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WE ARE A RESPONSIBLE GLOBAL TOTAL FOODS COMPANY

SUSTAINABLEGROWTH
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Excitinggoodness
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WHAT CAN WE HELP YOU FIND?



EXCITING GOODNESS IN EVERY BITE


OUR BRANDS

BiscuitsDairySnackingCakesRuskBreadsHealth
BarsBiscuitsDairySnackingCakesRuskBreadsHealth Bars
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OUR EXCITING LIFE AT BRITANNIA


WE MAKE TI)NGS HAPPEN

If there were a soundtrack for life, whenever something cool happens, the
background would go TING! Life at Britannia is about chasing the TINGs. Our
vision is to be a Responsible Total Foods Company, serving products that brim
with exciting goodness, through the day. We do that by working together as a
creative, energetic and passionate team.


INVITING




IGNITING




CREATING




RESPECTING




BRITANNIA IN THE NEWS


BRITANNIA NUTRITION FOUNDATION COMMEMORATES 11 YEARS OF IMPROVING HEALTH
NUTRITIONAL OUTCOMES FOR CHILDREN WOMEN

Touched lives of lakhs of people since inception Aims to positively impact over
1 lakh lives this year To benefit marginalized sections of society in over 300
villages across 8 states this year

17-Jul-2021


COVID-19: BRITANNIA TO SUPPORT ITS 10,000 FRONTLINE PERSONNEL

Offers insurance, domiciliary expenses, besides reimbursing vaccination cost.

21-Jun-2021


BRITANNIA CHEESE LAUNCHES A NEW CAMPAIGN

Through the new campaign, Britannia aims to raise awareness about the role of
Britannia Cheese as part of children’s nutrition

21-Jan-2021


COVER STORY: BEHIND BRITANNIA'S RECORD GROWTH DURING LOCKDOWN

Britannia's biscuits-heavy portfolio steered the company in the lockdown phase
and after, even as it stays the course to becoming a total foods company tough

31-Aug-2020


HOW TALENTED GOT BRITANNIA AND MYNTRA TO TIE UP FOR A GUERRILLA ACTIVATION

In an era dominated by digital payments, the joy of finding forgotten money in
pockets has become a rarity. However, Britannia’s cookie brand Good Day has
found a way to resurrect this simple pleasure for a new generation.

29-Mar-2024


TALENTED, BRITANNIA GOOD DAY AND MYNTRA COLLABORATE TO CREATE A 'BANK OF SMALL
WINS', PUTTING 'MONEY' IN 1 LAKH RANDOM POCKETS

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in
denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets
across India in a guerilla activation in collaboration with Myntra. The campaign
is conceptualized by Talented.

27-Mar-2024


RETAIL INDIA NEWS: BOURBON SHAKE BY WINKIN' COW AND BRITANNIA BOURBON HITS
SHELVES

Winkin' Cow, a cherished milkshake brand in India, operating under Britannia,
has announced a pioneering collaboration with Britannia Bourbon, marking a
significant milestone for both brands. The debut of Bourbon thick shakes
signifies a remarkable category crossover within Britannia, merging the timeless
flavor of Britannia Bourbon with Winkin’ Cow's creamy richness, offering
consumers an enticing experience that transcends traditional boundaries.

27-Mar-2024


TALENTED GETS BRITANNIA GOOD DAY & MYNTRA TOGETHER FOR SAVING THE ‘SMALL WINS’

Every human being on Earth loves finding forgotten money in their pockets: young,
old, cricket lover, football lover, male, female - it doesn’t matter. But since
millions of young Indians switched to digital payments, this small joy is
running out of circulation. It’s true that digital payments have made life more
convenient, but less surprising.

27-Mar-2024


RANVEER SINGH WANTS YOU TO 'UNMUTE' HIM IN NUTRICHOICE'S AI CAMPAIGN

Britannia has collaborated with Mindshare for 'India's first AI-powered camera
campaign'

20-Mar-2024


WATCH RANVEER SINGH IN BRITANNIA'S AI CAMPAIGN FOR NUTRICHOICE WITH QR CODE SCAN

The brand has launched an AI-powered mixed reality smartphone camera that allows
consumers to scan a QR code and experience a video from Ranveer Singh.

20-Mar-2024


BRITANNIA AND MINDSHARE ROLL OUT AI-POWERED CAMERA CAMPAIGN FOR NUTRICHOICE
FEATURING RANVEER SINGH

With this campaign, consumers will be able to scan the QR code on their
smartphones leading to experiencing a video from Bollywood actor Ranveer Singh
within their smartphone camera experience.

20-Mar-2024


BRITANNIA UNVEILS AI-POWERED CAMERA CAMPAIGN FOR NUTRICHOICE WITH RANVEER SINGH

The campaign kick starts with an innovative print campaign, which creates a
Mixed Reality-like experience with just a smartphone. The technology is built by
Flam, AI-powered mixed reality content platform for marketing.

20-Mar-2024


BRITANNIA BITES INTO SPORTS BEYOND CRICKET IN LATEST AD

Biscuit major Britannia and its agency partner Talented have put out a latest
campaign that encourages consumers to play sports beyond cricket and win big
prizes. The latest campaign features Neeraj Chopra, Javelin, Lovlina Borgohain
for Boxing, Satwiksairaj Rankireddy and Chirag Shetty playing Badminton, Bhavani
Devi for Fencing and Avinash Sable, Steeplechase.

16-Mar-2024


BRITANNIA & TALENTED PARTNER WITH SIX ATHLETES TO ENCOURAGE HUNGER FOR SPORTS
BEYOND CRICKET

The athletes are Neeraj Chopra (Javelin), Lovlina Borgohain (Boxing),
Satwiksairaj Rankireddy & Chirag Shetty (Badminton), Bhavani Devi (Fencing) and
Avinash Sable (Steeplechase).

15-Mar-2024


HIRING CROISSANT PRONUNCIATION EXPERT! RS 3 LAKH STIPEND FOR 1 DAY INTERNSHIP –
CHECK COMPANY NAME, HOW TO APPLY

Britannia Croissant, known for its delectable French pastries, has introduced an
innovative way to educate its employees on the correct pronunciation of the word
'Croissant.' The company is offering a one-day internship as a “Croissant
pronunciation expert,” where the chosen candidate will be responsible for
correcting pronunciation errors among employees.

09-Mar-2024


काम कुछ नहीं... 1 दिन के इंटर्नशिप के लिए मिलेंगे 3 लाख रुपये, भारतीय कंपनी का
शानदार ऑफर!

भारतीय कंपनी ने शानदार इंटर्नशिप का ऑफर पेश किया है, जिसके तहत 1 दिन के लिए 3
लाख रुपये दिए जाएंगे और काम सिर्फ एक शब्‍द का सही उच्‍चारण सिखाना है.

09-Mar-2024


काम काहीच नाही..., 1 दिवसाच्या इंटर्नशिपचा पगार 3 लाख; 'या' भारतीय कंपनीने
दिलीये भन्नट ऑफर

Britannia Treat Croissant: 1 दिवसाचा पगार तीन लाख रुपये... तुम्हालादेखील ही
सुवर्णसंधी सोडायची नाहीये तर आजच अर्ज करा. ही भारतीय कंपनी देतेय भन्नाट ऑफर्स

09-Mar-2024


THIS INDIAN COMPANY WILL PAY RS 3 LAKH FOR A ONE-DAY INTERNSHIP. LAST DAY TO
APPLY IS TOMORROW

Britannia Croissant internship: Britannia is offering Rs 3 lakh for a one-day
internship, where the intern's only job will be to correct people who pronounce
'croissant' incorrectly.

