www.performancemarketingworldawards.com Open in urlscan Pro
2606:4700:3032::ac43:98dd  Public Scan

Form analysis
0 forms found in the DOM

Text Content

 * HOME
 * Info
   How to enter Top Tips
 * Awards Night
 * Categories
   Why Enter
 * Judges
   Judging
 * Sponsor
 * Results '21
 * Enter Now
   Entry Kit

 * 
 * 




RECOGNISING OUTSTANDING PERFORMANCE MARKETING

The 2022 Awards are open for entries!

--------------------------------------------------------------------------------

The Performance Marketing World Awards UK showcase the best performance
marketing practices that have grown new audiences, new markets and world-class
businesses.



The Performance Marketing World Awards have been created specifically to
celebrate this rapidly growing industry. Following the launch in 2021 we are
looking forward to continuing the success of the inaugural awards.

BEGIN YOUR ENTRY
DOWNLOAD THE ENTRY KIT
NOTE FROM THE EDITOR OF PERFORMANCE MARKETING WORLD

--------------------------------------------------------------------------------

Welcome to the Performance Marketing Awards!

"In school…no one tells us how to tell stories with numbers … this leaves us
poorly prepared for an important task that is increasingly in demand.” In her
quote, Cole Nussbaumer Knaflic, founder & CEO at SWD, sums up why performance
marketing skills are so precious in the information age, and why they need to be
celebrated.

From programmatic to influencer marketing, PMWs UK Awards 2022 lets the world
know why you’re best in class with data-led stories of success that can be heard
across the industry. So, put your best foot forward and enter an awards ceremony
that will carry prestige throughout the world. 

I look forward to seeing all your incredible entries!

Robin Langford

Premium Content Editor 

Performance Marketing World 







What will you enter?

--------------------------------------------------------------------------------

PRODUCT SECTORS

RETAIL

This category recognises campaigns that drive effective customer conversions
and/or actions across the retail sector. The judges will be looking for work
that demonstrates:



 * Strategic thinking and understanding of a brand’s business needs;
 * Originality, innovation and approach in the planning phases of the campaign; 
 * Solid execution and effectiveness in delivering results for the brand.






GAMING AND ESPORTS

This category recognises campaigns that drive effective customer conversions
and/or actions across gaming and esports. The judges will be looking for work
that demonstrates:

Strategic thinking and understanding of a brand’s business needs;



 * Originality, innovation and approach in the planning phases of the campaign; 
 * Solid execution and effectiveness in delivering results for the brand.






B2B

This category recognises campaigns that drive effective customer conversions
and/or actions across the B2B marketing sector. The judges will be looking for
work that demonstrates:

Strategic thinking and understanding of a brand’s business needs;



 * Originality, innovation and approach in the planning phases of the campaign; 
 * Solid execution and effectiveness in delivering results for the brand.






STRATEGY

DATA AND INSIGHTS

This category recognises a campaign that has met a brand or client’s marketing
objectives by delivering a successful strategy that was led by data and
insights. Judges will be looking for entries that clearly explain the strategy’s
objectives, how it was influenced or developed through insights and that can
quantify the value of the data-led strategy to the business or client along with
any other results and effectiveness measures of success.

DIRECT TO CONSUMER

This category recognises a campaign that drives effective customer conversions
and/or actions. Judges will be looking for entries that demonstrate how the
campaign or work was planned and delivered, as well as describing any
technologies that made a difference to the consumer experience and conversion.
Entries must also make clear the campaign’s objectives and the results achieved.

GROWTH MARKETING

This category recognises a campaign that has met a brand or client’s marketing
objectives by delivering a successful growth marketing strategy. Judges will be
looking for entries that clearly explain the strategy’s objectives, audience
acquisition, engagement and retention targets, and quantify the value of the
growth marketing strategy to the business or client, along with any other
results and effectiveness measures of success. 

INTEGRATED

This category recognises a campaign that has met a brand or client’s objectives
by delivering a marketing strategy across multiple channels. Judges will be
looking for entries with evidence of campaign activity across a minimum of three
channels and explain the strategy’s objectives, audience and targets. Entries
should also quantify the value of the integrated marketing strategy to the
business and how the channels worked together, along with any other results and
effectiveness measures of success.

