legal Basis to apply market research to generate audience
     insights (Purpose 9)
   
   
   
   Object to Legitimate Interests Remove Objection

 * MEASURE CONTENT PERFORMANCE
   
   Switch Label
   
   To measure content performance vendors can:
   
   * Measure and report on how content was delivered to and interacted with by
     users.
   * Provide reporting, using directly measurable or known information, about
     users who interacted with the content
   * Combine this information with other information previously collected,
     including from across websites and apps.
   Vendors cannot:
   * Measure whether and how ads (including native ads) were delivered to and
     interacted with by a user.
   * Apply panel- or similarly derived audience insights data to ad measurement
     data without a Legal Basis to apply market research to generate audience
     insights (Purpose 9)
   
   
   
   Object to Legitimate Interests Remove Objection

 * APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS
   
   Switch Label
   
   To apply market research to generate audience insights vendors can:
   
   * Provide aggregate reporting to advertisers or their representatives about
     the audiences reached by their ads, through panel-based and similarly
     derived insights.
   * Provide aggregate reporting to publishers about the audiences that were
     served or interacted with content and/or ads on their property by applying
     panel-based and similarly derived insights.
   * Associate offline data with an online user for the purposes of market
     research to generate audience insights if vendors have declared to match
     and combine offline data sources (Feature 1)
   * Combine this information with other information previously collected
     including from across websites and apps.
   Vendors cannot:
   * Measure the performance and effectiveness of ads that a specific user was
     served or interacted with, without a Legal Basis to measure ad performance.
   * Measure which content a specific user was served and how they interacted
     with it, without a Legal Basis to measure content performance.
   
   
   
   Object to Legitimate Interests Remove Objection

 * DEVELOP AND IMPROVE PRODUCTS
   
   Switch Label
   
   To develop new products and improve products vendors can:
   
   * Use information to improve their existing products with new features and to
     develop new products
   * Create new models and algorithms through machine learning
   Vendors cannot:
   * Conduct any other data processing operation allowed under a different
     purpose under this purpose
   
   
   
   Object to Legitimate Interests Remove Objection

 * USE PRECISE GEOLOCATION DATA
   
   Switch Label
   
   Vendors can:
   
   * Collect and process precise geolocation data in support of one or more
     purposes.
   * N.B.: Precise geolocation means that there are no restrictions on the
     precision of a user’s location; this can be accurate to within several
     meters.
   
   

 * ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION
   
   Switch Label
   
   Vendors can:
   
   * Create an identifier using data collected via actively scanning a device
     for specific characteristics, e.g. installed fonts or screen resolution.
   * Use such an identifier to re-identify a device.
   
   

 * ENSURE SECURITY, PREVENT FRAUD, AND DEBUG
   
   Always Active
   
   To ensure security, prevent fraud and debug vendors can:
   
   * Ensure data are securely transmitted
   * Detect and prevent malicious, fraudulent, invalid, or illegal activity.
   * Ensure correct and efficient operation of systems and processes, including
     to monitor and enhance the performance of systems and processes engaged in
     permitted purposes
   Vendors cannot:
   * Conduct any other data processing operation allowed under a different
     purpose under this purpose.
   
   

 * TECHNICALLY DELIVER ADS OR CONTENT
   
   Always Active
   
   To deliver information and respond to technical requests vendors can:
   
   * Use a user’s IP address to deliver an ad over the internet
   * Respond to a user’s interaction with an ad by sending the user to a landing
     page
   * Use a user’s IP address to deliver content over the internet
   * Respond to a user’s interaction with content by sending the user to a
     landing page
   * Use information about the device type and capabilities for delivering ads
     or content, for example, to deliver the right size ad creative or video
     file in a format supported by the device
   Vendors cannot:
   * Conduct any other data processing operation allowed under a different
     purpose under this purpose
   
   

 * MATCH AND COMBINE OFFLINE DATA SOURCES
   
   Always Active
   
   Vendors can:
   
   * Combine data obtained offline with data collected online in support of one
     or more Purposes or Special Purposes.
   
   

 * LINK DIFFERENT DEVICES
   
   Always Active
   
   Vendors can:
   
   * Deterministically determine that two or more devices belong to the same
     user or household
   * Probabilistically determine that two or more devices belong to the same
     user or household
   * Actively scan device characteristics for identification for probabilistic
     identification if users have allowed vendors to actively scan device
     characteristics for identification (Special Feature 2)
   
   

 * RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION
   
   Always Active
   
   Vendors can:
   
   * Create an identifier using data collected automatically from a device for
     specific characteristics, e.g. IP address, user-agent string.
   * Use such an identifier to attempt to re-identify a device.
   Vendors cannot:
   * Create an identifier using data collected via actively scanning a device
     for specific characteristics, e.g. installed font or screen resolution
     without users’ separate opt-in to actively scanning device characteristics
     for identification.
   * Use such an identifier to re-identify a device.
   
   

Advertising Vendors‎
Back Button


PERFORMANCE COOKIES



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

 * 
   
   View Cookies
   
    * Name
      cookie name

Confirm My Choices