09-Mar-2024


INDIAN FIRM OFFERS A WHOPPING RS 3 LAKH FOR A ONE-DAY INTERNSHIP: HERE'S HOW TO
APPLY

Britannia Treat Croissant is offering an intriguing internship where the chosen
candidate will receive Rs 3 lakh for spending a day at the Britannia office,
guiding individuals on the accurate pronunciation of the beloved French pastry.

09-Mar-2024


LOVE CROISSANT? APPLY FOR THIS INTERNSHIP WITH ₹3 LAKH A DAY STIPEND

Britannia Croissant came up with a creative way to teach its employees, the
right pronunciation of French pastry 'Croissant.' The company is offering a
one-day internship as a “Croissant pronunciation expert" who will correct people
in its offices who pronounce the word incorrectly. The most interesting aspect
of the internship is its stipend, which amounts to ₹3 lakh for a day.

09-Mar-2024


THIS FOOD PRODUCT COMPANY IS OFFERING ₹3 LAKH FOR 1-DAY INTERNSHIP, BUT CAN YOU
PRONOUNCE CROISSANT CORRECTLY?

For the one-day internship, the brand is offering ₹3 lakh to the winner, whose
only job will be to walk around the company's office and correct the employees
who pronounce 'croissant' incorrectly.

09-Mar-2024


WOMEN'S DAY के मौके पर ब्रिटानिया मैरीगोल्ड ने लॉन्च किया HERSTORE, महिला
उद्यमियों को मिलेगा सहारा

बिस्किट बनाने वाली देश की दिग्गज कंपनी ब्रिटानिया मैरीगोल्ड ने महिला दिवस के
अवसर पर HerStore को लॉन्च किया है. यह एक यूनिक डिजिटल इकोसिस्टम स्टार्टअप है जो
वुमन एंटरप्रेन्योर के लिए है. कंपनी ने इस प्लैटफॉर्म को महिला उद्यमी के सपोर्ट
और ग्रोथ के लिए डेवलप किया है. HerStore एक मार्केट प्लेस की तरह है जहां महिला
उद्यमियों को प्रोडक्ट्स एंड सर्विसेज बेचने का मौका मिल रहा है.

08-Mar-2024


WOMEN'S DAY SPECIAL: महिलाओं को आत्मनिर्भर बनाने की दिशा में महत्वपूर्ण कदम!

अंतरराष्ट्रीय महिला दिवस के अवसर पर महिलाओं को आत्मनिर्भर बनाने और उनके सपनों को
साकार करने के लिए कई पहल की गई हैं.

08-Mar-2024


BRITANNIA MARIE GOLD LAUNCHES HERSTORE TO SUPPORT WOMEN ENTREPRENEURS IN INDIA

The platform's strategic design focuses on democratizing entrepreneurship,
offering a zero percent commission model and no additional costs to sellers.
Moreover, Herstore plans to expand its reach by offering the platform in
multiple Indian languages, ensuring inclusivity and accessibility.

08-Mar-2024


BRITANNIA MARIE GOLD PICKS AN ACT OVER AN AD: LAUNCHES NEW PLATFORM HERSTORE ON
WOMEN’S DAY

HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem
has been built by Hash Connect.

07-Mar-2024


BRITANNIA MARIE GOLD TO EMPOWER WOMEN ENTREPRENEURS WITH HERSTORE

HerStore will soon offer a comprehensive suite of training, workshops, and
upskilling videos tailored to equip women entrepreneurs.

07-Mar-2024


BRITANNIA'S WINKIN’ COW ADDS AR MAGIC TO PONGAL CELEBRATIONS

Conceptualised and executed by Britannia Winkin' Cow and Schbang, the
#WinkinBackTraditions campaign aims to rejuvenate the allure of the traditional
Pongal festivities

15-Jan-2024


SOCIAL THROWBACK 2023: FROM PERSONALISATION TO REIMAGINATION, AI TRENDS THAT
TOOK SHAPE

A year of personalisation, reimagination in content generation, newer
designations, the rise of AI agencies and an attempt to work towards
sustainability – AI takes centre stage in advertising in 2023. We look at these
innovations and speak to experts to find out how AI has progressed this year.

11-Jan-2024


METAVERSE OFFERS ENDLESS POSSIBILITIES FOR US TO INNOVATE AND CREATE MEMORABLE
EXPERIENCE

Amit Doshi, the Chief Marketing Officer of Britannia Industries, brings over 20
years of experience in brand marketing. The metaverse has transformed the food

11-Jan-2024


SOCIAL THROWBACK 2023: TOP 50 INDIAN AD CAMPAIGNS

CGI and AI largely remained the common denominators this year with brands
leveraging them to infuse creativity and innovation into campaigns. Social
Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns
that made a mark in 2023.

05-Dec-2023


BRITANNIA 5050 LAUNCHES GAME ‘4TH UMPIRE’ THIS CRICKET WORLD CUP

The gaming experience is poised to enhance how cricket enthusiasts connect with
the sport and with one another during the cricket season

25-Oct-2023


BRITANNIA FORAYS INTO METAVERSE

The Britannia Coffeeverse aims to provide the youth with a fresh and engaging
experience, thereby encouraging their active participation in this digital
realm.

03-Oct-2023


BRITANNIA BOURBON LAUNCHES CAMPAIGN WITH REFRESHED PRODUCT AND PACKAGING

Conceptualised by The Womb, the TVC brings to life the mystery of Britannia
Bourbon’s triple-layered chocolaty experience

22-Sep-2023


WHY TAMIL NADU IS A SPECIAL MARKET FOR BRITANNIA

Milk Bikis is Rs 1,000-crore brand for the food major, and enjoys a 90 percent
market share in Tamil Nadu.

14-Sep-2023


MILK BIKIS CHALLENGES PARENTING STEREOTYPES IN #GROWTHNEEDSBOTH CAMPAIGN

The campaign features Prithi Ashwin, her husband, and Indian cricket legend R.
Ashwin alongside their two daughters.

13-Sep-2023


BRITANNIA MILK BIKIS UNVEILS CAMPAIGN #GROWTHNEEDSBOTH; CHALLENGES TRADITIONAL
STEREOTYPES OF PARENTING

The campaign features Prithi Ashwin with her husband, cricketer R. Ashwin, and
their daughters, Akhira and Aadhya

13-Sep-2023


BRITANNIA GOOD DAY INTRODUCES A CLEFT ON ITS RIDGES IN NEW LIMITED-EDITION PACKS

India grapples with one of the highest incidents of cleft lip births worldwide,
with roughly 35,000 children being born with this condition annually.

06-Sep-2023


BRITANNIA LAUNCHES A QUIRKY CAMPAIGN FOR ITS TIMEPASS RANGE

The multi-film campaign uses satire to convey the message of steering such
wayward thoughts in a tempting direction—by indulging in Britannia’s new range
of ‘Chatpatang’ snacks.

04-Sep-2023


BRITANNIA AIMS TO MORE THAN DOUBLE ITS CHEESE BIZ IN NEXT 3 YEARS; PLANS TO
INVEST IN GROWTH OF E-COMMERCE AND MT CHANNELS

To penetrate deeper into the households, Britannia Bel Foods is working on
accessibility and affordability. It plans to come up with Rs 10 sachets and
expand its distribution multifold in metro cities.

