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08/17/2023


PLACER.AI: CONVENIENCE-STORES DRIVING MASSIVE TRAFFIC

Marianne Wilson
Editor-in-Chief

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Visits to c-stores have increased more than 60% over the past four and a half
years.

Convenience stores have evidently captured consumers’ hearts, as visits
nationwide have increased more than 60% over the past four and a half years.

  That’s according to a new report from foot traffic analytics firm Placer.ai,
which analyzed leading convenience store chains around the country,
including 7-Eleven, Casey’s General Store, Kwik Trip, Buc-ee’s, Speedway,
Maverik Adventure’s First Stop, Cumberland Farms, Wawa, Love’s Travel Stops &
Country Stores, Sheetz, Circle K, QuikTrip.

One of the key takeaways from Placer.ai’s C-Store Trends & The Brands Leading
the Way study is that no brand dominates the industry. While national behemoths
are forces to be contended with, the c-store market is a highly regional one,
says Placer.ai, with room for smaller operators to find their niche.

Regional Favorites

Similar to grocery chains, convenience stores are a highly localized affair,
with every region having  its favorite go-to destination. Here are some of the
nation’s regional faves, according to the study.

•On the West Coast, as well as in Hawaii, New York, Colorado, Nevada, and
Washington, D.C., 7-Eleven reigns supreme.

•Speedway, which was acquired by 7-Eleven in 2020, prevails in Alaska and in
parts of the Midwest. 

•Maverik, which  has positioned itself as a prime destination for people engaged
in outdoor activities, has emerged as the local favorite in In Idaho, Wyoming,
and Utah.

• New England is Cumberland Farms county.

•Wawa is the fave in Florida, Maryland, Pennsylvania, Virginia, and New Jersey,

Several other chains, including Sheetz, Circle K, Love’s Travel Stops & Country
 and others, top statewide visit rankings nationwide.

Interestingly, Placer.ai found that members of different socioeconomic classes
prefer different convenience stores. For example, Maverik and Kum & Go generally
cater to different economic groups. Maverik to wealthier customers, and Kum & Go
to those in lower-income households. The two brands recently merged, allowing
the company to broaden its economic reach.  

As to the rising popularity of c-stores, it appears to be driven, in part, by
inflation, according to Placer.ai, and increased — and elevated— prepared food
offerings.  

 


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