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MAKE CALM
YOUR NEW KPI


keep reading
"Susan offers data and solutions up the way they should be - so black and white,
just really clean information, straight to the point, it's not candy-coated."
Chris Strompolos
Fanology Social
"Not many people have this combination of accounting knowledge, technological
fearlessness, and boldness to take on new projects and problems - don't take
this for granted; it's rare among accountants."
Jaime Campbell
Tier One Services
"I feel so much smarter and better-prepared to lead my team into the next year
equipped with the framework Susan set up for me.
Thank you thank you!"
Tamara Kemper
The Process Mavens



DEFAULT BUSINESSES SOLVE FOR GROWTH-AT-ALL-COSTS.

Whether you intended to or not, you probably built your business that way
too—only to find yourself wanting to burn it down. But that’s not what you
envisioned when you started. You wanted freedom, flexibility—maybe even to take
Fridays off or chaperone your kids' field trips.


BUT - BUSINESSES DO WHAT THEY'RE DESIGNED TO SOLVE FOR.

What you solve for is what you'll create. Trying to make a business do something
else is like trying to hold back an angry hippo. If you design to the default,
that's what you get. If you want to build something different, you need to solve
for something different.

You need to solve for calm.


HOWEVER - CALM DOESN'T JUST HAPPEN. IT'S INTENTIONALLY ARCHITECTED.

The way you package and deliver your services, the financial choices you make,
even what KPIs you measure —every aspect has to align with what you're solving
for.


IF YOU WANT TO SOLVE FOR CALM, YOU HAVE TO MAKE CALM YOUR NEW KPI.

Every week, get calm KPIs, tiny actions, frameworks and tools to help you
intentionally design a calmer business.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Trusted by business
owners like you.


WE ENGINEER  CALMER, MORE RESILIENT B2B AGENCIES AND FIRMS

You’ve tried different strategies, but you know there’s no one-size-fits-all in
business. If you're frustrated with making decisions that don’t feel right for
your vision, we’re here to help.

We blend finance and operations to build businesses that are not just profitable
but also calm and sustainable. We think beyond just profit margins to focus on
creating the space you need—financially, emotionally, and operationally—to run a
business that truly works for you.

We help agency owners, consultants and professional service firms:


CARE FOR YOUR BUSINESS AND PEOPLE

Prioritize the well-being of everyone involved—yourself, your team, and your
clients—so your business can thrive calmly and sustainably.


ALIGNED ACTIONS WITH YOUR VISION

Ensure every decision you make, from pricing to operations, aligns with your
core values, creating a business that feels intentional and calm.


LEARN AND ADAPT CONTINUOUSLY

Operationalize an experimental mindset where learning and iterating are part of
your process, helping your business evolve calmly over time.


BUILD MARGINS FOR BREATHING ROOM

Design your business with financial, emotional, and operational margins,
allowing you to maintain calm even when the unexpected happens.


CREATE A RESILIENT ECOSYSTEM

Develop strong systems and make sure you’re well-resourced, so your business can
operate smoothly and withstand challenges without losing its calm.


INCORPORATE REST AS A PRIORITY

Make rest a non-negotiable part of your business, ensuring that both you and
your team have the space to recharge and maintain resilience over the long term.

"This has been an AMAZING experience. I am so freaking thankful that I found
Susan and had her do this. I feel completely empowered over my numbers for the
first time in years, despite my obsession with Excel sheets and tracking
numbers."
Pia Silva
No BS Business / Worstofall Design
"I feel so much smarter and better-prepared to lead my team into the next year
equipped with the framework Susan set up for me.
Thank you thank you!"
Tamara Kemper
The Process Mavens
"I love how Susan just casually throws out an incredibly magical and efficient
all-around perfect solution like it's nothin'"
Rachel Jordan
Teach FX
"Susan makes your life easier. Working with her is like working with a dream.
She always seems to figure out how to do extremely complicated things with ease.
If you have a chance to work with her DO IT. She is an absolute delight and your
business will never be the same."
margo Aaron
That Seems Important / Brainstorm Road
"Now I feel crystal clear about where money is coming from, when, and why. I
finally have a grip on this money thing. It's not only no longer scary — it's
actually fun. Susan is the best in the biz — and for good reason. Dive first
into this adventure, and watch the way you see your money transform. You'll be
glad you did."
Hillary Weiss
Creative Director
"Susan offers data and solutions up the way they should be - so black and white,
just really clean information, straight to the point, it's not candy-coated."
Chris Strompolos
Fanology Social



THE CALMER FRAMEWORK

What does running a calmer business actually consist of? Well, there are six
different focus areas. Focusing on improving any of these areas can help your
business and your work feel calmer.



And... right now, you might be thinking... sure, calm sounds great. But how do I
actually GET there because I'm still busy running the day-to-day of my business,
trying to serve my clients and actually get the work done. I don't have time to
slow down to build this stuff.

And yep, if you try to do it all at once, you'll probably get overwhelmed pretty
quickly.

You can take our CALMER assessment and get personalized suggestions about where
to start.

Take the assessment


HOW WE CAN HELP


NEWSLETTER

Each week, we share calm KPIs, tiny actions, frameworks and tools that are easy
to implement, all designed to help you build a business that works for you—calm,
profitable, and fulfilling. It’s your go-to source for practical advice on
managing capacity, pricing, finances, and more.

Subscribe


PODCAST

Tune in to our podcast where we dive deep into conversations with experts and
business owners who have navigated the challenges of building calm, sustainable
businesses. Each episode is packed with real-world strategies, lessons learned,
and inspiration to help you reimagine what’s possible for your business.

Listen


THE CABIN

Join a curated community of experienced B2B consultants, coaches, and agency
owners who are all committed to building businesses that solve for calm. The
Cabin offers small, intimate group meetings, private chats, and one-on-one
coaching designed to help you exchange ideas, collaborate, and build a business
that feels good 
to run.

Learn More


WORK WITH US 1:1

Every engagement with us begins with an intensive—your first step toward
building a business that’s not only cool but also intentional and sustainable.
Think of it as a catalyst for immediate, impactful change. We dive deep into
your business to solve a key problem and set the stage for growth that aligns
with your vision.

After an intensive, you might find ongoing support helpful. We offer continued
guidance through Strategic Advisory or more hands-on support with our Fractional
CFO/COO services.

Intensives

Our intensives focus on solving specific business challenges. These one-time,
high-impact sessions are designed to bring about noticeable changes, setting the
foundation for a business that’s both unique and sustainable.


CFO INTENSIVE

A targeted, high-impact session that brings immediate clarity to your financial
challenges. In just two hours, you’ll walk away with a prioritized action plan
to strengthen your financial health and set the stage for growth that supports
your vision.

Learn More


CALM REVENUE ROADMAP

This strategic service helps you fine-tune your service offerings and pricing
for sustainable, profitable growth. We conduct a comprehensive review of your
business to craft a service mix and pricing plan that not only meets your goals
but also supports a calm and thriving business.

Learn More


SYSTEM AUDIT + DESIGN

A thorough evaluation and redesign of your business systems to ensure they’re
streamlined, efficient, and fully aligned with your operational goals. We'll
eliminate bottlenecks and optimizes processes, so your business runs smoothly
and effectively, allowing you to focus on what makes it unique.

Learn More


SUBSCRIBE TO OUR WEEKLY NEWSLETTER

Subscribe to the weekly newsletter for calm KPIs, tiny actions, frameworks and
tools to help you intentionally design a calmer business.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Trusted by business
owners like you.

Calm businesses don’t happen by accident.

We engineer calmer, more resilient B2B agencies and firms.

Make calm your new KPI.


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