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HOME STAGING = STYLING A PROPERTY TO SELL

In order for a property (whether vacant or occupied) to stand out from the
competition, it must have the wow factor that buyers are looking for. This
marketing edge is particularly relevant in the overcrowded and difficult
property market that we are currently experiencing in South Africa which is not
expected to turn around any time soon.

One of the main reasons properties fail to sell timeously at close to the asking
price is poor presentation. Staging is about showing a property at its absolute
best to appeal to the largest number of potential buyers. While staging will not
increase the value of a property, it will result in a quicker sale at a better
price and will prevent the seller from having to discount the price when the
property languishes on the market unsold. Staging a property before it is listed
is therefore a sound business decision and eliminates the risk of not making
that vital first impression on any potential buyer.

The reasonable cost of staging will be much less than what would otherwise be
lost in price reductions if a property is not at its move-in ready, sparkling
best. Staged properties attract more potential buyers and the property usually
sells faster and for more money than it would if it had not been staged. The
costs of staging are also deductable from Capital Gains Tax.

Staging is not decorating which is styling a home according to the personal
taste of the people living in it. Staging is dressing a property with the
emphasis on a universal style to appeal to as many potential buyers as possible.
Decorating personalises a home while staging depersonalises a property.




WHAT WE DO

Home Staging Studio takes a step by step approach to staging a property for
sale. The staging process starts with the seller emotionally detaching and
turning a home back into a house – an important asset that must be sold for the
highest possible price. The stager focuses on preparing the property to sell by
transforming it into a welcoming and attractive product.

Detachment is followed by de-cluttering and de-personalising which includes
repairing, replacing, and cleaning. Finally, the property is styled to show off
its best selling features.

The stager while taking into account the seller’s budget, timing and deadlines,
will:

 * suggest updates and improvements to ensure that a property appeals to the
   highest number of buyers
 * style each room to capture the buyer’s interest in accordance with current
   trends but without being too trendy
 * edit and position existing furniture, lighting, artwork, and accessories
 * recommend neutral colour schemes
 * suggest contractors for repairs
 * provide rental furniture and accessories for a vacant property or to
   supplement a seller’s own
 * create visual flow and a feeling of spaciousness and balance so that a buyer
   connects with the property on every level and makes an offer

Buyers fall in love with a property because they imagine themselves living there
and are seduced by the lifestyle that it represents. By ensuring that a property
is move-in ready, the seller grabs the buyer’s attention from the front door.
Buyers also have peace of mind knowing that all repairs and updating have
already been done and they do not need to invest any more money in the property.
















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