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 * Product
   
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SCALE PERSONALIZED OUTREACH WITH BETTER DATA ENRICHMENT

Help your RevOps & growth teams implement any outreach idea. First, maximize
data coverage with 75+ enrichment tools & our AI agent with just your Clay
account. Then, use AI to craft relevant outreach at scale.

4.9 rating



11k+ growth community



150+ testimonials

Start building for free

Import / build a lead list
Scale personalized outreach
Enrich your leads with 75+ data providers

Use our AI research agent


"Clay helps automate mundane tasks like contact data enrichment, including
pulling signals and triggers, so SDRs can focus their time on prioritized
selling and spend their days more effectively."

Kris Rudegraap
CEO of Sendoso

"Clay is a central part of our outbound campaign program. It’s helped us fully
automate lead enrichment that previously required manual research."

Davide Grieco
Director of Growth at Verkada

"Clay is a game changer for marketing, data, and operations. We have tripled our
enrichment rate with Clay’s combination of data providers vs. our previous
solution."

Adam Wall
Head of Sales Operations at Anthropic

"Our team is obsessed with Clay - we use it for data enrichment, cold outbound,
and creating personalized messaging at scale. With Clay, our BDRs work smarter,
not harder.”

Ryan Narod
Head of Marketing at Mutiny

"Clay should be an essential pillar of every company's GTM stack, enabling
outbound built on the highest quality data foundation possible."

Stevie Case
CRO of Vanta

"Clay helps us create accurate outreach that protects our brand as we outbound
intelligently."

Tommy Wang
Chief Business Officer, ClickUp

"Clay saves us hours a week that we previously spent researching and vetting
companies."

Josh Kim
Head of Growth Programs, Notion
Trusted by more than 100,000 leading GTM teams of all sizes

How it works
Import/create a lead list

Enrich your data with 75+ tools

Use our AI research agent

Scale your outreach

List building


IMPORT OR CREATE A TARGETED LIST

Sync a list of leads from your CRM, or prospect from scratch to build targeted
lead lists. We have 10+ built-in sources to help you find companies, people, and
open jobs.

Start 14 day Pro trial


Start from your CRM / prospect from 10+ sources / import a list
Salesforce
Hubspot
Close
Typeform
Loxo
Companies & people
Google maps

Ocean.io
GitHub stargazers

Storeleads
Import company list
Import people list
Import jobs list
Import Chrome ext. list
Recruiting sales managers
Consolidated data enrichment


ACCESS 75+ ENRICHMENT TOOLS WITH CLAY TO INCREASE YOUR DATA COVERAGE

Clay gives you access to 75+ enrichment tools in one credit-based marketplace:
search multiple sources at once for any data point. We often triple data
coverage and quality on contact info, firmographics, and more.

Explore enrichments for free



AI research agent


REPLACE MANUAL RESEARCH WORKFLOWS WITH OUR AI AGENT

Our AI web scraper also helps automate manual, unstructured SDR research. Use it
to visit a list of domains and find case studies, determine SOC-II compliance,
or any creative idea.

Meet Claygent


Automate your outreach


WITH A SOLID DATA FOUNDATION, AUTOMATE PERSONALIZED OUTREACH

Our AI messaging tool can use your data to craft 1-1 personalized messages to
any prospect.

Try AI messaging


List building


IMPORT OR CREATE A TARGETED LIST

Sync a list of leads from your CRM, or prospect from scratch to build targeted
lead lists. We have 10+ built-in sources to help you find companies, people, and
open jobs.

Start 14 day Pro trial

Start from your CRM / prospect from 10+ sources / import a list
Salesforce
Hubspot
Close
Typeform
Loxo
Companies & people
Google maps

Ocean.io
GitHub stargazers

Storeleads
Company list
People list
Jobs list
Chrome ext. list
Recruiting managers
Basic data enrichment


USE 75+ ENRICHMENT TOOLS TO GET THE BEST DATA COVERAGE POSSIBLE

We consolidate 75+ data enrichment tools in one credit-based marketplace, so you
can search multiple sources at once. We often triple data coverage and quality
on contact info, firmographics, and more.

