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PRIVACY

 1. Home
 2. Privacy




1. SCOPE OF THIS PRIVACY NOTICE

This privacy notice covers those activities provided by Merkle Inc located at
7001 Columbia Gateway Drive, Columbia, MD 21046 (“Merkle”, “we”, “us” or “our”).

It covers use of our website (https://www.merkleinc.com/), marketing for our
various brands, our contact with members of the public (for example, within our
recruitment process) and with those acting in a professional capacity (such as
when enquiring about, researching, reporting on, assessing or engaging in
business discussions). This Privacy Notice explains in detail the types of
personal information we may collect about you when you interact with us on any
website where this Privacy Notice appears.


WHAT THIS PRIVACY NOTICE DOESN’T COVER:

Merkle Controlled Products

Merkle Inc. is a business that offers certain data products, including
DataSource, Identity, M1.

 * DataSource: This product covers most of the adult US population and is built
   by combining data supplied to Merkle by other companies that collect data
   from you.
 * Identity: Our Identity product is a set of processes that manage and
   associate information across a number of sources to create an identity map
   across those identifiers and tie them to an individual
 * M1: M1 is a platform we offer our clients to allow them to understand their
   consumers, plan their marketing campaigns, activate those campaigns and
   understand the effectiveness of those advertising campaigns. When these
   campaigns are activated, we work with publishing networks (including social
   media and online display advertising) to display our client’s advertising to
   you

Data collected by Merkle within the scope of this privacy policy, is not
incorporated into our data products. You can find privacy information for our
products here.



Marketing and Advertising Services

This privacy notice does not cover the activities Merkle undertakes on behalf of
its clients - in which it acts as a service provider. Should you wish to enquire
about the processing we undertake for any of our clients, or wish to assert your
rights regarding that processing, please contact the relevant client directly.



Employment

This Privacy Notice does not cover any data processing carried out by Merkle in
connection with employment by, or the supply of contracted services to, Merkle
or its subsidiaries. Please contact your local Human Resources Office or the
Data Protection Office (if no longer in employment with Merkle) using the
contact details below for assistance in these matters.




2. SOURCES OF INFORMATION

We collect personal information about you from various sources. 

We, and our service providers operating on our behalf, collect Personal
Information about you, directly and indirectly, from the following categories of
sources:

We collect personal information directly from you
We collect information when you enter into an agreement, participate in a
promotion, contact us, or sign up for our marketing communications and
newsletters. We also collect any personal information you provide if you post a
comment, make a request, or complete a survey.
We collect personal information from your devices
We use tracking tools like browser cookies and web beacons to automatically or
passively collect information about you. We collect information when you
interact with our websites, our apps, our ads, or our emails that we or our
vendors send to you. To learn about your choices for these tracking tools, read
the Your Rights over Your Personal Information section below.
We receive personal information from vendors we hire to work on our behalf
For example, vendors that host or maintain our websites and apps and send
promotional emails for us may give us information. Our employment and recruiting
vendors also give us information. Our marketing agencies, advertising technology
vendors, and analytics providers may also provide us with information.
We receive personal information from other businesses
For example, we may get information from joint marketing partners and other
business partners with whom we have a relationship. Mobile service providers may
also provide information based on the device used to access the Services.
We receive personal information from social media platforms
If you post to one of our pages on a social media site or connect to a social
media platform from our website, we may receive information, including
information contained in your social media profile. You acknowledge and
understand that we can access this information even when you are not actively
using the Services. We may also receive information about you if other users of
social media give us access to their profiles and you are one of their
“connections.”
We receive information about you from other sources
Other parties may give us personal information about you. These other parties
might also include clients, and business and marketing partners that give us
information they have collected either directly or indirectly from you.  We may
also receive Employment-Related Information from a job network or social network
if you choose to import your information from those platforms when applying for
a job with us.
We combine information
We combine information collected offline with information we collect online. Or
we may combine information we get from another party with information we already
have. We may also aggregate your information with other consumers’ information
to understand preferences and trends over time. We also combine information
collected across devices, such as computers and mobile devices.