28-Aug-2023


BRITANNIA NUTRICHOICE ROLLS OUT #FEELTHEFIT CAMPAIGN WITH ACTOR RANVEER SINGH

The campaign seeks to shift the conversation from being only about the single
end goal to focusing on the positive feeling every time one makes a good choice.

22-Aug-2023


BRITANNIA NUTRICHOICE AND RANVEER SINGH TEAM UP TO ENCOURAGE CONSUMERS TO 'FEEL
THE FIT'

The #FeelTheFit campaign is designed to motivate individuals to keep up with
their overall health and wellness journey by recognising that every effort

21-Aug-2023


BRITANNIA'S 1947% MORE HISTORY CAMPAIGN FEATURES AI IMAGES, VIDEOS OF LIVING
INDIAN FREEDOM FIGHTERS LEELA CHITALE, LT. ASHA SAHAY, LT R. MADHAVAN, LAKSHMI
KRISHNAN, GOUR HARI DAS: INDEPENDENCE DAY SPECIAL

Britannia's 1947% More History Campaign Features AI Images, Videos Of Living
Indian Freedom Fighters Leela Chitale, Lt. Asha Sahay, Lt R. Madhavan, Lakshmi
Krishnan, Gour Hari Das: Independence Day Special

15-Aug-2023


LEVERAGING AR TO BRING ALIVE STORIES OF INDIA’S LIVING FREEDOM FIGHTERS

Britannia’s legacy in India spans over 106 years, its roots and history firmly
rooted in Indian soil. On the 77th anniversary of the country’s Independence

15-Aug-2023


BRITANNIA BRINGS JIM JAM INTO THE OPEN IN ITS LATEST CAMPAIGN

Britannia has launched Jim Jam Pops, an open cream biscuit. The teaser campaign
for the launch was conceptualised by Schbang and the mainline campaign was
created by The Womb.

14-Aug-2023


INDEPENDENCE DAY 2023: अंतिम जीवित स्वतंत्रता सेनानियों के किस्से |BRITANNIA’S
1947 HISTORY CAMPAIGN

Independence Day 2023: अंतिम जीवित स्वतंत्रता सेनानियों के किस्से | Britannia’s
1947 History Campaign

14-Aug-2023


INDEPENDENCE DAY 2023: आजादी की लड़ाई में जेल जा चुकी लीलाताई का भावुक वीडियो |
LEELATAI CHITALE

Independence Day 2023: आजादी की लड़ाई में जेल जा चुकी लीलाताई का भावुक वीडियो |
Leelatai Chitale

14-Aug-2023


INDEPENDENCE DAY: अंग्रेजों के दांत खट्टे करने वालीं FREEDOM FIGHTER ASHA
CHAUDHARY का INTERVIEW

Independence Day: अंग्रेजों के दांत खट्टे करने वालीं Freedom fighter Asha
Chaudhary का Interview

14-Aug-2023


INDIAN FREEDOM FIGHTER LEELATAI CHITALE जिन्होंने 12 साल में अंग्रेजों को दिया
मुंह तोड़ जवाब | NEWS

Indian Freedom Fighter Bharati Asha Independence Day Special: देश की आजादी के
लिए न जाने कितने ही लोगो ने अपने प्राण न्यौछावर कर दिए.

13-Aug-2023


INDIAN FREEDOM FIGHTER BHARATI ASHA ने SUBHAS CHANDRA BOSE के व्यक्तित्व बारे
में किया जिक्र

Indian Freedom Fighter Bharati Asha Independence Day Special: आशा सहाय का जन्म
1928 में सर्दियों की सुबह कोबे में हुआ था।

13-Aug-2023


BRITANNIA BRINGS STORIES FROM 1947'S LAST LIVING FREEDOM FIGHTERS

Britannia unveils '1947% more history' - a campaign aimed at telling stories
from living freedom fighters from 1947.

09-Aug-2023


BRITANNIA BEL TO DOUBLE ITS EXISTING RETAIL DISTRIBUTION BY END OF 2024

The dairy division, which generated ₹600 crore in FY22, accounts for
approximately 4-5 per cent of the company’s total business. Britannia reported
annual net sales of ₹15,985 crore in FY23

28-Jul-2023


BRITANNIA MILK BIKIS LAUNCHES A REGION-SPECIFIC AD CAMPAIGN IN MULTIPLE DIALECTS
OF TAMIL

Milk Bikis’s latest campaign shines light on the multiple sub-cultures within
neighbourhoods and districts in Tamil Nadu.

19-Jul-2023


BRITANNIA MILK BIKIS CHAMPIONS DIVERSITY IN TAMIL NADU

Britannia Milk Bikis launches ‘Anaivarukkum’, a region-specific campaign,
celebrating Tamil Nadu’s rich linguistic diversity and regional pride.

19-Jul-2023


BRITANNIA BEL FOODS UNVEILS NEW BRAND IDENTITY THROUGH DVC

The new logo will now be part of all integrated marketing communication for the
brand across packaging, online platforms and in stores

20-Jun-2023


BRITANNIA AND SCHBANG USE GENERATIVE AI TO CREATE A FANTASY BISCUIT LAND

The creatives, which were unveiled on #WorldBiscuitDay, they were with the help
of Midjourney and Adobe Firefly and further perfected by Schbang’s creative and
design input.

15-Jun-2023


PARAMBRATA CHATTERJEE HOSTS A TV SHOW TO ENCOURAGE WOMEN ENTREPRENEURSHIP

Britannia Marie Gold brings the first-ever television show to fund aspiring
women entrepreneurs in West Bengal. ‘Britannia Marie Gold My startup show’ -
Dhonni Meyer Upakkhan on c, hosted by celebrity actor Parambrata Chatterjee,
features ‘womenpreneurs’ across West Bengal presenting their business ideas to a
jury comprised of notable business leaders from the State.

30-May-2023


BRITANNIA’S 50-50 LAUNCHES ‘GOLMAAL’ CRACKER CAMPAIGN WITH RAVI SHASTRI

The cracker category, the company said, is experiencing rapid growth, outpacing
traditional biscuits, as consumers readily embrace newer varieties that cater to
diverse taste preferences

22-May-2023


BRITANNIA GOOD DAY LAUNCHES HYPER-REGIONAL NATIONAL TV CAMPAIGN

Britannia Good Day has launched its first national series of new and hyper local
TVCs for its entire range of products. As per the company, the films take
forward the idea of #EverydayCelebrations.

16-May-2023


BRITANNIA MARIE GOLD MY STARTUP CONTEST ROLLS OUT 1 CRORE IN TOTAL SEED FUNDING
TO 10 WOMEN-RUN BUSINESSES

All participants this season, had access to Google’s WomenWill program, a
business literacy program with a “how to” curriculum on turning an interest into
a business, managing an enterprise, and promoting it for growth.