Explore 75+ enrichments for free



AI research agent


REPLACE YOUR MANUAL RESEARCH WITH OUR AI AGENT

Our AI research agent can automate manual SDR research. Use it to visit a list
of domains and find case studies, determine SOC-II compliance, or more.

Meet Claygent


Automate your outreach


WITH A SOLID DATA FOUNDATION, AUTOMATE YOUR OUTREACH

Our AI messaging tool can use your data to craft 1-1 personalized messages to
any prospect.

Try our AI messaging for free





WHAT OUR CUSTOMERS SAY ABOUT US...

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Clay's innate multi-source data enrichment paired with customized GPT prompts
offers powerful combination of AI and data orchestration for GTM teams.

Keith Jones
GTM Systems Lead, OpenAI


Clay should be an essential pillar of every company's GTM stack, enabling
outbound built on the highest quality data foundation possible. Now you can
automate hours of manual research so sales teams can focus on selling.

Stevie Case
CRO, Vanta


Clay is a game changer for marketing, data, and operations. We have tripled our
enrichment rate with Clay’s combination of data providers vs. our previous
solution. We're using the best aggregate results across a waterfall of data
sources, and implementing complex workflow logic even beyond enrichment—of
course powered by AI. Clay makes it easy to use AI for GTM initiatives,
unlocking new workflows that were infeasible before.

Adam Wall
Head of Sales Operations, Anthropic


Clay is a central part of our outbound campaign program. It’s helped us fully
automate lead enrichment that previously required expensive and time consuming
manual research. We can use the hours we've saved on manual work for more
interesting, creative, and important tasks, like coming up with new outreach
ideas or nurturing relationships with prospects.

Davide Grieco
Director of Growth, Verkada


Clay saves us hours a week that we previously spent researching and vetting
companies that applied to our startup program. Our auto-approval rate has jumped
to ~40%—with no manual work needed.

Josh Kim
Head of Growth Programs, Notion


I love using and working with Clay.com because its extensive customization
options allow it to seamlessly integrate into various systems, making it an
essential part of our tech stack. Their hands-on customer support ensures we
build out flows in the most efficient way possible, enhancing our overall
productivity and effectiveness.

David Bulmer
Sales Ops, Ramp


Demand generation at scale needs to be programmatic, automated and high quality.
Clay helps us make that happen by cutting down manual work and maximizing human
touches for millions of leads each month. Clay helps us create accurate outreach
that protects our brand as we outbound intelligently.

Tommy Wang
Chief Business Officer, ClickUp


By using Clay, we are able to quickly get data on our target accounts and
prospects from dozens of data sources, without spending a fortune. Our team is
obsessed with Clay - we use it for data enrichment, cold outbound, and creating
personalized messaging at scale. With Clay, our BDRs work smarter, not harder.

Ryan Narod
Head of Marketing, Mutiny


Not having Clay would hugely reduce our ability to run good outbound campaigns.
We wouldn’t be calling people as much, because it’s hard to get good phone
numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go
to spam. With Clay, we have a reliable source of data enrichment and can run
dynamic, multi-touch outreach sequences.

Julien Reiman
Head of Sales, Baseten


Scaling inefficient SDR work isn’t possible without an infinite flow of capital.
Clay helps automate mundane tasks like contact data enrichment, including
pulling signals and triggers, so SDRs can focus their time on prioritized
selling and spend their days more effectively. It evolves the SDR role and
aligns it with better with marketing with paths for more upward career momentum.

Kris Rudegraap
CEO, Sendoso



CLAY CONNECTS YOU WITH 75+ DATA PROVIDERS

Browse all integrations























































BACKED BY ENTERPRISE-GRADE SECURITY

Contact sales





SOC-II 

We adhere to SOC-II security standards. Request our SOC-II at support@clay.com



GDPR

Go to market anywhere in the world — let us handle compliance with local laws.



CCPA

Support your customer base with opt out and DNC support.


ISO 27001 (COMING SOON)


Securely connect your CRM and other systems.


LEARN WITH OUR RESOURCES

Check out Clay University, read our GTM blog, or try out our top templates to
transform your growth ideas into outreach in minutes.

