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AQU HOSTS GLOBAL FORUM: MEDIA FOR SUSTAINABILITY 2024

AQU Hosts Global Forum: Media for Sustainability 2024

15 Feb 2024 22:06


SHARJAH (WAM)


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Jamal Salim Al-Tarifi, the President of Al Qasimia University (AQU), officially
commenced the proceedings of the Fifth International Student Media Forum hosted
by the College of Communication under the theme "Media for Sustainability" and
the slogan "Our Environment, Our Responsibility." This aligns with the 2024
vision of the United Arab Emirates, focusing on sustainable development goals,
environmental preservation, and resource sustainability through shared
experiences among media and environmental experts from 26 Arab and international
universities representing eighteen countries.

In his address,Prof. Awad AlKhalaf, Chancellor of Al Qasimia University,
stressed the forum's significance and the valuable contributions from
communication and media students, emphasising their role in enhancing awareness
of sustainability. This involves shaping future communication strategies to
promote a culture of sustainable development amid global climate challenges.

Professor Hisham Abbas, Dean of the College of Communication, emphasised the
forum's importance in the midst of global changes. The theme "Media for
Sustainability" underscores that media content is fundamental to sustainable
operations, serving as a tool for development and reconstruction, elevating
behavior and embodying the principles of sustainability.

The forum concluded with the reading of a final statement containing scientific
recommendations, advocating for the establishment of mechanisms to harness the
potential of media, its expansive impact, and the dissemination of information
related to environmental and social issues. It also highlighted the utilisation
of technological advancements, including artificial intelligence, metaverse, and
virtual and augmented reality, to contribute to media campaigns raising
awareness about the environmental risks and their impact on the sustainability
of natural resources.



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