27-Apr-2023


BRITANNIA WINKIN’ COW BRINGS ‘PARTY IN A BOTTLE’

Britannia's beverage brand Winkin' Cow has released a new television commercial
for its Thick Shakes line. The TVC, conceptualised by McCann Worldgroup
Bangalore

27-Mar-2023


BRITANNIA'S CROISSANT BUSINESS CROSSES RS 100 CRORE REVENUE MARK IN FY23

Leading bakery foods company Britannia Industries Ltd on Thursday said its Treat
Croissant business has crossed Rs 100 crore in revenues in this financial year,
within a year of its national roll-out across the country

16-Mar-2023


BT GOLF I IN CONVERSATION WITH VARUN BERRY OF BRITANNIA INDUSTRIES

Catch Varun Berry, MD, Britannia Industries in conversation with Business
Today’s Tanya Aneja as he shares his journey, business outlook, golf lessons and

15-Mar-2023


AMIT DOSHI OF BRITANNIA & KAWAL SHOOR OF THE WOMB TALK TO NEETA NAIR OF IMPACT
MAGAZINE



20-Feb-2023


BRITANNIA'S CMO AMIT DOSHI: THINK LIKE DIGITAL NATIVES, DON'T BIFURCATE
CONSUMERS BETWEEN 'DIGITAL' AND 'NON-DIGITAL'

Amit Doshi, marketing chief of Britannia on leveraging technology to stay
relevant, learning agility from D2C brands and why marketers need to stay
endlessly curious

13-Feb-2023


BRITANNIA WILL FOCUS ON ‘TOTAL’ FOODS DREAM AND NEW OFFERINGS TO CONSUMERS, SAYS
VARUN BERRY

CNBC-TV18’s Mangalam Maloo met with Varun Berry, the Executive Vice-Chairman and
Managing Director of Britannia Industries, at their Bengaluru office to talk
about Britannia's journey during pandemic, plans to accelerate innovation and
Britannia's growth outlook.

28-Jan-2023


BRITANNIA INDUSTRIES TARGETS 2MN ENTRIES FOR 4TH SEASON OF ITS STARTUP CONTEST

In the last three seasons, the company has cumulatively invested ₹3 crore in 30
startups, of which 18 ideas have become real businesses

17-Jan-2023


FROM BITE TO FLIGHT: VARUN BERRY'S BIG PLANS FOR WADIA EMPIRE

Varun Berry, now steering a larger and crucial role at the Wadia empire, as
Chairman of Go First Airline (formerly Go Air) and Vice chairman and MD of
Britannia Industries, in a candid conversation with Ratna Bhushan on what next
for Britannia

17-Jan-2023


CRYSTAL BALL-GAZING INTO WHAT 2023 HOLDS

Five business leaders from different industries weigh in on the forces shaping
their sectors this year and what to expect

01-Jan-2023


HOW DATA ANALYTICS IS HELPING BRITANNIA STREAMLINE ITS SUPPLY CHAIN

The BHub AW app provides real-time stock data which helps all the people in the
ecosystem to benefit from the data.

08-Dec-2022


BRITANNIA ROLLS OUT A NEW WHATSAPP-BASED SERVICE TARGETED AT THOSE WITH
DIABETES; TO PROVIDE CUSTOMISED DIET PLANS

The company plans to use both print and digital to create awareness about the
campaign

15-Nov-2022


BRITANNIA EXPECTS CONSUMER SENTIMENT TO BOUNCE BACK THIS FESTIVE SEASON

The festive season in India has begun and companies are trying to woo customers
with attractive products and offers.

26-Oct-2022


IN CONVERSATION WITH BRITANNIA'S AMIT DOSHI ON COMPANY'S KEY FOCUS AREAS & MORE
| STORYBOARD 18



23-Oct-2022


‘BRITANNIA STRIVES TO KEEP UP WITH EVOLVING PREFERENCES OF EACH GENERATION’

Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries,
shares insights on entering a new category, launching TVC with Prabhu Deva,
expansion strategies & more

20-Oct-2022


BRITANNIA AIMS 50 PER CENT WOMEN IN WORKFORCE BY 2024

Britannia Industries Chief Marketing Officer (CMO) Amit Doshi said that at
present 38 per cent of the company's workforce is women.

16-Aug-2022


AMIT DOSHI ON BRITANNIA EXPLORING THE COFFEE-SNACK INDUSTRY WITH BISCAFE

As Britannia shifts the conversation of tea and biscuit to coffee and crackers
with Biscafe, Amit Doshi talks about how the product fits in the expanding
coffee industry. The product & its marketing explore the coffee ecosystem
through celebrity and influencer associations and content creation.

16-Aug-2022


BRITANNIA’S NEW PRODUCT BISCAFE TARGETS YOUNG CONSUMERS; LOOKS TO CONNECT WITH
THEM THROUGH ENGAGEMENT MARKETING

Online channels account for under five percent of the overall business for
Britannia

26-Jul-2022


BRITANNIA DEVELOPS THE BHUB AW APP TO STREAMLINE ITS SUPPLY CHAIN

Through this app, Britannia intends to simplify processes and make the most use
of data to expand its business portfolio. With real-time data, the sales system
is not reliant on any bottleneck and is always aware of what is going on,
allowing it to make choices on the move.

14-Jul-2022


THE WORLD AROUND US HAS TURNED MORE DIGITAL SAVVY

I’m a big believer in taking a balanced approach to marketing and media
planning. It’s the classical approach of horses for courses, says Amit Doshi,
CMO, Britannia Industries Ltd.

31-May-2022


BRITANNIA'S WINKIN' COW BECOMES RS 100-CRORE BRAND

Launched in 2018 as a brand of thick shakes, Britannia has expanded its
portfolio by adding lassi and flavoured milk, said a company statement.

31-May-2022


BRITANNIA INDUSTRIES UNVEILS 'MARIE GOLD JEERA' TO SERVE REGIONAL CUSTOMERS IN
TN

The brand ahead of its region-specific launch has worked with various women
homemakers in the state to co-create a biscuit which has 'jeera' (cumin) as its
key ingredient given its health benefits, according to company Chief Marketing
Officer Amit Doshi.

25-Apr-2022


ACTORS SABYASACHI CHAKRABARTY AND ANIRBAN BHATTACHARYA GET CANDID WITH THE
TELEGRAPH

The duo talk about coming on screen for the first time as Feluda and Byomkesh to
solve a golmaal together

19-Apr-2022


BRITANNIA CHEESE URGES PARENTS TO INCLUDE PROTEIN IN THEIR CHILD'S DIET

The company said that with this campaign it aims to encourage Indian parents to
include Britannia Cheese as a rich source of good quality protein as part of
their children’s diet

28-Feb-2022


HERE’S HOW BRITANNIA IS STRENGTHENING ITS DAIRY PORTFOLIO

Abhishek Sinha, Vice-President, Dairy Business, Britannia Industries Ltd tells
us how the brand is aiming to grow its

22-Feb-2022


VARUN BERRY ON BRITANNIA’S SUSTAINABILITY STRATEGY

The Managing Director of Britannia Industries sheds light on the food major
sustainability strategy based on four pillars growth, resources, people, and
governance.

01-Jan-2022


BRITANNIA GOOD DAY REVEALS ITS NEW IDENTITY INSPIRED BY 'THE RICH AND VARIED
SMILES OF INDIA’

The brand has rolled out a high decibel media plan to announce its new identity

20-Dec-2021


BRITANNIA ENHANCES FARMERS’ LIVELIHOOD WITH TECH-ENABLED AND SUSTAINABLE DAIRY
FARMING SOLUTIONS

Britannia Industries’ Dairy Farmer Welfare programme is enabling farmers in
Maharashtra to improve their economic status through increased cattle
productivity and incomes.