Previous
Next


CLAY UNIVERSITY

Master Clay in a few core lessons. Uplevel your data enrichment, craft better
outbound messages, and book more meetings.

Read post
Master Clay today



GO-TO-MARKET BLOG

Our best content on growing your GTM motion, from outbound sales automation to
AI lead generation.

Read post
Explore our blog



INTEGRATIONS

Browse through all the integrations you can connect to Clay in seconds and
discover what you can do!

Read post
Get access to Clay integrations



TEMPLATES

Power your outbound campaigns with our best templates.

Read post
Visit Clay templates



CLAY EXPERTS

Hire a Clay Enterprise expert or find a Clay partner to help with your next
project.

Read post
Explore Clay Experts



CLAY’S CHROME EXTENSION

Clay’s Chrome Extension makes it wicked easy to find leads almost anywhere on
the internet.

Read post
Explore the Chrome extension



FAQ


WHAT IS CLAY?

Clay helps go-to-market teams uplevel their data enrichment and automate
personalized outreach. You can start with a list of leads, either prospected
through Clay or from your own CRM, and follow the steps below.


STEP 1: BASIC DATA ENRICHMENT & CLEANING

Clay combines 75+ data enrichment tools into one marketplace, resulting in
superior data coverage and quality—on anything from contact information to
company firmographics. Our customers have tripled data coverage vs. providers
like Zoominfo while cutting costs by a magnitude of ten or twenty.


STEP 2: AI DATA ENRICHMENT

We enable you to use AI to do research that previously required manual SDR work,
including reading and analyzing webpages, PDFs, and Google searches for specific
information.


STEP 3: AUTOMATED OUTREACH

Once you’ve nailed your data enrichment, you can use AI to craft relevant,
compelling messaging based on that data. Everything syncs back to your CRM,
allowing your team to go from campaign idea to execution in seconds.


WHAT KINDS OF COMPANIES USE CLAY?

We serve GTM teams of all sizes, ranging from large enterprise companies to
SMBs, startups, solo founders, outbound agencies, and more. We have thousands of
users and hundreds of paying customers, including Ramp, Pave, Verkada, and more.


WHO ON MY TEAM SHOULD USE CLAY?

Here are a few typically successful team setups we’ve seen with Clay.

At enterprise companies:

 * GTM leaders decide the criteria for lead enrichment, segmentation, and
   outreach
 * A GTM operations team member implements the above criteria into Clay. (Clay
   is the team’s “enrichment layer,” which syncs to the CRM to keep data live
   and accurate).
 * SDRs do not interface directly with Clay. Instead, they benefit from
   already-curated leads, enriched data, personalizations in their CRMs.
   * For example, one client’s SDRs simply click a button in Salesforce to fetch
     enriched data from Clay, including relevant a company summary, relevant
     contacts, and a draft message.

At startups, a growth lead often implements Clay and runs all of the company’s
outreach single-handedly. Once the company reaches some level of volume, these
startups hire a sales team member to help with live conversations.

At outbound agencies, one founder often sets up and runs Clay campaigns on
behalf of many clients.


WHAT TOOLS DOES CLAY REPLACE FOR ME?

Clay can replace your prospecting, data enrichment, and AI message drafting
tools. We don’t replace email sending tools or CRMs (we integrate with them!)

Many people run successful campaigns using just Clay, an email sending tool, and
a CRM.

You can continue to use any tools you have subscriptions to in Clay.


WHAT COMMON USE CASES CAN I ACCOMPLISH IN CLAY?

Build lists from CSVs or 10+ prospecting sources including free access to
companies, people, and open jobs data.

Enrich data with 75+ enrichment tools for superior data quality and coverage as
compared to relying on just one tool.

Use AI to scrape websites, do unstructured research that previously required
SDRs, and draft messages.

Teams commonly also use Clay to automate outbound lead generation campaigns, CRM
enrichment, inbound lead scoring and outreach, and more.


START MOLDING YOUR DREAM CAMPAIGNS TODAY

Start your 14-day Pro trial today. No credit card required.
Start building for free



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These items help the website operator understand how its website performs, how
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These items allow the website to remember choices you make (such as your user
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