www.marinsoftware.com
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Submitted URL: http://lp.marinsoftware.com/ODIzLUNGSC01NDIAAAGUozz-UjVVk6F3H5vki4uor3pd-1mrdk83qSYycSelQEwiOKQiD7WazVC_lFt1Z9_rDxRNZQU=
Effective URL: https://www.marinsoftware.com/marinone-product-tour?trackid=701VM000001aIfOYAU&tactic=ROI_Calculator-2304-Blog_Email_Promotion...
Submission: On July 30 via api from US — Scanned from US
Effective URL: https://www.marinsoftware.com/marinone-product-tour?trackid=701VM000001aIfOYAU&tactic=ROI_Calculator-2304-Blog_Email_Promotion...
Submission: On July 30 via api from US — Scanned from US
Form analysis 6 forms found in the DOM
/search
<form action="/search" class="search-wrapper w-form"><input class="search-input w-input" maxlength="256" name="query" placeholder="Search" type="search" id="search-2" required=""><input type="submit" class="search-button w-button" value=""></form>/search
<form action="/search" class="search-wrapper w-form"><input maxlength="256" name="query" placeholder="Search" required="" type="search" class="search-input w-input"><input type="submit" class="search-button w-button" value=""></form>/search
<form action="/search" class="search-wrapper w-form"><input class="search-input w-input" maxlength="256" name="query" placeholder="Search" type="search" id="search-2" required=""><input type="submit" class="search-button w-button" value=""></form>/search
<form action="/search" class="search-wrapper w-form"><input maxlength="256" name="query" placeholder="Search" required="" type="search" class="search-input w-input"><input type="submit" class="search-button w-button" value=""></form><form id="mktoForm_2298" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 1601px;" digitalpi-utms-added="true">
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<option value="">Monthly Digital Marketing Spend</option>
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<option value="75000">$50k to $100k</option>
<option value="250000">$100k to $500k</option>
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<option value="">Where is your Company Based?</option>
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</form>Text Content
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* Solutions
* What are you trying to achieve?
* Collect, understand, and share marketing data
Connect
* Maximize results across ad platforms
Ascend
* Automate and manage ad platforms at scale
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* Add marketing expertise and bandwidth
Managed Services
* Automate, optimize, and analyze all of your clients' paid media
campaigns
Marin for Agencies
* Solutions by...
* Channel
* Paid Search
* Paid Social
* Retail Media
* App Advertising
* Industry
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Advertising Trends to Watch in 2024 Report
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Fusion92 simplifies budget management and increases conversions 10% with
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blog
Cookies are staying in Chrome, Goo.gl links are dying, Bing got #blocked by
Reddit, and more…
Happy Friday, Digital Darlings,
Sheeeeesh, what a week. Between last Friday’s outage on Windows PCs and Google’s
about face on cookies, we’ve got a lot to cover today. Let’s kick it off with
some tea about G…
GOOGLE IS KEEPING COOKIES IN CHROME
It’s been 4 whole years since Google first announced its plans to rid Chrome of
cookies - a plan that has faced opposition from advertisers and regulators ever
since. Now, they’re finally giving up. Rather than eliminating cookies, Google
will present users with a prompt where they can decide to turn cookies on or
off. Users can already block cookies in their Chrome settings, so this doesn’t
sound like much of an improvement for user privacy… Regardless, I’m sure more
and more people will continue to opt out of cookie-based tracking, so it’s still
critical for advertisers to have a first-party tracking solution in place. In
other Google news…
BILLIONS OF GOOGLE REDIRECTS WILL STOP WORKING SOON
Google’s URL shortener service will shut down on August 25, 2025. We haven’t
been able to create new redirects with the URL shortener since 2019, but
according to Majestic, there are still 3.6 billion Google shortened URLs live on
the interwebs. Starting in August 2024, any goo.gl links will display a warning
page saying, ‘This link will no longer work in the near future.’ So if your
website contains any links in ‘goo.gl’ format, you’ve got a year to update them
to their full length versions before they start 404ing.