01-Dec-2021


BRITANNIA NUTRITION FOUNDATION COMMEMORATES 11 YEARS OF IMPROVING HEALTH
NUTRITIONAL OUTCOMES FOR CHILDREN WOMEN

Touched lives of lakhs of people since inception Aims to positively impact over
1 lakh lives this year To benefit marginalized sections of society in over 300
villages across 8 states this year

17-Jul-2021


COVID-19: BRITANNIA TO SUPPORT ITS 10,000 FRONTLINE PERSONNEL

Offers insurance, domiciliary expenses, besides reimbursing vaccination cost.

21-Jun-2021


BRITANNIA CHEESE LAUNCHES A NEW CAMPAIGN

Through the new campaign, Britannia aims to raise awareness about the role of
Britannia Cheese as part of children’s nutrition

21-Jan-2021


COVER STORY: BEHIND BRITANNIA'S RECORD GROWTH DURING LOCKDOWN

Britannia's biscuits-heavy portfolio steered the company in the lockdown phase
and after, even as it stays the course to becoming a total foods company tough

31-Aug-2020


HOW TALENTED GOT BRITANNIA AND MYNTRA TO TIE UP FOR A GUERRILLA ACTIVATION

In an era dominated by digital payments, the joy of finding forgotten money in
pockets has become a rarity. However, Britannia’s cookie brand Good Day has
found a way to resurrect this simple pleasure for a new generation.

29-Mar-2024


TALENTED, BRITANNIA GOOD DAY AND MYNTRA COLLABORATE TO CREATE A 'BANK OF SMALL
WINS', PUTTING 'MONEY' IN 1 LAKH RANDOM POCKETS

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in
denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets
across India in a guerilla activation in collaboration with Myntra. The campaign
is conceptualized by Talented.

27-Mar-2024


RETAIL INDIA NEWS: BOURBON SHAKE BY WINKIN' COW AND BRITANNIA BOURBON HITS
SHELVES

Winkin' Cow, a cherished milkshake brand in India, operating under Britannia,
has announced a pioneering collaboration with Britannia Bourbon, marking a
significant milestone for both brands. The debut of Bourbon thick shakes
signifies a remarkable category crossover within Britannia, merging the timeless
flavor of Britannia Bourbon with Winkin’ Cow's creamy richness, offering
consumers an enticing experience that transcends traditional boundaries.

27-Mar-2024


TALENTED GETS BRITANNIA GOOD DAY & MYNTRA TOGETHER FOR SAVING THE ‘SMALL WINS’

Every human being on Earth loves finding forgotten money in their pockets: young,
old, cricket lover, football lover, male, female - it doesn’t matter. But since
millions of young Indians switched to digital payments, this small joy is
running out of circulation. It’s true that digital payments have made life more
convenient, but less surprising.

27-Mar-2024


RANVEER SINGH WANTS YOU TO 'UNMUTE' HIM IN NUTRICHOICE'S AI CAMPAIGN

Britannia has collaborated with Mindshare for 'India's first AI-powered camera
campaign'

20-Mar-2024


WATCH RANVEER SINGH IN BRITANNIA'S AI CAMPAIGN FOR NUTRICHOICE WITH QR CODE SCAN

The brand has launched an AI-powered mixed reality smartphone camera that allows
consumers to scan a QR code and experience a video from Ranveer Singh.

20-Mar-2024


BRITANNIA AND MINDSHARE ROLL OUT AI-POWERED CAMERA CAMPAIGN FOR NUTRICHOICE
FEATURING RANVEER SINGH

With this campaign, consumers will be able to scan the QR code on their
smartphones leading to experiencing a video from Bollywood actor Ranveer Singh
within their smartphone camera experience.

20-Mar-2024


BRITANNIA UNVEILS AI-POWERED CAMERA CAMPAIGN FOR NUTRICHOICE WITH RANVEER SINGH

The campaign kick starts with an innovative print campaign, which creates a
Mixed Reality-like experience with just a smartphone. The technology is built by
Flam, AI-powered mixed reality content platform for marketing.

20-Mar-2024


BRITANNIA BITES INTO SPORTS BEYOND CRICKET IN LATEST AD

Biscuit major Britannia and its agency partner Talented have put out a latest
campaign that encourages consumers to play sports beyond cricket and win big
prizes. The latest campaign features Neeraj Chopra, Javelin, Lovlina Borgohain
for Boxing, Satwiksairaj Rankireddy and Chirag Shetty playing Badminton, Bhavani
Devi for Fencing and Avinash Sable, Steeplechase.

16-Mar-2024


BRITANNIA & TALENTED PARTNER WITH SIX ATHLETES TO ENCOURAGE HUNGER FOR SPORTS
BEYOND CRICKET

The athletes are Neeraj Chopra (Javelin), Lovlina Borgohain (Boxing),
Satwiksairaj Rankireddy & Chirag Shetty (Badminton), Bhavani Devi (Fencing) and
Avinash Sable (Steeplechase).

15-Mar-2024


HIRING CROISSANT PRONUNCIATION EXPERT! RS 3 LAKH STIPEND FOR 1 DAY INTERNSHIP –
CHECK COMPANY NAME, HOW TO APPLY

Britannia Croissant, known for its delectable French pastries, has introduced an
innovative way to educate its employees on the correct pronunciation of the word
'Croissant.' The company is offering a one-day internship as a “Croissant
pronunciation expert,” where the chosen candidate will be responsible for
correcting pronunciation errors among employees.

09-Mar-2024


काम कुछ नहीं... 1 दिन के इंटर्नशिप के लिए मिलेंगे 3 लाख रुपये, भारतीय कंपनी का
शानदार ऑफर!

भारतीय कंपनी ने शानदार इंटर्नशिप का ऑफर पेश किया है, जिसके तहत 1 दिन के लिए 3
लाख रुपये दिए जाएंगे और काम सिर्फ एक शब्‍द का सही उच्‍चारण सिखाना है.

09-Mar-2024


काम काहीच नाही..., 1 दिवसाच्या इंटर्नशिपचा पगार 3 लाख; 'या' भारतीय कंपनीने
दिलीये भन्नट ऑफर

Britannia Treat Croissant: 1 दिवसाचा पगार तीन लाख रुपये... तुम्हालादेखील ही
सुवर्णसंधी सोडायची नाहीये तर आजच अर्ज करा. ही भारतीय कंपनी देतेय भन्नाट ऑफर्स

09-Mar-2024


THIS INDIAN COMPANY WILL PAY RS 3 LAKH FOR A ONE-DAY INTERNSHIP. LAST DAY TO
APPLY IS TOMORROW

Britannia Croissant internship: Britannia is offering Rs 3 lakh for a one-day
internship, where the intern's only job will be to correct people who pronounce
'croissant' incorrectly.

09-Mar-2024


INDIAN FIRM OFFERS A WHOPPING RS 3 LAKH FOR A ONE-DAY INTERNSHIP: HERE'S HOW TO
APPLY

Britannia Treat Croissant is offering an intriguing internship where the chosen
candidate will receive Rs 3 lakh for spending a day at the Britannia office,
guiding individuals on the accurate pronunciation of the beloved French pastry.

09-Mar-2024


LOVE CROISSANT? APPLY FOR THIS INTERNSHIP WITH ₹3 LAKH A DAY STIPEND

Britannia Croissant came up with a creative way to teach its employees, the
right pronunciation of French pastry 'Croissant.' The company is offering a
one-day internship as a “Croissant pronunciation expert" who will correct people
in its offices who pronounce the word incorrectly. The most interesting aspect
of the internship is its stipend, which amounts to ₹3 lakh for a day.