3. TYPES OF INFORMATION WE PROCESS

We collect and use personal information from and about you.

Merkle (and the vendors we hire to perform services on our behalf) collect,
receive, and develop several categories of personal information about you
depending on the nature of your interactions with us. For example:

We collect Contact Information

For example, we might collect your name, email address, social media account
handles, phone number, and mailing address.



We collect Commercial and Preference Information

We may collect information about our contact history with you and your other
transactions and preferences. We may also collect responses to surveys you
complete. We may collect information about your job and title, details of your
attendance at our events, and your interest in our services.



We collect Internet and Network Activity Information

If you use our websites or apps, we may collect information about your operating
system, the browser you are using and your IP address. We might also collect
device identifiers and information about how you use our Wi-Fi network and other
services. We might collect information at the site you came from, or the site
you visit when you leave us. We may collect page interaction information (such
as what areas of the websites you visit and for how long, what search terms you
enter, and what content you view and click on), your use of the search function
on our website, and methods used to browse away from the page. If you use our
mobile apps, we may also look at how often you use the app and where you
downloaded it. We may also collect information about your interaction with
emails or other electronic messages we send you, such as when you open or click
on an email.



We collect Location Information

We may infer a location based on your IP address. We automatically collect your
precise GPS location when you access our apps or the mobile version of our
websites. We also collect information about your general location, using your
zip code or postcode and IP address.



We collect Employment-Related Information

When you apply for a job, we collect information you submit as part of your
application and resume. This might include your work experience and previous
employment, your education, the URL to your personal or professional websites,
your workplace skill sets and certifications, whether you need a visa or require
sponsorship, and/or salary expectations. If you apply for a job, you may choose
to also voluntarily provide any of the following information: ethnicity, gender,
disability status, and/or veteran status.



We collect and develop Inferences

Using the other pieces of personal information collected about you, we may draw
inferences about you, reflecting what we believe to be your preferences,
characteristics, predispositions, and attitudes as well as attributes connected
to your IP address.




4. HOW WE USE YOUR PERSONAL INFORMATION

We use personal information as described here.

We use the above-referenced categories of personal information for the following
purposes:

 * We use information provided by our clients in order to provide services to
   our clients.
 * We use information to provide you with services and fulfill your
   transactions. 
 * We use information for marketing purposes. For example, we might use personal
   information to provide you with information about special promotions, or
   offers.  We might also use this information to send push notifications on our
   app and to serve you ads about our products and offers. We might tell you
   about new features or services.  These might be our own offers or products,
   or third-party offers or products we think you might find interesting.  We
   use Google Display Network Impression Reporting to report how our ad
   impressions, other uses of ad services and interactions with these ad
   impressions and ad services are related to visits to our site. You may opt-in
   to receive our email newsletters or to receive text  messages from us. To
   learn about your choices for these communications, read the Your Rights over
   Your Personal Information section below.
 * We use information to respond to your requests or questions. We use
   information to contact you in response to your feedback or other matters
   related to our relationship with you (such as about this Privacy Policy or
   our Terms of Use. If your inquiries or feedback relate to your leases,
   purchases, or an account, we may also use your information to address the
   matter. 
 * We use information to analyze and improve our products and services. For
   example, may use your information to make our websites, apps, services, and
   products better. We might use your information to customize your experience
   with us and to conduct research and analysis.
 * We use information to comply with our obligations, administer our websites
   and services, and for internal operations. For example, we use personal
   information to administer the websites, such as troubleshooting, data
   analysis, and testing.
 * We use information for security purposes. For example, we may use personal
   information to protect our company, our customers, and our business
   partners.  We also may use personal information to protect our websites or
   our services, as well as to detect and investigate activities that may be
   illegal or prohibited (such as cyber attacks or fraudulent transactions).
 * We use information for hiring purposes For example, we use Contact
   Information and Employment-Related Information to review your job
   applications and contact you about employment opportunities. If you choose to
   voluntarily submit your ethnicity, gender, disability status, and/or veteran
   status in connection with a job application, we will use that information for
   statistical tracking purposes (not for hiring decisions), in accordance with
   applicable law.
 * We use information for verification purposes.  For example, we will use
   certain pieces of personal information to verify your identity if you make
   requests pursuant to this Privacy Policy.  The verification steps and the
   pieces of personal information that we request may vary depending on the
   sensitivity and nature of your request.
 * We use information as otherwise disclosed or permitted by law, or as we may
   notify you. We may use personal information to create deidentified or
   aggregated data which does not identify you or any other individual. We may
   use and disclose this anonymous or aggregated data as we choose.


