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DEMAND GENERATION FOR THE WATER INDUSTRY

Water and wastewater marketers struggle to find ways to stand out, to grab
audience attention and to secure market share. For 25 years Water Online has
been connecting technology suppliers to water and wastewater professionals
across municipal and industrial markets. We provide Best-In-Class Insight into
the return on your content investment.



Delivering valuable content to water and wastewater technology users across
diverse municipal and industrial markets has become essential for generating
demand for products and services. When crafted and delivered properly, content
fosters relationships with a targeted pool of prospects who are increasingly
difficult for your sales representatives to reach. 

Water Online delivers content that engages your prospects at critical junctions
in their buyer’s journeys. When we combine your content with our audience
analytics, you receive key insights about those professionals.



We help your organization create a successful content delivery program in 6
ways:

 1. A microsite on Water Online, the largest online community of water and
    wastewater professionals
 2. Promotion through Water Online solution centers
 3. Inclusion in Water Online newsletters
 4. Site optimization of content
 5. Additional reach through social media
 6. Ongoing performance analysis





Water Online delivers content that engages your prospects at critical junctions
in their buyer’s journeys. When we combine your content with our audience
analytics, you receive key insights about those professionals.

Content strategy: We’ll work together to select content pieces for your
newsletter that are relevant to your target audience — considering their role
and position in the buyer’s journey.

Digital production and delivery: Your newsletter will be custom-built by our
team — packaged within a trusted Life Science Connect brand and matched to the
most relevant audience segment for distribution.

Market insights: You’ll receive comprehensive reporting on audience engagement.
It’s all about understanding decision-making teams and personas to guide your
downstream business development initiatives.



Other Water Online Tools that allow marketing professionals to meet their goals
include:

 * Content creation — Half of the best performing articles during the last 12
   months on Water Online were ghost-written for clients by the professional
   writing staff of Water Online
 * Custom newsletters — A bundle of content built around a central topic,
   exclusively provided by your company, sent to all Water Online readers
 * Webinars — A WATER TALK webinar is one of the most effective ways to build
   personal thought leadership and connection - exhibiting large registrations,
   attendance (live and on demand) and completion rates
 * Virtual events — With the move to digital-only events in 2020, Water Online
   produced the first Virtual Water Expo of its kind, featuring 23 leading
   solution providers and an average of 500 attendees per session
 * Banner advertising — Water Online offers two sizes of banner display ads to
   its clients
 * Water Innovations advertising — Advertising in our Water Innovations magazine
   positions your products and services around our best, innovation-focused
   editorial
 * Retargeting — We reinforce brand recognition to your Water Online visitors by
   managing a retargeting program that serves your banner ad on 1,000s of
   additional websites through Google’s Display Network
 * Email marketing options — Clients can sponsor Water Online’s email newsletter
   or rent our email list to send out their own individual message



 


ABOUT WATER ONLINE - VIDEO


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