09-Mar-2024


THIS FOOD PRODUCT COMPANY IS OFFERING ₹3 LAKH FOR 1-DAY INTERNSHIP, BUT CAN YOU
PRONOUNCE CROISSANT CORRECTLY?

For the one-day internship, the brand is offering ₹3 lakh to the winner, whose
only job will be to walk around the company's office and correct the employees
who pronounce 'croissant' incorrectly.

09-Mar-2024


WOMEN'S DAY के मौके पर ब्रिटानिया मैरीगोल्ड ने लॉन्च किया HERSTORE, महिला
उद्यमियों को मिलेगा सहारा

बिस्किट बनाने वाली देश की दिग्गज कंपनी ब्रिटानिया मैरीगोल्ड ने महिला दिवस के
अवसर पर HerStore को लॉन्च किया है. यह एक यूनिक डिजिटल इकोसिस्टम स्टार्टअप है जो
वुमन एंटरप्रेन्योर के लिए है. कंपनी ने इस प्लैटफॉर्म को महिला उद्यमी के सपोर्ट
और ग्रोथ के लिए डेवलप किया है. HerStore एक मार्केट प्लेस की तरह है जहां महिला
उद्यमियों को प्रोडक्ट्स एंड सर्विसेज बेचने का मौका मिल रहा है.

08-Mar-2024


WOMEN'S DAY SPECIAL: महिलाओं को आत्मनिर्भर बनाने की दिशा में महत्वपूर्ण कदम!

अंतरराष्ट्रीय महिला दिवस के अवसर पर महिलाओं को आत्मनिर्भर बनाने और उनके सपनों को
साकार करने के लिए कई पहल की गई हैं.

08-Mar-2024


BRITANNIA MARIE GOLD LAUNCHES HERSTORE TO SUPPORT WOMEN ENTREPRENEURS IN INDIA

The platform's strategic design focuses on democratizing entrepreneurship,
offering a zero percent commission model and no additional costs to sellers.
Moreover, Herstore plans to expand its reach by offering the platform in
multiple Indian languages, ensuring inclusivity and accessibility.

08-Mar-2024


BRITANNIA MARIE GOLD PICKS AN ACT OVER AN AD: LAUNCHES NEW PLATFORM HERSTORE ON
WOMEN’S DAY

HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem
has been built by Hash Connect.

07-Mar-2024


BRITANNIA MARIE GOLD TO EMPOWER WOMEN ENTREPRENEURS WITH HERSTORE

HerStore will soon offer a comprehensive suite of training, workshops, and
upskilling videos tailored to equip women entrepreneurs.

07-Mar-2024


BRITANNIA'S WINKIN’ COW ADDS AR MAGIC TO PONGAL CELEBRATIONS

Conceptualised and executed by Britannia Winkin' Cow and Schbang, the
#WinkinBackTraditions campaign aims to rejuvenate the allure of the traditional
Pongal festivities

15-Jan-2024


SOCIAL THROWBACK 2023: FROM PERSONALISATION TO REIMAGINATION, AI TRENDS THAT
TOOK SHAPE

A year of personalisation, reimagination in content generation, newer
designations, the rise of AI agencies and an attempt to work towards
sustainability – AI takes centre stage in advertising in 2023. We look at these
innovations and speak to experts to find out how AI has progressed this year.

11-Jan-2024


METAVERSE OFFERS ENDLESS POSSIBILITIES FOR US TO INNOVATE AND CREATE MEMORABLE
EXPERIENCE

Amit Doshi, the Chief Marketing Officer of Britannia Industries, brings over 20
years of experience in brand marketing. The metaverse has transformed the food

11-Jan-2024


SOCIAL THROWBACK 2023: TOP 50 INDIAN AD CAMPAIGNS

CGI and AI largely remained the common denominators this year with brands
leveraging them to infuse creativity and innovation into campaigns. Social
Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns
that made a mark in 2023.

05-Dec-2023


BRITANNIA 5050 LAUNCHES GAME ‘4TH UMPIRE’ THIS CRICKET WORLD CUP

The gaming experience is poised to enhance how cricket enthusiasts connect with
the sport and with one another during the cricket season

25-Oct-2023


BRITANNIA FORAYS INTO METAVERSE

The Britannia Coffeeverse aims to provide the youth with a fresh and engaging
experience, thereby encouraging their active participation in this digital
realm.

03-Oct-2023


BRITANNIA BOURBON LAUNCHES CAMPAIGN WITH REFRESHED PRODUCT AND PACKAGING

Conceptualised by The Womb, the TVC brings to life the mystery of Britannia
Bourbon’s triple-layered chocolaty experience

22-Sep-2023


WHY TAMIL NADU IS A SPECIAL MARKET FOR BRITANNIA

Milk Bikis is Rs 1,000-crore brand for the food major, and enjoys a 90 percent
market share in Tamil Nadu.

14-Sep-2023


MILK BIKIS CHALLENGES PARENTING STEREOTYPES IN #GROWTHNEEDSBOTH CAMPAIGN

The campaign features Prithi Ashwin, her husband, and Indian cricket legend R.
Ashwin alongside their two daughters.

13-Sep-2023


BRITANNIA MILK BIKIS UNVEILS CAMPAIGN #GROWTHNEEDSBOTH; CHALLENGES TRADITIONAL
STEREOTYPES OF PARENTING

The campaign features Prithi Ashwin with her husband, cricketer R. Ashwin, and
their daughters, Akhira and Aadhya

13-Sep-2023


BRITANNIA GOOD DAY INTRODUCES A CLEFT ON ITS RIDGES IN NEW LIMITED-EDITION PACKS

India grapples with one of the highest incidents of cleft lip births worldwide,
with roughly 35,000 children being born with this condition annually.

06-Sep-2023


BRITANNIA LAUNCHES A QUIRKY CAMPAIGN FOR ITS TIMEPASS RANGE

The multi-film campaign uses satire to convey the message of steering such
wayward thoughts in a tempting direction—by indulging in Britannia’s new range
of ‘Chatpatang’ snacks.

04-Sep-2023


BRITANNIA AIMS TO MORE THAN DOUBLE ITS CHEESE BIZ IN NEXT 3 YEARS; PLANS TO
INVEST IN GROWTH OF E-COMMERCE AND MT CHANNELS

To penetrate deeper into the households, Britannia Bel Foods is working on
accessibility and affordability. It plans to come up with Rs 10 sachets and
expand its distribution multifold in metro cities.

28-Aug-2023


BRITANNIA NUTRICHOICE ROLLS OUT #FEELTHEFIT CAMPAIGN WITH ACTOR RANVEER SINGH

The campaign seeks to shift the conversation from being only about the single
end goal to focusing on the positive feeling every time one makes a good choice.