5. SHARING PERSONAL INFORMATION WITH OTHERS

We share your personal information with other parties.

We share personal information under the following circumstances:

We share your personal information with vendors and service providers who
perform services on our behalf
We may share personal information with vendors who assist us with the uses of
personal information described in this Privacy Policy. This may include vendors
who send emails for us, help us manage and operate our websites and apps,
provide advertising or marketing services, provide analytics and search engine
support, track advertising impressions, investigate and prevent data incidents,
provide physical and digital security services, audit our business and financial
statements, vet job applicants, provide legal advice, and place our
advertisements on other platforms. We may share your information with
organisations involved with the provision, management or otherwise direct
engagement of events, webinars or other such Merkle hosted functions which you
have registered for or have expressed an interest in. Personal information
received by vendors may also be subject to their privacy policies.
We share your personal information with our business partners and marketing
companies
We might share information with third parties who help us with our marketing
efforts, including social media platforms, advertising networks, and ad tech
companies. For example, we may share email addresses or other Contact
Information with social media platforms so they can serve our advertising to you
on their platform. Personal information received by our partners may also be
subject to their privacy policies.
We will share your personal information if we think we have to in order to
comply with the law or to protect ourselves, our customers, and others
We may share any or all categories of personal information to respond to a court
order or subpoena. We may also share this personal information if a government
agency or investigatory body requests it. We might share your personal
information in order to enforce our agreements and to protect our rights and/or
the rights of others. We might share your personal information when we are
investigating potential fraud. This might include fraud we think has happened
during a promotion. Where we have a legal requirement to do so, if you are the
winner of a sweepstakes or contest, we may also share your certain Contact
Information with anyone entitled to request a winner’s list.
We may share your personal information as part of a transaction, financing, or
for other business needs
For example, if Merkle sells or merges any of its businesses (including any of
our affiliates, divisions, and business units) or assets, applies for loans, or
opens bank accounts, we may disclose your personal information as a part of that
transaction, including to the prospective buyer or parter, lender or bank, as
the case may be. We may share your personal information if there is a similar
change to our corporate structure. We may also share your information with
others as part of certain due diligence processes. We also share information for
the purpose of management and administration of Merkle’s business.

We may share personal information for other reasons we may describe to you from
time to time or as permitted by law.


6. YOUR RIGHTS OVER YOUR PERSONAL INFORMATION

Opting Out of Interest Based Advertising

Merkle enables users to opt-out from certain uses of information in a digital
environment. If you want to opt-out from our solutions from the browser you are
currently using, click here and our systems will attempt to place an opt-out
cookie on your computer.

You may also visit http://www.aboutads.info/choices/ to have the option of
opting out of many of Merkle’s partners. Please note that if you clear cookies
from your browser, you may need to renew your opt-out choice. The mobile
operating systems (e.g., Android and iOS) have their own opt-out mechanisms that
apply IBA in mobile app environments. To exercise this opt-out, please visit the
privacy settings of your Android or iOS device and select “limit ad tracking”
(Apple iOS) or “opt-out of interest based ads” (Android).

While Merkle does not currently respond to Do Not Track signals, when our
systems detect the presence of our opt-out cookie or a mobile o/s opt-out
indicator, our solutions will stop engaging in IBA for the opted out browser or
device. And if we have linked two or more browsers or devices as described
above, our systems will attempt to sever the link for the opted out browser or
device.



Opting Out of Direct Mail and Telemarketing

Responsible marketing companies respect your choice to not receive direct mail
advertising. Merkle uses Direct Marketing Association (DMA) resources to
suppress the names and addresses of individuals who have notified the DMA that
they do not want to receive advertising by mail.

