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Sama’s commitment to our people, the planet, & governance is outlined in our
annual Impact Report.
Read Now.

X
Solutions

The Sama Platform

Reimagine your AI development with a data-centric platform. Learn how to use
Sama to transform data into advanced AI applications

Learn More


Sama Curate
Comprehensive Data Curation Service
Sama Annotate
Best In Class Data Annotation Service

Sama Annotation Solutions
Best In Annotation Solutions

Sama Annotate
Best In Class Data Annotation Service

Image Annotation
Object Detection, Localization and Segmentation
Video Annotation
Object Tracking and Temporal Attributes
3D Point Cloud Annotation
Lidar, Radar, and 3D Data Labelling
Sama Validate
Trusted Data Validation Service
Gen AI
Use Cases

ADAS & Autonomous Vehicles
Retail & E-Commerce
Consumer & Media
Robotics & Manufacturing
Food & Agriculture
Case Studies
How Indoor Robotics Improved Training Data To Enhance Model Performance

Indoor Robotics utilizes advanced robotics technology to revolutionize indoor
security and monitoring, effectively tackling these challenges.


Resources

Blog
Podcast
Webinars & Videos
Events
E-Books
Documentation
Sama-Coco Dataset
Security
Blog
Sama Calls for the EU to Pass the EU AI Act Now (Wherever you are)
Sama by the Numbers
CustomersWhy Sama
About Us

Our Impact
Our Team
Our Story
Careers
News
Contact Us
News
Sama Launches Platform 2.0, Delivering 99% Client Acceptance Rate for AI
Training Data
Sama Releases First Annual Impact Report as Public Benefit Corporation
Sama Receives the 2023 Real Leaders Impact Award
Talk to an Expert
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Talk to an Expert


Data Annotation & Model Validation


BUILD COMPUTER VISION MODELS FASTER

Build


COMPUTER VISION


FOUNDATION


GENERATIVE AI


Models Faster

Our in-house team of experts help you avoid delays by surfacing proactive
insights and consistently delivering a 99% first batch acceptance rate for
annotations - regardless of scale or complexity.

Talk to an Expert


25% of Fortune 50 companies trust Sama to help them deliver industry-leading ML
models


WHY SAMA


GET MODELS TO MARKET FASTER BY ELIMINATING MISSED DEADLINES AND LONG FEEDBACK
LOOPS

Enterprises rely on Sama to deliver the data and insights needed to train models
effectively.


NO HIDDEN COSTS

We are your one-stop shop for data curation, annotation, and model validation.
Our intensive training and proactive calibration processes mean you don’t
inadvertently pay for high amounts of sampling and rework.

REVENUE & PROFITABILITY
TOTAL COST OF OWNERSHIP
Learn More



NO DELAYS


Poor quality controls and long feedback loops delay projects. We deliver your
data and insights right the first time by incorporating early edge case
detection with the highest SLA guarantees.

PRODUCTIVITY
TIME TO INSIGHTS
Learn More



NO CROWDSOURCING


Rely on a full-time, in-house workforce with vertically segmented teams. Our
human-in-the-loop approach combined with iterative instructions & QA processes
drive accuracy at scale while maintaining data security.

SPEED TO MARKET
RISK OF MODEL FAILURE
Learn More


One of the first AI companies to be certified as a B Corp, a company dedicated
to building a sustainable and inclusive economy. It’s in our DNA.

SOLUTIONS


DATA ANNOTATION AND MODEL VALIDATION SOLUTIONS BUILT FOR COMPUTER VISION

Sama provides a rich ecosystem of data-centric solutions designed to boost model
performance.

SAMA ANNOTATE

SAMA VALIDATE

SAMA CURATE

GEN AI


HIGH-QUALITY ANNOTATION FOR COMPLEX WORKFLOWS

Quality 2D/3D annotations for image, video, and LiDAR combining ML-assisted
technology with a full-time workforce that delivers high-quality ground truth
annotations–regardless of scale or complexity data.

Learn More



MODEL PREDICTION AND PERFORMANCE VALIDATION

Visibility into where and why models fail–including false positives/negatives or
inaccurate predictions–with human-led insights to correct predictions, highlight
edge cases & enhance training data for better model performance.

Learn More



COMPREHENSIVE DATA CURATION SERVICE

Advanced data selection and filtering that enables you to focus on labeling the
data that is most likely to improve model performance–enhancing cost efficiency
and model maturity.