NEW SITELINKS INTERFACE AND FEATURE FOR PMAX CAMPAIGNS
The new Google Ads UI displays Sitelinks in a numbered list, which I guess is a
bit more user-friendly. The better update is that Google now offers
‘recommended’ Sitelinks, so it looks like their AI is going to crawl your site
for the best opportunities and generate the Sitelinks for you. That’s
convenient! The feature is super new, and I haven’t heard much about how it
works, but it could save you some time, so it’s worth testing out. Now for some
Bing news…
GOOGLE TO TEST ADS IN AI OVERVIEWS SOON
On Google’s Tuesday night earnings call, SVP Philipp Schindler said, "Soon we'll
actually start testing search and shopping ads in AI Overviews for users in the
U.S." Ok, I’m interested! He went on to say that the ads will appear within the
AI overview in a section labeled ‘sponsored’ and that the ad will have to be
relevant to both the search query and the info in the overview in order to
appear. You won’t have to create new ads for this, Google will use your
existing Search and PMAX ads in this new placement. Meanwhile, at Microsoft HQ…
BING IS TESTING THEIR OWN SEARCH GENERATIVE EXPERIENCE
The new feature “combines the power of LLMs and SLMs with Bing’s search results
to generate a more delightful and efficient UX layout.” This is Bing’s version
of AI Overviews, and based on the screenshots in this article, I think I like
their version better. It’s more experiential, with pictures and videos and
clearly cited sources. They’re testing the experience on a small set of users
right now, but I’m sure a version of it will be live for everyone soon, and it’s
only a matter of time before these Bing AIOs start featuring ads, too. But it’s
not all good news for Bing this week…
BING IS OFFICIALLY BLOCKED FROM CRAWLING REDDIT
Anyone who’s been on the internet over the past six months knows that Reddit has
been dominating the Google SERP ever since the two secured a licensing
partnership in February. Google drives a ton of traffic to Reddit, and in
exchange, Google gets to feature more authentic search results, which users
prefer. The deal gives Google yet another advantage over Bing, so keep that in
mind if you're advertising on Bing. There may be even fewer people turning to
Bing for answers than before, but you won’t have to compete with Reddit for
clicks and top-of-serp space.
HOW TO AVOID FALLOUT FROM THE CROWDSTRIKE FIASCO
You probably heard about how thousands of Windows computers stopped working on
Friday, disrupting banks, airlines, TV, and pretty much any other industry that
relies on computers, so… all of them? Yeah, it was bad. Long story short, an
update from cybersecurity company CrowdStrike broke the internet. The update has
since been reverted, but it’s important that advertisers do their due diligence
to avoid any negative impact. You may have seen a significant drop in traffic
from ads on Friday, and you don’t want that outlier to skew your bidding
algorithms. So be sure to exclude 7/19 from bidding calculations in your
publisher or Marin bidding settings. And if you want to be alerted of any
anomalies in performance the second they happen, check out Marin’s Anomaly
Detector.
HOW TO ADD PROMO OFFERS TO YOUR META ADS CTAS
Meta Ads' new ‘offers’ feature is currently in beta, so not all advertisers have
access to it. But if you do, you should be able to find it in the ‘Ad Sources’
settings in Ads Manager, right below Sitelinks. You can add percentage discounts
or dollar off offers that you’re ok with providing to those viewing your Meta
Ads. The Meta UI says, “Adding offers will display discounts and promo codes
along with your ad creative when we think they are likely to increase
performance.” I can’t think of a scenario where offering a discount wouldn’t
improve the performance of your ad, but ok… The takeaway is that sometimes these
discounts will be displayed next to your CTAs, and sometimes they won’t. This
sounds like a feature worth testing!
And that’s a wrap on this week’s digital drama, darlings. Make sure to log off
and touch grass this weekend so you can return to the marketing world on Monday
refreshed and ready for a new week of optimizations and analysis. We’ll talk
again next week. Can’t wait <3
You know you love me.
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case study
Fusion92 simplifies budget management and increases conversions 10% with Marin
ARE YOU SPENDING TOO MUCH TIME MANAGING A LARGE NUMBER OF BUDGETS?
Could you get more from your campaigns by reallocating spend to top performers?
Fusion92 asked these questions about their paid search program, and Marin had
answers. Marin's performance management tools helped them save time and improve
conversion volume.
BACKGROUND
The Fusion92 team has a client that provides non-clinical administrative
services to private dental practices. The client manages the business side so
the doctors can focus on serving patients. The client also offers search
marketing services to help practices acquire new patients, and the Fusion92 team
manages those paid search campaigns.
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