If you would like to opt out of direct mail advertising, send your complete name
and address to: DMA Mail Preference Service P.O. Box 643 Carmel, NY 10512

Responsible marketing companies respect your choice to not receive telemarketing
calls. Merkle uses DMA resources to suppress the phone numbers of individuals
who have notified the DMA that they do not want to receive telemarketing calls.

If you would like to opt out of telemarketing calls, send your complete name,
address and telephone number to: DMA Telephone Preference Service P.O. Box 1559
Carmel.





Merkle Email Marketing Preferences
If you wish to update your email marketing preferences, or unsubscribe, you can
also do so by visiting this page.





Exercising Your Privacy Rights

You can make the below more specific requests with respect to your personal
information. Depending on where you live and what you are asking us to do, we
may or may not be obligated to comply with your request, and/or the time
required to complete a request may vary:

 * Right to Know – You can request that we disclose to you the categories of
   personal information we collected about you, the categories of sources from
   which we collected the personal information, the categories of personal
   information we sold or disclosed, our business or commercial purpose for
   collecting and selling the personal information, the categories of third
   parties with whom we shared the personal information, over the past 12 months
 * Right to Access – You can request that we provide you with a copy of the
   specific pieces of personal information we collected about you over the past
   12 months.
 * Right of Deletion – You can request that we delete your personal information
   that we maintain about you, subject to certain exceptions.
 * Do Not Sell My Info – You can request that we not sell your personal
   information by clicking Do Not Sell My Info. For purposes of this Privacy
   Policy, “sell” means the sale of your personal information to an outside
   party for monetary or other valuable consideration, subject to certain
   exceptions set forth in applicable California law. Any opt-out of
   cookie-based tracking for advertising purposes is specific to the device,
   website, and browser you are using, and is deleted whenever you clear your
   browser’s cache.







Merkle will not discriminate against you because you made any of these requests.

You can make these requests online by clicking here, by emailing us at
dpous@merkleinc.com or by calling us at (+1) (833) 457-0192. We may deny certain
requests, or fulfill a request only in part, based on our legal rights and
obligations. For example, we may retain personal information as permitted by
law, such as for tax or other record keeping purposes, to maintain an active
account, and to process transactions and facilitate customer requests. Note that
for purposes of these requests under this Privacy Notice, personal information
does not include information about job applicants, employees and other of our
personnel; information about employees and other representatives of third-party
entities we may interact with; or information we have collected as a service
provider to our clients. 

We will take reasonable steps to verify your identity prior to responding to
your requests.  The verification steps will vary depending on the sensitivity of
the personal information and whether you have an account with us.

You may designate an authorized agent to make a request on their behalf.  When
submitting the request, please ensure the authorized agent is identified as an
authorized agent.

For purposes of making these requests, please also note the following regarding
how we collect and use your personal information as described in this policy,
including in the previous 12 months:

 * We may collect, and use for our business and commercial purposes, the
   following categories of personal information as set forth in applicable
   California law: Identifiers; payment and customer records information;
   characteristics of protected classifications under California or federal law
   (which include demographic information such as age and gender); commercial
   information; professional or employment information; internet or other
   electronic network activity information; geolocation data; audio, electronic
   or visual information; and inferences.  We collect this personal information
   from the sources described above.
 * We may disclose each of the foregoing categories of personal information for
   the business purposes described in this Privacy Notice to the extent
   permitted by applicable law.
 * We may sell the foregoing categories of personal information to our business
   partners.

Data Subject Rights Requests Metrics - California Consumer Privacy Act

 * Click here to view our most recent reporting metrics

If you reside in California, you have the right to ask us one time each year if
we have shared personal information with third parties for their direct
marketing purposes. To make a request, please send us an email, or write to us
at the address listed below. Indicate in your letter that you are a California
resident making a “Shine the Light” inquiry.


7. WHERE AND WHEN WE SEND INFORMATION ABROAD

As Merkle is a global organization, we may transfer your personal information
outside of the US, to any Merkle group company, or to third parties and business
partners inside or outside of the United States of America.