Learn More



DATA SERVICES FOR GENERATIVE AI AND LLM MODEL DEVELOPMENT

Drive higher model accuracy with dataset fine tuning, RLHF, and output
evaluation—all while contributing to an ethical AI supply chain.


Learn More

TESTIMONIALS


TOP ML TEAMS LOVE SAMA


Previous

Sama’s agents became increasingly better at labeling our data thanks to feedback
loops. This iterative way of working has made them experts on our data.

Learn More

Johanna Schacht
AI Team Lead
at
Orbisk

Sama’s agents became increasingly better at labeling our data thanks to feedback
loops. This iterative way of working has made them experts on our data.

Johanna Schacht
AI Team Lead
at
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work
with. Most are identified by image recognition algorithms, but for outliers and
edge cases, we rely on Sama.

Learn More

Olaf van der Veen
CEO and Co-Founder
at
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work
with. Most are identified by image recognition algorithms, but for outliers and
edge cases, we rely on Sama.

Olaf van der Veen
CEO and Co-Founder
at
Orbisk

Trying to create AI models that can work on any stage of plant can be a
challenge. Sama’s annotation solution helped us overcome this issue. Sama’s
accuracy rate is consistently at 99%, which is incredible!

Learn More

Heather Clair
Product Manager
at
Precision AI

Trying to create AI models that can work on any stage of plant can be a
challenge. Sama’s annotation solution helped us overcome this issue. Sama’s
accuracy rate is consistently at 99%, which is incredible!

Heather Clair
Product Manager
at
Precision AI

Sama’s agility, ability to scale, and transparency they’ve given along the way
make them the ideal training data partner.

Learn More

Ankur Khator
Sr. Program Manager
at
Microsoft

Sama’s agility, ability to scale, and transparency they’ve given along the way
make them the ideal training data partner.

Ankur Khator
Sr. Program Manager
at
Microsoft

In a partner we’re looking for someone that can handle the volumes of data that
we can generate, and handle those volumes in a quality manner. Sama is able to
fulfill our business requirements, and do that cost effectively, but they have
the added benefit of being an impact provider.

Learn More

Steve Heck
CTO
at
Getty Images

In a partner we’re looking for someone that can handle the volumes of data that
we can generate, and handle those volumes in a quality manner. Sama is able to
fulfill our business requirements, and do that cost effectively, but they have
the added benefit of being an impact provider.

Steve Heck
CTO
at
Getty Images

We have been impressed, not only with their consistent level of high quality,
but with their entire approach to training data strategy. To us they are a
perfect addition to our work in AI.

Learn More

Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
at
Continental

We have been impressed, not only with their consistent level of high quality,
but with their entire approach to training data strategy. To us they are a
perfect addition to our work in AI.

Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
at
Continental

Once you have a trained team, it pays off because they know what to look for.
Some objects just blend into the background in images, so you need a trained eye
to spot them.

Learn More

Ben Suidman
Senior Program Manager
at
Vulcan

Once you have a trained team, it pays off because they know what to look for.
Some objects just blend into the background in images, so you need a trained eye
to spot them.

Ben Suidman
Senior Program Manager
at
Vulcan

We had a ton of pictures of cows from Washington, where we are, but cows look
different in Africa. Diversity in the dataset has been super challenging.

Learn More

Gracie Ermi
Research Software Engineer
at
Vulcan

We had a ton of pictures of cows from Washington, where we are, but cows look
different in Africa. Diversity in the dataset has been super challenging.

Gracie Ermi
Research Software Engineer
at
Vulcan

We significantly improved our training data, enhancing our object detection
algorithm to identify people or doors.

Learn More

Naty Shemer
R&D Group Manager
at
Indoor Robotics

We significantly improved our training data, enhancing our object detection
algorithm to identify people or doors.

Naty Shemer
R&D Group Manager
at
Indoor Robotics

Sama was a force multiplier for us and a key success factor for our project.
They delivered high-quality annotated data on time, listened to our feedback,
and were very flexible in accommodating our requests.

Learn More

Xuan Yang
Computer Vision Researcher
at
Google

Sama was a force multiplier for us and a key success factor for our project.
They delivered high-quality annotated data on time, listened to our feedback,
and were very flexible in accommodating our requests.

Xuan Yang
Computer Vision Researcher
at
Google

Quality is important to them. You really get the sense they are there for more
than just the financial transaction. They are a true partner.