LEAD GENERATION

This category recognises a campaign that has met a brand or client’s marketing
objectives by delivering a successful high-quality leads strategy. Judges will
be looking for entries that clearly explain the objectives, target audience,
budget allocation, ROI, platform utilised, content or offer, and quantify the
value of leads to the business or client, along with any other results and
effectiveness measures of success.

MARKETING INNOVATION

This category recognises a campaign that has met a brand or client’s marketing
objective by out-of-the-box thinking. Judges will be looking for entries that
explain why the strategy was chosen, why it is creative or innovative, its
objectives and the impact it had on the overall performance.

PAID SEARCH

This category recognises a campaign that has met a brand or client’s marketing
objectives by delivering a successful bidding strategy. Judges will be looking
for entries that explain the strategy’s objectives, ROI, budget allocation,
platform utilised, target audience, and quantify the value of the campaign to
the business or client with results and effectiveness measures of success.

PAID SOCIAL

This category recognises a campaign that has met a brand or client’s marketing
objectives by delivering a successful paid social media strategy. Judges will be
looking for entries that clearly explain the strategy’s objectives, ROI,
platform utilised, target audience, budget allocation and quantify the value of
the social strategy to the business or client, along with any other results and
effectiveness measures of success.

PROGRAMMATIC & NATIVE ADVERTISING

This category recognises a campaign that has met a brand or client’s marketing
objectives by delivering a successful ad buying or paid content marketing
strategy. Judges will be looking for entries that clearly explain the strategy’s
objectives, target audience, inventory used, and quantify the value of the
programmatic ad strategy to the business or client, along with any other results
and effectiveness measures of success.

PURPOSE

This category recognises a campaign that raised awareness or positive sentiment
towards a cause or issue, and / or helped shift culture, change behaviour or
drive actions. Judges will be looking for entries that have identified a
specific audience need and created a piece of work that improves social,
environmental and economic outcomes through the use of performance marketing
techniques and / or technology.

ECOMMERCE & SOCIAL COMMERCE

This category recognises a campaign that has met a brand or client’s marketing
objectives by delivering a successful retail, e-commerce, mobile commerce or
social commerce strategy. Judges will be looking for entries that explain
clearly the strategy’s objectives, audience and sales targets, and quantify the
value of the commerce strategy to the business or client, along with any other
results and effectiveness measures of success.

AD TECH INNOVATION

This category celebrates the new, pioneering and disruptive technologies that
deliver better results and experiences for brands, clients and consumers. Judges
will be looking for tech and platforms that have identified a specific market
need, improved overall experience, improved campaign delivery or product
offering with effective performance marketing campaigns. Entries need to clearly
explain the new technology benefits, differentiation in the market and improved
results against client, consumer or agency objectives. 

SEO

This category celebrates SEO best practice. Judges will look for entries that
demonstrate an effective and creative SEO strategy and implementation for long
or short term goals. Entries must clearly describe the SEO objectives, approach,
tactics and results for the company or client.

INFLUENCER MARKETING

This category celebrates the value and growing power of influencer marketing in
performance marketing. Judges will look for entries that have shown true
audience insight in their influencer marketing campaign strategy, and a clear
alignment between influencers and channels chosen for overall brand identity to
deliver actionable results for clients or brands. Entries should include overall
campaign goals, cost per conversion targets and results, including enquiries,
new customer acquisition as leads or direct transitions.

MOBILE & APP MARKETING

This category recognises a campaign that has met a client or brand’s marketing
objectives by delivering a mobile or mobile app marketing strategy that has
convincingly hit measurements and/or app optimisation targets. Judges will be
looking for entries that clearly explain the objectives, audience engagement or
download targets, along with any other effectiveness results.

WEB3 INNOVATION

This category recognises an initiative that enhances marketing objectives by
utilising Web3 media, including VR, AR, NFTs and blockchain. Judges will be
looking for entries that clearly explain the initiative’s objectives and
audiences, and quantify the value of the Web3 initiative to the industry,
company, agency or client. Entries are welcome from brands, agencies or tech
providers.

EMAIL MARKETING

This category recognises an email marketing campaign that has met a brand or
client’s objectives by delivering an audience-driven campaign that secured
results against measurable KPIs. Judges will look for entries that have shown
planning and execution to mirror the client’s goals and desired outcomes, with a
targeted approach that clearly demonstrates the value of email marketing as a
performance marketing discipline. B2C, D2C and B2B campaigns all qualify for
this category. 