22-Aug-2023


BRITANNIA NUTRICHOICE AND RANVEER SINGH TEAM UP TO ENCOURAGE CONSUMERS TO 'FEEL
THE FIT'

The #FeelTheFit campaign is designed to motivate individuals to keep up with
their overall health and wellness journey by recognising that every effort

21-Aug-2023


BRITANNIA'S 1947% MORE HISTORY CAMPAIGN FEATURES AI IMAGES, VIDEOS OF LIVING
INDIAN FREEDOM FIGHTERS LEELA CHITALE, LT. ASHA SAHAY, LT R. MADHAVAN, LAKSHMI
KRISHNAN, GOUR HARI DAS: INDEPENDENCE DAY SPECIAL

Britannia's 1947% More History Campaign Features AI Images, Videos Of Living
Indian Freedom Fighters Leela Chitale, Lt. Asha Sahay, Lt R. Madhavan, Lakshmi
Krishnan, Gour Hari Das: Independence Day Special

15-Aug-2023


LEVERAGING AR TO BRING ALIVE STORIES OF INDIA’S LIVING FREEDOM FIGHTERS

Britannia’s legacy in India spans over 106 years, its roots and history firmly
rooted in Indian soil. On the 77th anniversary of the country’s Independence

15-Aug-2023


BRITANNIA BRINGS JIM JAM INTO THE OPEN IN ITS LATEST CAMPAIGN

Britannia has launched Jim Jam Pops, an open cream biscuit. The teaser campaign
for the launch was conceptualised by Schbang and the mainline campaign was
created by The Womb.

14-Aug-2023


INDEPENDENCE DAY 2023: अंतिम जीवित स्वतंत्रता सेनानियों के किस्से |BRITANNIA’S
1947 HISTORY CAMPAIGN

Independence Day 2023: अंतिम जीवित स्वतंत्रता सेनानियों के किस्से | Britannia’s
1947 History Campaign

14-Aug-2023


INDEPENDENCE DAY 2023: आजादी की लड़ाई में जेल जा चुकी लीलाताई का भावुक वीडियो |
LEELATAI CHITALE

Independence Day 2023: आजादी की लड़ाई में जेल जा चुकी लीलाताई का भावुक वीडियो |
Leelatai Chitale

14-Aug-2023


INDEPENDENCE DAY: अंग्रेजों के दांत खट्टे करने वालीं FREEDOM FIGHTER ASHA
CHAUDHARY का INTERVIEW

Independence Day: अंग्रेजों के दांत खट्टे करने वालीं Freedom fighter Asha
Chaudhary का Interview

14-Aug-2023


INDIAN FREEDOM FIGHTER LEELATAI CHITALE जिन्होंने 12 साल में अंग्रेजों को दिया
मुंह तोड़ जवाब | NEWS

Indian Freedom Fighter Bharati Asha Independence Day Special: देश की आजादी के
लिए न जाने कितने ही लोगो ने अपने प्राण न्यौछावर कर दिए.

13-Aug-2023


INDIAN FREEDOM FIGHTER BHARATI ASHA ने SUBHAS CHANDRA BOSE के व्यक्तित्व बारे
में किया जिक्र

Indian Freedom Fighter Bharati Asha Independence Day Special: आशा सहाय का जन्म
1928 में सर्दियों की सुबह कोबे में हुआ था।

13-Aug-2023


BRITANNIA BRINGS STORIES FROM 1947'S LAST LIVING FREEDOM FIGHTERS

Britannia unveils '1947% more history' - a campaign aimed at telling stories
from living freedom fighters from 1947.

09-Aug-2023


BRITANNIA BEL TO DOUBLE ITS EXISTING RETAIL DISTRIBUTION BY END OF 2024

The dairy division, which generated ₹600 crore in FY22, accounts for
approximately 4-5 per cent of the company’s total business. Britannia reported
annual net sales of ₹15,985 crore in FY23

28-Jul-2023


BRITANNIA MILK BIKIS LAUNCHES A REGION-SPECIFIC AD CAMPAIGN IN MULTIPLE DIALECTS
OF TAMIL

Milk Bikis’s latest campaign shines light on the multiple sub-cultures within
neighbourhoods and districts in Tamil Nadu.

19-Jul-2023


BRITANNIA MILK BIKIS CHAMPIONS DIVERSITY IN TAMIL NADU

Britannia Milk Bikis launches ‘Anaivarukkum’, a region-specific campaign,
celebrating Tamil Nadu’s rich linguistic diversity and regional pride.

19-Jul-2023


BRITANNIA BEL FOODS UNVEILS NEW BRAND IDENTITY THROUGH DVC

The new logo will now be part of all integrated marketing communication for the
brand across packaging, online platforms and in stores

20-Jun-2023


BRITANNIA AND SCHBANG USE GENERATIVE AI TO CREATE A FANTASY BISCUIT LAND

The creatives, which were unveiled on #WorldBiscuitDay, they were with the help
of Midjourney and Adobe Firefly and further perfected by Schbang’s creative and
design input.

15-Jun-2023


PARAMBRATA CHATTERJEE HOSTS A TV SHOW TO ENCOURAGE WOMEN ENTREPRENEURSHIP

Britannia Marie Gold brings the first-ever television show to fund aspiring
women entrepreneurs in West Bengal. ‘Britannia Marie Gold My startup show’ -
Dhonni Meyer Upakkhan on c, hosted by celebrity actor Parambrata Chatterjee,
features ‘womenpreneurs’ across West Bengal presenting their business ideas to a
jury comprised of notable business leaders from the State.

30-May-2023


BRITANNIA’S 50-50 LAUNCHES ‘GOLMAAL’ CRACKER CAMPAIGN WITH RAVI SHASTRI

The cracker category, the company said, is experiencing rapid growth, outpacing
traditional biscuits, as consumers readily embrace newer varieties that cater to
diverse taste preferences

22-May-2023


BRITANNIA GOOD DAY LAUNCHES HYPER-REGIONAL NATIONAL TV CAMPAIGN

Britannia Good Day has launched its first national series of new and hyper local
TVCs for its entire range of products. As per the company, the films take
forward the idea of #EverydayCelebrations.

16-May-2023


BRITANNIA MARIE GOLD MY STARTUP CONTEST ROLLS OUT 1 CRORE IN TOTAL SEED FUNDING
TO 10 WOMEN-RUN BUSINESSES

All participants this season, had access to Google’s WomenWill program, a
business literacy program with a “how to” curriculum on turning an interest into
a business, managing an enterprise, and promoting it for growth.

27-Apr-2023


BRITANNIA WINKIN’ COW BRINGS ‘PARTY IN A BOTTLE’

Britannia's beverage brand Winkin' Cow has released a new television commercial
for its Thick Shakes line. The TVC, conceptualised by McCann Worldgroup
Bangalore

27-Mar-2023


BRITANNIA'S CROISSANT BUSINESS CROSSES RS 100 CRORE REVENUE MARK IN FY23

Leading bakery foods company Britannia Industries Ltd on Thursday said its Treat
Croissant business has crossed Rs 100 crore in revenues in this financial year,
within a year of its national roll-out across the country

16-Mar-2023


BT GOLF I IN CONVERSATION WITH VARUN BERRY OF BRITANNIA INDUSTRIES

Catch Varun Berry, MD, Britannia Industries in conversation with Business
Today’s Tanya Aneja as he shares his journey, business outlook, golf lessons and

15-Mar-2023


AMIT DOSHI OF BRITANNIA & KAWAL SHOOR OF THE WOMB TALK TO NEETA NAIR OF IMPACT
MAGAZINE



20-Feb-2023


BRITANNIA'S CMO AMIT DOSHI: THINK LIKE DIGITAL NATIVES, DON'T BIFURCATE
CONSUMERS BETWEEN 'DIGITAL' AND 'NON-DIGITAL'

Amit Doshi, marketing chief of Britannia on leveraging technology to stay
relevant, learning agility from D2C brands and why marketers need to stay
endlessly curious

13-Feb-2023


BRITANNIA WILL FOCUS ON ‘TOTAL’ FOODS DREAM AND NEW OFFERINGS TO CONSUMERS, SAYS
VARUN BERRY

CNBC-TV18’s Mangalam Maloo met with Varun Berry, the Executive Vice-Chairman and
Managing Director of Britannia Industries, at their Bengaluru office to talk
about Britannia's journey during pandemic, plans to accelerate innovation and
Britannia's growth outlook.

