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Back to Success Stories


GRAND HOTEL MINERVA ACTIVATES DIGITAL MARKETING WITH SOJERN


Results


549

direct bookings since partnership began


20%

of total direct revenue driven by Sojern


ACTIVATED

digital marketing across programmatic display, Facebook and Instagram

Package Used
Pay on the Stay

Channels
Display
Social

Industry
Hotel

The Grand Hotel Minerva is a lean team, laser-focussed on delivering a superior
guest experience. While they wanted to raise their online profile, they didn’t
have the internal bandwidth to dedicate themselves. By working with Sojern, they
managed to activate their digital marketing presence.


"IT’S NOT ONLY THE INCREASED REVENUE, THERE’S A HUMAN SIDE TO WORKING WITH
SOJERN. THEY’VE GIVEN US A WAY TO ACTIVATE MULTICHANNEL MARKETING IN A
DATA-DRIVEN WAY, AND HAVE HELPED US BUILD A STRONGER MARKETING PRESENCE
OVERALL."

Andrea Bargigli
Sales & Marketing Director


GOAL

The Grand Hotel Minerva team is dedicated to creating a memorable experience for
their guests. As a very small team, they struggled to find the time and
resources to dedicate to digital marketing. Their online presence was limited,
but they saw the potential in doing more. Specifically, they wanted to start
advertising their property to travellers who were looking to travel to Florence.


SOLUTION

Sojern has unmatched visibility into travel demand. With creative and media
planning support, Sojern provides the insights, technology, and team to
seamlessly manage marketing plans. The Grand Hotel Minerva team can then focus
on what matters most—their guests. Since the partnership began, Sojern has
delivered 549 direct bookings since the partnership began.

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