market2win.com Open in urlscan Pro
2a06:98c1:3120::3  Public Scan

Form analysis
0 forms found in the DOM

Text Content

We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or
content, and analyze our traffic. By clicking "Accept All", you consent to our
use of cookies.

Customize Reject All Accept All
Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions.
You will find detailed information about all cookies under each consent category
below.

The cookies that are categorized as "Necessary" are stored on your browser as
they are essential for enabling the basic functionalities of the site. ... Show
more

NecessaryAlways Active

Necessary cookies are required to enable the basic features of this site, such
as providing secure log-in or adjusting your consent preferences. These cookies
do not store any personally identifiable data.

No cookies to display.

Functional

Functional cookies help perform certain functionalities like sharing the content
of the website on social media platforms, collecting feedback, and other
third-party features.

No cookies to display.

Analytics

Analytical cookies are used to understand how visitors interact with the
website. These cookies help provide information on metrics such as the number of
visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance

Performance cookies are used to understand and analyze the key performance
indexes of the website which helps in delivering a better user experience for
the visitors.

No cookies to display.

Advertisement

Advertisement cookies are used to provide visitors with customized
advertisements based on the pages you visited previously and to analyze the
effectiveness of the ad campaigns.

No cookies to display.

Reject All Save My Preferences Accept All
 * enquiries@market2win.com
   

 * Home
 * About
 * Simulations
   * DigiMark2Win
   * Marketing2Win
   * GlobalB2B2Win
   * Fashion2Win
   * SAM2Win
   * Sustain2Win
   * Build your own simulation
 * SWC
 * Academy
 * Services
 * Blog
 * Contact





MARKETING NAVIGATION – A WHOLE BOOK ON STRATEGY EXECUTION

16 Aug 2021 by Ed Bradford


Marketing Navigation: How To Keep Your Marketing Plan On Course To
Implementation Success



By Edmund Bradford, Steve Erickson and Professor Malcolm McDonald

Our research has shown that billions of dollars are lost every year from
marketing plans that fail to get implemented properly. Unlike chasing new
customers, launching new products or buying new companies, this is lost growth
that is very much within the power of the company to fix internally.

It underscores the truth that the risks around implementation are high and the
challenges are many.

This book draws upon original research and decades of execution experience to
help marketers improve their chances of success. The authors propose a practical
marketing navigation system to help all businesses ensure their plan identifies
the implementation risks and remains on course to deliver its targets.

The book is packed with examples from organizations of every size, from both
manufacturing and service sectors, and from around the world. They show the
variety of challenges experienced and the lessons we can all learn about how
those challenges were overcome.

The book includes:

 * tried-and-tested ideas from other professions that you can import and adapt
   easily for your implementation purposes
 * how you can use your existing marketing skills in new ways to sell your plan
   internally
 * a simple but powerful tool that you can use to help ensure your plan is
   always on course and on schedule. It will become your steering wheel and GPS
   for the journey ahead.

The book is essential reading for marketing managers and strategists, trainers
and anyone doing executive courses in the field. Not just a chapter quickly
tagged at the end of a strategy book, this is a whole book dedicated to the
issue. For professionals and students alike it will help you understand both the
challenges and the solutions.

You can find the book on Amazon or at Goodfellow Publishers here.

 

 

 



Filed Under: Our published works (Books, Articles etc)




RECENT POSTS

 * The 2024 Sustainability World Cup – one of the best programs in Europe
 * The 2024 Sustainability World Cup – Winners and Judges
 * Got the new Marketing Plans 9th Edition book? Now play the DigiMark2Win game!
 * Marketing Navigation – a whole book on strategy execution
 * Marketing for the Greater Good

CATEGORIES

 * Awards (4)
 * Market2Win Games (13)
   * Next Open Game (3)
 * Marketing (4)
 * News about Market2Win (2)
 * Our published works (Books, Articles etc) (2)
 * Our simulation products (9)
   * Fashion2Win (1)
   * Marketing2Win (3)
   * SAM2Win (4)
   * Sustain2Win (1)
 * Strategic (Key/Global) Account Management (9)
 * Strategic Marketer of the Month (10)
 * Strategic Marketing (5)
   * Market Segmentation (2)
   * Positioning for Value (1)
 * Strategy Execution (Implementation) (5)
   * Marketing Navigation (Implementation) (2)
   * Strategic Marketing Execution (3)
 * Sustainable Business Growth (3)
   * The Sustainability World Cup (2)

ARCHIVES

Archives Select Month July 2024 April 2024 August 2021 October 2020 October 2019
October 2018 October 2017 December 2009 November 2009 October 2009

Copyright © Market2Win. All Rights Reserved.
Website by Eagle Web Solutions

 * Privacy
 * Terms
 * Acceptable Use
 * Partners

Close

--------------------------------------------------------------------------------

Thank you. Your message has been sent to Market2Win
Close

--------------------------------------------------------------------------------

Thank you. Your message has been sent to Market2Win
Close

--------------------------------------------------------------------------------

Thank you. Your message has been sent to Market2Win
Close

--------------------------------------------------------------------------------

Thank you. Your message has been sent to Market2Win
Close

--------------------------------------------------------------------------------

Thank you. Your message has been sent to Services.
Close

--------------------------------------------------------------------------------

Thank you. Your message has been sent to Reseller.