Learn More

Vamsi Madabhushi
Product Manager
at
Walmart

Quality is important to them. You really get the sense they are there for more
than just the financial transaction. They are a true partner.

Vamsi Madabhushi
Product Manager
at
Walmart

Working with Sama has made a demonstrable impact on our ability not only to
service our current clients better but also to expand our services to new types
of clients and new markets.

Learn More

Clare Bruzek
VP of Operations
at
Tribe Dynamics

Working with Sama has made a demonstrable impact on our ability not only to
service our current clients better but also to expand our services to new types
of clients and new markets.

Clare Bruzek
VP of Operations
at
Tribe Dynamics

Sama gave us visibility into the data labeling process, with tight QA feedback
loops to ensure the high standard of quality we required for our models.

Learn More

Dhanesh Ramachandram
Senior Machine Learning Researcher
at
Swift Medical

Sama gave us visibility into the data labeling process, with tight QA feedback
loops to ensure the high standard of quality we required for our models.

Dhanesh Ramachandram
Senior Machine Learning Researcher
at
Swift Medical

The team quickly learned to distinguish between waste objects, which differ
greatly from region to region. Communication channels remained open for
feedback, with a continuous open discussion about how efforts were progressing.

Learn More

Rafael Hautekiet
CEO
at
PolyPerception

The team quickly learned to distinguish between waste objects, which differ
greatly from region to region. Communication channels remained open for
feedback, with a continuous open discussion about how efforts were progressing.

Rafael Hautekiet
CEO
at
PolyPerception

There’s a possibility to make an impact on legislation and on the environment,
but not without accurately labeled data.

Learn More

Parshva Mehta
COO
at
PolyPerception

There’s a possibility to make an impact on legislation and on the environment,
but not without accurately labeled data.

Parshva Mehta
COO
at
PolyPerception

Having worked with different cloud providers where the staff doing the actual
work was always very hidden from us, we appreciated the transparency and social
sustainability of Sama.

Learn More

Mikael Andersson
Sr Product Owner
at
Volumental

Having worked with different cloud providers where the staff doing the actual
work was always very hidden from us, we appreciated the transparency and social
sustainability of Sama.

Mikael Andersson
Sr Product Owner
at
Volumental

Sama’s agents became increasingly better at labeling our data thanks to feedback
loops. This iterative way of working has made them experts on our data.

Learn More

Johanna Schacht
AI Team Lead
at
Orbisk

Sama’s agents became increasingly better at labeling our data thanks to feedback
loops. This iterative way of working has made them experts on our data.

Johanna Schacht
AI Team Lead
at
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work
with. Most are identified by image recognition algorithms, but for outliers and
edge cases, we rely on Sama.

Learn More

Olaf van der Veen
CEO and Co-Founder
at
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work
with. Most are identified by image recognition algorithms, but for outliers and
edge cases, we rely on Sama.

Olaf van der Veen
CEO and Co-Founder
at
Orbisk

Trying to create AI models that can work on any stage of plant can be a
challenge. Sama’s annotation solution helped us overcome this issue. Sama’s
accuracy rate is consistently at 99%, which is incredible!

Learn More

Heather Clair
Product Manager
at
Precision AI

Trying to create AI models that can work on any stage of plant can be a
challenge. Sama’s annotation solution helped us overcome this issue. Sama’s
accuracy rate is consistently at 99%, which is incredible!

Heather Clair
Product Manager
at
Precision AI

Sama’s agility, ability to scale, and transparency they’ve given along the way
make them the ideal training data partner.

Learn More

Ankur Khator
Sr. Program Manager
at
Microsoft

Sama’s agility, ability to scale, and transparency they’ve given along the way
make them the ideal training data partner.

Ankur Khator
Sr. Program Manager
at
Microsoft
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Trying to create AI models that can work on any stage of plant can be a
challenge. Sama’s annotation solution helped us overcome this issue. Sama’s
accuracy rate is consistently at 99%, which is incredible!

Learn More

Heather Clair
Product Manager
Precision AI

Trying to create AI models that can work on any stage of plant can be a
challenge. Sama’s annotation solution helped us overcome this issue. Sama’s
accuracy rate is consistently at 99%, which is incredible!

Heather Clair
Product Manager
Precision AI

Sama’s agility, ability to scale, and transparency they’ve given along the way
make them the ideal training data partner.