By using our websites and solutions or providing any personal information to us,
you consent to the transfer, processing, and storage of such information outside
of your country of residence where data protection standards may be different.


8. HOW WE PROTECT YOUR PERSONAL INFORMATION

Merkle has reasonable security measures in place to help protect personal data
from loss, misuse, unauthorized access, disclosure, alteration, and destruction.

Merkle has implemented reasonable, industry-standard security policies,
standards and practices designed to protect information from internal and
external threats. The degree of protection for each piece of information is
based on the risk and consequences associated with having that information
compromised. While no security measures will provide for absolute security, all
Merkle employees responsible for the management of information have the
responsibility to adhere to Merkle’s documented security controls, which are
developed commensurate with the understood risk.


OUR RESPONSIBILITY FOR WEBSITE LINKS

This Privacy Notice is limited to the personal data collected by Merkle. We do
provide links within this site to other websites, including social media sites
such as Facebook, Twitter and LinkedIn. If you follow these links, your use of
these sites will be governed by their applicable user and privacy notices since
their data practices fall outside the scope of this Privacy Notice. Further, we
can have no responsibility for or control over the information collected by any
third-party website and we cannot be responsible for the protection and privacy
of any information which you may provide on such websites.


CHILDREN UNDER 16

This website is not intended for children aged 16 or under. We do not actively
seek to collect personal data about children aged 16 or under. If you have any
concerns about your child’s privacy in relation to our services, or if you
believe that your child under the age of 16 may have entered personal data onto
our website, please contact us at dpous@merkleinc.com. We will delete such
personal data from our records or seek verifiable parental or legal guardian
consent to retain such information within a reasonable time.


9. COOKIES

A cookie is a small file which may be downloaded to and stored on your computer,
phone, tablet or other device when you visit a website.  More general
information about cookies is available here.

Cookies allow web applications to respond to you as an individual. The web
application can tailor its operations to your needs, likes and dislikes by being
able to remember your choices and preferences.

We use traffic log cookies to identify which pages on our websites are being
visited. This helps us analyse data about web page traffic and improve our
website’s reliability and to tailor it to customer needs.

Overall, cookies help us provide you with a better website, by enabling us to
monitor which pages you find useful and which you do not. A cookie in no way
gives us access to your computer or any information about you on your computer,
other than the data you choose to share with us.

Site specific cookie information and help in understanding, making choices about
and managing cookies can be found within our cookie notice


10. CONTACT THE MERKLE DATA PROTECTION OFFICER

If you have any questions about this Privacy Notice, our approach to privacy or
you would like to exercise any of the rights mentioned in this Privacy Notice
you can contact our Data Protection Officer in any of the following ways:

You can contact the Merkle Data Protection Officer by post at:

Address: Data Protection Officer
Merkle Inc.
7001 Columbia Gateway Drive
Columbia, MD 21046

Telephone:

(+1) (833) 457-0192 (U.S. toll-free)

+1.443.542.4000 (International)

Or by email at: dpous@merkleinc.com


11. UPDATES TO THE PRIVACY NOTICE

This Privacy Notice may be updated from time to time. When we do, we will update
this page. The date of the most recent revision will appear below. You should
review this page from time to time to ensure that you are happy with any changes
that have been made. If you do not agree to the changes, please do not continue
to use our services and please refrain from sharing your personal information
with us.

This policy is effective from March 16, 2020.


UPDATES TO THE NOTICE

This notice was last updated on March 16, 2020.

Navigate the Notice
 * Scope of This Privacy Notice
 * Sources of Information
 * Types of Personal Information We Process
 * How We Use Your Personal Information
 * Sharing Personal Information With Others
 * Your Rights Over Your Personal Information
 * Where and When We Send Personal Information Abroad
 * How We Protect Your Personal Information
 * Cookies
 * Contacting the Merkle Data Protection Officer
 * Updates to the Privacy Notice




IMPORTANT

ARE YOU A CONSUMER?

This Notice doesn’t cover the data we use to provide marketing services to our
clients, but we’ve got plenty of information about what we do for our clients
and what your rights are if that’s what you’re after.

