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BUILDING A BUSINESS CASE FOR BLOCKCHAIN STREAMING TECH

By PYMNTS
Listen to Article Listen
Posted on October 7, 2022
Share this article: 

If you look at the top five industries that blockchain developers want to
disrupt, streaming video and music will be somewhere on the list.

The core of blockchain-based streaming companies and content-sharing firms like
D.Tube, Dlive, and Theta seek to compete with giants like YouTube and Twitch
with decentralized networks that give content providers much more freedom from
corporate control and censorship.

They take far less revenue, and in many cases, they reward not only creators for
producing but users for viewing, reviewing and recommending streamers’ work.
There is also a focus on transparent promotion algorithms and tools.

The basics are pretty straightforward — peer-to-peer platforms built on
blockchain and using native cryptocurrencies for payments — and some big names
have tested the water. In 2020, Dlive brought (since retired) No. 1 YouTuber
PewDiePie to its platform for livestreams, bringing the service 2 million new
viewers in a month.

Other top platforms include D.Tube, an ad-free sharing service whose tokens can
be earned by watching, sharing and commenting on videos as well as by uploading
them.

Twitch-targeting Stacked is after the gamer market. It raised $13 million in
August for gamer streaming content that pays creators in governance tokens that
give them a say in how the platform is run, TechCrunch said.

Theta’s peer-to-peer model incentivizes decentralized hosts to put up the
streaming infrastructure in exchange for the same THETA tokens viewers can use
to reward creators.

“Our vision is for end-users to see themselves less as consumers of a service,
and more as participants in a network that benefits everyone involved,” Wes
Levitt, Theta Labs’ head of strategy told CryptoSlate in February. “With more
options to distribute video through decentralized networks like Theta, creators
can better control their content distribution and retain more earnings.”

Beyond Entertainment

However, there are uses of blockchain streaming video that go beyond sending
movies, documentaries, influencer videos and gaming run-throughs.

Eluvio, a blockchain distribution and monetization company that has partnerships
with Fox, MGM Studios and the Black Eyed Peas, among others, is seeing its
technology used for more than just getting content in front of the public.

In early 2021, MGM began testing Eluvio Content Fabric for business-oriented
applications. One was ROAR Screeners, a secure B2B streaming platform that
allowed the entertainment company to host encrypted screenings of films and TV
shows for potential buyers.

Another, ROAR Pre-Release focused on pre-release 4K screenings that could be
individually watermarked and encrypted, and controlled digital rights management
(DRM). ROAR Marketing provided 1.5 million images, TV and movie clips, logos and
other content for marketing licensees. And MGM Licensing was a content discovery
tool allowing marketers to build their own clips of the studio's content
library.

Along with content streaming, Eluvio can create APIs and utility service layers
for intermediary companies

“You could think of it like a decentralized SaaS, a service to replace CDNs,
clouds, and media stacks and provide native tokenizing features,” Eluvio CEO
Michelle Munson told IBC in September. “These kinds of models represent a new
wave of what we think of as the windowing of the value of content

Then there’s cost. Doug Petkanics, CEO of decentralized streaming infrastructure
provider Livepeer, pointed to the cost of transcoding — converting video to
viewable formats like MPEG-4 or MOV that are needed by various platforms — in an
interview for Dell’s blog in February.

It can cost as much as $3 per hour when working through providers like Amazon
Cloud Services, he said, adding that the “giant technology monopolies that run
the live streaming infrastructure charge a price that’s prohibitive to the
emerging creator economy.”

Livepeer allows anyone with extra computing power to sign up and earn
incremental revenue by providing the encoding on an as-available basis to
streaming sites that aren’t as big as Twitch and YouTube — which wrap encoding
costs to the steep charges they impose on content creators using their network.

 

For all PYMNTS crypto coverage, subscribe to the daily Crypto Newsletter.

New PYMNTS Study: How Consumers Use Digital Banks

A PYMNTS survey of 2,124 US consumers shows that while two-thirds of consumers
have used FinTechs for some aspect of banking services, just 9.3% call them
their primary bank.

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