Learn More

Ankur Khator
Sr. Program Manager
Microsoft

Sama’s agility, ability to scale, and transparency they’ve given along the way
make them the ideal training data partner.

Ankur Khator
Sr. Program Manager
Microsoft

In a partner we’re looking for someone that can handle the volumes of data that
we can generate, and handle those volumes in a quality manner. Sama is able to
fulfill our business requirements, and do that cost effectively, but they have
the added benefit of being an impact provider.

Learn More

Steve Heck
CTO
Getty Images

In a partner we’re looking for someone that can handle the volumes of data that
we can generate, and handle those volumes in a quality manner. Sama is able to
fulfill our business requirements, and do that cost effectively, but they have
the added benefit of being an impact provider.

Steve Heck
CTO
Getty Images

We have been impressed, not only with their consistent level of high quality,
but with their entire approach to training data strategy. To us they are a
perfect addition to our work in AI.

Learn More

Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
Continental

We have been impressed, not only with their consistent level of high quality,
but with their entire approach to training data strategy. To us they are a
perfect addition to our work in AI.

Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
Continental

Once you have a trained team, it pays off because they know what to look for.
Some objects just blend into the background in images, so you need a trained eye
to spot them.

Learn More

Ben Suidman
Senior Program Manager
Vulcan

Once you have a trained team, it pays off because they know what to look for.
Some objects just blend into the background in images, so you need a trained eye
to spot them.

Ben Suidman
Senior Program Manager
Vulcan

We had a ton of pictures of cows from Washington, where we are, but cows look
different in Africa. Diversity in the dataset has been super challenging.

Learn More

Gracie Ermi
Research Software Engineer
Vulcan

We had a ton of pictures of cows from Washington, where we are, but cows look
different in Africa. Diversity in the dataset has been super challenging.

Gracie Ermi
Research Software Engineer
Vulcan

We significantly improved our training data, enhancing our object detection
algorithm to identify people or doors.

Learn More

Naty Shemer
R&D Group Manager
Indoor Robotics

We significantly improved our training data, enhancing our object detection
algorithm to identify people or doors.

Naty Shemer
R&D Group Manager
Indoor Robotics

Sama was a force multiplier for us and a key success factor for our project.
They delivered high-quality annotated data on time, listened to our feedback,
and were very flexible in accommodating our requests.

Learn More

Xuan Yang
Computer Vision Researcher
Google

Sama was a force multiplier for us and a key success factor for our project.
They delivered high-quality annotated data on time, listened to our feedback,
and were very flexible in accommodating our requests.

Xuan Yang
Computer Vision Researcher
Google

Quality is important to them. You really get the sense they are there for more
than just the financial transaction. They are a true partner.

Learn More

Vamsi Madabhushi
Product Manager
Walmart

Quality is important to them. You really get the sense they are there for more
than just the financial transaction. They are a true partner.

Vamsi Madabhushi
Product Manager
Walmart

Working with Sama has made a demonstrable impact on our ability not only to
service our current clients better but also to expand our services to new types
of clients and new markets.

Learn More

Clare Bruzek
VP of Operations
Tribe Dynamics

Working with Sama has made a demonstrable impact on our ability not only to
service our current clients better but also to expand our services to new types
of clients and new markets.

Clare Bruzek
VP of Operations
Tribe Dynamics

Sama gave us visibility into the data labeling process, with tight QA feedback
loops to ensure the high standard of quality we required for our models.

Learn More

Dhanesh Ramachandram
Senior Machine Learning Researcher
Swift Medical

Sama gave us visibility into the data labeling process, with tight QA feedback
loops to ensure the high standard of quality we required for our models.

Dhanesh Ramachandram
Senior Machine Learning Researcher
Swift Medical

The team quickly learned to distinguish between waste objects, which differ
greatly from region to region. Communication channels remained open for
feedback, with a continuous open discussion about how efforts were progressing.

Learn More

Rafael Hautekiet
CEO
PolyPerception

The team quickly learned to distinguish between waste objects, which differ
greatly from region to region. Communication channels remained open for
feedback, with a continuous open discussion about how efforts were progressing.

Rafael Hautekiet
CEO
PolyPerception

There’s a possibility to make an impact on legislation and on the environment,
but not without accurately labeled data.

Learn More

Parshva Mehta
COO
PolyPerception

There’s a possibility to make an impact on legislation and on the environment,
but not without accurately labeled data.