28-Jan-2023


BRITANNIA INDUSTRIES TARGETS 2MN ENTRIES FOR 4TH SEASON OF ITS STARTUP CONTEST

In the last three seasons, the company has cumulatively invested ₹3 crore in 30
startups, of which 18 ideas have become real businesses

17-Jan-2023


FROM BITE TO FLIGHT: VARUN BERRY'S BIG PLANS FOR WADIA EMPIRE

Varun Berry, now steering a larger and crucial role at the Wadia empire, as
Chairman of Go First Airline (formerly Go Air) and Vice chairman and MD of
Britannia Industries, in a candid conversation with Ratna Bhushan on what next
for Britannia

17-Jan-2023


CRYSTAL BALL-GAZING INTO WHAT 2023 HOLDS

Five business leaders from different industries weigh in on the forces shaping
their sectors this year and what to expect

01-Jan-2023


HOW DATA ANALYTICS IS HELPING BRITANNIA STREAMLINE ITS SUPPLY CHAIN

The BHub AW app provides real-time stock data which helps all the people in the
ecosystem to benefit from the data.

08-Dec-2022


BRITANNIA ROLLS OUT A NEW WHATSAPP-BASED SERVICE TARGETED AT THOSE WITH
DIABETES; TO PROVIDE CUSTOMISED DIET PLANS

The company plans to use both print and digital to create awareness about the
campaign

15-Nov-2022


BRITANNIA EXPECTS CONSUMER SENTIMENT TO BOUNCE BACK THIS FESTIVE SEASON

The festive season in India has begun and companies are trying to woo customers
with attractive products and offers.

26-Oct-2022


IN CONVERSATION WITH BRITANNIA'S AMIT DOSHI ON COMPANY'S KEY FOCUS AREAS & MORE
| STORYBOARD 18



23-Oct-2022


‘BRITANNIA STRIVES TO KEEP UP WITH EVOLVING PREFERENCES OF EACH GENERATION’

Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries,
shares insights on entering a new category, launching TVC with Prabhu Deva,
expansion strategies & more

20-Oct-2022


BRITANNIA AIMS 50 PER CENT WOMEN IN WORKFORCE BY 2024

Britannia Industries Chief Marketing Officer (CMO) Amit Doshi said that at
present 38 per cent of the company's workforce is women.

16-Aug-2022


AMIT DOSHI ON BRITANNIA EXPLORING THE COFFEE-SNACK INDUSTRY WITH BISCAFE

As Britannia shifts the conversation of tea and biscuit to coffee and crackers
with Biscafe, Amit Doshi talks about how the product fits in the expanding
coffee industry. The product & its marketing explore the coffee ecosystem
through celebrity and influencer associations and content creation.

16-Aug-2022


BRITANNIA’S NEW PRODUCT BISCAFE TARGETS YOUNG CONSUMERS; LOOKS TO CONNECT WITH
THEM THROUGH ENGAGEMENT MARKETING

Online channels account for under five percent of the overall business for
Britannia

26-Jul-2022


BRITANNIA DEVELOPS THE BHUB AW APP TO STREAMLINE ITS SUPPLY CHAIN

Through this app, Britannia intends to simplify processes and make the most use
of data to expand its business portfolio. With real-time data, the sales system
is not reliant on any bottleneck and is always aware of what is going on,
allowing it to make choices on the move.

14-Jul-2022


THE WORLD AROUND US HAS TURNED MORE DIGITAL SAVVY

I’m a big believer in taking a balanced approach to marketing and media
planning. It’s the classical approach of horses for courses, says Amit Doshi,
CMO, Britannia Industries Ltd.

31-May-2022


BRITANNIA'S WINKIN' COW BECOMES RS 100-CRORE BRAND

Launched in 2018 as a brand of thick shakes, Britannia has expanded its
portfolio by adding lassi and flavoured milk, said a company statement.

31-May-2022


BRITANNIA INDUSTRIES UNVEILS 'MARIE GOLD JEERA' TO SERVE REGIONAL CUSTOMERS IN
TN

The brand ahead of its region-specific launch has worked with various women
homemakers in the state to co-create a biscuit which has 'jeera' (cumin) as its
key ingredient given its health benefits, according to company Chief Marketing
Officer Amit Doshi.

25-Apr-2022


ACTORS SABYASACHI CHAKRABARTY AND ANIRBAN BHATTACHARYA GET CANDID WITH THE
TELEGRAPH

The duo talk about coming on screen for the first time as Feluda and Byomkesh to
solve a golmaal together

19-Apr-2022


BRITANNIA CHEESE URGES PARENTS TO INCLUDE PROTEIN IN THEIR CHILD'S DIET

The company said that with this campaign it aims to encourage Indian parents to
include Britannia Cheese as a rich source of good quality protein as part of
their children’s diet

28-Feb-2022


HERE’S HOW BRITANNIA IS STRENGTHENING ITS DAIRY PORTFOLIO

Abhishek Sinha, Vice-President, Dairy Business, Britannia Industries Ltd tells
us how the brand is aiming to grow its

22-Feb-2022


VARUN BERRY ON BRITANNIA’S SUSTAINABILITY STRATEGY

The Managing Director of Britannia Industries sheds light on the food major
sustainability strategy based on four pillars growth, resources, people, and
governance.

01-Jan-2022


BRITANNIA GOOD DAY REVEALS ITS NEW IDENTITY INSPIRED BY 'THE RICH AND VARIED
SMILES OF INDIA’

The brand has rolled out a high decibel media plan to announce its new identity

20-Dec-2021


BRITANNIA ENHANCES FARMERS’ LIVELIHOOD WITH TECH-ENABLED AND SUSTAINABLE DAIRY
FARMING SOLUTIONS

Britannia Industries’ Dairy Farmer Welfare programme is enabling farmers in
Maharashtra to improve their economic status through increased cattle
productivity and incomes.

01-Dec-2021


BRITANNIA NUTRITION FOUNDATION COMMEMORATES 11 YEARS OF IMPROVING HEALTH
NUTRITIONAL OUTCOMES FOR CHILDREN WOMEN

Touched lives of lakhs of people since inception Aims to positively impact over
1 lakh lives this year To benefit marginalized sections of society in over 300
villages across 8 states this year

17-Jul-2021


COVID-19: BRITANNIA TO SUPPORT ITS 10,000 FRONTLINE PERSONNEL

Offers insurance, domiciliary expenses, besides reimbursing vaccination cost.

21-Jun-2021


BRITANNIA CHEESE LAUNCHES A NEW CAMPAIGN

Through the new campaign, Britannia aims to raise awareness about the role of
Britannia Cheese as part of children’s nutrition

21-Jan-2021


COVER STORY: BEHIND BRITANNIA'S RECORD GROWTH DURING LOCKDOWN

Britannia's biscuits-heavy portfolio steered the company in the lockdown phase
and after, even as it stays the course to becoming a total foods company tough

31-Aug-2020

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