PARTNER & AFFILIATE MARKETING

This category recognises a campaign that successfully delivers new audiences,
leads, revenue or brand awareness. Judges will be looking for entries that
clearly explain the objectives, target audience, channels, partners and
platforms chosen. In your entry, please quantify the partnership or affiliate
marketing strategy to the business or client along with any other results and
effectiveness measures of success.

PEOPLE, AGENCIES & TEAMS

PERFORMANCE PIONEER

This award will celebrate the talented individuals that are leading the charge
and creating great performance marketing campaigns, using smart technology and
techniques, that delight and engage customers and drive effective conversions
for measurable business growth. Entries are welcome from brands, agencies and
tech partners.

SKILL INNOVATION

This category recognises an organisation that is focused on the skills
development of its teams and ensures best-in-class learning and development,
empowering their marketers to become performance marketing experts with
continuous opportunities to enhance their skills and progress. Judges will be
looking for both investment and proven results in staff performance marketing
skills development, with clear demonstrations of where learning and development
has shown benefits to the organisation, clients and most importantly, the
individuals and teams they are developing. Entries are welcome from brands,
agencies and tech providers.

ETHICAL/SUSTAINABLE INITIATIVE

This category recognises a team, initiative or technology platform that helped
enhance transparency, accountability or sustainability in the performance
marketing industry. Judges will be looking for entries that clearly demonstrate
how the initiative had a measurable impact on helping the company, client or
marketing supply chain meet higher ethical or environmental standards. Entries
are welcome from brands, agencies or tech providers.

TEAM OF THE YEAR

This category will focus on a team in a business or agency deploying fresh
approaches to targeting relevant audiences, customer conversion and retention.
Teams will be judged on specific campaign performances or a body of work.
Entries should demonstrate conversions achieved or customer actions delivered
which have had a measurable impact on their brand or customers’ businesses.
Entries are welcome from brands, agencies or tech providers.

PERFORMANCE MARKETING AGENCY OF THE YEAR

This award celebrates the very best performance marketing agency who has
evidence of financial success, client retention and acquisition, collective
creativity and a deep understanding of marketing technologies, business and
talent base and who has produced outstanding results for their clients. Entries
must be accompanied by evidence of client ROI and testimonials. Teams will be
commended for their dedication to diversity within their agency and/or wider
industry. The initial entry can be up to two sides of A4. 

GRAND PRIX

This award is chosen by the judges from all of the winning campaigns, who in
their opinion stands out above the rest. This category cannot be entered
directly.


KEY INFORMATION

Enter today

--------------------------------------------------------------------------------




Standard Deadline
Thursday 21 July 2022

Shortlist Announcement
Monday 5 September 2022

Awards Night
 Thursday 10 November 2022








Early Bird Deadline
£380+VAT per entry


Standard Entry Fee
£510+VAT per entry




Entries received after 21 July may incur a late penalty fee




How to get involved

--------------------------------------------------------------------------------




Download the entry kit for all the information you need to enter. From the
categories and criteria to key dates and top tips.  




Register your submissions using the dedicated entry platform. Remember to use
the criteria in the entry kit to perfect your entry.




Submit and pay for your entry/ies by the deadline. You can find these under key
information and in the entry kit. 




JUDGES NOMINATION



--------------------------------------------------------------------------------



We are on the lookout for our 2022 Performance Marketing World judging panel.
Judges play an integral part of the awards process, nominations are now open.
Fancy the challenge or know the perfect candidate? Why not get involved below.

Judges nomination


ABOUT PERFORMANCE MARKETING WORLD



--------------------------------------------------------------------------------






Performance Marketing World is Haymarket’s first global media brand dedicated to
professionals who use


Performance-based Marketing to achieve business goals.




Visit site


GET IN TOUCH

--------------------------------------------------------------------------------

ROBYN PLUMMER

AWARDS ENQUIRIES

E: robyn.plummer@haymarket.com

P: 020 8267 4020

SAMANTHA JOHNSTON

COMMERCIAL DIRECTOR

E: samantha.johnston@haymarket.com

P: 020 8267 4965

Copyright © 2022 Haymarket Media Group Limited. All Rights Reserved.

 * Terms & Conditions
 * Privacy Policy



This site uses Cookies to provide you with the best possible experience. To
learn more please view our Cookie Notice.

Close