Parshva Mehta
COO
PolyPerception

Having worked with different cloud providers where the staff doing the actual
work was always very hidden from us, we appreciated the transparency and social
sustainability of Sama.

Learn More

Mikael Andersson
Sr Product Owner
Volumental

Having worked with different cloud providers where the staff doing the actual
work was always very hidden from us, we appreciated the transparency and social
sustainability of Sama.

Mikael Andersson
Sr Product Owner
Volumental

Sama’s agents became increasingly better at labeling our data thanks to feedback
loops. This iterative way of working has made them experts on our data.

Learn More

Johanna Schacht
AI Team Lead
Orbisk

Sama’s agents became increasingly better at labeling our data thanks to feedback
loops. This iterative way of working has made them experts on our data.

Johanna Schacht
AI Team Lead
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work
with. Most are identified by image recognition algorithms, but for outliers and
edge cases, we rely on Sama.

Learn More

Olaf van der Veen
CEO and Co-Founder
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work
with. Most are identified by image recognition algorithms, but for outliers and
edge cases, we rely on Sama.

Olaf van der Veen
CEO and Co-Founder
Orbisk
PLATFORM


SAMAIQTM

Actionable data insights that reduce the risk of ML model failure and lower the
total cost of getting models into production.

We surface risks and insights through proprietary algorithms, a
Human-in-the-Loop approach, and a proactive client calibration process. Insights
include early edge case and trend detection, sensor or data distribution issues,
missing data identification and more.


Previous

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INDUSTRIES


EXPERTS IN COMPLEX WORKFLOWS ACROSS INDUSTRIES


ADAS & AUTONOMOUS VEHICLES

From advanced driver-assistance systems to autonomous vehicles, Sama powers your
ML models with the most accurate data in the industry.

Learn More



CONSUMER TECH & MEDIA

Sama provides the highest quality annotated data for consumer electronics, smart
home devices, consumer software, and consumer surveillance applications.

Learn More



RETAIL & E-COMMERCE

Sama’s best-in-class data annotation leads to better customer experiences —
resulting in better conversion rates, higher average order values, and
ultimately, increased revenue.

Learn More



AGRICULTURE & FOOD

Elevate agricultural growth, productivity, and sustainability through
high-quality training and validation data, reducing waste and cost.

Learn More

99%

First batch client acceptance rate across 10B points per month

3X

Get models to market 3x faster by eliminating delays, missed deadlines and
excessive rework

65K+

Lives impacted to date thanks to our purpose-driven business model

DATA SECURITY


DATA SECURITY IS OUR TOP PRIORITY

Your data remains protected and private because it’s managed in a secure
facility by full-time in-house workforce of data experts. Your Data is Yours –
Sama does not share or keep any datasets for training or other purposes, unlike
crowdsourced alternatives.

ISO 9001
ISO 27001
EU GDPR COMPLIANT
TISAX
RESOURCES


POPULAR RESOURCES

Learn more about Sama's work with data curation

BLOG

3
MIN READ


MEET 25 WOMEN LEADING THE AI REVOLUTION IN AFRICA

To mark Women’s History Month, Sama is pleased and proud to celebrate some of
the leading lights in sub-Saharan Africa’s artificial intelligence scene.

Learn More


BLOG

4
MIN READ


NAVIGATING THE UNKNOWN: HOW TO REDUCE UNCERTAINTY IN AV MODELS DURING BUILDING
AND VALIDATION

Learn More


BLOG

7
MIN READ


4 TECH QUOTES FROM META FAIR’S 10-YEAR ANNIVERSARY

Learn More


PODCAST

29
MIN LISTEN


GOOGLE CLOUD'S VP GLOBAL AI BUSINESS PHILIP MOYER

Learn More




WITH SAMA, GO BEYOND YOUR DATA

Talk to an Expert

en

DEfr

Sama provides ML Professionals and AI team Leads with an indispensable solution
for Computer Vision data labeling.

Solutions
Sama CurateSama AnnotateSama ValidateSama GenAI
Use Cases
ADAS & Autonomous VehiclesRetail & E-CommerceAgriculture & FoodConsumer Tech &
MediaRobotics & Manufacturing
ResourcesBlogPodcastCase StudiesEventsNewsSecuritySama-Coco Dataset
About Us
Our ImpactOur TeamOur StoryWhy SamaCareersContact Us

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