Product Privacy Notice

Do Not Sell My Data 

ARE YOU OUTSIDE THE US?

Depending on where you reside, you may have different privacy rights. Our
localized privacy notices outline those differences.

 * Privacy in the United Kingdom / EEA
 * Privacy in Asia Pacific
 * Privacy in Australia
 * Privacy in Germany, Austria, and Switzerland
 * Privacy in the Middle East & North Africa
 * Privacy in India
 * Privacy in the Netherlands
 * Privacy in the Nordics
 * Privacy in Singapore
 * Privacy in Spain

HAVE QUESTIONS OR CONCERNS?

You can reach our Global Data Privacy Officer via email or phone at:

 * dpous@merkleinc.com
 * (+1) (833) 457-0192

Follow Us
LinkedIn Twitter Facebook RSS Youtube Flickr Instagram
 * Contact Us
 * 1.443.542.4000
 * marketing@merkleinc.com

Quick Links
Quick Links
 * Our Work
 * What We Think
 * Blog
 * What We Do
 * Who We Are

 * News
 * Events

Locations Around the Globe
Locations Around the Globe
Americas
 * Columbia, MD (HQ)
 * Austin, TX
 * Boston
 * Charlottesville, VA
 * Chicago
 * Denver
 * Detroit
 * Hagerstown, MD
 * Little Rock
 * Minneapolis

 * Montréal
 * New York City
 * Philadelphia
 * Pittsburgh
 * San Francisco
 * Seattle
 * Salt Lake City
 * Toronto
 * Vancouver

EMEA
 * Aarhus
 * Aberdeen, UK
 * Amsterdam
 * Barcelona
 * Basel
 * Belgrade
 * Bristol, UK
 * Brno
 * Brussels
 * Copenhagen
 * Derby
 * Dubai
 * Edinburgh
 * Frankfurt
 * Geneva
 * Gijon
 * Gothenburg

 * Guarda
 * Hamburg
 * Helsinki
 * Lausanne
 * Leiria
 * Lisbon
 * London
 * Madrid
 * Munich
 * Oslo
 * Prague
 * Rotterdam
 * St. Gallen, Sui.
 * Stockholm
 * Vienna
 * Zurich

Asia Pacific
 * Auckland
 * Beijing
 * Canberra
 * Hanoi
 * Ho Chi Minh
 * Hong Kong
 * Jakarta
 * Nanjing

 * Melbourne
 * Shanghai
 * Singapore
 * Sydney
 * Pune, India
 * Taipei
 * Tokyo
 * Wellington

 * Americas
 * EMEA
 * Asia Pacific

 * Columbia, MD (HQ)
 * Austin, TX
 * Boston
 * Charlottesville, VA
 * Chicago
 * Denver
 * Detroit
 * Hagerstown, MD
 * Little Rock
 * Minneapolis

 * Montréal
 * New York City
 * Philadelphia
 * Pittsburgh
 * San Francisco
 * Seattle
 * Salt Lake City
 * Toronto
 * Vancouver

 * Aarhus
 * Aberdeen, UK
 * Amsterdam
 * Barcelona
 * Basel
 * Belgrade
 * Bristol, UK
 * Brno
 * Brussels
 * Copenhagen
 * Derby
 * Dubai
 * Edinburgh
 * Frankfurt
 * Geneva
 * Gijon
 * Gothenburg

 * Guarda
 * Hamburg
 * Helsinki
 * Lausanne
 * Leiria
 * Lisbon
 * London
 * Madrid
 * Munich
 * Oslo
 * Prague
 * Rotterdam
 * St. Gallen, Sui.
 * Stockholm
 * Vienna
 * Zurich

 * Auckland
 * Beijing
 * Canberra
 * Hanoi
 * Ho Chi Minh
 * Hong Kong
 * Jakarta
 * Nanjing

 * Melbourne
 * Shanghai
 * Singapore
 * Sydney
 * Pune, India
 * Taipei
 * Tokyo
 * Wellington

Follow Us
LinkedIn Twitter Facebook RSS Youtube Flickr Instagram
 * Contact Us
 * 1.443.542.4000
 * marketing@merkleinc.com


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